Frase
Frase is an AI content operating system combining SEO and Generative Engine Optimization (GEO) that lets content and SEO teams and agencies research, write, optimize, publish, monitor, and auto-fix content across Google and AI search platforms.
- Company typePrivate
- Founded2016
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Frase does
Frase is an AI-powered content operating system that combines traditional SEO with Generative Engine Optimization (GEO) to help content teams rank on Google and get cited by AI platforms such as ChatGPT, Perplexity, Claude, and Gemini. Founded in 2016 and operated by Copysmith AI, Inc. (legal entity in Birmingham, Alabama), Frase runs the full content lifecycle in one platform: it listens to first-party demand via Frase Answers, conducts SERP and entity research, drafts content through an AI Agent with 80+ specialized skills and brand voice learning, scores output in real time against both SERP competitors (SEO) and AI citation factors (GEO), publishes directly to WordPress, Webflow, Sanity, or Wix, monitors AI visibility and Google rankings daily, and auto-drafts fixes for decaying pages through Content Guard. The platform exposes 115 REST API endpoints and a Model Context Protocol (MCP) server with 63 tools, enabling integration with Claude Desktop, Cursor, and other AI assistants.
The product is delivered primarily through a product-led growth motion with a 7-day free trial requiring no credit card, published tiered pricing starting at $39/month annual (Starter), $103/month (Professional), and $239/month (Scale), plus custom Enterprise contracts that include white-label portals, SSO/SAML, custom SLAs, and dedicated account management. Revenue is supplemented by an affiliate channel via FirstPromoter paying 30% recurring commissions for 12 months. Frase serves content marketers, in-house SEO teams, agencies, and enterprise customers across more than 100 countries, with named enterprise logos including Oracle, Coursera, Under Armour, GitLab, Thermo Fisher Scientific, ActiveCampaign, Toptal, Merkle, Digitas, Talkspace, Andela, PTC, Sunbelt Rentals, Extra Space Storage, Career Karma, Hennessey Digital, and Thomson Reuters. The platform reports 50,000+ customers, 500+ verified reviews averaging 4.8/5 on G2 and Capterra, and SOC 2 Type II and GDPR compliance attestations.
Frase firmographics
Firmographics- Name
- Frase
- Legal name
- Frase, Inc.
- Website
- https://frase.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Frase is an AI content operating system combining SEO and Generative Engine Optimization (GEO) that lets content and SEO teams and agencies research, write, optimize, publish, monitor, and auto-fix content across Google and AI search platforms.
- Ownership category
- akta.pro rank
Frase industry classification
Industry- Product category
- AI Content Optimization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)
Keywords
Where Frase is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frase business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Frase generates revenue primarily through tiered SaaS subscription plans (Starter, Professional, Scale, Enterprise) with annual and monthly billing options. All plans include core platform features; higher tiers offer increased article limits, audit quotas, AI prompts, seat counts, and AI visibility coverage breadth. Enterprise adds white-label portals, custom SLAs, and dedicated account management for upsell and land-and-expand dynamics.
- Affiliate Referrals: Frase pays affiliates 30% recurring commissions for 12 months on every referred paying customer, including renewals and upgrades. Top performers reaching $5,000 and $10,000 total revenue thresholds receive 35% and 40% commission rates respectively. Payments are processed monthly via PayPal with a $100 minimum payout threshold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry plan for individuals and small teams starting with content optimization |
| Subscription | Annual | Mid-tier plan for in-house content teams and growing agencies |
| Subscription | Annual | Upper-mid plan for larger agencies and content operations |
| Subscription | Multi-year contract | Full enterprise tier with custom deployment and governance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Frase product offering
Product offeringCore offering
Frase is an AI-powered content operating system that runs the complete content lifecycle in a single platform: research, writing, dual SEO and GEO optimization, publishing to CMS, and continuous monitoring with automated decay fixes. The platform combines an AI Agent with 80+ specialized skills, real-time SEO and Generative Engine Optimization (GEO) scoring, daily AI citation visibility tracking across ChatGPT, Perplexity, Claude, Gemini and Google AI, and a Content Guard system that detects ranking decay and drafts fixes for approval. It is sold via tiered SaaS subscriptions to content marketers, SEO teams, agencies, and enterprises.
