LaundryRepublic
LaundryRepublic is a London-based laundry and dry cleaning service that collects, cleans, and delivers garments via lockers and concierge points in 400+ residential and office buildings, serving busy London consumers and commercial clients across at least 12 city neighborhoods.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What LaundryRepublic does
LaundryRepublic (legal name: Laundry Republic Limited, Company Number 06759395) is a London-based laundry and dry cleaning service founded in 2008/2009 by former management consultants David Lambert and Ian Walker. The company collects, professionally cleans, and delivers garments to residential and office buildings across London, with coverage spanning at least 12 named neighborhoods including South London, Battersea, Canary Wharf, Chelsea, E1, Fulham, Greenwich, Kings Cross, Nine Elms, SE1, Wembley, and Woolwich. Service is structured around secure lockers installed in 400+ buildings and concierge drop-off points that enable 24/7 hand-off, with a consumer-facing website used to place orders without itemising contents; the pricing model is per-garment transaction-based with bundle discounts, a £25 minimum order, and a £1.99 per-order service fee.
The core offering spans dry cleaning (using Miele WetCare and Sensene solvent rather than the Perc chemical used by most UK cleaners), shirt service, wash & fold laundry, bedding/duvet cleaning, alterations & repairs, and shoe repair, with next-day turnaround available for an additional fee. Operations run out of a state-of-the-art 11,000+ sq ft facility in Balham, South London (opened 2015, expanded 2020), supported by an electric delivery fleet, 97%-efficient German-made steam generators, and reusable garment bags that have reduced per-order plastic use by 40% since 2018. The company also runs a separate commercial laundry services platform targeting corporate clients.
Revenue mechanics are primarily B2C transaction fees from individual garment orders, with a secondary B2B stream through the commercial platform. Distribution is direct via the locker/concierge network and a self-serve website; acquisition leans on Trustpilot reputation, organic search, customer referrals, and a 25% first-order discount. The business is privately held, founder-owned, and bootstrapped, with no disclosed funding rounds, subsidiaries, parent company, or M&A activity. Operating sustainability commitments are highlighted through long-running charity clothing-collection partnerships with Scope and Royal Trinity Hospice (since 2012, ~15,000 kg collected, £500,000+ raised).
LaundryRepublic firmographics
Firmographics- Name
- LaundryRepublic
- Legal name
- Laundry Republic Limited
- Website
- https://laundryrepublic.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LaundryRepublic is a London-based laundry and dry cleaning service that collects, cleans, and delivers garments via lockers and concierge points in 400+ residential and office buildings, serving busy London consumers and commercial clients across at least 12 city neighborhoods.
- Ownership category
- akta.pro rank
LaundryRepublic industry classification
Industry- Product category
- Laundry and Dry Cleaning Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (8123), Personal and Laundry Services (812)
- akta.pro primary industry
- Eco-Friendly / Green Pickup & Delivery Laundry Services (HSAJACAL)
- akta.pro secondary industries
- Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA), Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE), Uniform Laundry (Corporate/Facilities) (HSAJAEAE)
Keywords
Where LaundryRepublic is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LaundryRepublic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Dry cleaning services: Per-order dry cleaning charges based on garment type. Individual items priced according to pricing schedule. Standard turnaround within three working days, next day delivery available for additional fee.
- Shirt service: Wash and press service for shirts with discounted bundle pricing for 5 or 10 shirts. Available for men's hanging, men's folded, and women's blouses.
- Wash and fold laundry: Service wash for everyday clothing items, priced per item or bundle. Items returned folded and ready to wear.
- Bedding and duvet cleaning: Specialized cleaning for duvets, sheets, pillowcases, mattress protectors with discounted bed set deals. Bulkier items requiring specialist equipment.
- Alterations and repairs: Tailoring services including hems, zips, patches, and shoe repairs at additional cost.
- Service fee: All orders subject to a £1.99 per order service fee. Minimum order value of £25 (excluding service fee).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 2x Suits Deal - trouser or skirt + jacket |
| Transaction based/ take rate | Pay-as-you-go | 10 Shirts Deal (men's, hanging) |
| Transaction based/ take rate | Pay-as-you-go | 5 Shirts Deal (men's, hanging) |
| Transaction based/ take rate | Pay-as-you-go | 5 Shirts Deal (men's, folded) |
| Transaction based/ take rate | Pay-as-you-go | 10 Blouses Deal (hanging) |
| Transaction based/ take rate | Pay-as-you-go | Double Bed Deal (duvet cvr, sheet, 2x p. case) |
| Transaction based/ take rate | Pay-as-you-go | King Bed Deal (duvet cvr, sheet, 2x p. case) |
| Transaction based/ take rate | Pay-as-you-go | Super King Bed Deal (duvet cvr, sheet, 2x p. case) |
| Transaction based/ take rate | Pay-as-you-go | Minimum order and service fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
LaundryRepublic product offering
Product offeringCore offering
LaundryRepublic provides a London-based collection-and-delivery laundry and dry cleaning service: customers drop garments into secure lockers or concierge desks in their residential buildings, place orders online in seconds without listing items, and receive professionally cleaned, individually quality-checked garments returned within three working days (with a next-day option). The service uses Perc-free, eco-friendly cleaning methods (Miele WetCare and Sensene solvent), electric delivery vans, reusable garment bags, and is supported by a 100% satisfaction guarantee.
Product overview
LaundryRepublic is a London-based laundry and dry cleaning service operating as a single unified consumer platform. The core offering consists of Dry Cleaning, Shirt Service, Wash & Fold Laundry, Bedding Services, and Alterations & Repairs, all supported by a convenient locker and concierge collection system and optional next day delivery. The company also offers a separate Commercial Laundry Services platform for business clients. Services are booked through the website with collection and delivery arranged around customers' schedules, using eco-friendly cleaning methods including Miele WetCare and Sensene solvent. The company serves over 400 residential and commercial buildings across London.
Differentiator
Problem solved
Functional benefit
Products and services
- Dry Cleaning Professional dry cleaning service for suits, dresses, coats, delicate fabrics, and silk items using eco-friendly Miele WetCare system and Sensene solvent instead of Perc. Targeted at London consumers and collected from residential building lockers or concierge desks, with three-day standard turnaround and next-day option.
- Shirt Service Professional shirt cleaning and pressing service for men's and women's shirts, with discounted bundle pricing for 5 or 10 shirts. Available as men's hanging, men's folded, and women's blouses. Items are collected from buildings and returned within three days.
- Wash & Fold Laundry Everyday laundry service where clothes are collected, professionally washed, and returned neatly folded and ready to wear. Priced per item or bundle for service wash of everyday garments.
- Bedding Services Specialist duvet, sheet, pillowcase, and mattress protector cleaning service using temperature-controlled cycles to remove dust, allergens, and bacteria. Discounted bed set deals are available for double, king, and super king configurations.
- Alterations & Repairs Tailoring services including hems, zips, patches, and other clothing alterations performed by professional tailors at additional cost on top of cleaning.
- Shoe Repair Shoe repair services for resoling, heel replacement, and general shoe restoration. Not eligible for the 25% first-order discount.
- Commercial Laundry Services Dedicated commercial laundry service providing high-quality sustainable dry cleaning and laundry for corporate offices, business teams, and property managers across London, with business account management.
- Ironing Service Pressing-only service allowing customers to have items neatly pressed without full cleaning, so they never have to touch the ironing board.
Quantifiable outcome
- 40% reduction in plastic usage per order since 2018
- +3 more outcomes
Companies that use LaundryRepublic
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
LaundryRepublic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LaundryRepublic partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- ScopeminorCharity partnership for clothing donations. With customers' help, collected nearly 15,000 kg of donated clothing since 2012, raising over £500,000 from sales in charity shops.
- Royal Trinity HospiceminorCharity partnership for clothing donations. With customers' help, collected nearly 15,000 kg of donated clothing since 2012, raising over £500,000 from sales in charity shops.
- Sopro (Prospect Global Ltd)minorDigital marketing service provider appointed to conduct marketing activity on behalf of Laundry Republic. Reg. UK Co. 09648733, registered with ICO.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
LaundryRepublic competitors and assessment
Company assessmentBroad incumbents
- Johnson Cleaners: Major UK dry cleaning and laundry chain with hundreds of branches. Comparable in core service offering and UK footprint, but operates a traditional retail-store model rather than a locker/concierge pickup model.
- Jeeves of Belgravia: Established luxury London dry cleaner with a long heritage, multiple London locations, and a strong reputation for premium garment care. Comparable on premium dry cleaning focus and London geography, but competes via physical store presence rather than locker-based collection.
- Timpson: Large UK high-street service chain offering dry cleaning, alterations, and shoe repairs across a nationwide branch network. Comparable on service mix (dry cleaning, alterations, shoe repair) but competes via extensive physical retail footprint rather than digital pickup/delivery.
- Rinse: US-based on-demand laundry and dry cleaning pickup/delivery service operating across multiple US cities. Comparable business model (digital-first ordering, recurring customer focus, sustainability messaging) and serves as a relevant benchmark for category economics, though geographically separate.
Direct peers
- Hamperapp: UK on-demand laundry and dry cleaning pickup/delivery app serving London professionals. Closely comparable business model — bag-based ordering, building drop-off points, and per-item pricing — directly competing for the same London customer segment.
- Laundrapp: UK-based on-demand laundry and dry cleaning service operating an app-based pickup/delivery model. Comparable in target customer (busy urban professionals), transaction-based pricing, and geographic focus on major UK cities including London.
- Zipjet: European on-demand laundry and dry cleaning app with London operations. Comparable pickup/delivery model, app-based ordering, and broad service mix (wash & fold, dry cleaning, bedding) targeting urban professionals.
- Press London: London-focused on-demand dry cleaning and laundry pickup/delivery service. Closely comparable on geography, target segment (London professionals), and service breadth (dry cleaning, wash & fold, shirt service).
Emerging players
- Jeff (formerly Mr. Jeff): International laundry and dry cleaning app expanding across multiple geographies with a franchise/hub model. Comparable in on-demand pickup/delivery mechanics and target customer (urban professionals), though operating at earlier stage and broader geographic footprint.
- Cleanly: US on-demand laundry pickup/delivery service with strong urban professional customer focus. Comparable in transaction model and target segment, providing useful read-throughs on digital acquisition, retention, and unit economics for the category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
LaundryRepublic social profiles
Digital presenceLaundryRepublic financial estimates
Financial estimateRevenue estimate
Valuation estimate
LaundryRepublic leadership team
Management profileNumber of profiles
Profiles2 records
LaundryRepublic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LaundryRepublic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LaundryRepublic
What does LaundryRepublic do?
LaundryRepublic provides a London-based collection-and-delivery laundry and dry cleaning service: customers drop garments into secure lockers or concierge desks in their residential buildings, place orders online in seconds without listing items, and receive professionally cleaned, individually quality-checked garments returned within three working days (with a next-day option). The service uses Perc-free, eco-friendly cleaning methods (Miele WetCare and Sensene solvent), electric delivery vans, reusable garment bags, and is supported by a 100% satisfaction guarantee.
Is LaundryRepublic a public or private company?
LaundryRepublic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LaundryRepublic founded?
LaundryRepublic was founded in 2009. It employs 51 to 100 people.
Where is LaundryRepublic based?
LaundryRepublic is headquartered in London, United Kingdom, in the Europe region.
How does LaundryRepublic make money?
Six revenue lines are on record. Dry cleaning services are the primary driver. The others are shirt service, wash and fold laundry, bedding and duvet cleaning, alterations and repairs and service fee.
Who are LaundryRepublic's main competitors?
Broad incumbents on record are Johnson Cleaners, Jeeves of Belgravia, Timpson and Rinse. Direct peers are Hamperapp, Laundrapp, Zipjet and Press London. Emerging players are Jeff (formerly Mr. Jeff) and Cleanly.
Does LaundryRepublic have an API?
No public API is recorded for LaundryRepublic.
What industry is LaundryRepublic in?
LaundryRepublic's product category is Laundry and Dry Cleaning Services. Its primary akta.pro industry code is HSAJACAL, Eco-Friendly / Green Pickup & Delivery Laundry Services, with a secondary code of HSAJABAA, Standard Wash-and-Fold (Everyday Apparel). Its NAICS code is 812320.