Bownet Sports

What Bownet Sports does

Bownet Sports is a privately held sporting goods manufacturer and direct-to-consumer retailer, operated under Triad Sports Group LLC, that designs and sells portable sports training equipment for individual athletes, coaches, and youth-to-professional training facilities. The company's portfolio centers on portable baseball/softball training nets, soccer and futsal goals, lacrosse goals, volleyball nets, and multi-sport field barriers, supported by accessory lines including the Commander Series bags, batting tees (ProMag Tee, UtiliTee), training balls, and replacement parts. Its two core proprietary technologies are the Energy Absorption System (EAS), an engineered net-and-frame mechanism that dissipates ball impact energy to extend equipment lifespan, and BOW composite poles that enable tool-free setup in 60-120 seconds with replaceable components.

Bownet monetizes primarily through direct e-commerce sales via its own Shopify storefronts (bownet.net in the US and bownetsports.ca in Canada), shipping from warehouses in Camarillo, CA and Exton, PA. Pricing is transactional, ranging from $14.99 entry-level balls to $839.99 premium multi-station systems, with free shipping over $199 and no subscription model. Revenue is supplemented by a licensing royalty stream as an official USA Softball licensee, a related retail line of ICE20 ice compression therapy products, and the Bownet Awards & Promotions custom merchandise site. Go-to-market relies on content marketing (blog, social media across Instagram/Facebook/YouTube/X/TikTok), influencer and coach partnerships (notably The Hitting Vault, reaching 4M+ weekly), NFCA coaching clinics across 8 US cities, and governing-body relationships with USA Softball, USA Field Hockey, and Cal North.

The company was founded around 2011 and employs 11-50 people. It operates without external venture funding and without disclosed revenue. Customer base is highly fragmented across individual athletes, travel team coaches, parents, and youth leagues, with no named anchor enterprise accounts. Leadership consists of founder/CEO Jack Lucas and COO Mark Botterill.

Name

Bownet Sports

Legal name

Triad Sports Group LLC

Website

https://bownet.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Bownet Sports is a privately held DTC sporting goods company that designs and sells portable training nets, goals, and accessories for baseball, softball, soccer, and multi-sport athletes. The Camarillo, CA-based firm operates through its own e-commerce storefronts in the US and Canada and holds official licensing partnerships with USA Softball and USA Field Hockey.

Ownership category

akta.pro rank

Product category

Sports Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

akta.pro secondary industries

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), Baseball & Softball Equipment Retail (CRAMAEAA), Lacrosse Equipment Retail (CRAMAEAF), Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Portable sports equipment
• Sports training nets
• Soccer goals
• Athletic training gear
• Sports barriers

Headquarters

HQ city

Camarillo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Bownet generates revenue primarily through direct-to-consumer sales via their e-commerce storefront at bownet.net, selling portable training equipment, nets, goals, balls, bags, and accessories across multiple sports.
2. International Sales (Canada): Separate Canadian operations through bownetsports.ca for domestic Canadian distribution.
3. ICE20 Ice Therapy Products: Sale of ICE20 branded ice compression therapy products, a complementary product line for sports recovery.
4. Licensing Royalties (USA Softball): Bownet is an official licensee of USA Softball and sells USA Softball-branded training gear including nets, bucket bags, and fungo bats.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bownet Sports manufactures and sells portable sports training equipment, including baseball/softball training nets, soccer and futsal goals, lacrosse goals, volleyball nets, golf nets, field barriers, batting tees, training balls, and sports bags. All products are built on proprietary EAS (Energy Absorption System) and BOW pole frame technologies that enable tool-free setup in 60-120 seconds and durable use under high-velocity ball impact. Sales occur primarily through owned direct-to-consumer e-commerce storefronts with shipment from US and Canadian warehouses.

Product overview

Bownet Sports is a sports equipment manufacturer specializing in portable training nets, goals, and athletic gear. The company offers a unified portfolio built around two core proprietary technologies: the Energy Absorption System (EAS) that dissipates ball impact to extend equipment life, and BOW Poles composite frames that enable tool-free setup in under 90 seconds. Their product lineup centers on portable baseball and softball nets (including the flagship Big Mouth X and Quad Training Station), soccer and futsal goals (from youth 4'x6' to full-size 8'x24'), lacrosse goals, volleyball nets, and golf nets—all sharing the modular BOW frame architecture. Supporting this core are accessory lines including the Commander Series bags, batting tees (ProMag Tee Series, UtiliTee), training cones, and replacement parts. Bownet also retails ICE20 ice compression therapy products. Everything is designed to be portable, quick to set up, and fully replaceable—a key differentiator emphasizing durability and long-term value.