Product overview
Frase is a unified content operating system for AI search, combining SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) in one platform. The core Frase Platform handles the complete content lifecycle: research, brief creation, writing with AI Agent, dual SEO + GEO optimization scoring, publishing to CMS, and monitoring with Content Guard fixes. Key modules include Frase Answers (first-party demand capture), SEO Research and Topic Clusters (research and planning), AI Agent with Brand Voice (content creation and brand consistency), SEO Optimization and GEO Optimization (real-time scoring), AI Visibility (AI citation tracking across ChatGPT, Perplexity, Claude, Gemini, Google AI), Site Audit (technical and content gap analysis), Content Guard (ranking decay detection and auto-fixes), and FraseCMS (built-in publishing). Enterprise features include Programmatic SEO (bulk content from structured data) and Content Atomization (repurposing across formats). The platform is accessed via web app, REST API with 115 endpoints, MCP server for AI assistant integration, and CMS plugins for WordPress, Webflow, Sanity, and Wix. Free tools include GEO Score Checker, AI Visibility Checker, SERP Analyzer, and Question Research.
Differentiator
Problem solved
Functional benefit
Products and services
- Frase Platform The unified content operating system for AI search that runs the complete content loop (research, write, optimize, publish, monitor, fix) in a single workflow for in-house content and SEO teams and agencies.
- FraseCMS A built-in content management system that hosts and publishes content optimized to rank, used when customers do not have their own CMS.
- Frase MCP Server A Model Context Protocol server (npm package @frase/mcp-server) with 63 tools that lets developers drive research, content, briefs, audits, AI visibility, analytics, optimization, competitive analysis, and CMS publishing from any MCP-compatible AI assistant.
- Frase REST API REST API with 115 endpoints providing programmatic access to the full content lifecycle with X-API-KEY authentication and plan-based rate limits (Starter 20/min, Professional 60/min, Scale 200/min).
Quantifiable outcome
- 180 hours saved per month in research time for agency teams (Embryo Digital case study)
- +7 more outcomes
Companies that use Frase
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Frase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature10 records
Frase partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- WordPresscoreFrase offers a native WordPress plugin enabling direct publishing and optimization within the WordPress CMS. The integration allows content to be published and synced without migration, with content staying on the user's own domain.
- WebflowcoreFrase integrates with Webflow for direct publishing to Webflow-hosted sites. Content optimized in Frase can be published directly to Webflow CMS without additional migration steps.
- SanitycoreFrase integrates with Sanity headless CMS, enabling direct publishing to Sanity-powered sites with content staying on the user's own domain.
- WixcoreFrase integrates with Wix for direct publishing to Wix-hosted sites, enabling content created and optimized in Frase to be published directly to the Wix platform.
- Google DocscoreFrase offers a Google Docs add-on that brings SEO and GEO optimization directly into the Google Docs writing environment, syncing with the same optimization engine and Frase account.
- Google Search ConsolecoreFrase integrates with Google Search Console to power Content Guard decay detection, track ranking and traffic data, and feed GSC signals into the AI visibility monitoring workflow.
- Chrome BrowsercoreFrase offers a Chrome extension that enables users to access optimization features directly in the browser, bringing SEO and GEO analysis to any web content context.
- Claude (Anthropic)coreFrase provides an MCP (Model Context Protocol) server that connects to Claude Desktop and any MCP-compatible AI assistant, enabling Frase workflows to be driven from within the Claude environment with 63 specialized tools for research, content, briefs, audits, AI visibility, and CMS publishing.
- CursorcoreFrase's MCP server is compatible with Cursor AI code editor, enabling content and SEO workflows to be accessed from within the Cursor development environment alongside Frase's specialized content tools.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Frase competitors and assessment
Company assessmentDirect peers
- Surfer SEO: Direct competitor in the SEO content optimization space. Both platforms score content against SERP competitors in real time, offer AI-assisted brief creation, and target content marketers and agencies. Frase explicitly publishes comparison pages against Surfer SEO, confirming close overlap in positioning.
- Clearscope: Direct competitor in content optimization for SEO. Both offer SERP-driven content grading, brief builders, and integrations with WordPress and Google Docs, targeting content teams and agencies. Frase's comparison page positions Clearscope as a primary alternative.
- MarketMuse: Direct competitor in AI-driven content research and optimization. Both build topic-cluster-driven content briefs and competitive content analysis, serving content strategy teams and enterprise content operations. Frase lists MarketMuse in its competitive comparison lineup.
- Conductor: Enterprise-focused SEO and content optimization platform serving large content operations. Overlaps with Frase's enterprise tier on content performance monitoring, content guidance, and workflow integrations, particularly for Fortune 1000 content teams.
Broad incumbents
- Semrush: Broad incumbent in SEO and content marketing tooling with a much larger suite (keyword research, backlink analysis, content templates, AI Writing Assistant). Frase explicitly compares against Semrush and overlaps on keyword research and content optimization, but Semrush operates across many adjacent categories far beyond content.
- Ahrefs: Broad incumbent in SEO with strong backlink and keyword research products plus a content/AI writing toolkit. Comparable to Frase on the SEO and content research dimensions, but as a much larger platform with broader workflow coverage beyond content optimization specifically.
Emerging players
- Otterly.ai: Emerging GEO-specific platform focused on brand visibility tracking inside AI search engines (ChatGPT, Perplexity, Google AI Overviews). Frase lists Otterly as a competitor in the AI visibility/GEO category, indicating direct overlap on the monitoring portion of Frase's product.
- Profound: Emerging GEO/AI visibility platform that monitors how brands appear in AI-generated answers and tracks citation share-of-voice. Frase identifies Profound as a direct comparator for its AI Visibility product, making it a peer on the GEO monitoring dimension.
- Jasper: AI content generation platform targeting marketing teams and agencies with brand-voice AI writing assistants and templates. Adjacent peer: Frase competes for the same content marketer and agency buyer but emphasizes the full research-to-publish loop plus GEO optimization versus Jasper's authoring-first approach.
- Writer: Enterprise AI writing and brand-voice platform serving regulated industries. Overlaps with Frase on brand-voice AI generation and enterprise content governance (SSO, role-based access), but Writer is authoring-focused while Frase's differentiator is the integrated GEO/SEO monitoring and fixing loop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Frase social profiles
Digital presenceFrase compliance and trust
Trust signalCompliance2 records
Frase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frase leadership team
Management profileNumber of profiles
Profiles1 record
Frase funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frase
What does Frase do?
Frase is an AI-powered content operating system that runs the complete content lifecycle in a single platform: research, writing, dual SEO and GEO optimization, publishing to CMS, and continuous monitoring with automated decay fixes. The platform combines an AI Agent with 80+ specialized skills, real-time SEO and Generative Engine Optimization (GEO) scoring, daily AI citation visibility tracking across ChatGPT, Perplexity, Claude, Gemini and Google AI, and a Content Guard system that detects ranking decay and drafts fixes for approval. It is sold via tiered SaaS subscriptions to content marketers, SEO teams, agencies, and enterprises.
Is Frase a public or private company?
Frase is a private company. It is classified as corporate owned and is currently operating.
When was Frase founded?
Frase was founded in 2016. It employs 1 to 10 people.
Where is Frase based?
Frase is headquartered in Boston, United States, in the North America region.
How does Frase make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are affiliate Referrals.
Who are Frase's main competitors?
Direct peers on record are Surfer SEO, Clearscope, MarketMuse and Conductor. Broad incumbents are Semrush and Ahrefs. Emerging players are Otterly.ai, Profound, Jasper and Writer.
Does Frase have an API?
Yes. Frase provides a REST API with programmatic access to the full content lifecycle including sites, briefs, content, research, audits, AI visibility, analytics, optimizations, and webhooks. Authentication uses X-API-KEY header with scoped API keys in sk_live_* format. Rate limits scale by plan: Starter 20/min, Professional 60/min, Scale 200/min. Base URL: https://next.frase.io/api/v1. Full OpenAPI spec with 115 endpoints available. All plans include API access and MCP server access. Developer documentation is at next.frase.io/api/docs.
What industry is Frase in?
Frase's product category is AI Content Optimization Software. Its primary akta.pro industry code is BPAFAJAO, AI Search & Generative Engine Optimization (GEO) Services. Its NAICS code is 5132 and its SIC code is 7371.