Inspired Nutraceuticals

What Inspired Nutraceuticals does

Inspired Nutraceuticals Inc. is a US-incorporated, privately held sports nutrition and wellness supplement company founded in 2014 by CEO Landon Phade and headquartered in Noblesville, Indiana. The company manufactures in a cGMP-certified US facility and sells direct-to-consumer through Shopify-powered storefronts serving the United States, Canada, and Australia. Its portfolio spans approximately 16+ active SKUs organized across multiple sub-brands: the DVST8 pre-workout line (NEO, 25, DARK), the FSU non-stim pump line (Nitrum, Serum), the GLX metabolic/GLP-1 support system, the MÜÜV gut health system, the INRx essentials line (NSF Certified for Sport creatine), protein products (PROTEIN+, ISO-PF, LGND plant-based), AMINO vegan EAAs, CR3 creatine nitrate, EMBER non-stim energy, GREENS superfood, and MULTI vegan multivitamin.

The company's product differentiation rests on a set of proprietary or licensed branded ingredients — including enfinity® Paraxanthine, Cholidine™, PRO-GLX™ TriBiomic Complex, SL14™ 14-strain probiotic, iXOS™ prebiotic, ONOSWEET™ sweetener, and NO3-T® Citrulline Nitrate — deployed at clinical dosages under a stated "product-over-profit" philosophy. Pricing follows a tiered unit model (single / 2-pack with 10% discount / 3-pack with 20% discount) across products ranging roughly $35–$100 per unit, with free shipping above $75 and a 30-day money-back guarantee. The Kollect1V community and ambassador program (10% commission, 20% lifetime member discount, sponsored-athlete tier at 250+ orders) drives community-led growth alongside organic social channels (Facebook, Instagram, YouTube) and email. The company has a co-development partnership with V1 Nutra (FSU: NITRUM) and holds NSF Certified for Sport verification on its INRx creatine line. Revenue is not publicly disclosed and no external venture capital or private equity backing has been reported.

Name

Inspired Nutraceuticals

Legal name

Inspired Nutraceuticals Inc.

Website

https://inspirednutraceuticals.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Inspired Nutraceuticals is a privately held, US-based DTC sports nutrition and wellness supplement company founded in 2014, selling clinical-dosage pre-workouts, protein, gut health, metabolic, and wellness products across multiple proprietary sub-brands directly to fitness consumers in the US, Canada, and Australia.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates) (AFAJAKAJ)

Keywords

• Sports nutrition supplements
• Pre-workout formulas
• Dietary supplements
• Fitness nutrition products
• Creatine and amino acids

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of sports nutrition and wellness supplements through their e-commerce storefront. Products include pre-workouts, protein, creatine, amino acids, GLP-1 support, gut health, and weight management supplements. Revenue generated through one-time purchases with multi-pack discounts (10% for 2-pack, 20% for 3-pack).
2. Subscription/Repeat Purchases: Loyalty program (XP Loyalty Points) encouraging repeat purchases. Contact page indicates business operations and customer service infrastructure supporting ongoing customer relationships.
3. Affiliate/Commission Revenue: Kollect1V ambassador program generates revenue sharing with brand advocates who earn 10% commission on sales through their unique tracking links.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Inspired Nutraceuticals formulates, manufactures, and sells its own line of branded sports nutrition and dietary supplements, including pre-workouts, non-stim pump products, creatine, essential amino acids, whey and plant proteins, gut-health systems, and metabolic support formulas. Products are sold directly to fitness consumers through the company's own online storefront and selected retail partners.

Product overview

Inspired Nutraceuticals is a sports nutrition and wellness supplement company offering a diversified portfolio of premium dietary supplements. The product lineup includes: pre-workout formulas (DVST8 NEO, DVST8 25, DVST8 DARK, FSU: NITRUM, FSU: Serum), metabolic and weight management products (GLX for GLP-1 support, EMBER for non-stim energy), protein supplements (PROTEIN+, ISO-PF, LGND plant-based), recovery and performance products (CR3: NITRATE, AMINO: Vegan EAAs, Creatine Monohydrate INRx), and wellness formulas (MÜÜV gut health system, GREENS superfood, MULTI vegan vitamins). The company emphasizes clinical dosages, cGMP manufacturing in the USA, and a product-over-profit philosophy. Products are sold through their e-commerce platform with offerings for various fitness goals including muscle building, weight management, energy enhancement, and optimal wellness.