Differentiator

Problem solved

Functional benefit

Brands

• Commander Series: Premium line of sports bags including catcher bags, bat packs, and coaches backpacks
• Big Mouth X
• EAS (Energy Absorption System)
• BOW Poles
• ProMag Tee Series
• UtiliTee

Products and services

• Big Mouth X Baseball & Softball Training Net Portable baseball and softball training net for hitting, pitching, fielding, and throwing drills. Features Energy Absorption System (EAS) technology to dissipate ball impact and sets up in 60 seconds without tools. Priced at $179.99.
• Quad Training Station Team training station that allows four drills to run at once with a single net, measuring 8ft x 8ft and built on the BOW frame technology. Priced at $839.99.
• Soccer Goals (Multiple Sizes) Portable soccer goals available in 13 size variations from 3'x5' (youth) up to 8'x24' (official). Feature EAS technology and BOW poles for stability. Prices range from $125.99 to $734.99.
• Official FIFA Sized Futsal Goal Regulation FIFA/AMF sanctioned futsal goal at official 2m x 3m dimensions. Uses EAS technology to absorb ball impact, composite BOW poles with a telescoping steel frame, and sets up in 120 seconds. Priced at $366.99.
• 4' x 6' Go To Goal Soccer Goal Official USSF regulation size soccer goal for U6-U8 youth leagues. Features EAS technology, Quick Clips for easy net attachment, and sets up in 80 seconds without tools or crossbars. Priced at $169.99.
• 7' x 7' Golf Net Golf practice net for chipping. Uses EAS technology for ball energy diffusion, sets up in 90 seconds without tools, and is compatible with the Bownet 7x7 Frame or Big Mouth X Frame. Net alone $142.99; net and frame $259.99.
• Lacrosse Goals Portable lacrosse goals built on the BOW frame technology. Includes creases, arcs, and halo barriers for full lacrosse practice setups.
• Volleyball Training Nets Portable volleyball training nets including the VB Practice Station for spike and passing drills. Quick setup for indoor and outdoor use.
• Field Barriers (Big Barrier, Low Barrier, Elite Low Barrier, Tennis Barrier) Portable field barriers including the Big Barrier (21'6" x 11'6"), Low Barrier, Elite Low Barrier, and Tennis Barrier. Used for delineating practice areas and protecting spectators during training.
• Protection Nets Safety netting products for protecting players, spectators, and facilities from stray balls during batting practice and other high-impact drills.
• Portable Backstops Portable baseball and softball backstops for team practice and facility protection. Built on the same EAS technology and BOW frame system used across the Bownet product line.
• Commander Series Bags Premium sports luggage system including the Commander Catcher's Bag (14 compartments), Cadet Player's Bag, Commando Bat Pack, and Commando Coach's Backpack. Made of weather-resistant fabrics with a one-year warranty. Prices range from $119.99 (Commando Bat Pack) to $293.99 (Commander Catcher's Bag).
• Lite Soccer Ball Youth soccer ball using Lite Ball Technology, available in sizes 3, 4, and 5. Constructed from soft rubber bladder, EVA foam, polyester fabric, and TPU. Priced 21-29% lighter than standard soccer balls to build confidence in first-time players. Size 3 priced at $14.99.
• ProMag Tee Series Professional-grade batting tee product line for baseball and softball training, designed for high-repetition drills and consistent contact point practice.
• UtiliTee All-in-one hitting tee for baseball and softball practice with a versatile design supporting various training drills and pitch locations.
• Training Cones High-visibility training cones for agility and footwork drills, made with flexible materials for safety with a stackable design for portability. Used for sprint zones, weave paths, and change-of-direction exercises.
• Replacement Parts Comprehensive replacement parts program including replacement nets, BOWpoles, rubber feet, and other components. Every component of the Bownet system is replaceable to extend equipment life.
• ICE20 Ice Compression Therapy ICE20 real ice compression therapy products for athlete recovery, distributed and sold by Bownet alongside its own portable training equipment line.

