Adrenaline

What Adrenaline does

Adrenaline operates a direct-to-consumer e-commerce marketplace that aggregates and resells over 1,600 third-party adventure experiences across the United States, including skydiving, helicopter tours, hot air balloon rides, exotic supercar driving, NASCAR experiences, zip lining, ATV tours, scenic cruises, and aerial combat. Founded in 2012 and headquartered in Chicago under the legal entity ADRENALINE, INC., the company functions as a curated intermediary rather than an operator, connecting geographically dispersed consumers with activity providers in all 50 states. Its primary storefront at adrenaline365.com is organized by experience category (driving, flying, helicopter, hot air balloon, land, water) and US region (Pacific, West, Midwest, Northeast, South), with experience unit prices ranging from $14.75 to over $1,495.

The core product architecture rests on two commercial instruments: individual experience bookings and flexible gift certificates redeemable across the entire catalog. Gift certificates, delivered via instant email or premium gift pack with express shipping, carry no expiration date and are positioned as the company's flagship product. The platform supports self-service browsing and checkout with phone-based customer support, and integrates Affirm for buy-now-pay-later financing, Feefo for verified reviews (92% satisfaction across 3,850 reviews), and McAfee SECURE for trust signaling.

The business model is a transaction-fee marketplace: Adrenaline earns revenue on each experience booking and gift certificate sale, with supplementary revenue from corporate gifting, group bookings, and a dedicated "Corporate Adrenaline" channel. Marketing is driven primarily through SEO-optimized location landing pages, email newsletters, an affiliate program, and a travel agent portal. Ownership remains concentrated with founder David Jellins, and the company has operated without disclosed institutional funding, M&A activity, or leadership transitions in the source material, indicating a bootstrapped, founder-led capital structure.

Name

Adrenaline

Legal name

ADRENALINE, INC.

Website

https://adrenaline.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Adrenaline is a privately held, founder-led US e-commerce marketplace aggregating over 1,600 adventure experiences and flexible gift certificates, serving individual gift-givers, experience-seekers, and corporate clients nationwide via adrenaline365.com.

Ownership category

akta.pro rank

Product category

Adventure Experience Marketplace

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Extreme Sports Event Operators & Competition Experiences (THAAAMAK)

akta.pro secondary industries

Skydiving Experiences (Tandem, AFF, Scenic Jumps) (THAAAMAA), Extreme Aerial Adventure Experiences (Heli-assisted Drops, Cliff/Platform Jumps) (THAAAMAH), Zipline Mega-Jumps & Giant Swing Experiences (Canyon Swing, Rope Swing) (THAAAMAD)

Keywords

• Adventure experience marketplace
• Gift certificates online
• Experience booking platform
• Adventure activities aggregator
• Experience gift vouchers

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain, Others

Revenue model

1. Experience Bookings: One-time transaction revenue from booking adventure experiences such as skydiving, helicopter rides, hot air ballooning, driving experiences, and water sports. Customers pay per experience with prices ranging from $14.75 to over $1,000 depending on the activity.
2. Gift Certificates: Sale of gift certificates that can be redeemed toward any experience on the platform. Certificates are delivered via email instantly or via express shipping in a gift box. No expiration date on Flexi Gift Certificates. Prices start from $20.
3. Group Bookings and Corporate: Revenue from group bookings and corporate gifting programs. The company offers dedicated corporate adrenaline services for bulk purchases and team events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Adrenaline operates an online marketplace aggregating over 1,600 third-party adventure experiences across the United States, including skydiving, helicopter tours, hot air balloon rides, driving experiences, water sports, and land adventures. The company sells flexible gift certificates (starting at $20) redeemable for any experience on the platform, delivered instantly via email or via physical gift pack with express shipping. It also runs a Corporate Adrenaline program for bulk gifting and team-building events.

Product overview

Adrenaline operates an e-commerce marketplace for adventure experiences and gift certificates, functioning as a platform connecting consumers with over 1,600 activity providers across the USA. The core offering consists of the Gift Certificates product (configurable denomination certificates redeemable for any experience) and the Adventure Experiences catalog organized into sub-categories: Driving Experiences (exotic supercars, NASCAR), Flying Experiences (skydiving, pilot lessons, scenic flights), Helicopter Tours (city and scenic tours), Hot Air Balloon Rides, Land Adventures (ATV tours, zip lines), and Water Sports (jet boat rides, scenic cruises). Additional services include Corporate Adrenaline for business gifting and Group Bookings for coordinated event planning. The company acts as an aggregator and reseller of third-party experience providers, not a direct operator.

Differentiator

Problem solved

Functional benefit

Products and services

• Adventure Experiences

Quantifiable outcome

• 92% customer satisfaction rating from 3,850 reviews

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• AffirmminorGTM or Marketing PartnerAffirm provides buy-now-pay-later financing options displayed on the website, allowing customers to pay for experiences in installments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Goldstar: Discounted tickets and events marketplace for shows, tours, and experiences across the US. Partial overlap with Adrenaline on the 'experiences' category, though weighted toward entertainment events rather than extreme/adventure activities.
• GiftCards.com: US retailer of prepaid gift cards and vouchers for multiple brands. Comparable as a gift-card-led retail platform with overlapping gifting use cases, but focused on retail/brand gift cards rather than experience fulfillment.

Broad incumbents

• Airbnb Experiences: Online-led experiences hosted by locals on the Airbnb platform. Comparable only at the conceptual level - both sell bookable in-person experiences online - but Airbnb is a global, well-funded platform with a fundamentally different host-driven supply model.
• GetYourGuide: Global booking platform for tours, attractions, and experiences. Comparable marketplace model for in-person activities, with a much larger international footprint and supplier base than Adrenaline.
• Viator (Tripadvisor): Global tours, activities, and attractions marketplace owned by Tripadvisor. Comparable aggregator model for in-destination experiences, with deeper international reach and tourism-channel distribution than Adrenaline.
• Groupon: Large public marketplace for local experiences, activities, and deals across the US and globally. Overlaps with Adrenaline on local adventures and discount-led gift purchases but operates across many categories.

Direct peers

• Cloud 9 Living: US-based online marketplace that sells experience gifts (skydiving, flying, driving, etc.) redeemable at partner operators nationwide. Closely comparable to Adrenaline in catalog breadth, gift-certificate model, and national coverage.
• Tinggly: Global experience gift-box and gift-card marketplace offering redeemable experiences in 100+ countries. Comparable aggregator model with a similar gift-led purchase flow, though with a stronger international footprint than Adrenaline.
• Virgin Experience Gifts: Sells experience gift cards and vouchers across the US for activities including flights, driving, and adventure experiences. Operates an almost identical gift-certificate-led marketplace model to Adrenaline, backed by the Virgin brand.

Regional players

• Experience Days: UK-based experience gift voucher retailer offering hundreds of activities (flying, driving, food, spa). Same gift-voucher-led experience marketplace model as Adrenaline but focused on the UK/Ireland market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AdrenalineIncUS
• Facebookfacebook.com/adrenaline365
• LinkedInlinkedin.com/company/adrenaline-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrenaline