Fernie Brewing

What Fernie Brewing does

Fernie Brewing Company is a family-owned craft brewery founded in 2003 by the Pask family in Fernie, British Columbia, operating from a purpose-built facility at 26 Manitou Road since 2007. The company produces a diversified portfolio organized into multiple series: year-round core beers (Pilsners, IPAs, Pale Ales, Red Ales, Lager, Kölsch), seasonal releases, an IPA Series, a Sour Series, a Discovery Series limited-release program, a Barrel Aged Series, and a LOGO non-alcoholic craft beer sub-brand launched in June 2023. Brewing technology centers on traditional craft methods using premium 2-row barley malt and European hops, supported by operational upgrades including a 2017 centrifuge filtration system (improving yield by 3%) and a 2021 modern canning line that eliminated approximately 5,700 lbs of single-use plastics annually.

The company operates a hybrid go-to-market model combining direct-to-consumer sales through its on-site Tasting Room (open 7 days a week at the brewery) and an e-commerce storefront (shop.ferniebrewing.com), with wholesale distribution through government liquor stores in British Columbia, Alberta, Saskatchewan, and Manitoba, plus private retail and on-premise locations in Fernie. Revenue mechanics are entirely transactional: pints, flights, and growler fills in the Tasting Room; packaged beer and merchandise online; keg wholesale at $130-$140 (30L) and $193-$208 (50L); and direct shipping of LOGO non-alcoholic products to BC, AB, SK, MB, and ON. Pricing is unit-based with no subscription or recurring revenue component.

The company serves three primary customer segments: outdoor enthusiasts and mountain lifestyle consumers in the Elk Valley, local Fernie/Elk Valley residents, and craft beer shoppers across Western Canada through government liquor retail. Community engagement is a central commercial lever — the Cheers to Charity program, launched December 2013, has directed $262,965 in flight revenue to local causes (current beneficiary: Elk Valley Field House Society). Brand credibility is reinforced by Canadian Brewing Awards Gold Medals in 2019, 2022, 2023, and 2024, plus BC Beer Awards and Okanagan Fest of Ale recognition. The company remains entirely under family ownership with no external investors, no parent company, and no disclosed funding rounds.

Name

Fernie Brewing

Legal name

Fernie Brewing Co.

Website

https://ferniebrewing.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Fernie Brewing Company is a family-owned craft brewery founded in 2003 in Fernie, BC, producing year-round, seasonal, IPA, Sour, Discovery, Barrel Aged, and non-alcoholic beer lines for distribution across Western Canada through its Tasting Room, online store, and provincial liquor retailers.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Craft beer
• Microbrewery
• India pale ale
• Sour beer
• Barrel aged beer

Headquarters

HQ city

Fernie

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tasting Room Retail: Direct sales of draft beer by the glass/pint, flights, growler fills, and packaged beer to consumers visiting the Fernie Tasting Room open 7 days a week
2. Online Store E-commerce: Direct-to-consumer packaged beer and merchandise sales through shop.ferniebrewing.com with in-store pickup or shipping (for LOGO non-alc products)
3. Keg Orders: Wholesale of 30L and 50L kegs to event organizers and retailers with accessories (pumps, tubs) and refundable deposits
4. Liquor Retail Distribution: Wholesale distribution through BC Liquor Stores, Alberta Liquor Connect, Saskatchewan Liquor, and private stores in Western Canada
5. Cheers to Charity Flights: Sample flights of four 5oz beers with profits donated to local charitable organizations; creates community goodwill while generating revenue

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Fernie Brewing Company is a craft brewery producing a diversified portfolio of beer styles organized into multiple series: Year-Round, Seasonal, IPA, Sour, Discovery, Barrel Aged, Multi-packs, and the LOGO non-alcoholic line. Products are sold directly to consumers through the brewery's tasting room in Fernie, BC and an online store, and distributed via wholesale channels across Western Canada.

Product overview

Fernie Brewing Company is a family-owned craft brewery founded in 2003 in Fernie, British Columbia. The product portfolio consists of multiple beer series: Year-Round core beers (Pilsners, IPAs, Pale Ales, Red Ales, Session IPAs, Kölsch, Lager); LOGO™ non-alcoholic craft beer line (Pilsner, Citrus, IPA); Seasonal beers (White Ale, Stout, Pumpkin Brown Ale, Winter Ale, Chocolate White Stout); IPA Series (Tropical IPA, Traverse IPA, Red IPA, White IPA, Double Hazy IPA, Bisaro IPA); Sour Series (Mango Pineapple, Lemon Juniper, Raspberry, Pink Lemonade); Discovery Series limited releases (Vienna Lager, Blood Orange Wheat, Super Session IPA, Dark Mild, Maibock, Mexican Lager, Dry Hopped Lager); Barrel Aged Series; and multi-packs (Craft Collection, Tackle Box, Hop Trick, Retro Pack). Additional services include an on-site Tasting Room with 12 taps, keg orders, and online store with FBC FlyBy pickup.

