Kelly Tractor

What Kelly Tractor does

Kelly Tractor Co. is a privately held, family-operated heavy equipment dealer headquartered in Miami, Florida, founded in 1933 as an authorized Caterpillar dealer. The company sells, rents, leases, and services new and used Caterpillar construction and industrial equipment — including excavators, wheel loaders, dozers, articulated trucks, cranes, forklifts, material handlers, attachments, generators, and landfill specialty machines — through nine physical retail and service locations across Florida spanning from Miami to North Florida. It operates the Caterpillar Rental Store for short- and long-term rentals and supports an inventory of over 6,000 agricultural parts SKUs with reported 86% off-the-shelf availability.

The company's product portfolio extends well beyond CAT construction equipment. Kelly Tractor is an authorized AGCO dealer representing Fendt and Massey Ferguson tractors, plus Rogator self-propelled sprayers and Terragator applicators, and carries complementary agricultural implement lines from Degelman Industries (rock removal, blades, manure spreaders), Diamond Mowers (boom, rotary, flail, flexwing mowers), and ABI Irrigation (travelers, pumps, booms). It also offers Caterpillar-branded machine guidance and grade control systems (AccuGrade and Trimble/GNSS-based technology), Caterpillar telematics via VisionLink, and foundation drilling equipment through a Kelly Drill Central sub-line.

Kelly Tractor's revenue model is multi-stream: one-time new and used equipment sales, usage-based equipment rentals through the CAT Rental Store, parts sales across CAT and AGCO brands, and professional service and maintenance revenue from factory-trained technicians. Go-to-market is direct-to-customer through physical retail locations staffed by product-line-dedicated sales representatives, supported by the kellytractor.com website, a dedicated kellytractorused.com used equipment portal, co-marketing integration with CAT.com, and email marketing. The customer base spans construction contractors, agricultural operations, government entities, warehousing/logistics operators, and waste management/landfill operators across Florida. The company is currently pursuing regulatory approval for a 2.2 million-square-foot industrial headquarters development outside Miami-Dade County, signaling a capacity expansion initiative.

Name

Kelly Tractor

Legal name

Kelly Tractor Co.

Website

https://kellytractor.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

251–500 employees

Short description

Kelly Tractor is a privately held, authorized Caterpillar and AGCO dealer founded in 1933 in Miami, selling, renting, and servicing new and used heavy construction and agricultural equipment across nine Florida locations for contractors, farmers, government, and industrial customers.

Ownership category

akta.pro rank

Product category

Construction Equipment Dealer

NAICS

Construction Machinery Manufacturing (333120), Farm Machinery and Equipment Manufacturing (333111), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084), Farm Machinery & Equipment (3523)

akta.pro primary industry

Excavators (IMAHAAAA)

akta.pro secondary industries

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)

Keywords

• Heavy equipment sales
• Construction equipment dealer
• Equipment rental services
• Agricultural equipment dealer
• Parts and service support

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Equipment Sales: Sale of new Caterpillar heavy equipment, agriculture tractors (Fendt, Massey Ferguson), forklifts, cranes, and related attachments. The company is an authorized Caterpillar dealer for South Florida and carries multiple agricultural equipment brands.
2. Used Equipment Sales: Resale of pre-owned heavy equipment through dedicated used equipment website (kellytractorused.com). Large selection of certified used Caterpillar equipment.
3. Equipment Rentals: Short-term and long-term rental of construction and agricultural equipment through the Caterpillar Rental Store. Transport services available to deliver equipment to customer locations.
4. Parts Sales: Sale of replacement parts for all equipment lines including Caterpillar parts, AGCO parts, and various manufacturer parts. Agricultural parts department maintains over 6,000 items with 86% parts availability.
5. Service and Maintenance: Full product support including preventative maintenance, field and shop service, and qualified factory-trained technicians for all equipment brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kelly Tractor is an authorized Caterpillar dealer providing new, used, and rental heavy construction and agricultural equipment, along with parts and service support, across South Florida. The company sells Caterpillar, Fendt, Massey Ferguson, and other manufacturer brands through multiple retail locations, and also offers machine guidance technology, irrigation equipment, and specialized landfill and material handling equipment.

