Stanley Park Brewing
Stanley Park Brewing is a Vancouver-based craft brewery (founded 2009, owned by Labatt/AB InBev) producing ~14+ beer styles from a heritage brewpub in Stanley Park, with distribution via BC Liquor Stores, Western Canada on-premise accounts, and a Metro Vancouver DTC delivery operation.
- Company typePrivate
- Founded2009
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stanley Park Brewing does
Stanley Park Brewing is a Vancouver-based craft brewery founded in 2009 and currently operated as a brand under Labatt Brewing Company Limited, a subsidiary of Anheuser-Busch InBev. The company produces and sells a portfolio of approximately 14+ craft beer styles across year-round flagships (Parklandia Hazy IPA, Trail Hopper IPA, Windstorm West Coast Pale Ale, Park Sesh Lager, SunSetter Peach Wheat Ale, Waypoint Hazy Pale Ale, 1897 Amber Ale, Electro Lager), seasonal/limited releases (Natural Habitat Lager, Tennis Elbow IPA), draft-only beers (Hollow Tree Light Lager, Noble Pilsner, Parkhouse Blonde Ale, Greenskeeper's Session IPA), and a non-alcoholic line (NA SunSetter Peach Wheat Ale, NA Trail Hopper IPA at 50 calories/355ml). Core brewing technology includes on-site production at the brewpub using standard craft techniques with a focus on hop-forward styles (IPA, hazy IPA, West Coast pale ale, session beers) and dealcoholization for the NA range. Parklandia Hazy IPA won World's Best Hazy IPA in 2024.
The company operates a hybrid distribution model combining direct-to-consumer (Shopify-hosted online brewstore with delivery across nine Metro Vancouver municipalities), on-premise hospitality (heritage brewpub at 8901 Stanley Park Drive revitalized in 2019 from a 1930 social sports pavilion, featuring full restaurant, two covered patios, private event spaces, and on-site brewing), and wholesale (BC Liquor Stores and pubs/restaurants across Western Canada through BDL/Brewers Distribution LTD). Food delivery extends reach via SkipTheDishes, Uber Eats, and DoorDash. Secondary revenue comes from a merchandise line (apparel, branded glassware, growlers, accessories) and gift cards in $10-$100 denominations. Customer segments include craft beer enthusiasts, Stanley Park tourists, event/private booking customers, and non-alcoholic seekers. The business is deeply integrated into Stanley Park's recreational and conservation ecosystem through partnerships with 16+ organizations including Stanley Park Ecology Society, Tennis BC, ARC'TERYX, OceanWise, tentree, and the Vancouver Aquarium.
Stanley Park Brewing firmographics
Firmographics- Name
- Stanley Park Brewing
- Legal name
- Stanley Park Brewing Co.
- Website
- https://stanleyparkbrewing.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stanley Park Brewing is a Vancouver-based craft brewery (founded 2009, owned by Labatt/AB InBev) producing ~14+ beer styles from a heritage brewpub in Stanley Park, with distribution via BC Liquor Stores, Western Canada on-premise accounts, and a Metro Vancouver DTC delivery operation.
- Ownership category
- akta.pro rank
Stanley Park Brewing industry classification
Industry- Product category
- Craft Beer / Brewery
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Regional & National Breweries (THAFALAD), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Stanley Park Brewing is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Stanley Park Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Brewpub On-Site Sales: On-site sales of fresh craft beer and food at the brewpub restaurant in Stanley Park. Includes flights, pints, sleeves, and full dining experience.
- Online Brewstore: Direct online sales of beer (single cans, 6-packs, 12-packs, mix packs), merchandise (apparel, accessories, glassware, growlers), and gift cards with delivery to Vancouver area.
- Retail Distribution: Distribution through retail stores (BC Liquor Stores) and pubs/restaurants across Western Canada. Beer available in cans for off-site consumption.
- Food Delivery: Hot food delivery through third-party platforms SkipTheDishes, Uber Eats, and DoorDash for brewpub menu items.
