Link Whisper
Link Whisper sells an AI-powered WordPress plugin and Shopify app that automate internal linking, orphan-page detection, and broken link repair for solo bloggers, large-scale publishers, SEO agencies, and affiliate marketers across 150+ countries, monetized primarily through annual subscriptions from $97 to $497.
- Company typePrivate
- Founded2011
- HeadquartersKennewick, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Link Whisper does
Link Whisper (operating as Link Whisper LLC, a product line under Niche Pursuits LLC) is a bootstrapped, founder-controlled software business selling an AI-powered internal linking optimization plugin for WordPress, with a companion Shopify app. The company was founded circa 2011, is headquartered in Kennewick, Washington, USA, and operates with a small team (1-10 employees). Its core product is a self-serve WordPress plugin that scans a site's content archive, surfaces orphaned and under-linked pages, and uses an embedding-based semantic AI engine (v3, introduced August 2025) to generate contextual link suggestions with pre-written anchor text, accepted by users via a one-click bulk queue. A native Shopify app, live since August 2020, applies the same engine to e-commerce product pages, blog posts, and collection pages; a Done For You professional service extends the offering with manual audits and orphan rescue for $399-$1,500+ one-time engagements.
The company makes money through four streams: annual site-tier subscriptions priced $97 (Starter, 1 site) to $497 (Agency, 50 sites); optional usage-based AI credit add-ons ($20/1,000 one-time or $10/month recurring); Done For You services ($399-$599 for Starter/Growth, custom for Enterprise); and an affiliate program paying 30-40% recurring commissions. The proprietary Link Whisper AI Service runs inference without external API keys, while optional OpenAI key integration remains for power users. Distribution is primarily product-led through the WordPress.org plugin directory (250,000+ active installs, 4.5/5 rating) and linkwhisper.com self-serve checkout, supplemented by a tiered affiliate network of 4,230+ registered partners, content-led SEO and competitor comparison pages, and two free audit tools (Internal Link Checker, Internal Link Map) that feed the funnel.
The customer base spans solo bloggers and small publishers managing 1 site, large-scale publishers with 2,000+ post archives, SEO agencies managing 3-50+ client sites, and affiliate marketers — a horizontal segmentation. The company cites 50,000+ active customer WordPress sites and adoption by enterprise customers including CNN, Forbes, CNET, Monday.com, Amplitude, Cloudways, and Elementor. The product supports extensive WordPress ecosystem compatibility — Yoast, Rank Math, All in One SEO, WooCommerce, Elementor, Divi, Beaver Builder, WPML/Polylang, ACF, and major caching/CDN plugins — and operates across 150+ countries. No external venture funding has been raised; ownership and operational control remain with the founder(s).
Link Whisper firmographics
Firmographics- Name
- Link Whisper
- Legal name
- Link Whisper LLC
- Website
- https://linkwhisper.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Link Whisper sells an AI-powered WordPress plugin and Shopify app that automate internal linking, orphan-page detection, and broken link repair for solo bloggers, large-scale publishers, SEO agencies, and affiliate marketers across 150+ countries, monetized primarily through annual subscriptions from $97 to $497.
- Ownership category
- akta.pro rank
Link Whisper industry classification
Industry- Product category
- WordPress SEO Plugin
- NAICS
- Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Miscellaneous Business Services (7380)
- akta.pro primary industry
- On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)
- akta.pro secondary industries
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)
Keywords
Where Link Whisper is headquartered
LocationHeadquarters
- HQ city
- Kennewick
- HQ country
- United States
- HQ region
- North America
Markets served
Link Whisper business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Plugin License Subscriptions: Annual license fees billed per site tier. Core plugin features operate on license indefinitely with no credit system. AI credits are an optional add-on that does not gate core functionality. Plans range from 1 site ($97/yr) to 50 sites ($497/yr).
- Done For You Service: One-time fee professional services engagement where the LinkWhisper team performs the full internal linking audit and execution. Starter $399 (up to 1,000 posts), Growth $599 (up to 5,000 posts), Enterprise from $1,500 (10,000+, custom scope). Plugin license required separately.
- AI Credit Packs: Optional AI credit add-ons for users who need more semantic suggestions beyond their plan allocation. On-demand: $20 per 1,000 credits. Monthly subscription: $10/month for 1,000 credits, billed monthly until cancelled.
