TrafficHunt
TrafficHunt is a Singapore-based, self-serve two-sided ad network that connects performance marketers with publishers across 200+ geographies, offering seven ad formats (push, popunder, in-page push, banner, LastClick, email, native) on CPC and CPM pricing, with integrated anti-fraud and conversion-tracking tooling.
- Company typePrivate
- Founded2013
- HeadquartersCharlestown, St. Kitts & Nevis
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TrafficHunt does
TrafficHunt (legally TRAFFICHUNT PTE. LTD., Singapore) is a privately held self-serve digital advertising network that has been operating since 2013. The company runs a two-sided marketplace connecting performance marketers seeking to buy traffic with publishers monetizing web and mobile inventory, served through dedicated self-serve portals (adv.traffichunt.com and pub.traffichunt.com). Its core product surface consists of seven ad format products: push notifications, popunder ads, in-page push, banner ads, LastClick ads, email ads, and native ads, plus redirect formats (Direct Click, Direct Link). Supporting tooling includes a macro-based postback tracking system, frequency capping, retargeting, day-parting, referrer whitelist/blacklist, and the CPA Optimizer (launched August 2025), an automated budget-allocation feature that pauses underperforming Adspaces against a configurable CPA goal.
The platform supports CPC pricing (push, native) and CPM pricing (direct, popunder, backbutton, banner, native), with campaign management, real-time analytics, and targeting controls covering GEO, device, OS, carrier, language, day parting, and IP ranges. TrafficHunt claims reach across 200+ geographies, more than 10 billion monthly impressions (over 2 billion daily for push), and 65,000+ cumulative successful campaigns. It integrates with the standard media-buyer stack — conversion trackers (Voluum, Binom, RedTrack, BeMob, AdsBridge), anti-fraud (FraudScore, TrafficGuard), BI/analytics (Power BI, Tableau, Google Analytics, SimilarWeb), A/B testing (Optimizely, VWO), and geo-testing (GeoEdge, Luminati).
Revenue is generated primarily from the spread between advertiser spend and publisher payouts. Publishers receive 60% of gross revenues earned from ads on their sites (with $50 minimum payouts for PayPal/Paxum and $1,000 for Wire), with variable CPC and CPM rates set by TrafficHunt; the company also operates a CPA advertising platform where advertisers pay only for defined conversion actions. The company is GDPR-compliant, governed by Singapore law, and employs 11-50 people. No revenue, funding, M&A, or leadership data has been publicly disclosed.
TrafficHunt firmographics
Firmographics- Name
- TrafficHunt
- Legal name
- TRAFFICHUNT PTE. LTD.
- Website
- https://traffichunt.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrafficHunt is a Singapore-based, self-serve two-sided ad network that connects performance marketers with publishers across 200+ geographies, offering seven ad formats (push, popunder, in-page push, banner, LastClick, email, native) on CPC and CPM pricing, with integrated anti-fraud and conversion-tracking tooling.
- Ownership category
- akta.pro rank
TrafficHunt industry classification
Industry- Product category
- Digital Advertising Network
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
Keywords
Where TrafficHunt is headquartered
LocationHeadquarters
- HQ city
- Charlestown
- HQ country
- St. Kitts & Nevis
Offices1 record
Markets served
TrafficHunt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- CPA Advertising Platform: TrafficHunt operates a cost-per-action (CPA) advertising platform where advertisers pay only for specified actions (leads, sales, clicks, or other conversions) as defined in Insertion Orders. The platform connects advertisers with publishers and affiliates.
- Publisher Revenue Share: TrafficHunt pays publishers 60% of gross revenues earned from advertisers displaying ads on the publisher's site, minus third-party data fees and chargebacks/refunds. CPC and CPM rates are variable and set by TrafficHunt.
