What Novicare does

Novicare is an independent Dutch healthcare treatment service (behandeldienst) founded in 2008 by specialist elderly physician Hettie Suurd, headquartered in Best, Netherlands. The company provides specialized medical and paramedical treatment to elderly patients with chronic complex care needs and to individuals with intellectual disabilities, deploying multidisciplinary teams of specialist elderly physicians (SO), intellectual disability physicians (AVG), nurse specialists, physician assistants, basic physicians, psychologists, and paramedical professionals (physiotherapy, occupational therapy, speech therapy, dietetics). The company serves approximately 6,000 clients annually across 45+ care institutions in seven (expanding to eight) regions of the Netherlands, with ~85% of service delivery embedded in long-term collaborations.

The company's core technology is a customized Electronic Client Dossier (ECD) developed with its own treatment professionals, accessible from any digital workplace, integrated with secure communication platforms (ZIVVER, Zorgmail) and the Zorgdomein referral system. Medical monitoring equipment enables remote observation during examinations, supporting treatment delivery at the client's location. Novicare operates four primary delivery models: expertise consultation and training, specialized outpatient treatment, partial treatment service staffing, and complete treatment service fulfillment, supplemented by daytime emergency coverage (Dagwaarneming).

Novicare generates revenue primarily through Dutch public healthcare funding mechanisms — the Long-term Care Act (Wlz) for Wlz-indicated clients and the Health Insurance Act (Zorgverzekeringswet) for insured treatments, with direct billing to health insurers. First-line treatment for home-dwelling clients is reimbursed via GP referral. The company sells enterprise-level treatment service contracts to care organizations (nursing homes, residential care facilities) through a field-sales GTM motion supported by seven regional offices, and operates within a regulated environment holding WTZa, CRKBO, ISO, and GDPR certifications. The company remains privately held, with Gilde Healthcare as a disclosed investor since 2015.

Name

Novicare

Legal name

Novicare

Website

https://novicare.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Long-Term Care Treatment Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Chronic Disease & Complex Care Management (Geriatrics) (HLADALAC)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• Elderly medical treatment
• Paramedical care services
• Intellectual disability healthcare
• Treatment service outsourcing
• Long-term care specialists

Headquarters

HQ city

Best

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wlz Treatment Services: Treatment by specialist elderly physicians, intellectual disability physicians, or nurse specialists for clients with Long-term Care Act (Wet langdurige zorg) indication. Costs are covered under Wlz funding.
2. Health Insurance Funded Treatment: Treatment by specialists, nurse specialists, psychologists, speech therapists covered by health insurance (Zorgverzekeringswet). Some treatments require no co-payment while others like physiotherapy after 20th session (for chronic conditions) may have deductible apply.
3. First-line Outpatient Treatment: Treatment for clients living independently who are referred by their GP. Covered under health insurance with standard deductible (eigen risico) applying.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Novicare provides nursing homes, residential care facilities, and care organizations in the Netherlands with outsourced specialist (para)medical treatment services through multidisciplinary teams of 200+ treatment professionals. Services include specialist elderly medicine (SO), intellectual disability medicine (AVG), nursing specialists, physician assistants, basic physicians, psychologists, physiotherapists, occupational therapists, speech therapists, and dietitians, delivered through partial or complete treatment service fulfillment models.

Product overview

Novicare is a specialized independent medical and paramedical treatment service (behandeldienst) in the Netherlands, founded in 2008, focused on elderly care and care for people with intellectual disabilities. The company operates through multidisciplinary teams comprising specialists in elderly medicine (SO), physicians for intellectual disabilities (AVG), nursing specialists (VS), physician assistants, basic physicians, behavioral scientists, GZ-psychologists, and paramedical professionals (physiotherapists, occupational therapists, speech therapists, dietitians). Novicare provides services through four main delivery models: expertise consultation and training, specialized treatment in outpatient care, partial treatment service staffing, and complete treatment service fulfillment. Additionally, they offer daytime emergency coverage services (Dagwaarneming). The company serves approximately 6,000 clients annually across seven regions in the Netherlands, working with care organizations on long-term collaborative arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Treatment Service (Volledige Invulling Behandeldienst) Complete outsourcing of the treatment service for care organizations with multidisciplinary teams supporting organizational vision, including 24/7 physician coverage and quality committee participation.
• Partial Treatment Service (Gedeeltelijke Invulling Behandeldienst) Partial treatment service fulfillment including medical group staffing, treatment service management, and supplementation with psychologists and paramedical staff for care organizations.
• Specialist Treatment in Outpatient Care (Specialistische Behandeling in Extramurale Zorg) Specialized treatment services for clients with Wlz (Long-term Care Act) indication where the general practitioner is the main treating physician, including consultations and expertise availability subscriptions.
• Consultation, Advisory and Training Services (Expertise - Consultatie, Advies en Scholing) Consultation, advisory, and training services for care organizations including periodic consultation days by specialists, treatment service scans, improvement trajectories, vision development guidance, and team training programs.
• First Line Treatment Services Treatment services for elderly clients living independently at home, including home visits and clinic consultations, plus a consultation line for general practitioners to obtain specialist advice.
• Day Coverage Service (Dagwaarneming)