- Affiliate Referrals: 30-40% recurring commission on every sale driven by affiliate partners. Tiers: Classic 30%, Bronze 30% (1 referral), Silver 35% (6 referrals), Gold 35% (20 referrals), Platinum 40% (50 referrals). Monthly payouts via PayPal or bank transfer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter — 1 WordPress site, $8/month billed as $97/year |
| Subscription | Annual | Growth — 3 WordPress sites, $5/site/month billed as $197/year total ($15/month) |
| Subscription | Annual | Pro — 10 WordPress sites, $2/site/month billed as $297/year total ($20/month) |
| Subscription | Annual | Agency — 50 WordPress sites, $1/site/month billed as $497/year total ($50/month) |
| Usage-based | Pay-as-you-go | AI Credit Add-on — On Demand: $20 per 1,000 credits (one-time) |
| Usage-based | Monthly | AI Credit Add-on — Monthly: $10/month for 1,000 credits (recurring) |
| One time/ perpetual license | Pay-as-you-go | Done For You — Starter: up to 1,000 posts, $399 one-time |
| One time/ perpetual license | Pay-as-you-go | Done For You — Growth: up to 5,000 posts, $599 one-time |
| One time/ perpetual license | Multi-year contract | Done For You — Enterprise: 5,000+ posts, custom pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Link Whisper product offering
Product offeringCore offering
LinkWhisper is a WordPress plugin that automates internal linking by scanning a site's content archive, identifying orphaned pages and broken links, and generating AI-powered contextual link suggestions that users approve with one click. It is sold as an annual site-tier license, with a companion Shopify app, an optional Done For You professional service, and add-on AI credits for additional semantic suggestions.
Product overview
LinkWhisper is a single-product platform centered on its WordPress Internal Linking Plugin, with a companion Shopify App. The portfolio consists of the core plugin (with four annual license tiers: Starter at $97/yr for 1 site, Growth at $197/yr for 3 sites, Pro at $297/yr for 10 sites, and Agency at $497/yr for 50 sites) and an optional Done For You managed service (one-time engagements from $399 to custom pricing). AI capabilities are powered by the proprietary Link Whisper AI Service (built-in, no API key needed) with optional OpenAI API key integration. Additional paid offerings include on-demand AI credit packs ($20/1,000 credits) and monthly AI credit subscriptions ($10/month). A free Internal Link Checker tool and Internal Link Map tool serve as lead-generation. The ecosystem is supported by an affiliate program offering 30-40% recurring commissions.
Differentiator
Problem solved
Functional benefit
Products and services
- LinkWhisper WordPress Plugin WordPress plugin for automated internal linking that installs inside WordPress admin, scans the site's content archive, surfaces orphaned pages and link gap opportunities, and lets users approve AI-generated link suggestions with one click. Core capabilities include AI link suggestions, orphan page finder, broken link checker, auto-linking rules, URL changer, site health score, click tracking, and white-label reports. Sold as an annual subscription license by site tier.
- LinkWhisper Shopify App Shopify app version of LinkWhisper's internal linking technology that connects product pages, blog posts, and collection pages with AI-powered link suggestions. Available on the Shopify App Store since August 2020.
- Done For You (DFY) Internal Linking Service One-time professional services engagement where the LinkWhisper team audits the site, rescues orphaned posts, fixes broken links, installs precision anchor text, and delivers a 90%+ site health score within 30 days. Three tiers: Starter ($399, up to 1,000 posts), Growth ($599, up to 5,000 posts), Enterprise (custom, 5,000+ posts). Plugin license purchased separately.
- AI Credit Packs (On-Demand and Monthly) Usage-based AI credit add-ons that allow users to extend their AI suggestion capacity beyond the plan allocation. On-demand purchase at $20 per 1,000 credits (one-time), or monthly subscription at $10/month for 1,000 credits billed until cancelled. Credits do not expire on a monthly clock.
- Free Internal Link Checker Free browser-based audit tool that analyzes any WordPress URL to deliver an internal link health score, orphaned page count, broken link count, and top SEO issues in under 60 seconds. No install or account required. Functions as a lead-generation tool driving plugin trials.
- Free Internal Link Map Free interactive network graph visualization that renders a site's link structure, allowing users to spot orphaned pages and hub pages visually in under 2 minutes without installing the plugin.
- LinkWhisper Affiliate Program Tiered recurring affiliate program offering 30-40% commission on every sale. Tiers: Classic (30%), Bronze (30% + $50 bonus after 1 referral), Silver (35% after 6 referrals), Gold (35% + 1:1 contact after 20 referrals), Platinum (40% after 50 referrals). 4,230+ registered partners; top Platinum partners earn $1,000-$5,000+/month. 30-day cookie window and monthly PayPal or bank transfer payouts.