- Merchandise: Branded merchandise including apparel (crewnecks, hats), accessories (lapel pins, umbrellas), glassware (pint glasses, taster glasses), and durable goods (growlers, lawn chairs).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Can Pricing (473ml Tall Cans) |
| Unit Pricing | Pay-as-you-go | 6-Pack Pricing (355ml cans) |
| Unit Pricing | Pay-as-you-go | Mix Packs |
| Unit Pricing | Pay-as-you-go | Non-Alcoholic Beer (4-pack 355ml) |
| Unit Pricing | Pay-as-you-go | 12-Pack Pricing |
| Unit Pricing | Pay-as-you-go | On-Site Beer (Brewpub) |
| Unit Pricing | Pay-as-you-go | Food Menu (Brewpub) |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Stanley Park Brewing product offering
Product offeringCore offering
Stanley Park Brewing is a Vancouver-based craft brewery that produces and sells a portfolio of year-round, seasonal, and non-alcoholic craft beers through an on-site brewpub and restaurant at 8901 Stanley Park Drive, an online Brewstore with local Greater Vancouver delivery, and wholesale distribution across Western Canada via BDL. The company also sells branded merchandise (apparel, accessories, glassware, growlers), gift cards, and crowler draft fills, and hosts private events in six private dining settings.
Product overview
Stanley Park Brewing is a Vancouver-based craft brewery established in 2009, operating both an e-commerce platform (Brewstore) and a brick-and-mortar Restaurant & Brewpub located at 8901 Stanley Park Drive. The core product portfolio consists of approximately 14+ craft beer styles across year-round, seasonal/limited, and non-alcoholic categories. Year-round flagship beers include Parklandia Hazy IPA, Trail Hopper IPA, Windstorm West Coast Pale Ale, Park Sesh Lager, SunSetter Peach Wheat Ale, Waypoint Hazy Pale Ale, 1897 Amber Ale, and Electro Lager. The company also offers non-alcoholic versions of select beers, seasonal specialty releases, and 32oz crowler fills. Beyond beverages, the company operates a merchandise line selling apparel (crewnecks, hats, toques), accessories (umbrellas, lapel pins, lawn chairs), and branded glassware (pint glasses, sleeve glasses, growlers). The Restaurant & Brewpub provides on-site dining with a west coast-inspired menu and hosts private events. Distribution includes direct-to-consumer delivery across Greater Vancouver, retail availability through BC Liquor Stores, and on-tap service at the brewpub. The company also offers gift cards for both in-brewpub and online purchases.
Differentiator
Problem solved
Functional benefit
Brands
- PARKBEER: Product brand for canned beer products sold at retail locations, including Natural Habitat Lager and Tennis Elbow IPA in 473ml tall cans.
Products and services
- Parklandia Hazy IPA A 6.5% ABV juicy, hazy IPA featuring bright notes of cara cara orange, pineapple juice, dried mango, red grapefruit, and apricot. Won World's Best Hazy IPA award in 2024. Sold as a year-round flagship single tall can and in mix packs.
- Trail Hopper IPA A 6.8% ABV full-bodied, aromatic and juicy year-round IPA with bold flavor from generous additions of Citra and Simcoe hops. Available in single tall cans, 6-packs, and 12-packs.
- Windstorm West Coast Pale Ale A year-round West Coast Pale Ale paying tribute to Stanley Park windstorms, featuring bold hop character and traditional West Coast brewing style. Available in single tall cans.
- Park Sesh Lager An easy-drinking 5.0% ABV year-round Lager with a hint of Munich malt sweetness, hopped with Sterling and Saphir for balancing bitterness and light hop aroma. Available in single cans and 6-packs.
- SunSetter Peach Wheat Ale A 4.8% ABV year-round unfiltered summer wheat ale featuring ripe peach flavor and bold Citra hops. Available in 6-packs.
- Waypoint Hazy Pale Ale A 5.2% ABV year-round hazy pale ale with strong grapefruit citrus and tropical fruit flavors and aromas, low perceived bitterness, and refined alcohol content. Available in 6-packs.
- 1897 Amber Ale A traditional 5.1% ABV year-round pub-style Amber Ale featuring a soft caramel aroma and toasted malt flavor, referencing the brewery's historical roots. Available in 6-packs.
- Electro Lager A light, low-calorie 4.0% ABV year-round Lager at 90 calories per 355mL can, positioned as a refreshing option for health-conscious consumers.
- Non-Alcoholic SunSetter Peach Wheat Ale Non-alcoholic version of the SunSetter Peach Wheat Ale with the same refreshing peach flavor and only 50 calories per 355mL can. Sold in 4-packs of 355ml cans.
- Non-Alcoholic Trail Hopper IPA Non-alcoholic version of the Trail Hopper IPA delivering the same bold hop flavors with only 50 calories per 355mL can. Sold in 4-packs.
- Natural Habitat Lager A crisp 5% ABV German-style Lager brewed with bright citrus and herbal tea flavors featuring additions of spruce tips. Created in partnership with Stanley Park Ecology Society for the Greater Vancouver Bird Celebration. Sold under the PARKBEER sub-brand in 473ml tall cans.
- Tennis Elbow IPA A 6.5% ABV IPA brewed in partnership with Tennis BC, featuring Citra and Mosaic hops that deliver tropical flavors of pineapple and mango with a pithy orange finish. Sold under the PARKBEER sub-brand in 473ml tall cans.
- Secret Cellar Whiskey Barrel Aged Stout A whiskey barrel aged stout aged in Wheat Whiskey Barrels from Goodridge since 2021, released for Earth Day 2022.
- Concession Stand Mix Pack A curated 12-pack of 355ml cans featuring a selection of Stanley Park Brewing's popular craft beers for sampling at $24.99.
- Crowlers 32oz (946mL) resealable and recyclable aluminum cans filled from draft, staying fresh for up to three days unopened. Includes varieties like Greenskeeper's Session IPA, Hollow Tree Light Lager, and Parkhouse Blonde Ale.
- Gift Cards Gift cards available for Restaurant & Brewpub use (physical cards) or Online Brewstore purchases (digital), in denominations from $10 to $100.
- Restaurant & Brewpub Full-service restaurant and brewpub located in a heritage building constructed in 1930, featuring two large covered outdoor patios, indoor dining rooms, and a west coast-inspired menu paired with innovative beers brewed on-site. Located at 8901 Stanley Park Drive, Vancouver.
- Private Events & Group Bookings Event hosting services with six different private dining settings and access to surrounding greenspaces, suitable for special occasions and corporate events.
- Local Beer Delivery Direct-to-consumer beer delivery service covering Greater Vancouver including City of Vancouver (V5K-V6Z), North Vancouver, West Vancouver, Richmond, Burnaby, New Westminster, Coquitlam, Port Coquitlam, Port Moody, and Surrey. $35 minimum for delivery.
- Branded Apparel Branded clothing items including crewnecks in cream and forest green colors, hats, toques, and other apparel featuring the 'Brewed In The Park' logo.
- Branded Accessories Branded accessories including umbrellas, lapel pins, and 2-seater lawn chairs featuring Stanley Park Brewing branding.
- Branded Glassware Collection of branded glassware including 20oz pint glasses, 16oz sleeve glasses, and 5oz taster glasses featuring the SPB logo and tree reflection design.
- Growlers Branded stainless steel growlers in 32oz and 64oz sizes with slim design and resealable caps. Refills available at the brewpub.
Quantifiable outcome
- Parklandia Hazy IPA named World's Best Hazy IPA in 2024
Companies that use Stanley Park Brewing
Customer profileSegments4 records
Ideal customer profiles5 records
Stanley Park Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Stanley Park Brewing partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered minor and core.
- ARC'TERYXminorLocal community partner. Logo displayed on community partners page indicating collaboration or sponsorship relationship.
- Pride VancouverminorLocal community partner supporting Vancouver Pride celebrations.
- OceanWiseminorOcean conservation program partner promoting sustainable seafood practices.
- Moustache MilerminorLocal running event partner.
- MAT CollectiveminorMountain awareness and trails organization partner.
- Pollinator PartnershipminorPollinator conservation organization partner supporting bee and butterfly habitats.
- RunVanminorVancouver running community organization partner.
- TutsminorLocal arts/theatre organization partner.
- tentreeminorSustainable apparel brand partner with environmental planting initiatives.
- Tennis BCcorePartnership to create Tennis Elbow IPA, a beer celebrating tennis in Stanley Park. Beer made with Citra and Mosaic hops featuring tropical fruit flavors.
- Stanley Park Ecology SocietycorePartnership for Natural Habitat Lager celebrating the Greater Vancouver Bird Celebration and the Pacific Great Blue Heron Colony near the brewpub. Spruce tip German-style lager.
- Talaysay ToursminorIndigenous cultural tourism partner offering tours in Stanley Park.
- Vancouver AquariumminorMarine conservation partner located in Stanley Park.
- VeritreeminorEnvironmental technology partner for tree planting and reforestation efforts.
- Wirth HatsminorLocal hat brand partner.
- Vancouver Chinatown FoundationminorLocal community organization supporting Vancouver's Chinatown district.
- The Joseph Richard GroupminorLocal culinary partner collaborating on brewpub food menu. 'Sociable and diverse menu of homemade dishes, using fresh ingredients' designed in collaboration.
- BDL (Brewer's Distribution LTD)coreOfficial distribution partner for keg orders to licensees (pubs, restaurants). Phone: 1-800-661-2337 for order placement.
- SkipTheDishesminorThird-party food delivery platform partner for brewpub hot food delivery.
- Uber EatsminorThird-party food delivery platform partner for brewpub hot food delivery.
