Stoner

What Stoner does

Stoner, Inc. is a third-generation, family-owned specialty chemicals manufacturer founded in 1942 by Paul Stoner and headquartered in Quarryville, Pennsylvania. The company develops and produces high-performance cleaners, lubricants, mold release agents, and surface care products organized under four product pillars: Automotive (Stoner Car Care, Stoner Car Care Pro), Household (Invisible Glass glass cleaner, Motsenbocker's Lift Off stain remover), Molding Solutions (release agents for thermoplastics, polyurethanes, rubber, composites, rotational molding, fiber, and investment casting, including acquired brands Zip Molders Edge, Nix Stix, Releasomers, TraSys, Honey Wax, and KantStik), and Critical Cleaning and Maintenance (compressed gas dusters, contact cleaners, silicone and penetrating lubricants, rust preventives, and adhesive removers). Core technology centers on proprietary chemical formulations refined over eight decades, with differentiators such as the Invisible Glass ClearDry formula and Motsenbocker's molecular-bond-breaking stain removal technology.

Stoner sells through a multi-channel GTM model combining five owned direct e-commerce storefronts (stonercarcare.com, stonermolding.com, invisibleglass.com, liftoffinc.com, criticalcleaning.com), retail distribution in automotive and grocery stores, and a global network of industrial distributors. Customers range from end consumers and automotive enthusiasts to professional detailers, car washes, quick lubes, body shops, fleet managers, industrial molders, electronics service technicians, facility maintenance professionals, government agencies, and universities. The company has expanded via acquisition across industrial niches since 2000 and was awarded the Malcolm Baldrige National Quality Award in 2003 for product quality and customer satisfaction.

Pricing and packaging are structured around physical product SKUs ranging from consumer aerosols to bulk containers of 1, 5, 55, and 275 gallons, with same-day shipping available for stock orders received by 5pm ET and a customer retention rate above 98%. Ownership remains with the founder's grandson, Robert L. Ecklin, Jr., who purchased the company in the 1980s, and the operation has 101-250 employees with no public listing or institutional investor ownership disclosed.

Name

Stoner

Legal name

Stoner, Inc.

Website

https://stonersolutions.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

101–250 employees

Short description

Stoner, Inc. is a third-generation, family-owned specialty chemicals manufacturer founded in 1942 that develops cleaners, lubricants, and mold release agents for automotive, household, industrial molding, and critical cleaning markets, sold through owned e-commerce sites, retail, and global distributors.

Ownership category

akta.pro rank

Headquarters

HQ city

Quarryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Manufacture and sale of physical cleaning, lubrication, and maintenance products including mold releases, glass cleaners, auto care products, and industrial cleaners. Products sold in various package sizes from aerosol cans to bulk containers (1, 5, 55, and 275 gallon).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Stoner, Inc. manufactures and sells a diversified portfolio of branded specialty chemical products including mold release agents, glass cleaners, automotive appearance products, stain removers, industrial cleaners, lubricants, and compressed gas dusters. Products are sold in packaging formats ranging from aerosol cans to bulk containers (1, 5, 55, and 275 gallons) through owned e-commerce storefronts, retail automotive and grocery chains, and a worldwide distributor network serving industrial manufacturers, professional detailers, and consumer end-users.

Product overview

Stoner is a third-generation family-owned company founded in 1942, offering a diversified portfolio of branded cleaners, lubricants, and specialty chemical products organized into four main brand categories: Household Brands (Invisible Glass glass cleaner and Motsenbocker's Lift Off stain remover), Automotive Brands (Stoner Car Care and Stoner Car Care Pro for car washes, waxes, polishes, and dressings), Molding Solutions (mold releases for thermoplastics, polyurethanes, composites, rubber, rotational, fiber, and investment casting), and Critical Cleaning (compressed gas dusters, contact cleaners, surface cleaners, precision cleaners, silicone lubricants, penetrating lubricants, rust preventives, and adhesive removers). The company has expanded through strategic acquisitions including Zip Molders Edge, Dwight Products Nix Stix, Releasomers, TraSys, Honey Wax, and KantStik brands. Products are available in various packaging formats from aerosol cans to bulk containers, serving consumer retailers, manufacturers, service businesses, government agencies, and universities worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Stoner Car Care: High-performance car washes, waxes, polishes, and dressings for auto enthusiasts and car care professionals. Preferred by car wash, detailing, and restoration professionals worldwide.
• Invisible Glass
• Motsenbocker's Lift Off
• Stoner Molding Solutions
• Gust Dusters
• Cleaners & Lubricants

