CUCO Health

Name

CUCO Health

Legal name

DR. CUCO DESENVOLVIMENTO DE SOFTWARE LTDA.

Website

https://cucohealth.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Therapeutics

NAICS

Health Care and Social Assistance (62)

SIC

Services-Prepackaged Software (7372), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)

akta.pro secondary industries

Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK), Connected Therapeutics & Smart Drug Delivery Monitoring (HLACAFAL), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Digital therapeutics platform
• Medication adherence software
• Patient engagement solutions
• Pharmaceutical access programs
• Digital health SaaS

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Pharmaceutical Services: CUCO Health provides digital access and adherence solutions to pharmaceutical manufacturers. The Primeira Caixa program allows pharmaceutical companies to distribute original product boxes for patient experimentation through Raia and Drogasil pharmacy chains.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CUCO Health provides a digital therapeutics platform combining a patient mobile app (Dr. Cuco) with a healthcare professional web platform, enabling medication reminders, caregiver notifications, treatment adherence tracking, and gamified patient engagement. Its flagship Primeira Caixa program is a B2B pharmaceutical access and adherence service that distributes original product boxes from manufacturers through Raia and Drogasil pharmacies with digital traceability. Specialized care journeys (Bari+ for obesity, Epilepsy Care Line) are also delivered through the same platform.

Product overview

CUCO Health is a Brazilian Digital Therapeutics pioneer offering a comprehensive suite of healthcare technology solutions. The core product ecosystem includes the DR. CUCO patient mobile application, the Healthcare Professional Platform, and the innovative Primeira Caixa access program with multiple modalities (Retail, Especialidades, D2C, and Pharmaceutical Services). These products integrate with the Raia and Drogasil pharmacy network to facilitate pharmaceutical industry patient access and treatment adherence programs. The company also offers specialized care programs including Bari+ for bariatric patients and Epilepsy Care Line, all connected through the main DR. CUCO application and Cuido platform.

Differentiator

Problem solved

Functional benefit

Brands

• Primeira Caixa: Access and adherence program where the pharmaceutical industry releases original product boxes for experimentation starting with withdrawal at nearby Raia or Drogasil stores. Includes modalities: Retail, Especialidades, D2C (Direct to Consumer), and Serviços Farmacêuticos.
• Bari+ Journey
• Epilepsy Care Line

Products and services

• Dr. Cuco Patient App Free mobile application (iOS and Android) that helps chronic patients manage medications, receive reminders, log treatments, coordinate with caregivers, and engage with specialized care journeys. Targeted at individual patients prescribed long-term treatments.
• Programa Primeira Caixa B2B access and adherence program for pharmaceutical manufacturers that distributes original product boxes for patient experimentation through Raia and Drogasil pharmacies, with digital traceability, deviation control, and adherence follow-up. Operates across four modalities: Retail, Especialidades, D2C, and Serviços Farmacêuticos.
• Dr. Cuco Healthcare Professional Platform Free web platform for physicians, nurses, and other healthcare professionals to manage patient treatments, release the first box of medication, and coordinate adherence follow-up with patients enrolled in CUCO Health programs.
• Jornada Bari+ Specialized digital therapeutic journey within the Dr. Cuco ecosystem that connects obesity patients with their bariatric surgeon and multidisciplinary care team across the treatment lifecycle, from first consultation through post-surgical follow-up.
• Linha de Cuidado Epilepsia Specialized care line within the Dr. Cuco app, connected to the Cuido platform, that enables epilepsy patients to register and classify seizures, request emergency assistance from a trusted contact, and respond to ongoing mental health assessment protocols.

Quantifiable outcome

• 90% conversion rate of patient access to treatment through Primeira Caixa program
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MyTherapy (smartpatient): Patient-facing medication management and adherence app with pharma partnerships and caregiver features — directly comparable to Dr. Cuco's reminder, caregiver, and treatment-tracking capabilities.
• Propeller Health: Digital therapeutics platform for chronic respiratory medication adherence, partnered with pharma manufacturers — overlaps with CUCO's chronic-condition adherence focus and pharma-sponsored business model.
• Voluntis (Aptar Digital Health): Digital therapeutics platform offering patient-facing apps and HCP tools for chronic conditions, with pharma commercialization — closely aligned with CUCO's combination of patient apps, HCP web platform, and pharma B2B contracts.
• Mango Health: Patient-facing mobile medication management and adherence app with gamification, used by pharma and payers — directly comparable to the Dr. Cuco app's reminders, gamification (Metas e Pontualidade) and caregiver alert features.
• AdhereTech: Connected medication adherence solution combining smart packaging with patient engagement software, sold to pharma manufacturers — analogous to CUCO's combination of adherence technology and pharma-sponsored access programs like Primeira Caixa.
• WellDoc: Digital therapeutics company developing prescription digital therapeutic platforms for chronic disease management — comparable to CUCO's positioning as a Brazilian DTx pioneer targeting chronic patient populations.
• Medisafe: Medication adherence platform offering a patient mobile app with reminders, caregiver support, and pharmacy integrations — directly comparable to CUCO's Dr. Cuco patient app in core functionality and target patient population.

Emerging players

• Memed: Brazilian digital prescription and clinical decision support platform serving physicians and pharma — a regional peer that overlaps with CUCO on the HCP-facing digital touchpoint in Brazil's pharma ecosystem.
• Conexa Saúde: Brazilian telehealth and integrated care platform connecting patients, providers and corporate health programs — comparable in the Brazilian digital health market, with partial overlap on chronic care management.

Broad incumbents

• RD Saúde (Raia Drogasil): Parent company and owner of the Raia/Drogasil pharmacy chain — both the strategic acquirer of CUCO and a distribution partner that anchors the Primeira Caixa program through its national retail pharmacy footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cucohealth
• Facebookfacebook.com/cucohealth
• LinkedInlinkedin.com/company/dr-cuco
• Instagraminstagram.com/cucohealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUCO Health