Differentiator

Problem solved

Functional benefit

Brands

• INRx: Essentials product line including NSF Certified supplements like Creatine Monohydrate.
• DVST8
• GLX
• MÜÜV
• FSU
• KOLLECT1V
• The Kollect1v

Products and services

• GLX GLP-1 metabolic support supplement positioned to support metabolic function in fitness consumers as part of the broader Inspired Nutraceuticals line.
• DVST8 NEO Stimulant pre-workout formula featuring enfinity Paraxanthine as a branded ingredient technology, marketed to experienced lifters and gym-goers.
• DVST8 25 Ultra-dosed pre-workout supplement in the DVST8 line aimed at high-stimulant tolerance users seeking maximum performance support.
• DVST8 DARK Pre-workout formula in the DVST8 product family targeting fitness consumers looking for an alternative stimulant profile within the same brand.
• FSU: NITRUM Non-stimulant pre-workout formula in the FSU line designed to support training performance without stimulant-based energy.
• FSU: Serum Non-stimulant pump-focused supplement in the FSU line for users seeking muscle-pump and performance support without stimulants.
• CR3: NITRATE Creatine Nitrate supplement positioned as a branded creatine source for strength and performance support.
• AMINO: Vegan EAAs Vegan essential amino acid formula for intra-workout and recovery support, targeted at plant-based and dairy-avoiding athletes.
• INRx: Creatine Monohydrate NSF Certified for Sport creatine monohydrate supplement aimed at consumers who require third-party tested certification for their creatine source.
• MÜÜV Gut-health supplement system within the Inspired Nutraceuticals lifestyle line supporting digestive health alongside training nutrition.
• PROTEIN+ Collagen and probiotic protein product combining protein supplementation with gut-health and joint-support ingredients.
• ISO-PF Pasture-fed whey protein isolate formulated from pasture-fed dairy sources for consumers seeking premium-sourced protein.
• LGND Plant-based anabolic supplement positioned as a vegan alternative for performance and recovery support.
• GREENS Superfood greens powder offering a daily micronutrient and antioxidant supplement alongside the company's training-focused products.
• MULTI Vegan multi-vitamin supplement providing foundational daily micronutrient support for active consumers.
• EMBER: NON-STIM Non-stimulant energy supplement in the EMBER line designed for users who want energy and focus support without stimulant ingredients.

Quantifiable outcome

• EAA supplementation shows 50% better muscle protein synthesis response compared to BCAA supplementation
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• V1 NutracoreStrategic or Co-development PartnerCollaboration between Inspired Nutraceuticals and V1 Nutra to co-develop FSU: NITRUM, a non-stim pre-workout product featuring glycerol-based pump technology. This partnership combines formulation expertise from both companies for a specialized pump-focused supplement. Product is marketed as 'engineered by Inspired Nutraceuticals and V1 Nutra'.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Klean Athlete: Klean Athlete is a sports nutrition brand differentiated by NSF Certified for Sport verification on its entire line, directly comparable to Inspired's INRx NSF certification strategy and military/athlete channel focus.
• Onnit: Onnit is a multi-category supplement and wellness brand covering pre-workout, protein, gut health, and metabolic support with proprietary branded ingredients and a strong DTC community, comparable in breadth and channel mix to Inspired.
• Raw Nutrition: Raw Nutrition is a founder-led DTC sports supplement brand built on proprietary formulas and influencer-driven community marketing, sharing Inspired's premium-DTC, ambassador-driven playbook.
• Ghost Lifestyle: Ghost is a premium DTC sports nutrition and lifestyle brand with a comparable portfolio of pre-workouts, protein, and wellness SKUs, plus an affiliate program and influencer-led growth engine that mirrors Inspired's Kollect1V model.
• Momentous: Momentous is a premium DTC supplement brand built on clinically-dosed formulations and third-party testing, selling direct-to-consumer at premium prices across performance, sleep, gut, and metabolic categories.
• Transparent Labs: Transparent Labs is a premium DTC supplement brand emphasizing clinically-dosed, transparently labeled formulations across pre-workout, metabolic, and wellness categories — a near-direct analog of Inspired's product-over-profit positioning.
• Bucked Up (DAS Labs): Bucked Up is a DTC sports nutrition brand with pre-workout, pump formulas, and proprietary branded ingredients sold direct-to-consumer at premium price points, directly comparable in GTM and product positioning to Inspired Nutraceuticals.

Broad incumbents

• Optimum Nutrition (Glanbia): Optimum Nutrition is the category-defining sports nutrition incumbent (Gold Standard Whey, creatine) with massive retail presence and global distribution, the dominant scale player in the protein/creatine segments Inspired also serves.
• Cellucor / C4 Original: Cellucor (C4) is an established sports nutrition incumbent with broad pre-workout, protein, and wellness lines sold across mass retail and DTC, representing the scaled incumbent benchmark Inspired competes against.

Emerging players

• Jocko Fuel: Jocko Fuel is a founder-led (ex-Navy SEAL) performance nutrition brand with a comparable community/affiliate model and DTC-first distribution across protein, pre-workout, and recovery SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3auKrAV_HrJvS8_rf39nEw
• Facebookfacebook.com/inspirednutra
• Instagraminstagram.com/inspirednutra
• Xx.com/inspirednutra
• LinkedInlinkedin.com/company/inspired-nutraceuticals

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspired Nutraceuticals