CUCO Health
- Company typePrivate
- Founded2016
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
CUCO Health firmographics
Firmographics- Name
- CUCO Health
- Legal name
- DR. CUCO DESENVOLVIMENTO DE SOFTWARE LTDA.
- Website
- https://cucohealth.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CUCO Health industry classification
Industry- Product category
- Digital Therapeutics
- NAICS
- Health Care and Social Assistance (62)
- SIC
- Services-Prepackaged Software (7372), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)
- akta.pro secondary industries
- Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK), Connected Therapeutics & Smart Drug Delivery Monitoring (HLACAFAL), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where CUCO Health is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
CUCO Health business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Pharmaceutical Services: CUCO Health provides digital access and adherence solutions to pharmaceutical manufacturers. The Primeira Caixa program allows pharmaceutical companies to distribute original product boxes for patient experimentation through Raia and Drogasil pharmacy chains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Healthcare Professional Platform - Free |
| Freemium | Free | Patient Application - Free |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
CUCO Health product offering
Product offeringCore offering
CUCO Health provides a digital therapeutics platform combining a patient mobile app (Dr. Cuco) with a healthcare professional web platform, enabling medication reminders, caregiver notifications, treatment adherence tracking, and gamified patient engagement. Its flagship Primeira Caixa program is a B2B pharmaceutical access and adherence service that distributes original product boxes from manufacturers through Raia and Drogasil pharmacies with digital traceability. Specialized care journeys (Bari+ for obesity, Epilepsy Care Line) are also delivered through the same platform.
Product overview
CUCO Health is a Brazilian Digital Therapeutics pioneer offering a comprehensive suite of healthcare technology solutions. The core product ecosystem includes the DR. CUCO patient mobile application, the Healthcare Professional Platform, and the innovative Primeira Caixa access program with multiple modalities (Retail, Especialidades, D2C, and Pharmaceutical Services). These products integrate with the Raia and Drogasil pharmacy network to facilitate pharmaceutical industry patient access and treatment adherence programs. The company also offers specialized care programs including Bari+ for bariatric patients and Epilepsy Care Line, all connected through the main DR. CUCO application and Cuido platform.
Differentiator
Problem solved
Functional benefit
Brands
- Primeira Caixa: Access and adherence program where the pharmaceutical industry releases original product boxes for experimentation starting with withdrawal at nearby Raia or Drogasil stores. Includes modalities: Retail, Especialidades, D2C (Direct to Consumer), and Serviços Farmacêuticos.
- Bari+ Journey
- Epilepsy Care Line
Products and services
- Dr. Cuco Patient App Free mobile application (iOS and Android) that helps chronic patients manage medications, receive reminders, log treatments, coordinate with caregivers, and engage with specialized care journeys. Targeted at individual patients prescribed long-term treatments.
- Programa Primeira Caixa B2B access and adherence program for pharmaceutical manufacturers that distributes original product boxes for patient experimentation through Raia and Drogasil pharmacies, with digital traceability, deviation control, and adherence follow-up. Operates across four modalities: Retail, Especialidades, D2C, and Serviços Farmacêuticos.
- Dr. Cuco Healthcare Professional Platform Free web platform for physicians, nurses, and other healthcare professionals to manage patient treatments, release the first box of medication, and coordinate adherence follow-up with patients enrolled in CUCO Health programs.
- Jornada Bari+ Specialized digital therapeutic journey within the Dr. Cuco ecosystem that connects obesity patients with their bariatric surgeon and multidisciplinary care team across the treatment lifecycle, from first consultation through post-surgical follow-up.
- Linha de Cuidado Epilepsia Specialized care line within the Dr. Cuco app, connected to the Cuido platform, that enables epilepsy patients to register and classify seizures, request emergency assistance from a trusted contact, and respond to ongoing mental health assessment protocols.
Quantifiable outcome
- 90% conversion rate of patient access to treatment through Primeira Caixa program
- +4 more outcomes
Companies that use CUCO Health
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
CUCO Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CUCO Health partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
CUCO Health competitors and assessment
Company assessmentDirect peers
- MyTherapy (smartpatient): Patient-facing medication management and adherence app with pharma partnerships and caregiver features — directly comparable to Dr. Cuco's reminder, caregiver, and treatment-tracking capabilities.
