RICHADS LTD
RichAds (RICHADS LTD) is a Cyprus-based self-serve advertising network offering 8 ad formats, including push, popunder, Telegram, and pre-roll video, serving affiliate performance marketers across 220 countries with 5+ billion daily impressions and proprietary optimization tools.
- Company typePrivate
- Founded2018
- HeadquartersLemesos, Cyprus
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What RICHADS LTD does
RICHADS LTD operates RichAds, a Cyprus-based self-serve advertising network founded in 2018 that sells traffic to affiliate performance marketers globally. The platform serves 220 countries with 5+ billion daily ad impressions across 8 distinct formats — push, popunder, direct click (domain redirect), Telegram Mini App, native, pre-roll video, in-page push, and calendar — and a corresponding publisher monetization portal. The product is differentiated by first-mover Telegram Mini App advertising (100M+ reachable users), Adscore-integrated fraud verification, and a suite of proprietary optimization modules (Performance Mode, Target CPA, Automated Rules, Micro Bidding, Multigeo, Optimizer) that automate whitelist management and bid adjustments. An Open API plus 18+ pre-built integrations with affiliate trackers (Voluum, BeMob, RedTrack, Binom, Keitaro, PeerClick, Kochava, Adjust, AppsFlyer, Branch, etc.) position the platform within established affiliate-marketing workflows.
The business model is usage-based: advertisers prepay accounts (minimum $150 deposit) and are charged on CPC (push, Telegram, native) or CPM (pop, direct click, pre-roll video, in-page, calendar) as campaigns deliver. Pricing tiers (Starter $150, Growth $500, Scale $3000, VIP $10000) under the 2024 RichClub loyalty program add managed-service elements at higher tiers, including personal account managers, campaign audits, custom creatives, and 5% deposit bonuses. The company acts as intermediary between advertisers and publishers, with a white-label/embedded channel (RichPush, RichPops) for partners. Primary customer verticals are iGaming/gambling (flagship since 2018, validated by the SiGMA Europe 2022 'Best iGaming Traffic Source' award) and dating, with secondary verticals including finance/forex, nutra, e-commerce/mobile apps, software/utilities, sweepstakes, and betting. The company is privately held, bootstrapped (no disclosed funding rounds), incorporated in Cyprus (legal seat Paphos, merchant location Limassol), and operates with 101-250 employees.
RICHADS LTD firmographics
Firmographics- Name
- RICHADS LTD
- Legal name
- RICHADS LTD
- Website
- https://richads.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RichAds (RICHADS LTD) is a Cyprus-based self-serve advertising network offering 8 ad formats, including push, popunder, Telegram, and pre-roll video, serving affiliate performance marketers across 220 countries with 5+ billion daily impressions and proprietary optimization tools.
- Ownership category
- akta.pro rank
RICHADS LTD industry classification
Industry- Product category
- Advertising Technology / Ad Network
- NAICS
- Media Buying Agencies (541830), Advertising Agencies (541810), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where RICHADS LTD is headquartered
LocationHeadquarters
- HQ city
- Lemesos
- HQ country
- Cyprus
- HQ region
- Europe
Offices2 records
Markets served
RICHADS LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Spend (CPC/CPM): Platform charges advertisers for ad placements based on CPC (Cost Per Click) for push and Telegram ads, and CPM (Cost Per Mille/1000 impressions) for pop and direct click ads. Advertisers pre-fund accounts and are charged as campaigns deliver impressions or clicks.
- Pre-payment Model: Advertisers pre-pay for advertising services by crediting their personal account. Charges are deducted when advertisements are placed on publisher websites/apps. Currency is US Dollars. Platform acts as intermediary between advertisers and publishers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Starter - $150 minimum deposit with self-serve access |
| Subscription | Pay-as-you-go | Growth - $500 minimum deposit with personal manager support |
| Subscription | Pay-as-you-go | Scale - $3000 minimum deposit with fully managed campaigns |
| Subscription | Pay-as-you-go | VIP - $10000 minimum deposit with priority service |
| Usage-based | Pay-as-you-go | Push Ads - CPC from $0.003 |
| Usage-based | Pay-as-you-go | Pop Ads - CPM from $0.5 |
| Usage-based | Pay-as-you-go | Direct Click - CPM from $1.5 |
| Usage-based | Pay-as-you-go | Telegram Ads - CPC from $0.02 |
| Usage-based | Pay-as-you-go | Native Ads - CPC from $0.001 |
| Usage-based | Pay-as-you-go | Pre-roll Video - CPM from $0.05 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
RICHADS LTD product offering
Product offeringCore offering
RICHADS LTD operates a global self-serve advertising network that sells traffic across eight ad formats (Push, Popunder, Direct Click, Telegram Mini App, Native, Pre-Roll Video, In-Page Push, and Calendar Ads) to performance and affiliate marketers in verticals such as iGaming, betting, dating, finance, nutra, and e-commerce. Advertisers pre-fund accounts (from $150 minimum) and are billed on CPC or CPM as campaigns deliver, while publishers monetize websites, apps, domains, and Telegram Mini Apps through a separate portal. The platform layers optimization automation (Performance Mode, Target CPA, Automated Rules, Micro Bidding, Optimizer, Multigeo) on top of the ad-serving core, with Adscore integration for traffic quality verification and an Open API for external reporting.
Product overview
RichAds (RICHADS LTD) is a performance marketing advertising network and self-serve platform for affiliate marketers, providing access to over 5 billion daily ad impressions across 220 countries (Tier 3 to Tier 1 geos). The platform operates a portfolio of 8 core ad formats — Push Ads, Popunder Ads, Direct Click (domain redirect), Telegram Ads, Native Ads, Pre-Roll Video Ads, In-Page Push Ads, and Calendar Ads — alongside a publisher monetization program and Search Monetization. The product suite is extended by optimization and automation modules (Performance Mode, Target CPA, Automated Rules, Micro Bidding, Optimizer, Multigeo) that leverage automated traffic analysis and bidding to maximize campaign ROI. The RichClub loyalty program provides tiered service levels from Starter ($150 deposit) to VIP ($10,000 deposit), with higher tiers offering personal account managers, campaign audits, and custom creatives. All campaign management is performed through the self-serve platform at my.richads.com, with Open API access for data integration. The platform integrates with 18+ third-party affiliate tracking solutions and uses Adscore for traffic quality verification.
Differentiator
Problem solved
Functional benefit
Products and services
- Push Ads Personal-like notification ads delivered to opted-in users on publisher websites across 220+ geos, with CPC from $0.003 and 100% visibility resistant to banner blindness. Targeted at performance marketers and affiliate buyers.
- Popunder Ads Ad tabs that open behind the main browser window when users interact with publisher sites, sold on CPM from $0.5 (Tier 3) with widest outreach across entertaining websites. Targeted at affiliate marketers.
- Direct Click (Domain Redirect) Format redirecting users from parked domains directly to advertiser landing pages, with CPM from $1.5. Requires no creatives — only a destination URL. Targeted at affiliate marketers in gambling, betting, dating, nutra, finance, sweepstakes, antivirus/VPN verticals.
- Telegram Ads Advertising format inside Telegram Mini Apps with four ad types (push-style, interstitial, embedded banner, video) and rewarded variants, reaching 100+ million TMA users across 200+ countries. CPC from $0.02, CPM from $0.4. Targeted at affiliate marketers needing iOS and Telegram audience reach.
- Native Ads Paid ads matching the natural form and design of host-site content, minimizing AdBlock restrictions and banner blindness. CPC from $0.001. Targeted at brand-awareness and affiliate campaigns across publisher sites.
- Pre-Roll Video Ads Video ads up to 30 seconds in MP4 format appearing before streaming content, with skippable (skip after 5s) and non-skippable variants and 100% viewability. CPM from $0.05. Targeted at brand-awareness and storytelling campaigns.
- In-Page Push Ads Banner ads designed to look like push notifications but rendered directly on webpages, enabling reach across all devices including iOS. Traffic volume increased 70%+ since end of 2021. Targeted at advertisers needing iOS reach.
- Calendar Ads Advertising format targeting users through calendar applications, enabling reach within productivity and scheduling contexts. Targeted at affiliate marketers seeking incremental ad inventory.
- Publisher Monetization Monetization service for publishers to sell ad space from Telegram Mini Apps, websites, blogs, mobile apps, domains, SEO tools, social media accounts, and plugins/extensions. Publishers receive revenue from ad impressions across all available formats. Targeted at website owners, app developers, and Telegram Mini App builders.
- Search Monetization Monetization solution for publishers with search-related traffic, enabling them to earn revenue by directing search users to relevant advertising offers. Targeted at search-traffic publishers and domain owners.
Quantifiable outcome
- 74.48% ROI on casino offer in Japan (case study)
- +6 more outcomes
Companies that use RICHADS LTD
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles3 records
RICHADS LTD technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature8 records
RICHADS LTD partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- AdscorecoreBot and fraud traffic verification partnership. Adscore verifies RichAds traffic quality and the platform blocks any bot or fraudulent traffic to protect advertiser investments.
- BeMobcoreIntegrated tracker for conversion tracking. Advertisers can connect BeMob postbacks to RichAds campaigns for accurate performance monitoring and optimization.
- RedTrackcoreIntegrated cloud-based tracker providing high-speed clicks transmission and detailed statistics for RichAds campaign optimization.
- BinomcoreIntegrated self-hosted tracker known for high-speed click processing (7ms) for handling high traffic volumes from RichAds campaigns.
- VoluumcoreIntegrated cloud-based tracker providing real-time data tracking and detailed reports for RichAds advertising campaigns.
- KeitarocoreIntegrated server-type tracker with flexible reporting (30+ metrics) and bot protection database for RichAds campaign tracking.
- PeerClickcoreIntegrated cloud tracker processing over 1 billion clicks per day with AI optimization for automated campaign improvement.
- KochavacoreIntegrated tracker with mobile analytics system, anti-fraud protection, and 2800+ partner network integrations.
- AdjustcoreIntegrated mobile measurement and analytics platform for tracking RichAds campaign performance.
