What USA Softball does

USA Softball is the National Governing Body (NGB) of softball in the United States, designated by the U.S. Olympic & Paralympic Committee and headquartered at Devon Park in Oklahoma City. Founded in 1933, the non-profit organization sanctions amateur softball competition across all 50 states plus Washington D.C. through a federated network of state and metro associations, serving over 120,000 teams and more than one million members comprising youth players, adult players, collegiate athletes, umpires, and coaches. Its core product portfolio spans the Junior Olympic youth program, Adult Program, High Performance Program (HPP), national team selection pathways (Women's, Men's, and Slow Pitch), umpire certification and training (ACE Coach Training, Umpire Program), certified equipment standards, safety programs (Safe Softball), and collegiate recognition programs (Top 25 Poll, Player of the Year). The organization owns and operates Devon Park — host of the NCAA Women's College World Series and the selected venue for 2028 Olympic softball — and the National Softball Hall of Fame Museum.

USA Softball generates revenue across five streams: recurring membership fees for players, coaches, and umpires; tournament and national championship sanctioning fees; Devon Park ticket sales and venue operations (distributed via SeatGeek); merchandise sales through the USA Softball Store; and donations via the USA Softball Legacy Fund and other fundraising initiatives. Corporate sponsorship is anchored by major brand partners including Nike, Major League Baseball (and the PlayBall initiative), DICK'S Sporting Goods, Devon Energy (naming rights for Devon Park), Franklin Sports, and SeatGeek. Technology infrastructure is largely outsourced to SportsEngine, which powers the membership, umpire, and tournament director portals. Governance operates through a Board of Directors, National Office Staff, and an annual council meeting process, with no parent company, no venture backing, and no disclosed M&A activity.

The organization's strategic positioning is anchored by its monopoly NGB status, its ownership of the premier softball venue in the U.S. (Devon Park), and its 2028 Olympic hosting role — all of which create durable barriers to entry. Growth catalysts over the 2026–2028 window include the new Indoor Softball Practice Facility, expansion of age-tiered national team programs (U-15, U-18), and the slow-pitch international Border Battle series against Canada. Customer base is highly distributed across individual participants and SMB-scale team registrations, with no enterprise concentration risk.

Name

USA Softball

Legal name

USA Softball

Website

https://USASoftball.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

USA Softball is the U.S. National Governing Body of softball, sanctioning amateur competition across all 50 states and serving over one million members through youth, adult, collegiate, umpire, and elite national team programs at its Oklahoma City headquarters and Devon Park venue.

Ownership category

akta.pro rank

Product category

Amateur Sports Governance

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Baseball & Softball Leagues (MPAKAAAC), Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

Keywords

• National governing body
• Amateur softball sanctioning
• Youth athletic programs
• National team training
• Sports event management

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: USA Softball generates revenue through individual and team membership registrations, serving players, coaches, and umpires across the United States.
2. Tournament and Event Sanctioning: Revenue from sanctioning tournaments and national championships across various age groups and skill levels.
3. Devon Park Operations: Venue operations including tickets for events, tours, and special events at Devon Park in Oklahoma City.
4. Merchandise and Store Sales: USA Softball Store sells merchandise, donations, and official gear through their e-commerce platform.
5. Donations and Fundraising: Donations through the USA Softball Legacy Fund and other fundraising initiatives.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

USA Softball is the National Governing Body (NGB) for softball in the United States, designated by the U.S. Olympic & Paralympic Committee. It sanctions competition through a nationwide network of state and metro associations, offers membership and certification programs for players, coaches, and umpires, operates competitive pathways (Junior Olympic, Adult, High Performance), manages national teams, and runs Devon Park as its premier venue in Oklahoma City.

Product overview

USA Softball is the National Governing Body of softball in the United States, operating as a single unified organization that sanctions competition through a nationwide network of state and metro associations. The organization manages a comprehensive portfolio of programs including membership services (for players, coaches, and umpires), competitive programs (Adult Program, Junior Olympic Program, High Performance Program), event management (Tournaments & National Championships), equipment certification, safety programs, and elite national team programs (Women's, Men's, and Slow Pitch). Supporting infrastructure includes Devon Park (the premier venue in Oklahoma City), the National Softball Hall of Fame Museum, collegiate awards (Top 25 Poll, Player of the Year), coach and umpire training (ACE, Umpire Program), and web portals for officials. The organization serves over 120,000 teams representing more than one million members.