- CPC and CPM Advertising: The platform supports CPC (cost-per-click) for push and native ad formats, and CPM (cost-per-thousand-impressions) for direct, popunder, backbutton, banner, and native ad formats. The company generates revenue from the margin between advertiser spend and publisher payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Push Ad Pricing |
| Usage-based | Pay-as-you-go | CPC Model for Push and Native Ads |
| Usage-based | Pay-as-you-go | CPM Model for Direct/Pop/Backbutton/Banner/Native |
| Transaction based/ take rate | Pay-as-you-go | Publisher Revenue Share |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
TrafficHunt product offering
Product offeringCore offering
TrafficHunt operates a global self-serve ad network that connects advertisers (buyers of traffic) with publishers (sellers of ad inventory) across seven ad formats — Push Notifications, Popunder, In-Page Push, Banner, LastClick, Email, and Native ads. The platform provides campaign management tools, real-time analytics, advanced targeting (geo, device, OS, carrier, language, day parting, retargeting), and supports CPC, CPM, and CPA pricing models.
Product overview
TrafficHunt is a global self-serve ad network platform that connects advertisers seeking to buy traffic with publishers monetizing their web and mobile audiences. The core offering consists of seven distinct ad format products: Push Notifications, Popunder Ads, In-Page Push, Banner Ads, LastClick Ads, Email Ads, and Native Ads. The platform is powered by the TrafficHunt Self-Serve Platform, which provides campaign management, real-time analytics, advanced targeting, and budget controls. Supporting the core ad formats are add-on modules including CPA Optimizer (automated budget optimization based on conversion performance), Macro-Based Postback Tracking (URL parameter system for campaign attribution), Frequency Capping (ad exposure control per user), and Retargeting within the DSP. TrafficHunt claims reach across 200+ GEOs, over 10 billion monthly impressions, and 65,000+ successful campaigns. The platform supports both CPC (for push, native) and CPM (for direct, pop, backbutton, banner, native) pricing models, and provides 24/7 support with dedicated account management.
Differentiator
Problem solved
Functional benefit
Products and services
- Push Notifications Push notification ads that appear on user devices (desktop and mobile), including when offline. Advertisers use them for high-impact, results-driven campaigns; publishers monetize via user opt-ins. CPC pricing from $0.001 per click with $50 minimum daily budget.
- Popunder Ads Full-page ads displayed behind the user's active browser window, visible only when the main tab is minimized or closed. Effective for high-converting verticals including gaming, gambling, and dating.
- In-Page Push Non-intrusive ads displayed directly within website content, compatible across all platforms including iOS. Delivers 25% higher CTR than standard push ads with full GEO, device, and OS targeting.
- Banner Ads Visual display ads available in various sizes and placements (header, sidebar, interstitial). Suitable for both desktop and mobile traffic with real-time analytics and detailed targeting.
- LastClick Ads TrafficHunt's proprietary intent-driven ad format delivering users at the final stage of the conversion funnel. Users engage with a pre-landing page and are redirected to the offer only after demonstrating conversion intent. Available on CPM basis.
- Email Ads Email-based advertising campaigns enabling personalized, direct engagement with target audiences. Publishers monetize email lists through targeted ad placements.
- Native Ads Ads that blend seamlessly into website content, delivering higher click-through rates than standard banner ads. Advanced algorithms optimize conversions and ROI; supports CPC and CPM pricing.
- TrafficHunt Self-Serve Ad Network Platform Unified self-serve ad network platform providing campaign management, real-time analytics, advanced targeting controls (GEO, device, OS, language, carrier, day parting, IP ranges, referers), and budget management for advertisers and publishers. Supports CPC and CPM pricing models and offers 24/7 account management support.
Quantifiable outcome
- 20% CTR increase demonstrated in case study through multi-creative testing and proper audience targeting
Companies that use TrafficHunt
Customer profileSegments2 records
Ideal customer profiles2 records
TrafficHunt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature7 records
TrafficHunt partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
TrafficHunt competitors and assessment
Company assessmentDirect peers
- MGID: MGID is a global native advertising network and content-discovery platform serving publishers and advertisers, overlapping with TrafficHunt on native and push formats and competing for the same affiliate/performance marketing budget.