- Link Whisper AI Service Proprietary AI infrastructure built into LinkWhisper (launched v2.7.0, August 2025) that powers semantic internal link suggestions. Fine-tuned on internal linking patterns across thousands of WordPress sites and runs on LinkWhisper's own servers with no external API key required. Optional OpenAI API key integration remains available for advanced users.
Quantifiable outcome
- 3.2x more crawl coverage with proper internal linking
- +7 more outcomes
Companies that use Link Whisper
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Link Whisper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability3 records
Feature9 records
Link Whisper partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights6 records
Link Whisper competitors and assessment
Company assessmentBroad incumbents
- Ahrefs: Ahrefs is a broad SEO platform with internal linking audit features inside its Site Audit tool. While it does not specialize in internal linking, it overlaps with LinkWhisper's enterprise and agency audience for site health diagnostics.
- Rank Math: Rank Math is a broad WordPress SEO suite that bundles internal linking suggestions with on-page, schema, and content optimization features. It competes indirectly with LinkWhisper as a free or low-cost alternative for many users.
- SEOPress: SEOPress is a broad WordPress SEO plugin with internal linking features as part of its suite. It is explicitly supported as compatible with LinkWhisper but competes for the same WordPress SEO budget.
- Surfer SEO: Surfer SEO is a broader content optimization platform that includes internal linking recommendations as part of its content audit and SERP analysis workflow. It targets the same content-publisher audience with a wider feature set.
- Yoast SEO: Yoast SEO is a broad WordPress SEO incumbent whose free plugin is installed on millions of WordPress sites and includes basic internal linking suggestions. It competes indirectly by offering overlapping capability as part of a much wider SEO toolkit.
Emerging players
- Frase: Frase is an emerging content optimization platform whose brief creation and optimization workflow includes internal linking suggestions. It overlaps with LinkWhisper's audience of SEO-led content teams but focuses on content briefs as its anchor product.
Direct peers
- Linksy: Linksy is a direct competitor in the WordPress internal linking space, focused on automated link suggestions and orphan detection for content publishers.
- LinkBoss: LinkBoss is the closest direct competitor to LinkWhisper, offering AI-powered internal linking for WordPress. Both target the same audience of publishers and agencies with similar link-suggestion workflows and overlapping feature sets.
- Internal Link Juicer: Internal Link Juicer is a direct competitor offering automated internal linking for WordPress using keyword-based and semantic matching. It targets the same publisher and SEO-agency use cases as LinkWhisper.
- Linkilo: Linkilo is a direct competitor offering AI-assisted internal linking for WordPress, targeting agencies and content-heavy publishers with similar site audit and link suggestion features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Link Whisper social profiles
Digital presenceLink Whisper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Link Whisper leadership team
Management profileNumber of profiles
Profiles2 records
Link Whisper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Link Whisper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Link Whisper
What does Link Whisper do?
LinkWhisper is a WordPress plugin that automates internal linking by scanning a site's content archive, identifying orphaned pages and broken links, and generating AI-powered contextual link suggestions that users approve with one click. It is sold as an annual site-tier license, with a companion Shopify app, an optional Done For You professional service, and add-on AI credits for additional semantic suggestions.
Is Link Whisper a public or private company?
Link Whisper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Link Whisper founded?
Link Whisper was founded in 2011. It employs 1 to 10 people.
Where is Link Whisper based?
Link Whisper is headquartered in Kennewick, United States, in the North America region.
How does Link Whisper make money?
Four revenue lines are on record. Plugin License Subscriptions are the primary driver. The others are done For You Service, AI Credit Packs and affiliate Referrals.
Who are Link Whisper's main competitors?
Broad incumbents on record are Ahrefs, Rank Math, SEOPress, Surfer SEO and Yoast SEO. Frase is listed as an emerging player. Direct peers are Linksy, LinkBoss, Internal Link Juicer and Linkilo.
Does Link Whisper have an API?
No public API is recorded for Link Whisper.
What industry is Link Whisper in?
Link Whisper's product category is WordPress SEO Plugin. Its primary akta.pro industry code is BPAFAJAB, On-Page SEO (Content Optimization, Internal Linking), with a secondary code of BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture). Its NAICS code is 51929 and its SIC code is 7380.