Differentiator

Problem solved

Functional benefit

Brands

• Know Your Role: USA Softball's partnership initiative focusing on education and awareness.
• Devon Park
• Safe Softball
• ACE Coach Training

Products and services

• USA Softball Membership

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major, flagship and minor.

• Devon Energy (Devon Park Naming Rights)coreStrategic or Co-development PartnerDevon Park is the naming rights partner for USA Softball's headquarters and primary venue in Oklahoma City. The partnership includes venue naming, hotel partnerships, and collaborative event planning for major tournaments including the 2028 Olympics.
• DICK'S Sporting GoodsmajorGTM or Marketing PartnerOfficial sponsor displayed on USA Softball website. DICK'S Sporting Goods provides sporting goods retail partnership for equipment and merchandise.
• MLB (Major League Baseball)flagshipStrategic or Co-development PartnerOfficial sponsor and collaborative partner. MLB and USA Softball share strategic alignment as baseball and softball governing bodies, with joint initiatives including PlayBall programs and amateur development pathways.
• NikemajorGTM or Marketing PartnerOfficial sponsor providing athletic apparel and equipment partnership for USA Softball programs and national teams.
• NCSA (National Collegiate Scouting Association)minorChannel Partner/ Reseller/ DistributorPartner for collegiate recruiting services, helping connect softball athletes with college programs through their platform.
• PlayBallmajorStrategic or Co-development PartnerMLB and USA Softball initiative to promote baseball and softball participation, particularly among youth and in schools.
• Franklin SportsminorGTM or Marketing PartnerOfficial sponsor providing batting gloves and sports equipment for USA Softball athletes and programs.
• U.S. Olympic & Paralympic Committee (USOPC)flagshipStrategic or Co-development PartnerUSA Softball is the designated National Governing Body (NGB) for softball, recognized by the USOPC. This relationship provides authority for national team programs and Olympic qualification pathways.
• SeatGeekmajorChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Devon Park events, providing online ticket sales for tournaments, championships, and Olympic softball events.
• Bollinger InsuranceminorOthersInsurance partner providing coverage programs for USA Softball members and sanctioned events.
• SportsEnginecoreTechnology or IntegrationSportsEngine provides the Sports Relationship Management (SRM) software platform powering the USA Softball website, membership portal, and event management systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• USA Volleyball: U.S. National Governing Body for volleyball with a similar non-profit model, membership base, junior Olympic pipeline, and national team programs under USOPC oversight.
• USA Basketball: National Governing Body for basketball with a comparable governance structure including youth pipelines (e.g., Nike Hoop Summit), national team programs, and certification authority under USOPC.
• Little League Baseball and Softball: Largest youth baseball/softball organization worldwide with overlapping Junior Olympic-adjacent programming for children ages 4-16; competes and partners with USA Softball for grassroots participation.
• USA Hockey: National Governing Body for ice hockey operating on a similar member-based, sanctioning-driven non-profit model with state associations, certification for officials, and Tier 1 Olympic pipeline programs.
• USA Baseball: Fellow U.S. National Governing Body for baseball and direct strategic partner via the joint PlayBall initiative; operates an analogous structure of state associations, junior programs, and national teams under USOPC recognition.

Broad incumbents

• Major League Baseball: Strategic partner of USA Softball through the PlayBall initiative; broader incumbent that operates professional leagues and supports amateur baseball/softball development pathways across the U.S.
• NCAA: The governing body for U.S. collegiate athletics whose softball championships (including the Women's College World Series hosted at USA Softball's Devon Park) drive the elite pipeline that USA Softball feeds.
• United States Olympic & Paralympic Committee (USOPC): Umbrella organization that designates USA Softball as a National Governing Body and oversees all U.S. Olympic sport governance, funding, and athlete pathways.

Regional players

• Softball Canada: National Governing Body for softball in Canada, with comparable structure (national teams, sanctioning authority, junior programs); operates as counterpart and Border Battle competitor.
• Babe Ruth League: Major U.S. youth baseball/softball organization focused on Cal Ripken and Babe Ruth divisions, providing overlapping grassroots competition pathways for adolescent athletes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@USASoftball/videos
• Xx.com/asausasoftball
• Facebookfacebook.com/USASoftball
• LinkedInlinkedin.com/company/amateur-softball-association-usa-softball

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Softball