Council for Advancement and Support of Education

Name

Council for Advancement and Support of Education

Legal name

Council for Advancement and Support of Education

Website

https://case.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Institutional Membership: CASE operates as a membership organization where educational institutions (schools, colleges, universities, foundations) become institutional members. Members receive access to resources, training, surveys, and community benefits. The membership model forms the core revenue base.
2. Conference and Event Registration: CASE generates revenue through registration fees for 130+ annual conferences, trainings, workshops, and events held globally. Members receive 40% discount on conference fees. Registration fees vary by event type and include in-person conferences, institutes, workshops, and online offerings.
3. Online Learning Programs: Revenue from online courses, webinars, and the CASE Learning Center. Some courses are free to members while others require purchase. Includes the CASE Academy leadership program and Foundations courses offered individually or as institutional bundles.
4. Publications and Resources: Sale of books, magazines (Currents), and publications through the CASE Bookstore. Includes CASE Global Reporting Standards (print and digital editions), white papers, and sample collections.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

CASE is a global nonprofit membership association that serves educational institutions and the advancement professionals who work on their behalf. It delivers institutional membership, in-person and online conferences and training, benchmarking surveys and research through CASE Insights, the CASE Global Reporting Standards, the CASE Library/Advancement Resource Catalog, Currents Magazine, awards programs, and leadership development through CASE Academy.

Product overview

CASE (Council for Advancement and Support of Education) operates as a membership association offering a comprehensive suite of products and services for educational advancement professionals worldwide. The core portfolio includes: conferences and training programs (in-person events, online courses, webinars, and institutes); CASE Insights data and research platform providing benchmarking surveys and analytics; CASE Global Reporting Standards for philanthropic reporting; CASE Library with the Advancement Resource Catalog (15,000+ records); Currents Magazine; awards programs; and membership services. The offerings span professional development, research benchmarking, standards development, and community networking across higher education, independent schools, and educational foundations globally.

Differentiator

Problem solved

Functional benefit

Brands

• CASE Insights: Data, standards, and research division providing benchmarking surveys and analytics for advancement professionals.
• Currents Magazine
• CASE Library
• CASE Academy
• CASE Global Reporting Standards

Products and services

• CASE Institutional Membership Institutional membership for schools, colleges, universities, and foundations that provides access to CASE resources, training discounts, surveys, the CASE Communities platform, and community benefits.
• Conferences and Training 130+ annual in-person and online conferences, institutes, workshops, and webinars covering alumni relations, communications, fundraising, marketing, and advancement services for advancement professionals.
• CASE Insights Data, standards, and research platform that provides benchmarking surveys, peer comparisons, custom reports, and analytics to help institutions make data-informed decisions about philanthropy, alumni engagement, and advancement performance.
• CASE Insights Surveys Annual benchmarking surveys covering philanthropy, alumni engagement, campaigns, and advancement metrics across global regions including US/Canada, UK/Ireland, Asia-Pacific, Latin America, Africa, Europe, and the Middle East.
• CASE Global Reporting Standards Worldwide reporting standards and guidelines for reporting results of educational philanthropy, providing ethical practices, definitions, and benchmarking frameworks used by institutions globally.
• CASE Library / Advancement Resource Catalog Curated database of 15,000+ item records including articles, books, and white papers on advancement and education topics, available with personalized library services for members.
• Currents Magazine Award-winning magazine for CASE members exploring contemporary issues, trends, and best practices in educational advancement.
• CASE Awards Programs Annual recognition programs including Circle of Excellence Awards, Global Individual Achievement Awards, Independent School Awards, CASE District Awards, Distinguished Service Awards, and the CASE Commonfund College and University Foundation Award.
• Foundations of Online Learning Courses On-demand onboarding courses including Foundations of Fundraising, Foundations of Alumni Relations, Foundations of Advancement Operations, and Foundations of Marketing and Communications for new advancement professionals, sold individually or in institutional bundles.
• CASE Academy Seven-segment leadership course based on the CASE Competencies Model that combines strategic guidance and practical advice for advancement professionals; the 2026 cohort runs monthly from October 2026 through April 2027.