Product overview

Kelly Tractor Co. is a heavy equipment dealer and service provider serving South Florida since 1933, specializing in Caterpillar equipment sales, rentals, parts, and service. The company operates as a single-location and multi-branch operation offering: (1) New and Used Heavy Equipment including excavators, wheel loaders, dozers, articulated trucks, cranes, forklifts, and material handlers; (2) Equipment Rentals through the CAT Rental Store; (3) Parts and Service Support; (4) Machine Guidance and Technology Solutions with GPS and GNSS-based grade control systems; and (5) Agriculture Equipment including Fendt tractors, Massey Ferguson tractors, Diamond Mowers, Degelman equipment, ABI Irrigation, and Rogator-Terragator application equipment. The product portfolio spans earthmoving, landfill, agriculture, construction, material handling, and specialized industrial applications. Kelly Tractor serves as the authorized Caterpillar dealer for South Florida with locations in Miami, Davie, West Palm Beach, Fort Myers, Clewiston, Fort Pierce, Mulberry, Orlando, and Boyd.

Differentiator

Problem solved

Functional benefit

Products and services

• Heavy Equipment Sales (New and Used) Sales of new and used Caterpillar heavy construction equipment including excavators, wheel loaders, dozers, articulated trucks, backhoe loaders, compactors, motor graders, telehandlers, and skid steer loaders for contractors and industrial operators.
• Equipment Rental Rental services for Caterpillar equipment through the CAT Rental Store, offering flexible short-term and long-term equipment rentals with transport and insurance services available.
• Parts and Service Support Comprehensive parts supply and service maintenance for all equipment sold, including genuine CAT parts, Surplus Parts, Ground Engaging Tools, preventative maintenance, field and shop service, and factory-trained technicians.
• Machine Guidance and Technology Solutions GPS-based machine control systems, site positioning systems, and grade control solutions for excavators, dozers, motor graders, scrapers, and compactors, including Trimble and GNSS-based technologies integrated with Caterpillar equipment.
• Agriculture Equipment Sales, lease, and rental of agricultural tractors and equipment including Fendt tractors, Massey Ferguson tractors, Challenger equipment, Diamond Mowers, Degelman rock removal and bulldozer blades, ABI irrigation systems, and Rogator-Terragator application equipment for farming, forestry, and nursery operations.
• Cranes Various crane types including All Terrain Cranes, Hydraulic Truck Cranes, Lattice Boom Crawler Cranes, Lattice Boom Truck Cranes, Rough Terrain Cranes, and Telescopic Crawler Cranes.
• Attachments Extensive attachment inventory including augers, brooms, buckets, cold planers, compactors, crushers, felling heads, forks, grapples, grinders, hammers, quick couplers, rakes, rippers, shears, thumbs, material handling arms, and trenchers for heavy equipment.
• Forklifts and Material Handling Equipment Complete forklift lineup including CAT forklifts (cushion tire electric, internal combustion, heavy duty), narrow-aisle electric order pickers and reach trucks, and aerial equipment from Genie and JLG for warehouse and material handling operations.
• Landfill Equipment Specialized landfill equipment including articulated trucks, excavators, landfill compactors, scrap handlers, track type loaders, waste handling tractors, and wheel loaders designed for harsh landfill operating conditions with specialized guarding and cooling systems.
• Generators and Light Towers Portable and mobile generators ranging from 2.5 kW and up, plus diesel-powered light towers (4,000 watt), light balloons, and light tower equipment for jobsite power and lighting.
• Paving and Concrete Equipment Equipment for asphalt and concrete work including asphalt cutters, pavers, cold planers, concrete vibrators, drills, graders, paving breakers, plate compactors, rammers, road reclaimers, rollers, trowels, vibratory compactors, and Weiler paving products.
• Foundation Drilling Equipment IMT (International Machine Tools) foundation drilling equipment available through Kelly Drill Central for foundation and drilling applications.
• Trailers Trailer products from Belshe, Interstate, Towmaster, Felling, and XL Specialized Trailers including drop deck, light utility, deck over tag gooseneck, semi lines, hydraulic dump, tilt trailers, bottom dump, and step deck models.
• Pumps Pump equipment including centrifugal trash pumps, dewatering pumps, diaphragm pumps, submersible pumps, and specialized irrigation and fire packages.
• Air Compressors and Pneumatic Tools Portable diesel-powered compressors from Sullair and Sullivan Palatek, along with pneumatic tools including chipping hammers, breakers, and drills.
• Hydrema Dump Trucks Hydrema articulated and compact dump trucks marketed for supreme performance, ease of use, and low weight in earthmoving applications.
• Demolition and Scrap Handling Equipment Demolition equipment including chipping hammers, material handlers, paving breakers, power buggies, and track loaders along with scrap handling attachments for demolition and scrap processing operations.
• Sweepers and Scrubbers Loader/tractor brooms, Broce brooms, and related sweeping equipment for cleaning and surface maintenance applications.
• Fendt Tractors High-performance Fendt tractors including 700 Series (144-237 hp), 800 Series (up to 287 hp), 900 Series, 900 MT tracked tractors, and 1000 Series, available for sale, lease, and rent through Kelly Tractor's AG division.
• Massey Ferguson Tractors Complete line of Massey Ferguson tractors including MF1700/MF2600/MF2700 sub-compact and utility tractors, MF4700, MF5700, MF6600, and MF8700 Series row crop tractors.
• ABI Irrigation Systems ABI irrigation systems including Micro Series travelers, GX Series travelers, JX Series travelers, irrigation booms, centrifugal water pumps, waste pumps, and industrial couplers for agricultural and irrigation operations.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Caterpillar Inc.coreChannel Partner/ Reseller/ DistributorKelly Tractor is the authorized Caterpillar dealer for South Florida. They sell, lease, rent, and service Caterpillar equipment including heavy construction equipment, forklifts, material handlers, and attachments. The partnership includes access to CAT technology solutions like VisionLink, AccuGrade, and machine guidance systems. Kelly Tractor also participates in Caterpillar financing promotions and utilizes CAT.com for sales integration.
• AGCO Corporation (Fendt, Massey Ferguson)coreChannel Partner/ Reseller/ DistributorKelly Tractor is the authorized dealer for AGCO agricultural brands in South Florida, including Fendt tractors and Massey Ferguson tractors. The company sells, leases, and rents AGCO equipment and maintains parts inventory with 86% parts availability. AGCO Finance financing options are available for customers.
• Degelman IndustriesminorChannel Partner/ Reseller/ DistributorKelly Tractor is the authorized Degelman Industries dealer for South Florida. Products include bulldozer blades, manure spreaders, rock removal equipment (rock pickers, rock diggers, rock rakes), and other agricultural implements.
• Diamond MowersminorChannel Partner/ Reseller/ DistributorKelly Tractor carries Diamond Mowers products including boom mowers, rotary mowers, flail mowers, flexwing mowers, and 3-point hitch systems. Products are designed and manufactured in the USA with quality control at every step.
• ABI IrrigationminorChannel Partner/ Reseller/ DistributorKelly Tractor is the authorized dealer for ABI Irrigation equipment in South Florida. Products include Micro Series travelers, GX Series travelers, JX Series travelers, irrigation booms, water pumps, waste pumps, and industrial couplers.
• Rogator-Terragator (AGCO)minorChannel Partner/ Reseller/ DistributorKelly Tractor carries Rogator self-propelled sprayers and Terragator浮动物料施肥机 for agricultural chemical application. Products include various models with different horsepower, chassis configurations, and delivery capabilities.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• United Rentals: Largest equipment rental company in the world, offering aerial, earthmoving, material handling, and power generation rentals. Overlaps with Kelly Tractor's CAT Rental Store business but at much greater scale and broader brand-agnostic offering.
• Sunbelt Rentals: Major North American equipment rental provider with a broad fleet including aerial, earthmoving, and specialty equipment. Competes with the Kelly Tractor rental business from a national-scale, brand-agnostic position.

Direct peers

• RDO Equipment Co. Large multi-state authorized Caterpillar dealer offering new/used equipment sales, rentals, parts, and service across construction and agriculture. Comparable multi-vertical, multi-location CAT dealer model.
• Ring Power Corporation: Authorized Caterpillar dealer headquartered in Florida with a similar full-line CAT equipment, rental, parts, and service model. The closest direct competitor given overlapping Florida territory and identical OEM franchise.
• Fabick Cat: Authorized Caterpillar dealer operating across the Midwest and Southeast with sales, rental, parts, and service. Comparable multi-branch CAT franchise business.
• Yancey Bros. Co. Authorized Caterpillar dealer in Georgia, providing construction and forestry equipment, parts, service, and rental. Comparable authorized CAT dealer with similar multi-vertical focus.
• Whayne Supply Company: Authorized Caterpillar dealer in Kentucky and surrounding states, offering heavy equipment, parts, service, and rentals. Closely comparable authorized CAT dealer business model.
• Holt Cat: Largest Caterpillar dealer in the U.S., serving Texas with full-line CAT construction, power systems, and rental offerings. Directly comparable authorized CAT dealer with full lifecycle services.
• H&E Equipment Services: Publicly traded multi-brand heavy equipment dealer and rental company. Comparable in offering diversified equipment (CAT among others), rentals, parts, and service across the Sunbelt.
• Foley Equipment Company: Authorized Caterpillar dealer in Kansas and Missouri with full sales, rental, parts, and service operations. Comparable authorized CAT dealer with similar geographic concentration and lifecycle model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KellyTractorCo
• Facebookfacebook.com/Kelly-Tractor-Co-1457331451230366/?ref=hl
• LinkedInlinkedin.com/company/kelly-tractor-co/?trk=company_logo
• Instagraminstagram.com/kellytractorco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelly Tractor