Espacio

What Espacio does

Espacio is a privately held media incubator founded in 2013 by Conrad Egusa in Medellín, Colombia, and owned by parent company Brownstein & Egusa (incorporated in Farmington, Connecticut, USA). The company operates a portfolio of 50+ wholly owned digital news publications spanning Latin America, Europe, North America, Asia, and Africa, with content produced in English, Spanish, and French. Its flagship media assets include The Sociable (Ireland), Brazil Reports, Peru Reports, Argentina Reports, 150Sec (Central Europe), SocialGeek (up to 1M monthly visits), and The Tech Panda (India), among many others, several of which are syndicated on Google News and Dow Jones properties.

The company's business model is built on two revenue streams: (1) advertising revenue across its owned-and-operated digital publications, monetizing readership and traffic (most titles receive 25,000-70,000 monthly visits, with the largest reaching up to 1M), and (2) professional services revenue through Publicize, a PR firm for startups that was featured in Forbes and TechCrunch, alongside Publicize Zero, a free PR platform. Pricing is not publicly disclosed and is contact-based. Distribution is anchored by formal syndication partnerships with Dow Jones (Factiva), Entrepreneur Magazine, and The Next Web, plus contributor placements at Forbes, Crunchbase, Al Jazeera, The Indian Express, Rolling Stone, The Atlantic, and NY1.

The company has historically executed a programmatic M&A strategy, completing seven acquisitions between September 2017 and March 2018 (TheTechPanda, 150sec, PortugalStartups, Novobrief, Peru Reports, Hibiscus & Nomada, and AppleMania), all for undisclosed amounts. There are no external funding rounds disclosed, and the company appears to be funded organically or through its parent. Headcount is stated at 51-100 employees with approximately 20 core team members listed. The core technology is not disclosed and the company does not appear to build proprietary technology platforms; the offering is fundamentally an editorial operations and content distribution business wrapped in an incubator brand.

Name

Espacio

Legal name

Brownstein & Egusa

Website

https://espacio.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Espacio is a privately held media incubator founded in 2013 in Medellín, Colombia, that owns and operates 50+ digital news publications across Latin America, Europe, North America, Asia, and Africa, and runs Publicize, a PR services firm for startups.

Ownership category

akta.pro rank

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. PR Services (Publicize): Publicize is a PR firm for startups that generates revenue through professional services
2. Advertising: Media publications generate advertising revenue from website traffic and readership

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Espacio is a media incubator that owns and operates a portfolio of 50+ digital news publications across multiple regions, languages, and verticals (tech, startups, business, lifestyle, crypto, gaming). It also operates Publicize, a paid PR firm for startups, and Publicize Zero, a free PR distribution platform for entrepreneurs. Revenue is generated through advertising on its owned publications and PR service fees, with tier-1 content syndication partnerships extending reach via Dow Jones, Entrepreneur Magazine, The Next Web, and Google News.

Product overview

Espacio is a Media Incubator based in Medellín, Colombia, founded in 2013 by Conrad Egusa and owned by Brownstein & Egusa (Farmington, Connecticut). The company operates a portfolio of digital news publications and PR services across global markets. Its core offerings include Publicize and Publicize Zero (PR platforms for startups and entrepreneurs) alongside a network of over 50 digital publications covering technology, startups, business, and specialized topics across regions including Latin America, Europe, North America, Asia, and Africa. Publications include The Sociable, StartupBeat, 150Sec, Novobrief, SocialGeek, GeekTime en Español, Soy Emprendedor, TheBogotaPost.com, Latin America Reports, and many more regional and vertical-specific outlets. The company also maintains syndication partnerships with Dow Jones, Entrepreneur Magazine, and The Next Web.

Differentiator

Problem solved

Functional benefit

Brands

• Publicize: PR firm for startups, featured in Forbes and TechCrunch
• Publicize Zero
• Espacio Media
• Syndicate Partners
• Contributor Publications

Products and services

• Publicize A PR firm for startups that helps entrepreneurs approach public relations, offering both paid services and a free tier. Featured in Forbes and TechCrunch.
• Publicize Zero A free PR distribution platform for entrepreneurs, opening PR access to the ninety-nine percent.
• Publicize & Company A trusted media advisory service to many of the world's most influential organizations and businesses.
• The Sociable One of Ireland's largest tech publications, syndicated on Google News. Winner of the Best Technology Blog at the 2013 Blog Awards Ireland; receives approximately 30,000 visits per month.
• StartupBeat A tech publication syndicated on Google News, named a top 100 tech blog, averaging approximately 25,000 visits per month.
• 150Sec One of the largest Spanish-speaking tech publications in Central Europe, syndicated on Google News, with up to 1M monthly visits and 300,000+ Facebook fans.
• Novobrief Spain's largest startup publication, with editorial syndicated through a partnership with Entrepreneur Magazine in Europe.
• SocialGeek One of the largest Spanish-speaking tech publications, with up to 1M monthly visits.
• GeekTime en Español Spanish-version of Geektime.com, which was earlier the largest tech publication based outside the US; Geektime hosts the largest startup conference in Israel.
• Soy Emprendedor One of the largest media publications for entrepreneurship in Latin America, with 50,000+ Instagram subscribers.
• TheBogotaPost.com Colombia's 2nd largest English newspaper, with up to approximately 70,000 visits per month and physical paper distribution across Bogota and Medellin.
• Peru Reports The largest English news publication in Peru, syndicated on Google News and on some Dow Jones properties. Up to 65,000 visits per month.
• PortugalStartups.com Portugal's largest startup publication with a partnership with Entrepreneur Magazine in Europe, receiving up to 25,000 visits per month.
• Colombia Focus One of the top 5 largest English media in Colombia, syndicated on Google News.
• The Tech Panda One of India's largest tech media publications, syndicated on Google News with partnerships including the Indian Express. Averages approximately 25,000 visits per month.
• Tech in DC A fast-growing publication covering politics and tech in the United States, syndicated on Google News.
• Brazil Reports One of Brazil's fastest growing English publications, syndicated on Google News.
• Argentina Reports One of the leading English news publications in Argentina, syndicated on Google News and Dow Jones.
• Aztec Reports One of the leading English news publications in Mexico.
• Latin America Reports Leading publication on startups in Latin America, syndicated on Google News.
• Latam.tech Leading publication on startups in Latin America, with Entrepreneur Magazine en Espanol syndicating articles. Syndicated on Google News.
• Inventures One of the very largest startup publications in Europe, founded in 2011 and syndicated to Google News.
• Techli Largest startup publication in the Midwest of the USA.
• AppleMania News on Apple for the Spanish-speaking market with over 200,000 Facebook fans.
• Microsoft Insider News on Microsoft for the Spanish-speaking world.
• The Bitcoin Mag Leading publication on Bitcoin, syndicated on Google News.
• Hibiscus & Nomada A leading travel blog with over 50,000 Instagram followers.
• Pakistanijunction.com One of Pakistan's largest tech publications.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship, major and minor.