Products and services

• Invisible Glass Glass cleaner with a proprietary ClearDry formula that will not streak; America's #1 selling automotive glass cleaner since 2009, offered through automotive retail stores, grocery store household aisles, and direct online.
• Motsenbocker's Lift Off Stain removal product that breaks the molecular bond between stain and surface to lift and remove tough stains from clothing, carpeting, and upholstery without causing damage; sold through retail and direct online channels.
• Stoner Car Care High-performance automotive appearance products including car washes, waxes, polishes, and dressings for auto enthusiasts and weekend users, sold through automotive retail stores and direct online.
• Stoner Car Care Pro Professional-grade line of automotive care products, including concentrates for self-serve and automatic car washes, marketed to detailing shops, car washes, quick lubes, body shops, and fleet managers at retail automotive stores and direct online.
• Stoner Molding Solutions Mold release agents, cleaners, and maintenance products for thermoplastics, polyurethanes, composites, rotational, rubber, fiber, and investment casting industries, including the acquired Dwight Products Nix Stix polyurethane line, Releasomers and TraSys rubber/rotational molding brands, Zip Molders Edge products, and Honey Wax and KantStik composites brands.
• Gust Dusters GUST brand compressed gas dusters for electronics service technicians and professional cleaning applications in bench repair and field service.
• Cleaners & Lubricants (Critical Cleaning line) Industrial grade cleaning and maintenance product line including contact cleaners, surface cleaners, precision cleaners, silicone lubricants, penetrating lubricants, rust preventives, and adhesive removers; available in aerosol and liquid containers including pails, drums, and totes for many industrial markets.

Quantifiable outcome

• Invisible Glass became America's #1 selling automotive glass cleaner in 2009 and has retained that ranking ever since
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CRC Industries: CRC manufactures specialty cleaners, lubricants, corrosion inhibitors, and maintenance chemicals for industrial, automotive, and electronics markets. The product portfolio and channel mix (industrial distributors plus retail auto) closely mirror Stoner's Stoner Molding Solutions and Critical Cleaning lines.
• WD-40 Company: WD-40 is a specialty maintenance products company built on multi-purpose lubricants, cleaners, and degreasers sold through retail and industrial channels. Its branded, single-product focus and global distribution model make it one of the closest comparables to Stoner's branded chemicals portfolio.
• Meguiar's: Meguiar's manufactures premium automotive appearance products — washes, polishes, waxes, and dressings — sold to both detailing professionals and enthusiasts. It directly competes with Stoner Car Care and Stoner Car Care Pro across the same retail and pro channels.
• Sprayway: Sprayway is a long-established U.S. aerosol glass and surface cleaner brand that competes head-to-head with Invisible Glass in the automotive and household glass cleaner categories. Direct SKU overlap and similar retail distribution make it a tight comparable.
• Zep Inc. Zep manufactures and distributes industrial and institutional cleaners, degreasers, and maintenance chemicals. Its product set and B2B distributor-led GTM closely overlap Stoner's Critical Cleaning and Molding Solutions lines.
• Simple Green: Simple Green produces non-toxic, biodegradable industrial and household cleaners and degreasers sold through retail and industrial channels. Its eco-positioned chemistry, broad SKU set, and dual B2B/B2C motion are highly comparable to Stoner's safety-focused positioning.

Broad incumbents

• Armor All: Armor All is a leading mass-market automotive appearance brand owned by Energizer Holdings. It competes with Stoner Car Care at the retail shelf but operates at much larger scale with broader mass-market distribution and marketing.
• 3M: 3M operates a large, diversified specialty chemicals portfolio including industrial cleaners, adhesives, and aerosols. It overlaps Stoner's Critical Cleaning and industrial channels but competes across a much wider product surface as a global incumbent.
• ITW (Illinois Tool Works): ITW is a diversified industrial manufacturer with segments serving automotive, electronics, and industrial customers with specialty chemicals and consumables. Its scale, decentralized model, and industrial customer base are comparable to Stoner's B2B posture.
• SC Johnson: SC Johnson is a large, family-controlled household products company with brands in surface care, glass cleaning, and specialty cleaning. It competes with Stoner's household brands (Invisible Glass, Lift Off) at retail but with vastly greater scale and marketing investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stoner

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoner