Rubicon Bakery
- Company typePrivate
- Founded1993
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Rubicon Bakery firmographics
Firmographics- Name
- Rubicon Bakery
- Legal name
- Rubicon Bakers LLC
- Website
- https://rubiconbakery.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rubicon Bakery industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industry
- Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)
Keywords
Where Rubicon Bakery is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rubicon Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Baked Goods Sales: Rubicon Bakers generates revenue through the sale of freshly baked goods including cupcakes, cakes, and muffins. The company operates as a bakery producing products for retail sale. With the acquisition of Lucky Spoon Bakery, they have expanded into the gluten-free sweet baked goods segment.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rubicon Bakery product offering
Product offeringCore offering
Rubicon Bakers (dba Rubicon Bakery) produces and sells always-from-scratch baked goods including cupcakes, cakes, and muffins, with vegan options across its core product lines. Through its May 2024 acquisition of Lucky Spoon Bakery (Salt Lake City), the company extended its portfolio to include gluten-free sweet baked goods, serving both retail grocery and direct-to-consumer customers.
Product overview
Rubicon Bakers offers a portfolio of always-from-scratch baked goods centered around its core products: cupcakes, cakes, and muffins, with vegan options available for each. The company recently expanded its portfolio through the acquisition of Lucky Spoon Bakery, a gluten-free sweet bakery brand based in Salt Lake City, Utah. The acquired brand complements the existing offerings by adding gluten-free products to meet dietary-specific consumer needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Rubicon Cupcakes Always-from-scratch cupcakes in multiple flavors with vegan options, sold through grocery retail and direct-to-consumer channels for individual consumers seeking premium baked treats.
- Rubicon Cakes From-scratch cakes produced at Rubicon's Richmond bakery, distributed through retail grocery and direct channels for consumer occasions and celebrations.
- Rubicon Muffins From-scratch muffins produced by Rubicon Bakers, including vegan options, and distributed through retail grocery partners.
- Lucky Spoon Bakery Gluten-Free Products Gluten-free sweet baked goods produced at Lucky Spoon Bakery in Salt Lake City, acquired by Rubicon Bakers in May 2024 to serve consumers with gluten sensitivities and dietary restrictions.
Companies that use Rubicon Bakery
Customer profileSegments2 records
Ideal customer profiles2 records
Rubicon Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rubicon Bakery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lucky Spoon BakerycoreRubicon Bakers acquired Lucky Spoon Bakery in May 2024 to expand into the gluten-free sweet baked goods market. The acquisition includes the integration of Lucky Spoon founder Pam Schulte into Rubicon's leadership team, bringing expertise in gluten-free bakery production and expanding Rubicon's dietary-specific product portfolio.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Rubicon Bakery competitors and assessment
Company assessmentDirect peers
- Greyston Bakery: Yonkers-based social enterprise bakery producing brownies and baked goods with an open-hire, second-chance employment model. Directly comparable to Rubicon on mission, workforce model, and baked-goods category.
- Canyon Bakehouse: Specialty gluten-free baked-goods brand carried in mainstream grocery. Closely comparable to Rubicon's Lucky Spoon Bakery acquisition: shared gluten-free product focus and similar retail-grocery distribution motion.
- Tate's Bake Shop: Southampton-based premium cookies and baked-goods brand with national grocery distribution. Comparable to Rubicon on the specialty baked-goods positioning and supermarket shelf presence.
- Sweet Lady Jane: Specialty cake bakery known for triple-berry cakes and decorated cake products in retail and DTC channels. Directly comparable to Rubicon's premium cake/cupcake product strategy and specialty positioning.
Broad incumbents
- Dave's Killer Bread: Oregon-based premium bread brand owned by Flowers Foods with a widely-marketed second-chance hiring mission. Comparable to Rubicon on the second-chance employment moat, though at far greater scale and broader distribution.
- King Arthur Baking Company: Employee-owned specialty flour and baking brand with national grocery presence and growing baked-goods product lines. Comparable to Rubicon as a larger incumbent in the specialty/mission-oriented baking space.
- Nothing Bundt Cakes: Franchised specialty cake retailer with 500+ bakery locations focused on bundt cakes. Comparable to Rubicon on cake-specialty retail focus and mission-aligned brand storytelling, but at substantially greater scale.
- Crumbl Cookies: Franchise-driven weekly-rotating specialty cookie retailer with a digital-first customer experience. Comparable to Rubicon on premium dessert branding and consumer-facing DTC/retail model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rubicon Bakery social profiles
Digital presenceRubicon Bakery compliance and trust
Trust signalCompliance1 record
Rubicon Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubicon Bakery leadership team
Management profileNumber of profiles
Profiles1 record
Rubicon Bakery subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rubicon Bakery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubicon Bakery M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubicon Bakery
What does Rubicon Bakery do?
Rubicon Bakers (dba Rubicon Bakery) produces and sells always-from-scratch baked goods including cupcakes, cakes, and muffins, with vegan options across its core product lines. Through its May 2024 acquisition of Lucky Spoon Bakery (Salt Lake City), the company extended its portfolio to include gluten-free sweet baked goods, serving both retail grocery and direct-to-consumer customers.
Is Rubicon Bakery a public or private company?
Rubicon Bakery is a private company. It is classified as private equity controlled and is currently operating.
When was Rubicon Bakery founded?
Rubicon Bakery was founded in 1993. It employs 11 to 50 people.
Where is Rubicon Bakery based?
Rubicon Bakery is headquartered in Richmond, United States, in the North America region.
How does Rubicon Bakery make money?
One revenue line is on record: retail Baked Goods Sales.
Who are Rubicon Bakery's main competitors?
Direct peers on record are Greyston Bakery, Canyon Bakehouse, Tate's Bake Shop and Sweet Lady Jane. Broad incumbents are Dave's Killer Bread, King Arthur Baking Company, Nothing Bundt Cakes and Crumbl Cookies.
Does Rubicon Bakery have an API?
No public API is recorded for Rubicon Bakery.
What industry is Rubicon Bakery in?
Rubicon Bakery's product category is Artisan Bakery. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of THAFAFAI, Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly). Its NAICS code is 31181 and its SIC code is 2050.