• Dow JonescoreChannel Partner/ Reseller/ DistributorDow Jones syndicates articles from Brazil Reports, The Bogota Post, Argentina Reports, and Peru Reports to its paying clients including Factiva.
• Entrepreneur MagazinecoreChannel Partner/ Reseller/ DistributorEntrepreneur Magazine is one of the world's largest publications focused on entrepreneurship and syndicates editorial from 150sec.com, Novobrief.com, and PortugalStartups.com.
• The Next WebcoreChannel Partner/ Reseller/ DistributorThe Next Web is one of the world's largest startup publications and syndicates content from multiple Espacio publications including LATAM.tech, Aztec Reports, Chile Herald, Latin America Reports, Peru Reports, and Colombia Focus.
• ForbesflagshipGTM or Marketing PartnerEspacio journalists contribute editorial articles to Forbes, one of the world's largest media publications.
• CrunchbasemajorGTM or Marketing PartnerEspacio journalists contribute editorial to Crunchbase, a leading destination for company insights from early-stage startups to Fortune 1000, part of TechCrunch.
• Al JazeeraflagshipGTM or Marketing PartnerEspacio journalists contribute to Al Jazeera, broadcast to over 310 million people in more than 100 countries.
• The Indian ExpressmajorGTM or Marketing PartnerEspacio journalists contribute to The Indian Express, one of India's leading papers with over 60 million unique visitors per month.
• GeektimemajorGTM or Marketing PartnerGeektime was earlier the largest tech publication based outside of the United States and hosts the largest startup conference in Israel.
• NY1minorGTM or Marketing PartnerNY1 is one of the largest television stations in New York, owned by Time Warner, with multiple Emmy Awards.
• El ColombianominorGTM or Marketing PartnerEl Colombiano is one of the largest newspapers in Colombia.
• Rolling StoneminorGTM or Marketing PartnerRolling Stone is an American monthly magazine focusing on popular culture.
• The AtlanticminorGTM or Marketing PartnerThe Atlantic covers news and analysis on politics, business, culture, and technology.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Vox Media: Owns and operates a portfolio of premium digital media brands (Vox, The Verge, SB Nation, New York Magazine). Closest scaled comparable to Espacio's portfolio-of-publications model, though Vox operates at much larger scale and predominantly in English.
• Dotdash Meredith: Owns a large portfolio of digital and print consumer brands across multiple verticals. Operates the same portfolio-of-publications playbook as Espacio but at significantly larger scale and with a US-centric audience.
• TechCrunch: Dominant English-language startup and technology media brand, part of Yahoo/Verizon. Competitor for Espacio's startup-focused publications and editorial audience, and corporate parent of Crunchbase (an Espacio editorial partner).
• Insider (Business Insider): Large global business and technology news publication with a multi-vertical portfolio strategy. Comparable in business model and audience overlap, though operates primarily in English and at significantly larger scale than Espacio.

Direct peers

• The Next Web: Global technology and startup publication, and an active syndication partner of Espacio. Directly competes with Espacio's tech/startup publications (LATAM.tech, 150Sec, StartupBeat) for English-speaking international tech audiences.
• Geektime: Israeli technology and startup publication that hosts the largest startup conference in Israel. Comparable international tech media model to Espacio's portfolio titles; Geektime en Español is an Espacio-owned brand, making Geektime both a former partner and a content-format peer.
• BDG Media (Bustle Digital Group): Operates a portfolio of digital media brands targeting distinct audiences. Comparable to Espacio's model of owning and operating many niche digital publications under one umbrella, though BDG focuses on US English-language lifestyle and entertainment verticals.
• Walker Sands: B2B PR and integrated marketing agency with strong tech and startup client base. Competes directly with Publicize for startup and technology PR engagements.
• 5W Public Relations: PR agency serving startups, technology, and consumer brands. Direct competitor to Publicize, Espacio's wholly-owned PR services subsidiary, in the startup-focused PR services market.

Emerging players

• e27: Asia-based media platform covering startups, founders, and tech ecosystem. Comparable to Espacio's regional tech/startup publications (e.g., The Tech Panda, Techaloo) with similar audience targeting international emerging-market startup ecosystems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theespacio
• LinkedInlinkedin.com/company/espacio

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Espacio