Dalton Agency

What Dalton Agency does

Dalton Agency is a privately held, full-service integrated marketing communications agency founded in 1989 by Jim Dalton in Jacksonville, Florida. The firm operates from three U.S. offices (Jacksonville HQ, Atlanta, Nashville) with 100+ employees and serves enterprise and mid-market clients across healthcare, financial services, travel & hospitality, education, retail, nonprofit, technology, and automotive verticals. Named clients include Change Healthcare, New York Life Investments, VyStar Credit Union, CareSource, SCAD, Zoo Atlanta, Marriott Orlando, Porsche Experience Center, Bosch Rexroth U.S., and Blackline Safety.

The agency's service portfolio spans the full marketing stack under a unified offering rather than a platform-plus-modules architecture: advertising and campaign development, branding, public relations, website development and design, content creation, corporate shows and events, experiential design (including AR/VR/Mixed Reality execution), video and animation production, media strategy and buying (TV, CTV/OTT, paid social, search, OOH), market research, and social media management. The proprietary 'Dalton Discovers' research series functions as a packaged thought-leadership product built on its market research practice. No proprietary technology platform is disclosed; the firm leverages industry-standard creative tools, marketing technology, and digital production capabilities. The Atlanta-based experiential and event production capabilities were acquired through Anode (2018) and the PR bench was extended via The Bradford Group (2020); Bill Hudson & Associates (2015) established the Nashville presence.

Dalton generates revenue through professional services fees on project-based and retainer arrangements, sold through direct enterprise sales motions led by business development executives and account management teams across its three offices. The go-to-market focuses on securing agency-of-record (AOR) designations (Bosch Rexroth U.S., Visit Valdosta, Change Healthcare, New York Life Investments). Leadership was substantially expanded in October 2022, adding Bill Coontz (CEO, 25+ years in advertising), Brendan Cumiskey (President), Pat McKinney (CCO), and Tony Drake (CFO), alongside a roster of SVPs across paid media, analytics & AI, public relations, social media, integrated communications, and creative. The firm is independently owned by founder/chairman Jim Dalton with no disclosed external private equity or venture capital funding.

Name

Dalton Agency

Legal name

The Dalton Agency, Inc.

Website

https://daltonagency.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Dalton Agency is a privately held, full-service integrated marketing communications firm founded in 1989, operating from Jacksonville, Atlanta, and Nashville with 100+ employees. It delivers branding, advertising, PR, media, digital, and experiential services to enterprise clients across healthcare, financial services, hospitality, and other verticals.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Public Relations Agencies (54182), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Advertising agency services
• Integrated marketing communications
• Brand strategy services
• Public relations services
• Media planning and buying

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services Fees: Agency generates revenue through professional services fees for integrated marketing communications including branding, advertising campaigns, public relations, social media, media strategy, video production, website development, experiential design, corporate events, and market research.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Dalton Agency is a full-service advertising and integrated marketing communications firm that develops branding, advertising campaigns, public relations programs, media planning and buying, website design and development, video production, corporate events, experiential design, market research, and social media management for its clients. The agency also produces proprietary consumer research (Dalton Discovers) to inform strategy.

Product overview

Dalton Agency is a full-service advertising and marketing communications agency offering a comprehensive suite of services spanning advertising and campaign development, branding, public relations, website development and design, content creation, corporate shows and events, experiential design, video and animation production, media strategy, market research, and social media management. The agency operates as a unified service offering rather than a platform-plus-modules architecture, providing integrated marketing solutions across all these capabilities. Additionally, the agency offers proprietary research through its 'Dalton Discovers' series.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising and Campaign Development
• Brand Strategy and Identity
• Public Relations
• Media Planning and Buying
• Website Design and Development
• Video and Animation Production
• Corporate Events and Shows
• Experiential Design
• Market Research
• Social Media Management
• Content Creation
• Dalton Discovers

