Laundrapp
Laundrapp was a UK-based on-demand laundry and dry cleaning service operating via iOS and Android mobile apps. Founded in 2014 in London, it served individual consumers and hospitality clients with free collection, delivery, and real-time order tracking before being acquired by Laundryheap.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Laundrapp does
Laundrapp was a UK-based on-demand laundry and dry cleaning service founded in 2014 and headquartered in London. The company operated a mobile-first platform available on iOS and Android, enabling customers to schedule collection and delivery of laundry via a self-serve app with real-time order tracking, contactless handoff, and cashless payment processing. Its service offering covered personal laundry, dry cleaning, ironing, and bulk home items such as curtains and bedding, with a minimum order value of £20 and free 24-hour delivery included.
The company served a primarily consumer customer base (individual households) alongside a secondary hospitality segment comprising Airbnb hosts and hotels requiring commercial linen and laundry services. Its revenue model was transaction-based, with pricing structured as pay-as-you-go per order. Laundrapp was funded across multiple rounds between 2014 and 2019 by investors including Salica, Atami Capital, Hargreave Hale, Henkel, Rocket Internet, and Toscafund, and made two acquisitions (Washbox in 2015 and Zipjet in 2019) to consolidate the UK and European on-demand laundry market.
In 2022, Laundrapp was acquired by Laundryheap, a next-generation laundry and dry cleaning company founded in 2014 in London that operates across 18 countries globally. Following the acquisition, Laundrapp's standalone service continued temporarily while customer accounts were migrated to the Laundryheap platform, which offered 24-hour turnaround, same-day collection, eco-friendly electric delivery vehicles, and international availability. The acquisition effectively ended Laundrapp's independent operations, with the brand absorbed into the parent's broader platform.
Laundrapp firmographics
Firmographics- Name
- Laundrapp
- Legal name
- Laundrapp
- Website
- https://laundrapp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Laundrapp was a UK-based on-demand laundry and dry cleaning service operating via iOS and Android mobile apps. Founded in 2014 in London, it served individual consumers and hospitality clients with free collection, delivery, and real-time order tracking before being acquired by Laundryheap.
- Ownership category
- akta.pro rank
Laundrapp industry classification
Industry- Product category
- Laundry & Dry Cleaning Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (except Coin-Operated) (81232)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- On-Demand / Express Laundry Pickup & Delivery (HSAJACAB)
- akta.pro secondary industries
- App-Based Laundry Marketplace / Aggregator Platforms (HSAJACAD), Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE), Eco-Friendly / Green Pickup & Delivery Laundry Services (HSAJACAL)
Keywords
Where Laundrapp is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Laundrapp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- On-demand Laundry and Dry Cleaning Services: Transaction-based laundry and dry cleaning service with per-order pricing. Minimum order value of £20 with free 24h delivery included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard On-demand Service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Laundrapp product offering
Product offeringCore offering
Laundrapp is an on-demand laundry and dry cleaning service that enables customers to schedule free collection and delivery of their laundry via a mobile app (iOS and Android) or web platform. Customers book through the app, receive real-time driver tracking and contactless pickup/delivery, and pay cashless. Services include wash, dry cleaning, ironing, bedding and bulky home items, with a minimum order value of £20. The service is being transitioned to Laundryheap following acquisition.
Product overview
Laundrapp was a single-product on-demand laundry and dry cleaning service operated via a mobile application. The company has been acquired by Laundryheap, and its service is being transitioned to the Laundryheap platform. Laundryheap offers laundry service, dry cleaning & ironed laundry, ironing only, bedding, and repairs and alterations, with 24h turnaround and free collection and delivery across 18 countries globally.