Quantifiable outcome

• Treatment of approximately 6,000 clients annually with a team of 200+ professionals
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• ReinaerdeminorStrategic or Co-development Partner · 1 January 2023Partnership for VG-poli Policare providing specialized care for children and adults with intellectual disabilities. Received 2-year subsidy extension from Zilveren Kruis Zorgkantoor and Nederlandse Zorgautoriteit due to success.
• Nederlandse ZorgautoriteitminorOthers · 1 January 2023Government body that approved subsidy extension for Policare partnership, enabling continued development of specialized intellectual disability care services.
• Gasthuis Sint Jan de DeocoreStrategic or Co-development Partner · 1 January 2017Collaboration since 2017 in Millingen aan de Rijn where GPs maintain primary medical care while Novicare specialist elderly physicians handle complex, multidisciplinary, or behavioral cases. Model allows elderly to stay in their own village.
• Huisartsengroep MilbergencoreStrategic or Co-development Partner · 1 January 2017Collaboration with Novicare where GPs maintain primary care responsibilities while Novicare specialists handle complex cases. Part of innovative care model at Gasthuis Sint Jan de Deo.
• Santé PartnerscoreStrategic or Co-development Partner · 1 January 2012Long-term collaboration since 2012 for dementia care treatment services. Jointly developed vision on problem behavior for clients with dementia through participatory approach including clients, staff, and management.
• AmaliazorgcoreStrategic or Co-development Partner · 1 January 2008Amaliazorg has been collaborating with Novicare since 2008, with Novicare providing full treatment services with a (para)medical team across Amaliazorg's 5 locations in North Brabant. Together they developed 'zorgcirkels' (care circles) focusing on resident well-being, with Novicare specialists positioned at the outer circle of expertise.
• Joris ZorgcoreStrategic or Co-development PartnerCollaborative project to redesign Multidisciplinary Consultation (MDO) work processes. Developed on-indication MDO approach that reduced MDO time by more than half. Previously MDOs were scheduled twice yearly for all clients; new approach schedules MDOs only when client situation changes and adds value.
• FrionminorStrategic or Co-development PartnerCollaboration implementing stepped care for paramedics where clients receive 24/7 appropriate attention and care in nutrition, movement and lifestyle. Novicare dietitians work together with Frion staff to provide organized care.
• Lelie zorggroepminorStrategic or Co-development PartnerDay coverage (Dagwaarneming) partnership providing acute, non-planned care at five Lelie zorggroep locations. Results include more peace, better triage, and time for deeper work.
• CedrahcoreStrategic or Co-development PartnerNovicare provides specialist intellectual disability physician services at Cedrah locations Beth San and Siloah in Moerkapelle, supporting GPs with specialized VG expertise.
• VilansminorStrategic or Co-development PartnerKnowledge institute for long-term care that collected examples of good collaboration between GPs and intellectual disability physicians, including Novicare's example of cooperation between Moerkapelle GP and Novicare VG physician.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Savant Zorg: Brabant-based care organization providing elderly care and specialist treatment services across multiple locations. Overlaps with Novicare's Helmond/Brabant regional footprint and its multidisciplinary behandeldienst offering for residential elderly.
• De Wever: Regional care organization in North Brabant offering nursing, residential and treatment services for elderly. Comparable to Novicare in scope (elderly treatment in Brabant) but operates as an integrated care provider rather than an outsourced behandeldienst.

Broad incumbents

• Philadelphia Zorg: Major Dutch care provider focused on people with intellectual disabilities, operating across many locations with multidisciplinary treatment teams. Comparable to Novicare's intellectual-disability service line and a potential partner or competitor for AVG-led treatment.
• 's Heeren Loo: One of the largest Dutch care providers for people with intellectual disabilities, with its own in-house AVG/medical treatment services. Comparable as a major ID-care player against which Novicare competes and partners in the intellectual-disability segment.
• Careyn: Large multi-region Dutch care provider offering nursing, home care and specialist treatment for elderly across Utrecht, South Holland and beyond. Comparable to Novicare in elderly chronic/complex care delivery and a potential partner or competitor for behandeldienst outsourcing.
• Espria: Dutch healthcare holding company that owns multiple care and treatment-service brands across elderly and disability care. Comparable as a broader incumbent whose subsidiaries compete with Novicare for outsourced treatment contracts with care organizations.

Direct peers

• Topaz: Dutch care organization operating a specialist treatment service (behandeldienst) for elderly clients in the South Holland region. Closest direct comparable to Novicare's outsourced multidisciplinary specialist care model, serving nursing-home residents with complex chronic needs.
• Geriant: North Holland-based specialist provider focused on dementia diagnosis, treatment and case management. Comparable to Novicare's psychogeriatric and dementia treatment capabilities delivered to clients living at home and in residential settings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/novicare
• Instagraminstagram.com/novicare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novicare