JTRS
JTRS (trading as Select) is a UK-based Apple Authorised Education Specialist selling Apple hardware and bundled professional learning, managed device, and lifecycle services to primary/secondary schools, higher education institutions, and educators across Ireland and the UK.
- Company typePrivate
- Founded1999
- HeadquartersWilmslow, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What JTRS does
JTRS, operating under the trading name Select, is a UK-domiciled Apple Authorised Education Specialist that sells and supports Apple hardware and related services for educational institutions across Ireland and the United Kingdom. Founded in 1999, the company has accumulated 25 years of Apple expertise and holds Apple Premium Education Partner and Apple Professional Learning Provider designations. The product portfolio spans Apple hardware (Mac, iPad, iPhone, Watch, AirPods, and accessories) bundled with a service stack that includes Apple Professional Learning, the Select Academy online training platform, Managed Devices deployment, Planning & Consultation, Lifecycle Management, Flexible Payment Options, School Webstores, and on-site/online support.
The company generates revenue through three distinct streams: hardware resale (Mac, iPad, iPhone, Watch, AirPods, accessories), professional services (Apple Professional Learning delivered onsite or virtually), and recurring managed services for device configuration, deployment, security, and lifecycle management. Multi-year contracts and special education pricing underpin the commercial model. The customer base is segmented vertically across primary/secondary schools, higher education institutions (universities and colleges), and individual educators. Distribution combines direct enterprise field sales, 7 discovery hubs in Ireland and 12 in the UK, and an e-commerce channel. Select claims 25,000+ managed devices deployed, 3,500+ users engaged in training, and 300 Apple-dedicated staff, positioning it as the only dedicated Apple Authorised Education Specialist in Ireland.
The company operates a partnership-led model as an Apple channel partner. Select does not own or develop the underlying Apple technology; rather, it layers proprietary service delivery, educational consulting, and lifecycle management on top of Apple's product ecosystem. The website copyright attributes the entity to Select Technology Sales and Distribution Group (UK) Limited, confirming its private limited company status in the United Kingdom.
JTRS firmographics
Firmographics- Name
- JTRS
- Legal name
- Select Technology Sales and Distribution Group (UK) Limited
- Website
- https://jtrs.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JTRS (trading as Select) is a UK-based Apple Authorised Education Specialist selling Apple hardware and bundled professional learning, managed device, and lifecycle services to primary/secondary schools, higher education institutions, and educators across Ireland and the UK.
- Ownership category
- akta.pro rank
Where JTRS is headquartered
LocationHeadquarters
- HQ city
- Wilmslow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
JTRS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Apple Product Sales: Sale of Apple hardware including Mac, iPad, iPhone, Watch, AirPods and accessories to educational institutions
- Professional Learning Services: Apple Professional Learning training for educators, delivered onsite or virtually
- Managed Device Services: Managed device programs, lifecycle management, and ongoing support services for schools
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Education pricing with special rates for schools, teachers and staff |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
JTRS product offering
Product offeringCore offering
JTRS, trading as Select, is Ireland's only dedicated Apple Authorised Education Specialist and an Apple Premium Education Partner. The company sells Apple hardware (Mac, iPad, iPhone, Watch, AirPods and accessories) to educational institutions across Ireland and the UK, and bundles the hardware with services including Apple Professional Learning training, Select Academy online learning, Managed Devices deployment, Planning and Consultation, Lifecycle Management, On-Site and Online Support, and Device Setup and Security.
Product overview
Select is an Apple Authorised Education Specialist offering a comprehensive portfolio of hardware products and services for educational institutions. The core offering centres on Apple devices (Mac, iPhone, iPad, Watch, AirPods, and accessories) complemented by a suite of managed services. These include Apple Professional Learning for educator training, Select Academy for self-paced online modules, Managed Devices for device configuration and deployment, Planning and Consultation for digital strategy development, Flexible Payment Options for financing, Lifecycle Management for technology refresh, School Webstores for procurement, On-Site and Online Support, and Device Setup and Security services. Together, these products and services enable schools to transform learning through Apple technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Apple Devices (Mac, iPhone, iPad, Watch, AirPods, Accessories)
Quantifiable outcome
- 3,500+ users engaged with training programs
- +1 more outcomes
Companies that use JTRS
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
JTRS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
JTRS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ApplecoreApple Authorised Education Specialist and Apple Premium Education Partner. Provides exclusive rights to sell Apple products to educational institutions in Ireland with access to Apple Professional Learning programs and resources. Operates as the primary channel for Apple education solutions in the region.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
JTRS competitors and assessment
Company assessmentDirect peers
- Amsys: UK Apple specialist serving education, business, and creative markets with hardware, training, and support services. Comparable as an Apple-focused UK channel partner with overlapping education customers.
- XMA: UK education technology specialist that supplies Apple and other devices to schools, colleges, and universities with a strong focus on the K-12 and further education markets. Directly comparable on customer base and Apple education positioning.
- Jigsaw24: UK-based Apple Premium Reseller serving enterprise, creative, and education customers with Apple hardware, professional services, and managed deployment. Highly comparable to JTRS/Select as a fellow Apple-focused education specialist in the UK.
- Stone Group: UK IT provider with a strong Apple education portfolio, offering device supply, managed services, and professional learning to schools and MATs. Comparable business model and customer base to JTRS/Select.
- Academia: UK Apple Authorised Reseller with a dedicated education vertical providing Apple devices, training, and managed services to schools. Overlaps directly with JTRS/Select's go-to-market and customer base.
Broad incumbents
- Softcat: Large UK IT infrastructure reseller that supplies hardware, software, and services to public-sector and education customers. Comparable as a channel partner competing for education procurement budgets, though broader than Apple-only.
- CDW: Global IT solutions reseller with a substantial education vertical serving K-12 and higher education. Comparable as a competing channel for education device and services spend, though multi-vendor rather than Apple-exclusive.
- SHI International: Large IT reseller with a strong education and public-sector practice offering devices, software licensing, and managed services. Comparable as a broadline competitor for education technology procurement.
- Insight Enterprises: Global IT solutions provider serving education and public-sector customers with hardware, software, and services. Comparable as a broadline competitor for institutional IT procurement.
Others
- Westcoast: UK IT distributor supplying resellers including Apple Authorised Partners. Adjacent in the value chain as a wholesale supplier rather than a direct competitor, but relevant for understanding channel economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
JTRS social profiles
Digital presenceJTRS financial estimates
Financial estimateRevenue estimate
Valuation estimate
JTRS leadership team
Management profileNumber of profiles
JTRS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JTRS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JTRS
What does JTRS do?
JTRS, trading as Select, is Ireland's only dedicated Apple Authorised Education Specialist and an Apple Premium Education Partner. The company sells Apple hardware (Mac, iPad, iPhone, Watch, AirPods and accessories) to educational institutions across Ireland and the UK, and bundles the hardware with services including Apple Professional Learning training, Select Academy online learning, Managed Devices deployment, Planning and Consultation, Lifecycle Management, On-Site and Online Support, and Device Setup and Security.
Is JTRS a public or private company?
JTRS is a private company. It is classified as unknown and is currently operating.
When was JTRS founded?
JTRS was founded in 1999. It employs 51 to 100 people.
Where is JTRS based?
JTRS is headquartered in Wilmslow, United Kingdom, in the Europe region.
How does JTRS make money?
Three revenue lines are on record. Apple Product Sales are the primary driver. The others are professional Learning Services and managed Device Services.
Who are JTRS's main competitors?
Direct peers on record are Amsys, XMA, Jigsaw24, Stone Group and Academia. Broad incumbents are Softcat, CDW, SHI International and Insight Enterprises. Westcoast is listed as an others.
Does JTRS have an API?
No public API is recorded for JTRS.