- Propeller Health: Digital therapeutics platform for chronic respiratory medication adherence, partnered with pharma manufacturers — overlaps with CUCO's chronic-condition adherence focus and pharma-sponsored business model.
- Voluntis (Aptar Digital Health): Digital therapeutics platform offering patient-facing apps and HCP tools for chronic conditions, with pharma commercialization — closely aligned with CUCO's combination of patient apps, HCP web platform, and pharma B2B contracts.
- Mango Health: Patient-facing mobile medication management and adherence app with gamification, used by pharma and payers — directly comparable to the Dr. Cuco app's reminders, gamification (Metas e Pontualidade) and caregiver alert features.
- AdhereTech: Connected medication adherence solution combining smart packaging with patient engagement software, sold to pharma manufacturers — analogous to CUCO's combination of adherence technology and pharma-sponsored access programs like Primeira Caixa.
- WellDoc: Digital therapeutics company developing prescription digital therapeutic platforms for chronic disease management — comparable to CUCO's positioning as a Brazilian DTx pioneer targeting chronic patient populations.
- Medisafe: Medication adherence platform offering a patient mobile app with reminders, caregiver support, and pharmacy integrations — directly comparable to CUCO's Dr. Cuco patient app in core functionality and target patient population.
Emerging players
- Memed: Brazilian digital prescription and clinical decision support platform serving physicians and pharma — a regional peer that overlaps with CUCO on the HCP-facing digital touchpoint in Brazil's pharma ecosystem.
- Conexa Saúde: Brazilian telehealth and integrated care platform connecting patients, providers and corporate health programs — comparable in the Brazilian digital health market, with partial overlap on chronic care management.
Broad incumbents
- RD Saúde (Raia Drogasil): Parent company and owner of the Raia/Drogasil pharmacy chain — both the strategic acquirer of CUCO and a distribution partner that anchors the Primeira Caixa program through its national retail pharmacy footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CUCO Health social profiles
Digital presenceCUCO Health compliance and trust
Trust signalCompliance1 record
CUCO Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
CUCO Health leadership team
Management profileNumber of profiles
Profiles2 records
CUCO Health funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CUCO Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CUCO Health
What does CUCO Health do?
CUCO Health provides a digital therapeutics platform combining a patient mobile app (Dr. Cuco) with a healthcare professional web platform, enabling medication reminders, caregiver notifications, treatment adherence tracking, and gamified patient engagement. Its flagship Primeira Caixa program is a B2B pharmaceutical access and adherence service that distributes original product boxes from manufacturers through Raia and Drogasil pharmacies with digital traceability. Specialized care journeys (Bari+ for obesity, Epilepsy Care Line) are also delivered through the same platform.
Is CUCO Health a public or private company?
CUCO Health is a private company. It is classified as corporate owned and is currently operating.
When was CUCO Health founded?
CUCO Health was founded in 2016. It employs 11 to 50 people.
Where is CUCO Health based?
CUCO Health is headquartered in São Paulo, Brazil, in the Latin America region.
How does CUCO Health make money?
One revenue line is on record: B2B Pharmaceutical Services.
Who are CUCO Health's main competitors?
Direct peers on record are MyTherapy (smartpatient), Propeller Health, Voluntis (Aptar Digital Health), Mango Health, AdhereTech, WellDoc and Medisafe. Emerging players are Memed and Conexa Saúde. RD Saúde (Raia Drogasil) is listed as a broad incumbent.
Does CUCO Health have an API?
No public API is recorded for CUCO Health.
What industry is CUCO Health in?
CUCO Health's product category is Digital Therapeutics. Its primary akta.pro industry code is HLALAIAG, Medication Adherence & Therapy Management Platforms (refills, reminders, MTM), with a secondary code of HLALACAK, Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored). Its NAICS code is 62 and its SIC code is 7372.