Blackstone Labs

What Blackstone Labs does

Blackstone Labs, operating as Fitness Supplements, LLC, is a privately held U.S. dietary supplement company founded in 2012 and headquartered in Boca Raton, Florida. The company designs, formulates, and sells hardcore bodybuilding and fitness supplements spanning pre-workouts (Dust X, Hype Reloaded), protein supplements (Isolation, Collagen), testosterone boosters (Apex Male), pro-hormones (Metha-Quad Extreme, Brutal 4ce, Chosen1, SuperStrol-7, AbNORmal), natural muscle builders (Halo Elite, EpiSmash, Myo-Stack, Recomp Rx), fat burners (Glycolog, Carnitrim, Arson), cycle support (Gear Support, Eradicate, Letro XT), post-cycle therapy (PCT V, PCT Stack Plus), women's wellness (Harmonize), and a small branded apparel line. The company claims two notable technical differentiators: a proprietary Liposomal Delivery System reported to achieve 99% absorption (versus 33% for standard oral supplements) by bypassing liver processing, and Andro 100, a proprietary 100:1 Eucommia Ulmoides extract used in Halo Elite as the first plant-based phytoandrogen sold in ethical doses. The product catalog is organized into curated 'stacks' (BFG, Elite DHEA Bulking/Cutting, Hormone-Free Plus, Anti Dad-Bod, PCT Stack Plus) that bundle multiple Blackstone SKUs into goal-oriented 30/60/90-day cycles, increasing average order value and reinforcing repeat purchase behavior.

The business operates three revenue streams. The primary channel is direct-to-consumer e-commerce through a Shopify storefront at blackstonelabs.com, supported by email marketing, social media (Facebook, Instagram, YouTube, TikTok), video content, and Fomo.com-powered social proof notifications. A wholesale distribution channel sells to gym owners, supplement retailers, and store owners with strict MAP enforcement, free sales training, and first-to-market product access; the program is operated via [email protected] and a dedicated phone line. A Legion affiliate program, powered by GOAFFPRO, offers up to 15% commission (with an optional 2X store credit redemption) to influencers, trainers, and athletes. Pricing is unit-based and ranges from approximately $40 for entry-level supplements to $1,099 for the 90-day Elite DHEA Bulking Stack, with a 25% discount tier for verified military personnel and first responders through VerifyPass. Customer segments are horizontally diversified across hardcore bodybuilders, general fitness enthusiasts, female consumers, wholesale buyers, and military/first responders, with no disclosed enterprise customers.

Name

Blackstone Labs

Legal name

Fitness Supplements, LLC

Website

https://blackstonelabs.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Blackstone Labs (Fitness Supplements, LLC) is a privately held Boca Raton, Florida-based supplement company that designs, formulates, and sells hardcore bodybuilding and fitness supplements — including pro-hormones, testosterone boosters, pre-workouts, and curated stacking programs — through DTC e-commerce, wholesale, and affiliate channels.

Ownership category

akta.pro rank

Product category

Bodybuilding & Fitness Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

Keywords

• Bodybuilding supplements
• Prohormone supplements
• Pre-workout formulas
• Testosterone boosters
• Supplement stacks

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their primary Shopify e-commerce platform, selling supplements, stacks, and apparel directly to fitness enthusiasts and bodybuilders.
2. Wholesale Distribution: B2B wholesale channel selling to gym owners, supplement retailers, and retail stores with strict MAP pricing enforcement and high margin opportunities.
3. Affiliate/Referral Commission: Legion affiliate program offering up to 15% commission on sales generated through affiliate links, with optional 2X store credit redemption.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Blackstone Labs formulates, brands, and sells a comprehensive line of hardcore bodybuilding and fitness supplements — including pre-workouts, whey protein, testosterone boosters, prohormone muscle builders, natural anabolics, fat burners, organ/cycle support, and post-cycle therapy — packaged as individual products and as multi-product 30/60/90-day stacks. The company also sells branded apparel, accessories, and runs the Legion affiliate program for promoters.

Product overview

Blackstone Labs is a hardcore bodybuilding and fitness supplement company offering a comprehensive portfolio of products organized across supplements, stacks, and apparel categories. The core supplement lineup includes pre-workouts (Dust X, Hype Reloaded), protein supplements (Isolation, Instantized Collagen), testosterone boosters (Apex Male), pro-hormones (Metha-Quad EXTREME, Brutal 4ce, Chosen1, SuperStrol-7, AbNORmal), natural muscle builders (Halo ELITE, EpiSmash, Myo-Stack, Recomp Rx), and targeted formulas for fat loss (Glycolog, Carnitrim, Arson), hormonal support (Growth, SST-1: IGF), cycle support (Gear Support, Eradicate, Letro XT), and post-cycle therapy (PCT V, PCT Stack Plus). The stacks category bundles complementary products into purpose-built programs including BFG - Big F*cking Gains (combining Halo Elite, Apex Male, Brutal 4ce, Eradicate), Elite DHEA Bulking/Cutting Stacks, Hormone-Free Stack Plus (EpiSmash, Growth, Recomp Rx), Anti Dad-Bod Stack v2 (Multi, SST-1: IGF, Apex Male, Myo-Stack), and various specialty stacks. The company also offers a women's line (Harmonize) and branded apparel/accessories. The product architecture emphasizes both standalone effectiveness and strategic stacking to address specific fitness goals from beginner to hardcore bodybuilder segments.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Liposomal delivery provides 3x higher absorption (99% vs 33% standard)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Shopify Inc.coreTechnology or IntegrationE-commerce platform hosting the primary direct-to-consumer online store at blackstonelabs.com. Provides secure payment processing through Shopify Payments with PCI-DSS compliance.
• GOAFFPROcoreTechnology or IntegrationAffiliate program platform powering the Legion affiliate program, providing affiliate dashboards, real-time tracking, and commission management.
• VerifyPassminorImplementation/ SI/ Consulting PartnerIdentity verification service powering the Military & First Responder discount program to validate eligibility for the 25% discount.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GNC: Largest specialty retailer of health and wellness supplements including vitamins, sports nutrition, and testosterone support — a distribution and brand competitor in the same end-markets.
• Optimum Nutrition: Mass-market sports nutrition brand owned by Glanbia, offering protein, pre-workout, and performance supplements across mainstream retail — competes in the protein and pre-workout adjacencies where Blackstone operates.
• NOW Foods: Large supplement manufacturer and brand offering vitamins, sports nutrition, and men's health products at scale — competes in the testosterone booster and men's health categories identified as Blackstone's market.
• MuscleTech: Large, established sports nutrition brand with broad portfolio of muscle-building supplements, testosterone support products, and stacks — a much larger incumbent competing across the same product categories.

Direct peers

• Universal Nutrition (Animal Pak): Iconic hardcore bodybuilding supplements brand with stacked product systems targeting serious bodybuilders — direct competitor in the hardcore muscle-building positioning.
• Inspired Nutraceuticals: Hardcore bodybuilding supplement brand offering prohormones, testosterone boosters, and cutting/bulking stacks via D2C — closely aligned with Blackstone's product mix and customer demographic.
• Bucked Up: D2C sports nutrition and pre-workout brand with strong social media presence and aggressive branding, competing directly with Blackstone's Dust X and Hype Reloaded product positioning in the performance supplement space.
• Cellucor (C4): Leading pre-workout brand (C4 Original and related SKUs) competing directly in the high-stimulant pre-workout category where Blackstone's Dust X operates.
• RSP Nutrition: D2C and retail sports nutrition brand with protein, pre-workout, fat burners, and testosterone support products targeting the same fitness enthusiast demographic as Blackstone Labs.
• Huge Supplements: Direct-to-consumer hardcore bodybuilding supplement brand competing head-to-head with Blackstone Labs in prohormones, testosterone boosters, pre-workouts, and stacks targeting the same 'hardcore' male bodybuilder segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blackstonelabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackstone Labs