- AppsFlyercoreIntegrated mobile attribution platform for measuring and optimizing RichAds advertising campaigns.
- AffilkacoreIntegrated affiliate tracking solution for managing affiliate marketing campaigns on RichAds.
- AdsBridgecoreIntegrated cloud tracker and TDS with 7 data centers covering 160+ countries for RichAds campaign optimization.
- FunnelFluxcoreIntegrated visual conversion funnel tracker for mapping user journey through RichAds advertising campaigns.
- CPV Lab ProcoreIntegrated marketing tracking solution for CPA marketing campaigns through RichAds.
- ThriveTrackercoreIntegrated cloud-based tracker with AI Auto Optimization for mobile and web campaigns on RichAds.
- TrackingDeskcoreIntegrated conversion tracking and ad attribution platform supporting 75+ traffic sources and 247+ partner networks.
- BranchcoreIntegrated cross-platform measurement and deep linking platform for RichAds campaign attribution.
- MyAffiliatescoreIntegrated affiliate tracking platform for managing affiliate marketing campaigns and partner networks.
- OctoTrackercoreIntegrated tracking solution for affiliate marketing campaigns on RichAds.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
RICHADS LTD competitors and assessment
Company assessmentDirect peers
- Clickadu: Popunder, push and in-page push ad network with self-serve buying for affiliate and performance marketers. Direct format match to RichAds' pop and push lines and similar pricing structure.
- PropellerAds: Global self-serve ad network offering push, popunder, native and interstitial formats to performance marketers. Most direct functional competitor to RichAds across push, pop, and direct click formats.
- Zeropark: Performance ad network specializing in domain redirect (direct click) and pop traffic with strong tooling for arbitrage and affiliate marketers. Direct overlap on RichAds' direct click and pop lines.
- MGID: Global native advertising network serving performance marketers and agencies with native placements across premium publisher inventory. Comparable on the native ad format and performance-buyer focus.
- HilltopAds: Popunder, push and in-page push ad network with self-serve bidding and global geo coverage. Closely comparable in product mix and target audience to RichAds.
- Galaksion: Self-serve popunder and push ad network targeting performance and affiliate marketers with global inventory. Direct competitor on RichAds' signature push/pop formats.
- Adsterra: Self-serve ad network specializing in popunder, push, native and direct link inventory with affiliate-friendly pricing tiers. Overlaps heavily with RichAds' core product mix and SMB-affiliate GTM motion.
- ExoClick: Established ad network offering push, pop, native, video and direct link formats with strong presence in adult and mainstream verticals. Comparable in scale, format breadth and affiliate focus to RichAds.
Broad incumbents
- Outbrain: Leading content-discovery native advertising platform serving brand and performance campaigns at enterprise scale. Adjacent competitor on native ad inventory with overlapping advertiser base in performance teams.
- Taboola: Public content-discovery and native advertising platform with significant scale across publisher networks. Competes with RichAds on native formats but serves enterprise budgets and brand advertisers at a different scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RICHADS LTD social profiles
Digital presenceRICHADS LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
RICHADS LTD leadership team
Management profileNumber of profiles
Profiles1 record
RICHADS LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RICHADS LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RICHADS LTD
What does RICHADS LTD do?
RICHADS LTD operates a global self-serve advertising network that sells traffic across eight ad formats (Push, Popunder, Direct Click, Telegram Mini App, Native, Pre-Roll Video, In-Page Push, and Calendar Ads) to performance and affiliate marketers in verticals such as iGaming, betting, dating, finance, nutra, and e-commerce. Advertisers pre-fund accounts (from $150 minimum) and are billed on CPC or CPM as campaigns deliver, while publishers monetize websites, apps, domains, and Telegram Mini Apps through a separate portal. The platform layers optimization automation (Performance Mode, Target CPA, Automated Rules, Micro Bidding, Optimizer, Multigeo) on top of the ad-serving core, with Adscore integration for traffic quality verification and an Open API for external reporting.
Is RICHADS LTD a public or private company?
RICHADS LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RICHADS LTD founded?
RICHADS LTD was founded in 2018. It employs 101 to 250 people.
Where is RICHADS LTD based?
RICHADS LTD is headquartered in Lemesos, Cyprus, in the Europe region.
How does RICHADS LTD make money?
Two revenue lines are on record. Advertising Spend (CPC/CPM) is the primary driver. The others are pre-payment Model.
Who are RICHADS LTD's main competitors?
Direct peers on record are Clickadu, PropellerAds, Zeropark, MGID, HilltopAds, Galaksion, Adsterra and ExoClick. Broad incumbents are Outbrain and Taboola.
Does RICHADS LTD have an API?
Yes. RichAds offers an Open API that allows users to connect their data to their own tools and software. The API enables advertisers to integrate campaign data, reporting, and management functionality with external systems. Specific technical details such as protocol type, authentication method, rate limits, versioning, or sandbox availability are not stated in the available source material.
What industry is RICHADS LTD in?
RICHADS LTD's product category is Advertising Technology / Ad Network. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541830 and its SIC code is 7310.