Quantifiable outcome

• Equipment longevity: 10+ years of regular outdoor use per customer testimonials
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• USA SoftballcoreStrategic or Co-development PartnerBownet became an official supplier of the USA Softball Women's National Team (WNT) and Junior Women's National Team (JWNT) Programs. Additionally, Bownet became an official licensee of USA Softball and is licensed to sell USA Softball-branded training gear including nets, bucket bags, fungo bats, and other equipment. The partnership supports USA Softball's road to maintaining their No. 1 world ranking.
• USA Field HockeycoreStrategic or Co-development PartnerBownet partnered with USA Field Hockey to improve the field hockey experience. The partnership involves supplying portable goals and training equipment for USA Field Hockey programs and events, supporting their 'Grow the Game' initiative.
• NFCA (National Fastpitch Coaches Association)coreGTM or Marketing PartnerBownet is the preferred training nets partner for NFCA and its coaching clinics. Bownet provides top-notch equipment for demonstration purposes at 8 annual coaches clinics held across the country (Charlotte, Chicago, Kansas City, Louisville, Minneapolis, Nashville, Portland). The partnership supports softball coaching education and professional development.
• Cal NorthminorGTM or Marketing PartnerBownet partnered with Cal North (California Youth Soccer Association North) to provide soccer goals and balls for the Start Healthy Soccer program in 6 Oakland, CA elementary schools. The program promotes healthy lifestyles through soccer and is supported by a U.S. Soccer Foundation 'Innovate to Grow' grant.
• The Hitting VaultminorGTM or Marketing PartnerCo-marketing partnership with The Hitting Vault (internet's most followed hitting coach, reaching 4M+ athletes/coaches weekly). Bownet products are featured in training content and the partnership offers The Hitting Vault's SwingFit program to Bownet customers for $39 ($179 value).
• ICE20minorOthersICE20 is a related brand offering ice compression therapy products. Featured on Bownet website alongside Bownet products, marketed as 'Real Ice Compression Therapy' complementing sports training equipment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rawlings: Rawlings is an established baseball/softball equipment manufacturer with deep pro/college affiliations. Overlaps with Bownet's Big Mouth X and ProMag Tee lines through a broader portfolio of bats, gloves, and team gear.
• Franklin Sports: Franklin Sports is a major multi-sport equipment company (baseball, soccer, indoor games) with broad retail distribution. Overlaps with Bownet's training aids but at much larger scale through mass retail and online channels.
• Easton: Easton is a major baseball/softball equipment brand covering bats, gloves, and protective gear. Competitively overlaps with Bownet's premium training equipment positioning despite Easton's broader product range.

Direct peers

• SKLZ: SKLZ is a D2C athletic training equipment brand offering portable training aids (nets, agility gear, rebounders). It directly overlaps with Bownet's training aids positioning across multiple sports and shares the D2C e-commerce model.
• Net World Sports: Net World Sports is a large UK-based online retailer of soccer goals, nets, and training equipment across multiple sports. Directly competes with Bownet's soccer and futsal goal catalog with broader international reach.
• Kwik Goal: Kwik Goal is the dominant supplier of portable and permanent soccer goals, including USSF regulation sizes. Directly competes with Bownet's soccer and futsal goal lineup for the same youth and club team customers.
• Jugs Sports: Jugs Sports manufactures baseball and softball pitching machines, batting cages, and training equipment. Highly comparable to Bownet's baseball/softball training nets segment with overlapping customer base of travel ball and high school programs.
• Champion Sports: Champion Sports offers multi-sport training equipment including soccer goals, training cones, and agility gear. Overlaps with Bownet's accessory and multi-sport product lines at similar price points.

Emerging players

• Heater Sports: Heater Sports markets baseball pitching machines and backyard training aids to consumer and travel ball customers. Comparable niche focus with Bownet on portable, home-use training equipment.
• Goalsetter Basketball: Goalsetter specializes in portable and in-ground basketball goals, adjacent to Bownet's portable sports equipment category. Comparable niche positioning around portable, residential-grade sports systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bownetsports
• YouTubeyoutube.com/user/thebownet
• Facebookfacebook.com/BownetSports
• Instagraminstagram.com/bownet
• TikToktiktok.com/bownetsports
• LinkedInlinkedin.com/company/bownet-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bownet Sports