Quantifiable outcome

• Nearly 100,000 advancement professionals served globally
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Educational Partners ProgramcoreStrategic or Co-development PartnerCASE's Educational Partners are industry thought leaders who collaborate with CASE to strengthen schools, colleges, and universities. The program includes 121 partners at various levels (Bronze, Associate, Platinum, Silver, Gold) providing products and services including fundraising consultants, advancement services consultants, communications consultants, fundraising software, alumni services, marketing, executive search, branding, training, and more.
• NAIS (National Association of Independent Schools)coreStrategic or Co-development PartnerCASE partners with NAIS on the CASE Insights on Philanthropy in Independent Schools survey, providing benchmarking data specifically for independent schools in the United States.
• GiveCampusminorStrategic or Co-development PartnerCASE partners with GiveCampus on CASE Insights surveys including Advancement Metrics that Matter and the Donor Pipeline survey, providing sponsored research content for CASE members.
• CommonfundcoreStrategic or Co-development PartnerCommonfund co-sponsors the CASE Commonfund College and University Foundation Award, recognizing excellence in foundation management at educational institutions.
• AlmabaseminorStrategic or Co-development PartnerCASE partners with Almabase (Educational Partner, Platinum level) on CASE Insights on Giving Days research, providing data on giving day trends and best practices.
• CCAE (Canadian Council for the Advancement of Education)coreStrategic or Co-development PartnerCASE partners with CCAE on the CASE Insights on Philanthropy (Canada) survey, providing Canadian-specific benchmarking data for educational advancement.
• CASE 50coreStrategic or Co-development PartnerCASE 50 is a global group of colleges and universities that consistently generates the highest levels of private philanthropy. This group funded the CASE Insights on Generative AI in Advancement research project to support strategic AI adoption across advancement.
• IUPUI University LibraryminorOthersMost historical CASE records and archives are housed at the IUPUI University Library's Philanthropic Studies Archives, containing 43 cubic feet of CASE records.

Scale indicators7 records

Expansion highlights5 records

Direct peers

• NAFSA: Association of International Educators: NAFSA is the membership association for international educators with a global structure and regional conferences, closely comparable to CASE's global membership model across the higher-education sector.
• EDUCAUSE: EDUCAUSE is a large nonprofit membership association serving higher-education IT and digital leaders. It shares CASE's institutional membership model, annual conferences, and benchmarking/standards orientation but addresses a different (technology) functional area.
• National Association of Independent Schools (NAIS): NAIS is the membership association for independent K-12 schools in the US. CASE already partners with NAIS on the 'CASE Insights on Philanthropy in Independent Schools' survey, making NAIS a closely adjacent peer serving an overlapping institutional and advancement audience.
• Association of Governing Boards of Universities and Trustees (AGB): AGB is the membership association serving higher-education trustees and board leaders. It addresses a related higher-education leadership audience with the same institutional membership, events, and benchmarking business model as CASE.
• NASPA – Student Affairs Administrators in Higher Education: NASPA is a large professional association for student affairs administrators in higher education, mirroring CASE's membership model, regional structure, and conferences/training portfolio but for student services rather than advancement.
• Association of Fundraising Professionals (AFP): AFP is the primary professional association for fundraising professionals worldwide — directly overlapping CASE's advancement, development, and fundraising member base and offering competing conferences, credentials (CFRE), and training.

Others

• Blackbaud: Blackbaud is the dominant SaaS provider of fundraising, CRM, and advancement software for educational institutions. It is an enabling/ecosystem participant relative to CASE — many CASE institutional members and Educational Partners operate on Blackbaud's stack, making it a strategic adjacent rather than direct competitor.

Broad incumbents

• American Council on Education (ACE): ACE is the broad higher-education umbrella association representing presidents and chancellors of accredited degree-granting institutions. It overlaps CASE at the institutional level and engages in policy advocacy, making it an adjacent incumbent across overlapping member institutions.

Regional players

• American Association of Community Colleges (AACC): AACC is the US national association for community colleges — a key CASE member segment served by CASE's Conference for Community College Advancement. It addresses the same institutional audience but focuses on the community-college mission broadly rather than advancement.

Emerging players

• Council for Resource Development (CRD): CRD is a smaller membership association focused on resource development and advancement at community and technical colleges. It partners with CASE on the CRD Legacy Scholarship, indicating tight functional overlap in a specific subsegment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/caseadvance
• Facebookfacebook.com/caseadvance
• LinkedInlinkedin.com/company/case
• Instagraminstagram.com/caseadvance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Council for Advancement and Support of Education