Differentiator

Problem solved

Functional benefit

Brands

• LOGO by FBC: Non-alcoholic craft beer line featuring Pilsner, IPA, and Citrus varieties. Launched June 2023.

Products and services

• Year-Round Series Flagship and core beers available year-round, forming the foundation of Fernie Brewing's portfolio for both on-site tasting room sales and regional retail distribution.
• Seasonal Series Limited-release seasonal beers tied to specific times of year, offered through the tasting room, online store, and regional retail accounts.
• IPA Series Hop-forward India Pale Ale offerings showcasing the brewery's range of IPA styles for craft beer enthusiasts.
• Sour Series Sour-style craft beers providing a contrasting flavor profile to hop-forward offerings, available through retail and on-site channels.
• Discovery Series Experimental and small-batch beers that allow the brewery to explore new recipes, ingredients, and styles.
• Barrel Aged Series Barrel-aged craft beers produced through an extended maturation program, typically released in limited quantities to enthusiasts and retail accounts.
• LOGO Non-Alcoholic Non-alcoholic craft beer offering targeting consumers seeking craft flavor without alcohol content.
• Multi-packs Bundled multi-pack formats of select Fernie Brewing beers, designed for retail sale and at-home consumption.

Quantifiable outcome

• 85% of brewery waste (spent grains) diverted from landfill through rancher donation program
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fernie Trails AlliancecoreStrategic or Co-development PartnerOngoing partnership for Trail to Ale challenge event. Fernie Trails Alliance sells Trail Passes required for event participation. Joint promotion of outdoor recreation and trail stewardship in Fernie area.
• Elk Valley Field House SocietyminorOthersCurrent Cheers to Charity recipient (July 2026). Non-profit focused on developing multi-use recreational facility in Elk Valley. FBC donates flight profits to support their infrastructure goals.
• Local RanchersminorOthersSpent grain donation program partners. Local cattle, pig, and chicken ranchers receive spent grains as nutritious protein source, diverting waste from landfill.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Powell Street Craft Brewery: Vancouver-based craft brewery focused on quality, small-batch brewing. Comparable as an award-focused BC craft peer competing for similar craft consumer occasions.
• Parallel 49 Brewing Company: One of the largest independent craft breweries in BC, with comparable year-round plus limited-release portfolio and strong Western Canada retail presence. Direct competitor for shelf space and consumer occasions.
• Tree Brewing: Kelowna-based BC craft brewery with multi-province distribution and a portfolio of year-round and seasonal beers. Comparable regional craft scale and channel mix.
• Phillips Brewing & Malting Co. Long-established BC craft brewery with multi-award-winning lineup and broad BC/alberta distribution. Closely comparable scale, product mix, and award-winning craft positioning.
• Whistler Brewing Company: BC mountain-resort craft brewery with similar lifestyle positioning tied to outdoor recreation and tourism. Directly comparable as a Western Canadian craft brewer serving a mountain-community identity.
• Tofino Brewing Company: BC coastal/mountain lifestyle craft brewery with a small-batch, place-based brand identity. Comparable as a regionally anchored craft brand selling through BC Liquor Stores and on-premise.
• Central City Brewers + Distillers: Surrey-based BC craft brewery and distillery with broad retail distribution and a strong pub/onsite component. Comparable multi-channel craft model with award-winning products.
• Red Truck Beer Company: BC craft brand with broad liquor-store distribution across Western Canada. Comparable as a regional craft beer competing for the same off-premise shelf space.

Emerging players

• Athletic Brewing Company: Leading non-alcoholic craft brewery with strong D2C and lifestyle-brand positioning. Most relevant emerging peer for FBC's LOGO non-alc sub-brand expansion strategy.

Broad incumbents

• Stanley Park Brewing: Larger, more established BC craft brand backed by Sapporo. Comparable BC craft identity but with materially greater distribution and marketing resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ferniebrewingco
• Xx.com/FernieBrewingCo
• Facebookfacebook.com/ferniebrewingco
• LinkedInlinkedin.com/company/fernie-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fernie Brewing