What redpepper does

redpepper is a full-service strategic and creative marketing agency headquartered in Nashville, Tennessee, founded in the mid-2000s by Tim McMullen, a former professional soccer player who built the firm around a coaching-oriented, human-centered culture. The agency serves enterprise and mid-market clients across B2B technology (Slack, Varonis, Hootsuite, Campaign Monitor), consumer packaged goods (Coca-Cola, Colgate, CESAR, Mars Petcare, John Deere, Bridgestone), healthcare (HCA Healthcare), and retail (Cracker Barrel, Kirkland's, Claire's, Jewelry Television, Georgia Pacific), delivering three core service lines: Strategic Consulting, Brand Building, and Integrated Campaigns.

The agency's underlying technology stack is conventional for a creative services firm — Figma, Adobe Creative Suite, and emerging AI tools used to accelerate content production — supplemented by a proprietary agile sprint and design-thinking methodology for rapid prototyping and validation. Notably, redpepper also co-developed CLIFFORD, a DTC dog food sub-brand invented in partnership with Mars Petcare using Mars's Waltham and Wisdom Panel data assets, signaling selective expansion from pure services into co-created brand ventures.

Commercially, redpepper operates on a professional services model with project-based and retainer engagements acquired primarily through direct sales, referrals, and inbound inquiries, with no public pricing and no disclosed external funding. Distribution is direct-to-enterprise, delivered through a single Nashville office with a hybrid work model, and the firm maintains an active earned-media presence in Adweek, AdAge, Business Insider, Fast Company, and Digiday. Customer concentration among Fortune 500 logos and an 11-50 employee footprint define the firm's scale profile.

Name

redpepper

Legal name

redpepper

Website

https://redpepper.land

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

redpepper is a Nashville-based full-service strategic and creative marketing agency serving enterprise and mid-market brands across B2B technology, CPG, healthcare, and retail through strategic consulting, brand building, and integrated campaigns. Founded by Tim McMullen, it serves Fortune 500 clients including Slack, Coca-Cola, Verizon, HCA Healthcare, and Mars Petcare.

Ownership category

akta.pro rank

Product category

Creative & Marketing Agency Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Creative agency services
• Brand strategy consulting
• Integrated marketing campaigns
• Advertising services
• Strategic brand building

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: redpepper generates revenue through professional creative and strategic services including integrated campaigns, brand building, and strategic consulting. Revenue is project-based or retainer-based engagements with enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

redpepper is a full-service strategic and creative marketing agency that delivers strategic consulting, brand building, and integrated campaign services to enterprise and mid-market brands. Offerings span market research, consumer insights, agile sprint prototyping, visual identity development, UX/UI design, concepting, copywriting, production, and full-funnel media execution. The agency partners with forward-thinking B2B and B2C brands to launch products, disrupt categories, and refresh brand identities.

Product overview

redpepper is a full-service strategic and creative marketing agency based in Nashville, Tennessee. The agency offers three core service areas: Strategic Consulting (market research, competitive audits, consumer studies, and agile sprint prototyping), Brand Building (platform narratives, visual identity, UX/UI, and digital experience), and Integrated Campaigns (concepting, production, and full-funnel media execution). These services work together to help forward-thinking brands disrupt their industries through human-centered strategy and creative execution. The agency serves a diverse client roster including B2B and B2C brands across technology, pet care, retail, cybersecurity, and consumer goods sectors.

Differentiator

Problem solved

Functional benefit

Brands

• CLIFFORD: A DTC dog food brand invented by Mars Petcare in partnership with redpepper that answers the question of what Mars Petcare can do that Amazon and startups cannot.

Products and services

• Strategic Consulting Strategic consulting services that help brands disrupt their industries through a proprietary process of uncovering competitive opportunities, understanding consumers, and prototyping and validating solutions. Includes market research, competitive audits, consumer studies, and agile sprint prototyping. For enterprise and mid-market brands seeking strategic clarity.
• Brand Building Brand building services that uncover who a brand is at heart, remove fluff, and create authentic connections with audiences through visual identity, platform narratives, UX/UI, and digital experience. For brands undertaking rebrands or seeking to define/refine identity.
• Integrated Campaigns Integrated campaign services that craft the right message for the right place at the right time, including concepting, planning, design, art direction, copywriting, production, and full-funnel media execution across channels. For brands launching products, running awareness campaigns, or activating multi-channel programs.

Quantifiable outcome

• 456% increase in website visitors for Varonis campaign
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Traina: Mid-sized independent creative agency offering brand strategy, design, and integrated marketing for enterprise clients. Comparable in scope, size, and Fortune 500 client mix.
• Preacher: Austin-based independent creative agency of comparable size offering integrated campaigns, brand building, and strategic work for B2B and consumer clients. Closely matches redpepper on full-service scope and indie positioning.
• Walz Tetrick: Mid-sized full-service creative agency in the U.S. offering brand strategy, integrated campaigns, and content production for enterprise clients. Comparable size, scope, and client mix to redpepper.
• Work & Co: Independent digital creative agency serving enterprise and B2B brands with strategy, design, and integrated campaign work. Comparable in serving Fortune 500 clients and emphasizing integrated campaign delivery.
• Manifest: Mid-sized independent creative agency offering brand strategy, design, and integrated campaigns. Similar in size and in operating as a non-holding-company alternative for enterprise clients.
• Instrument: Independent creative and digital agency serving enterprise brands with brand, campaign, and experience work. Comparable in delivering integrated campaigns and brand building for similar client tiers.
• Velocity Partners: B2B technology marketing and creative agency specializing in category creation and ABM campaigns for enterprise tech clients. Closely comparable to redpepper's Slack and Varonis ABM category-creation work.
• DWA: B2B technology and creative agency focused on demand generation, ABM, and integrated campaigns for enterprise tech brands. Comparable B2B tech client base and integrated campaign capability to redpepper.

Broad incumbents

• Anomaly: Larger independent creative agency offering brand strategy, integrated campaigns, and innovation work for major enterprise and consumer brands. Overlaps with redpepper on integrated campaigns and brand building but at greater scale and global footprint.
• R/GA: Large global digital and creative agency offering brand, campaign, and innovation services for enterprise clients. Comparable integrated campaign and innovation capabilities to redpepper but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redpepper
• YouTubeyoutube.com/@redpepperland
• Facebookfacebook.com/redpepper
• LinkedInlinkedin.com/company/61607
• Instagraminstagram.com/redpepper.land

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about redpepper