Differentiator
Problem solved
Functional benefit
Products and services
- On-demand Laundry and Dry Cleaning Service (Laundrapp)
Companies that use Laundrapp
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Laundrapp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Laundrapp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LaundryheapcoreLaundrapp has been acquired by and is now part of Laundryheap. The Laundrapp service continues to operate for a limited time while customers are transitioned to Laundryheap's platform. Account details (except credit card information) are automatically transferred. Laundryheap was founded in 2014 in London and operates in 18 countries globally.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Laundrapp competitors and assessment
Company assessmentDirect peers
- Laundryheap: Acquirer of Laundrapp and direct on-demand laundry & dry cleaning operator across 18 countries. Operates the same mobile-app, free pickup/delivery model with 24h turnaround, making it the closest functional peer.
- Zipjet: London-based on-demand laundry and dry cleaning app acquired by Laundrapp in 2019. Operates the same mobile-driven, free pickup-and-delivery laundry model targeting urban consumers.
- Washbox: UK on-demand laundry pickup/delivery startup acquired by Laundrapp in 2015. Direct competitor in the same urban app-based laundry category.
- Rinse: US-based on-demand dry cleaning and laundry service offering app-based scheduling, free pickup/delivery, and real-time order tracking — closely mirrors Laundrapp's model in a different geography.
- ihateironing: UK-based on-demand laundry and dry cleaning service with online booking and free collection/delivery. Direct competitor in the same UK consumer market Laundrapp served.
- Cleanly: On-demand laundry and dry cleaning app operating in major US cities with similar pickup/delivery and app-based booking mechanics to Laundrapp.
- Mulberrys Garment Care: US dry cleaning and laundry chain with digital booking, free pickup/delivery, and eco-friendly processes. Comparable offering mix to Laundrapp/Laundryheap.
- By Next (formerly Jiffy): UK on-demand laundry, dry cleaning, and home services platform with app-based scheduling and free collection/delivery — direct functional competitor.
Broad incumbents
- Tide Cleaners: National US dry cleaning and laundry brand operated by Procter & Gamble offering pickup/delivery and lockers. A scaled incumbent in the same category with brand and logistics advantages.
Regional players
- Pristine Dry Cleaners: London-based dry cleaning and laundry provider with collection/delivery offering. Comparable service category but more traditional retail-style operation without the same app-led scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Laundrapp social profiles
Digital presenceLaundrapp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laundrapp leadership team
Management profileNumber of profiles
Profiles2 records
Laundrapp funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laundrapp M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laundrapp
What does Laundrapp do?
Laundrapp is an on-demand laundry and dry cleaning service that enables customers to schedule free collection and delivery of their laundry via a mobile app (iOS and Android) or web platform. Customers book through the app, receive real-time driver tracking and contactless pickup/delivery, and pay cashless. Services include wash, dry cleaning, ironing, bedding and bulky home items, with a minimum order value of £20. The service is being transitioned to Laundryheap following acquisition.
Is Laundrapp a public or private company?
Laundrapp is a private company. It is classified as corporate owned and is currently acquired.
When was Laundrapp founded?
Laundrapp was founded in 2014. It employs 11 to 50 people.
Where is Laundrapp based?
Laundrapp is headquartered in London, United Kingdom, in the Europe region.
How does Laundrapp make money?
One revenue line is on record: on-demand Laundry and Dry Cleaning Services.
Who are Laundrapp's main competitors?
Direct peers on record are Laundryheap, Zipjet, Washbox, Rinse, ihateironing, Cleanly, Mulberrys Garment Care and By Next (formerly Jiffy). Tide Cleaners is listed as a broad incumbent. Pristine Dry Cleaners is listed as a regional player.
Does Laundrapp have an API?
No public API is recorded for Laundrapp.
What industry is Laundrapp in?
Laundrapp's product category is Laundry & Dry Cleaning Services. Its primary akta.pro industry code is HSAJACAB, On-Demand / Express Laundry Pickup & Delivery, with a secondary code of HSAJACAD, App-Based Laundry Marketplace / Aggregator Platforms. Its NAICS code is 812320 and its SIC code is 4210.