- DoorDashminorThird-party food delivery platform partner for brewpub hot food delivery.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Stanley Park Brewing competitors and assessment
Company assessmentDirect peers
- Parallel 49 Brewing Company: East Vancouver craft brewery focused on hop-forward and experimental styles sold across BC and Western Canada via retail and on-premise. Directly comparable on geographic base, hop-forward portfolio overlap (hazy IPAs, pale ales), and multi-channel craft positioning.
- Howe Sound Brewing: Squamish, BC craft brewery that combines brewing with a brewpub and retail distribution in Western Canada. Closely comparable to Stanley Park Brewing's brewpub-plus-distribution model and BC/Western Canada geographic focus.
- Driftwood Brewing: Victoria, BC craft brewery with a strong specialty/IPA portfolio distributed across BC via retail and on-premise. Comparable on hop-forward craft style leadership and BC/Western Canada distribution overlap with Stanley Park Brewing.
- Granville Island Brewing: Vancouver-based craft brewery founded in 1984, brewing and distributing craft beer across BC and Western Canada with branded hospitality/taproom presence. Directly comparable to Stanley Park Brewing in geography, channel mix (brewpub-adjacent + retail + on-premise), and BC craft positioning.
- Red Truck Beer Company: Vancouver-based craft brewery with branded trucks/retail distribution across Western Canada. Comparable to Stanley Park Brewing on BC craft positioning, regional retail and on-premise distribution, and multi-channel craft portfolio.
- Russell Brewing Company: Surrey, BC craft brewery producing year-round and seasonal craft beers for BC and Western Canadian markets. Comparable on craft brewing scale, BC distribution, and multi-format packaging across retail and on-premise.
- Phillips Brewing & Malting Co. Victoria, BC craft brewer with a sizable BC retail/wholesale footprint and a hop-forward product portfolio (notably IPAs and hazies). Closely comparable to Stanley Park Brewing on geographic focus, hop-forward style leadership, and multi-channel BC distribution.
- Whistler Brewing Company: BC craft brewer (historically tied to the Whistler tourism market) distributing across Western Canada. Comparable to Stanley Park Brewing on tourism-adjacent brand identity and BC/Western Canada retail + on-premise distribution.
- Central City Brewers & Distillers: Surrey, BC craft brewer with both retail distribution and a brewpub experience. Comparable to Stanley Park Brewing on BC geography, retail + on-premise mix, and craft portfolio approach.
Broad incumbents
- Steam Whistle Brewing: Toronto-based Canadian craft pilsner brewer with national distribution and a brewpub-adjacent hospitality footprint. Comparable as a broader Canadian craft incumbent with national distribution that Stanley Park Brewing could eventually access via its ABI/Labatt parentage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stanley Park Brewing social profiles
Digital presenceStanley Park Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stanley Park Brewing leadership team
Management profileNumber of profiles
Profiles8 records
Stanley Park Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stanley Park Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stanley Park Brewing
What does Stanley Park Brewing do?
Stanley Park Brewing is a Vancouver-based craft brewery that produces and sells a portfolio of year-round, seasonal, and non-alcoholic craft beers through an on-site brewpub and restaurant at 8901 Stanley Park Drive, an online Brewstore with local Greater Vancouver delivery, and wholesale distribution across Western Canada via BDL. The company also sells branded merchandise (apparel, accessories, glassware, growlers), gift cards, and crowler draft fills, and hosts private events in six private dining settings.
Is Stanley Park Brewing a public or private company?
Stanley Park Brewing is a private company. It is classified as corporate owned and is currently operating.
When was Stanley Park Brewing founded?
Stanley Park Brewing was founded in 2009. It employs 11 to 50 people.
Where is Stanley Park Brewing based?
Stanley Park Brewing is headquartered in Vancouver, Canada, in the North America region.
How does Stanley Park Brewing make money?
Five revenue lines are on record. Brewpub On-Site Sales are the primary driver. The others are online Brewstore, retail Distribution, food Delivery and merchandise.
Who are Stanley Park Brewing's main competitors?
Direct peers on record are Parallel 49 Brewing Company, Howe Sound Brewing, Driftwood Brewing, Granville Island Brewing, Red Truck Beer Company, Russell Brewing Company, Phillips Brewing & Malting Co., Whistler Brewing Company and Central City Brewers & Distillers. Steam Whistle Brewing is listed as a broad incumbent.
Does Stanley Park Brewing have an API?
No public API is recorded for Stanley Park Brewing.
What industry is Stanley Park Brewing in?
Stanley Park Brewing's product category is Craft Beer / Brewery. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.