Quantifiable outcome

• New York Life Investments campaign exceeded engagement goals by 421% and generated nearly 40,000 leads, contributing to $206.4MM uplift in sales year-over-year
• +6 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• New York CaresminorStrategic or Co-development Partner · 29 February 2024Dalton developed and launched 'Extra Day of Care' integrated campaign for New York Cares, NYC's largest volunteer organization. Campaign inspired volunteer participation, corporate partnerships including Brooklyn Nets donating 1,400 tickets, and community engagement resulting in 46 volunteer projects and 1,500+ bags of food packaged.
• Dalton Cares Nonprofit PartnersminorStrategic or Co-development Partner · 15 November 2023Dalton Cares initiative donates brand and communications services to nonprofit organizations in each location. Partners include Rescuing Hope (Atlanta), The Women's Board of Wolfson Children's Hospital (Jacksonville), and Nurture the Next (Nashville).
• Bosch RexrothcoreStrategic or Co-development Partner · 26 June 2023Bosch Rexroth, a global leading supplier of drive and control technologies generating around 7 billion euros in annual sales revenue with more than 30,000 employees worldwide, selected Dalton as its agency of record for the U.S. market. Dalton provides integrated marketing and communications services to strengthen Bosch Rexroth's presence in markets including mobile and industrial applications as well as factory automation.
• Visit ValdostacoreStrategic or Co-development Partner · 19 December 2022Visit Valdosta, the Valdosta-Lowndes County Conference Center and Tourism Authority, named Dalton its agency of record. Together they launched the 'Valdostahhh' integrated marketing campaign to boost tourism in South Georgia.
• New City PropertiesminorStrategic or Co-development Partner · 11 October 2022Dalton moving Nashville office to New City Properties' Neuhoff District in Germantown neighborhood, a $550 million mixed-use development project transforming early 1900s meatpacking district.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• 22squared: Atlanta-based independent full-service advertising agency. Closest geographic and capability peer to Dalton, with similar integrated services across advertising, media, PR, and digital, serving national enterprise clients from the Southeast.
• The Tombras Group: Knoxville, TN-based independent full-service agency of comparable scale (~300+ employees). Operates as a large independent Southeast agency serving enterprise clients across advertising, PR, media, and digital — directly analogous to Dalton's positioning.
• Luckie & Company: Birmingham, AL-based independent full-service marketing agency. Comparable in size, independence, and Southeast regional positioning, offering advertising, PR, media, and digital services to enterprise clients.
• Erwin Penland: Greenville, SC-based independent agency (now part of Mering). Closely comparable Southeast independent agency with integrated creative, digital, and media services for enterprise brands.
• Lewis Communications: Birmingham, AL-based independent full-service agency. Comparable Southeast independent peer with similar integrated marketing services and enterprise client roster across healthcare, financial, and tourism verticals.
• The Buntin Group: Nashville-based independent full-service advertising agency. Direct local competitor in Dalton's Nashville market with overlapping capabilities in advertising, branding, media, and digital services.
• Mower Agency: Syracuse, NY-based independent marketing, advertising, and PR agency network. Comparable independent agency of similar size offering integrated marketing services across multiple U.S. offices.
• The Richards Group: Dallas, TX-based independent advertising agency. Iconic large independent agency with similar full-service integrated model — relevant peer for independent scale benchmarking and capability comparison.
• GALE (Agency): Mid-size independent creative and media agency with integrated advertising, data, and customer experience capabilities. Comparable independent agency serving enterprise clients with similar integrated offering model.

Regional players

• Walz Tetrick Advertising: Brandon, MS-based full-service advertising agency. Smaller Southeast independent peer with overlapping services in advertising, PR, and digital marketing for regional enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/daltonagency
• Facebookfacebook.com/daltonagency
• LinkedInlinkedin.com/company/dalton-agency
• Instagraminstagram.com/daltonagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dalton Agency