- Adsterra: Adsterra is a multi-format ad network (Popunder, Social Bar, Native, Banner, Direct Link) with a self-serve platform, CPA Goal Smart CPM, and global reach, competing head-to-head with TrafficHunt for the same performance-marketer and affiliate customer base.
- HilltopAds: HilltopAds is a multi-format ad network offering popunder, push, in-page push, and video with self-serve tools and anti-fraud features, directly comparable to TrafficHunt's format mix and target advertisers.
- PopAds: PopAds is a popunder-specialized ad network with global reach and CPC/CPM pricing, directly competing for advertisers in the dating, gambling, and gaming verticals that drive the majority of TrafficHunt's popunder demand.
- RichAds: RichAds is a performance-focused ad network specializing in push and popunder traffic for affiliates and media buyers, with CPA Goal optimization and a self-serve platform — a direct competitive peer in TrafficHunt's core formats.
- Clickadu: Clickadu operates a self-serve ad network spanning push, popunder, in-page, video, and native formats, with CPC/CPM/CPA pricing and a global publisher footprint, making it a near-clone competitor to TrafficHunt's core offering.
- PropellerAds: PropellerAds is a global self-serve ad network offering push notifications, popunders, in-page push, and interstitials across 100+ GEOs, with similar CPC/CPM pricing and a comparable two-sided advertiser/publisher model. It is the most direct functional competitor to TrafficHunt.
- Revcontent: Revcontent is a content-recommendation and native ad network serving publishers and advertisers globally, with comparable CPC/CPM economics and a focus on performance-driven monetization, making it a direct competitor to TrafficHunt's native and in-page formats.
Broad incumbents
- Taboola: Taboola is a large publicly listed content-discovery and native advertising platform. It overlaps with TrafficHunt on the native ad format and affiliate-monetization use case, but serves a broader premium-publisher and brand-advertiser audience at significantly larger scale.
- Outbrain: Outbrain is a leading content-discovery and native advertising network serving major publishers and brand advertisers. It is comparable to TrafficHunt's Native Ads format but operates at the premium end of the market with a very different customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TrafficHunt social profiles
Digital presenceTrafficHunt compliance and trust
Trust signalCompliance2 records
TrafficHunt financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrafficHunt leadership team
Management profileNumber of profiles
TrafficHunt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrafficHunt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrafficHunt
What does TrafficHunt do?
TrafficHunt operates a global self-serve ad network that connects advertisers (buyers of traffic) with publishers (sellers of ad inventory) across seven ad formats — Push Notifications, Popunder, In-Page Push, Banner, LastClick, Email, and Native ads. The platform provides campaign management tools, real-time analytics, advanced targeting (geo, device, OS, carrier, language, day parting, retargeting), and supports CPC, CPM, and CPA pricing models.
Is TrafficHunt a public or private company?
TrafficHunt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrafficHunt founded?
TrafficHunt was founded in 2013. It employs 11 to 50 people.
Where is TrafficHunt based?
TrafficHunt is headquartered in Charlestown, St. Kitts & Nevis.
How does TrafficHunt make money?
Three revenue lines are on record. CPA Advertising Platform is the primary driver. The others are publisher Revenue Share and CPC and CPM Advertising.
Who are TrafficHunt's main competitors?
Direct peers on record are MGID, Adsterra, HilltopAds, PopAds, RichAds, Clickadu, PropellerAds and Revcontent. Broad incumbents are Taboola and Outbrain.
Does TrafficHunt have an API?
No public API is recorded for TrafficHunt.
What industry is TrafficHunt in?
TrafficHunt's product category is Digital Advertising Network. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAMALAA, Ad Networks & Exchanges (Programmatic RTB). Its NAICS code is 5418 and its SIC code is 7310.