Orlando Magazine

What Orlando Magazine does

Orlando Magazine is a privately held regional lifestyle publication covering news, dining, arts, entertainment, events, travel, and weddings in Central Florida. It is owned and operated by Morris Communications Company, LLC, a media conglomerate headquartered in Augusta, Georgia, and reaches readers through a monthly print magazine, a content-rich website (orlandomagazine.com) running on the BLOX Digital CMS, digital editions distributed via the Magzter platform, two email newsletters (The Buzz and Handpicked), and social media accounts on Facebook, Twitter/X, Instagram, and Pinterest. The brand has published monthly issues continuously, with an online archive spanning from 2004 to the present June 2026 issue and a print-issue record extending back to at least November 1998.

The publication's product set extends well beyond the core magazine to a portfolio of branded editorial programs: the annual Orlando Dining Awards, the Best of Wedding Awards (covering 35 vendor categories), the Women Who Move the City recognition program, Faces of Tech profiling Central Florida technology professionals, and the Finest Doctors directory. Revenue is generated through consumer subscriptions (print and digital), display and sponsored advertising, dedicated partner-content verticals covering betting, casinos, insurance, and services, and ancillary product sales (commemorative plaques, back issues). The headcount is reported as 11-50 employees, and the business operates within the shared back-office infrastructure of its Morris Communications parent, with no venture funding, institutional capital, or public listing disclosed.

Name

Orlando Magazine

Legal name

Morris Communications Company, LLC

Website

https://orlandomagazine.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Orlando Magazine is a privately held regional lifestyle publication owned by Morris Communications, covering Central Florida dining, arts, entertainment, weddings, and local news via a monthly print magazine, a BLOX Digital website, Magzter digital distribution, newsletters, and branded editorial award programs.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Media Publication

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Arts, Culture & Literary Magazines (MPAJAEAN), Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Regional lifestyle magazine
• Local news publication
• Print and digital magazine
• Consumer media content
• Advertising publication

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Monthly print and digital magazine subscriptions sold directly to consumers in Central Florida. Subscription options include new subscriptions, renewals, gift subscriptions, back issues, and digital subscriptions through Magzter platform.
2. Advertising: Print and online advertising space sold to businesses targeting Central Florida consumers. Includes display ads, sponsored content, partner content, and feature placements.
3. Sponsored Content and Partner Content: Sponsored articles and partner content sections covering topics like betting, casinos, insurance, services, and various lifestyle categories that generate advertising revenue.
4. Event-Related Products: Sale of commemorative plaques and back issues of the magazine to readers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Orlando Magazine is a monthly regional lifestyle publication covering Central Florida news, dining, entertainment, arts, events, travel, and weddings. It is delivered through a print magazine, a website (orlandomagazine.com), digital subscriptions via Magzter, email newsletters, and recurring branded editorial programs such as the Dining Awards, Best of Wedding Awards, Women Who Move the City, and Faces of Tech.

Product overview

Orlando Magazine is a monthly print and digital lifestyle publication by Morris Communications Company, LLC covering Central Florida news, dining, entertainment, arts, events, travel, and local business. The core offering is the print magazine distributed monthly, supplemented by digital subscriptions through Magzter and email newsletters. The publication also operates several branded award programs including the Orlando Best of Wedding Awards, Orlando Dining Awards, Women Who Move the City, and Faces of Tech, which recognize excellence in local wedding vendors, restaurants, business leaders, and tech professionals. Additional offerings include partner/sponsored content sections, event calendars, and an extensive online issue archive dating back to 2004.

Differentiator

Problem solved

Functional benefit

Products and services

• Orlando Magazine (print and digital edition)
• Digital Subscription (Magzter)
• Email Newsletter Subscriptions (The Buzz, Handpicked)
• Orlando Best of Wedding Awards Annual reader-voted awards program recognizing top wedding vendors in Central Florida across 35 categories including venues, catering, photography, florists, and entertainment.
• Orlando Dining Awards Annual reader-voted dining awards recognizing top restaurants and culinary experiences in Central Florida across multiple categories.
• Women Who Move the City Annual recognition program featuring women who are leaders and innovators in Central Florida's business and community sectors.
• Faces of Tech Editorial series profiling technology professionals and companies in the Central Florida tech ecosystem, presented in partnership with Full Sail University for 2026.
• Partner Content Platform Sponsored content platform offering advertising placements across partner content sections covering betting, casinos, insurance, and services for businesses targeting Orlando Magazine's audience.
• Online Issue Archive Digital archive of Orlando Magazine issues spanning from January 2004 to June 2026, accessible through the website's issue archive system.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Morris Communications Company, LLCcoreOthersParent company and copyright holder of Orlando Magazine. Morris Communications operates the publication and owns all content, trademarks, and intellectual property associated with Orlandomagazine.com.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atlanta Magazine: Another regional lifestyle city magazine also operated by Morris Communications Company, LLC. Directly comparable in category (city lifestyle), revenue model (subscriptions + local advertising + awards), and target advertiser base, making it the closest functional peer to Orlando Magazine.
• Tampa Bay Magazine: Regional lifestyle magazine covering the Tampa Bay area of Florida. Highly comparable to Orlando Magazine in content verticals (dining, arts, weddings, local news), recurring awards programs, and reliance on Florida tourism-driven local advertising.
• Charlotte Magazine: Regional lifestyle magazine serving the Charlotte metro with similar coverage of dining, arts, weddings, and local news. Comparable subscription/advertising mix and recurring reader-voted awards programs used to engage both readers and advertisers.
• Nashville Lifestyles: City lifestyle magazine covering Nashville, Tennessee. Operates with a similar print + digital subscription model, local advertiser base, and awards-driven engagement strategy targeting dining, weddings, and home verticals.
• Phoenix Magazine: Regional lifestyle magazine for the Phoenix metro, covering dining, arts, home, and weddings. Comparable subscription model and local advertising-driven revenue mix targeting a fast-growing Sun Belt DMA similar to Orlando.
• Boston Magazine: Long-established regional lifestyle magazine covering the Boston metro. Comparable in covering dining, arts, weddings, travel, and local news with a mix of subscription and advertising revenue and signature annual awards programs.
• Chicago Magazine: Major regional lifestyle magazine serving the Chicago metro with dining, arts, weddings, and local news verticals. Comparable business model combining print subscriptions, digital editions, awards, and local advertising.
• Los Angeles Magazine: Regional lifestyle magazine covering the Los Angeles market with similar content categories and subscription/advertising revenue model. Comparable in leveraging lifestyle verticals (dining, weddings, entertainment) to monetize local and tourism-driven audiences.

Emerging players

• Orlando Weekly: Alternative weekly covering the same Orlando/Central Florida market. Overlaps with Orlando Magazine on local dining, arts, and events coverage but operates on a digital-first, free-distribution model — a partial substitute rather than direct head-to-head competitor.

Others

• Visit Orlando: Official destination marketing organization for Orlando. Adjacent rather than competitive — both monetize Orlando tourism interest, but Visit Orlando is a nonprofit DMO promoting the destination broadly while Orlando Magazine is a private lifestyle publication capturing destination-related reader and advertiser demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/OrlandoMag
• Facebookfacebook.com/OrlandoMagazine
• Instagraminstagram.com/orlandomag
• Pinterestpinterest.com/OrlandoMagazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orlando Magazine