O2feel
O2feel, founded in 2010 in Wambrechies, France, designs and manufactures a portfolio of 13+ proprietary electric bicycles across urban, folding, cargo, and mountain categories, sold through a multi-country European dealer network, with proprietary battery technology, a 4-year warranty, and ancillary insurance and mobile-app offerings. The company entered judicial receivership in April 2026.
- Company typePrivate
- Founded2010
- HeadquartersWambrechies, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What O2feel does
O2feel is a French designer and manufacturer of electric bicycles headquartered in Wambrechies, in the Nord region of France, founded in 2010. The company operates a portfolio of 13+ electric bicycle models spanning five categories — urban (iVog, iSwan, Vern, Duma, Jim), folding (iPeps), beach cruiser (iPop), cargo (Equo, Buzz), and sport/mountain (Karma, Amplitude) — with list prices ranging from approximately €1,999 to €4,799. Its core technical differentiator is a proprietary battery platform (iPowerPack, iPowerFit, iPowerPack Advanced, PowerBank) built around 21700 lithium cells, paired with third-party Shimano motor and drivetrain systems (E5000 through EP801) and supported by a 4-year warranty on batteries and components.
The company monetizes primarily through hardware sales via a multi-country authorized dealer network (France, Belgium, Switzerland, Germany, Netherlands, UK, Australia), supplemented by a direct-to-consumer outlet e-commerce store. Ancillary revenue streams include branded accessories, a co-branded Laka insurance product covering theft and damage, a mobile app for connected bike functionality, and a nascent B2B enterprise and fleet offering. The company has historically invested in brand-building through high-profile marketing such as the Roland-Garros tennis tournament partnership and an ambassador program featuring athletes (e.g., Gaël Fickou), artists, and chefs.
As of April 2026, O2feel has entered cessation of payments and judicial receivership amid a broader European cycling industry downturn and is actively seeking a buyer. Operational status is reported as closed in the source data, which materially constrains the forward outlook and rerates the asset toward restructuring or acquisition scenarios rather than organic growth.
O2feel firmographics
Firmographics- Name
- O2feel
- Legal name
- O2feel
- Website
- https://o2feel.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- O2feel, founded in 2010 in Wambrechies, France, designs and manufactures a portfolio of 13+ proprietary electric bicycles across urban, folding, cargo, and mountain categories, sold through a multi-country European dealer network, with proprietary battery technology, a 4-year warranty, and ancillary insurance and mobile-app offerings. The company entered judicial receivership in April 2026.
- Ownership category
- akta.pro rank
O2feel industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where O2feel is headquartered
LocationHeadquarters
- HQ city
- Wambrechies
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
O2feel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Electric Bicycle Sales: Primary revenue from designing, manufacturing, and selling electric bicycles through dealer network and direct e-commerce. Products range from entry-level urban bikes (~€2,000) to premium cargo and mountain bikes (~€5,000).
- Accessories and Spare Parts: Sales of accessories including batteries, locks, lights, saddle bags, child seats, and protective covers through dealer and online channels.
- Bicycle Insurance: Partnership with Laka insurance provider offering tailored theft and damage protection for O2feel bicycles.
- Enterprise/B2B Fleet Sales: Corporate bicycle programs and fleet solutions for businesses through dedicated enterprise offerings page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level urban e-bikes starting at €1,999 |
| Unit Pricing | Pay-as-you-go | Mid-range urban and trekking e-bikes from €2,199 to €2,999 |
| Unit Pricing | Pay-as-you-go | Folding e-bikes from €2,699 |
| Unit Pricing | Pay-as-you-go | Sport and mountain e-bikes from €2,399 to €4,499 |
| Unit Pricing | Pay-as-you-go | Cargo e-bikes from €3,699 to €4,799 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
O2feel product offering
Product offeringCore offering
O2feel designs, manufactures, and sells electric bicycles in five usage families — Urban, Folding, Trekking, Cargo, and Sport — built around the proprietary iPowerPack removable battery platform and Shimano drive systems. The company complements its e-bike range with a connected O2feel mobile application and related accessories, and distributes the lineup through a network of authorized dealers alongside direct online sales.
Product overview
O2feel is a French e-bike designer and manufacturer based in the Nord region, offering a diverse portfolio of electric bicycles across five main categories: Urban (iVog, iSwan, Vern, Duma, Jim), Folding (iPeps), Beach Cruiser (iPop), Cargo (Equo, Buzz), and Sport/Mountain (Karma, Amplitude). The product lineup features proprietary battery systems (iPowerPack, iPowerFit, iPowerPack Advanced, PowerBank) with Shimano motors (E5000, E6100, E7000, EP6, EP8, EP801), with 4-year warranty coverage. O2feel also provides complementary services including a mobile app for bike connectivity, insurance partnerships, and B2B enterprise solutions. The company has entered judicial receivership as of April 2026 amid broader cycling market downturn.
Differentiator
Problem solved
Functional benefit
Products and services
- O2feel Urban e-bike range
- O2feel Folding e-bike range
- O2feel Trekking e-bike range
- O2feel Cargo e-bike range
- O2feel Sport e-bike range
- O2feel connected mobile application
Quantifiable outcome
- Up to 240km range on premium models (Amplitude with iPowerPack Advanced 720)
- +2 more outcomes
Companies that use O2feel
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
O2feel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
O2feel partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- ShimanocoreStrategic technology partnership for motor systems and drivetrain components. O2feel bikes feature Shimano motors (E5000, E6100, E7000, EP6, EP8, EP801) and Shimano transmission systems (Nexus, Deore, Altus, Alivio, SLX). Partnership includes co-marketing and technology pages on O2feel website.
- Roland-GarrosflagshipMajor marketing partnership with the French Open tennis tournament. Includes limited edition iSwan Roland-Garros bike, promotional activities at tournament, and sweepstakes giveaways. Elevates brand visibility in French and international markets.
- Laka InsurancecoreInsurance partnership offering tailored theft and damage protection for O2feel bicycles. Co-branded insurance product designed specifically for electric bike owners.
- MaxxiscorePartnership for tire supply. Amplitude models equipped with Maxxis Minion tubeless-ready tires specifically designed for e-MTB applications with reinforced sidewalls.
- SchwalbecorePartnership for tire supply across urban, trekking, and cargo models. Features include puncture protection (SmartGuard, K-Guard), reflective bands for visibility, and load-appropriate specifications for cargo bikes.
- GatescorePartnership for Carbon Drive belt transmission systems. iSwan 8 and Equo models feature Gates CDX carbon fiber belt for ultra-durable, silent, and low-maintenance transmission.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
O2feel competitors and assessment
Company assessmentOthers
- Shimano: Core technology partner and the dominant supplier of e-bike motors and drivetrains used across O2feel's range; relevant as the primary ecosystem enabler and a potential strategic acquirer.
Direct peers
- Canyon Bicycles: German direct-to-consumer premium bike and e-bike brand (Precede:ON, Cargo:ON, Grand Canyon:ON); directly comparable premium positioning and similar component ecosystem (Shimano).
- Lapierre: French bicycle brand owned by Accell Group offering road, MTB, and e-bikes; shares O2feel's French heritage, multi-category portfolio, and dealer-led distribution.
- Riese & Müller: German premium e-bike manufacturer (urban, cargo, touring) using Bosch and Shimano drivetrains—directly comparable positioning to O2feel's Equo and iSwan ranges.
- Peugeot Cycles: Historic French bike brand with a strong e-bike lineup and broad European dealer network; competes directly with O2feel in urban and family e-bike segments.
- Moustache Bikes: French e-bike manufacturer with a similar premium urban, trekking, cargo, and mountain e-bike portfolio distributed across Europe—O2feel's closest head-to-head domestic competitor.
Broad incumbents
- Specialized Bicycle Components: Global premium bike and e-bike brand with proprietary motor (SL) systems; competes with O2feel in the urban, road, and mountain e-bike categories at higher price points.
- Trek Bicycle: Major global bicycle and e-bike manufacturer (Domane+ , Rail+, Fetch+); overlaps with O2feel's urban, mountain, and cargo segments and competes for European dealer mindshare.
- Decathlon (Triban, Elops, Btwin): Global sporting-goods retailer with large in-house e-bike ranges and massive retail footprint; competes with O2feel on price and distribution scale across the same European markets.
Emerging players
- Cowboy: Belgian connected urban e-bike startup with app-driven experience; overlaps with O2feel's urban commuter segment and shared mobility/connectivity theme.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
O2feel social profiles
Digital presenceO2feel financial estimates
Financial estimateRevenue estimate
Valuation estimate
O2feel leadership team
Management profileNumber of profiles
Profiles1 record
O2feel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O2feel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O2feel
What does O2feel do?
O2feel designs, manufactures, and sells electric bicycles in five usage families — Urban, Folding, Trekking, Cargo, and Sport — built around the proprietary iPowerPack removable battery platform and Shimano drive systems. The company complements its e-bike range with a connected O2feel mobile application and related accessories, and distributes the lineup through a network of authorized dealers alongside direct online sales.
Is O2feel a public or private company?
O2feel is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was O2feel founded?
O2feel was founded in 2010. It employs 11 to 50 people.
Where is O2feel based?
O2feel is headquartered in Wambrechies, France, in the Europe region.
How does O2feel make money?
Four revenue lines are on record. Electric Bicycle Sales are the primary driver. The others are accessories and Spare Parts, bicycle Insurance and enterprise/B2B Fleet Sales.
Who are O2feel's main competitors?
Shimano is listed as an others. Direct peers are Canyon Bicycles, Lapierre, Riese & Müller, Peugeot Cycles and Moustache Bikes. Broad incumbents are Specialized Bicycle Components, Trek Bicycle and Decathlon (Triban, Elops, Btwin). Cowboy is listed as an emerging player.
Does O2feel have an API?
No public API is recorded for O2feel.
What industry is O2feel in?
O2feel's product category is Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.