SEOPress
SEOPress is a bootstrapped French software company that builds freemium and paid WordPress SEO plugins, serving 350,000+ active installs and 23,000+ premium customers including bloggers, small businesses, agencies, and SEO professionals via annual subscriptions.
- Company typePrivate
- Founded2017
- HeadquartersBidart, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What SEOPress does
SEOPress is a French bootstrapped software company that builds and sells a suite of WordPress SEO plugins, headquartered in Morcenx-la-nouvelle, France, and founded in 2017 by Benjamin Denis. The product portfolio consists of four offerings: SEOPress Free, a freemium plugin distributed through the official WordPress.org directory and used on 350,000+ active installs; SEOPress PRO, a paid annual subscription adding AI-powered metadata generation, Site Audit, structured data schemas, WooCommerce and Local SEO, redirects, and priority support; SEOPress Insights, a separate off-site SEO subscription for keyword ranking and backlink tracking; and SEOPress for MainWP, a free add-on enabling centralized SEO management for agencies. The underlying technology is a PHP and JavaScript/React plugin stack integrating with the WordPress block editor (Gutenberg), exposing a REST API and WP CLI commands for programmatic and bulk operations, and connecting to third-party services including Google Search Console, Google Analytics, Matomo, IndexNow, OpenAI, Google Gemini, Anthropic Claude, Mistral, and DeepSeek.
The company operates a product-led and community-led go-to-market model: the free version drives top-of-funnel discovery on WordPress.org, with conversion to paid annual subscriptions sold directly through seopress.org, supplemented by a 20% recurring-commission affiliate program, a 60,000+ subscriber email newsletter, and an active SEO content blog. Customer segments span bloggers, small businesses, developers and agencies, and SEO professionals, with no disclosed enterprise sales motion; named brand mentions (GoDaddy, HubSpot, Microsoft, WPBeginner, SEMrush) appear in testimonial rather than contract contexts. SEOPress has a wholly-owned subsidiary, MailerPress, an adjacent email-marketing plugin, and holds registered trademarks with EUIPO and INPI; it remains founder-controlled with 1-10 employees and no disclosed external institutional investment.
The business model is recurring subscription revenue from PRO and Insights, layered with affiliate channel economics and a freemium acquisition engine. SEOPress ships major releases continuously (SEOPress 10 in 2026 introduced AI Agents), supports 14+ ecosystem integrations across page builders, multilingual plugins, ecommerce, caching, and analytics, and competes primarily with Yoast SEO, Rank Math, and All in One SEO in the contested WordPress SEO plugin category.
SEOPress firmographics
Firmographics- Name
- SEOPress
- Legal name
- SEOPress EURL
- Website
- https://seopress.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SEOPress is a bootstrapped French software company that builds freemium and paid WordPress SEO plugins, serving 350,000+ active installs and 23,000+ premium customers including bloggers, small businesses, agencies, and SEO professionals via annual subscriptions.
- Ownership category
- akta.pro rank
SEOPress industry classification
Industry- Product category
- WordPress SEO Software
- NAICS
- Software Publishers (5132), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
- akta.pro secondary industries
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF), AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)
Keywords
Where SEOPress is headquartered
LocationHeadquarters
- HQ city
- Bidart
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
SEOPress business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SEOPress PRO Subscription: Annual subscription for premium SEO features including AI, Site Audit, structured data types, local SEO, redirects, and more. Includes updates, support, and maintenance for 12 months. Licensed for use on own and client websites.
- SEOPress Insights Subscription: Annual subscription for off-site SEO tracking including keyword rankings (up to 50 keywords), backlinks monitoring (up to 1,000 backlinks), Google trends, and competition tracking.
- Affiliate Program Commission: 20% recurring commission on all sales made through affiliate referral links, providing channel partner revenue share.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | SEOPress Free - Basic SEO Plugin |
| Subscription | Annual | SEOPress PRO - Single Site |
| Subscription | Annual | SEOPress PRO - 5 Sites |
| Subscription | Annual | SEOPress PRO - Unlimited Sites |
| Subscription | Annual | SEOPress Insights - Keyword Tracking |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SEOPress product offering
Product offeringCore offering
SEOPress develops and sells a suite of WordPress SEO plugin software that helps website owners optimize on-site and off-site search engine performance. The product portfolio includes a free freemium plugin (SEOPress Free), a premium annual subscription (SEOPress PRO) with AI-powered metadata generation, site audits, and advanced schema markup, an off-site SEO tracking subscription (SEOPress Insights) for keyword rankings and backlink monitoring, and a free agency add-on (SEOPress for MainWP) for centralized multi-site SEO management.
Product overview
SEOPress is a WordPress SEO plugin provider offering a product portfolio of four distinct offerings: SEOPress Free (the core free plugin), SEOPress PRO (a premium subscription add-on), SEOPress Insights (a separate off-site SEO tracking tool), and SEOPress for MainWP (an agency management tool). SEOPress Free serves as the foundation, providing essential SEO features including meta management, sitemaps, and analytics. SEOPress PRO builds on the free version with AI-powered features, Site Audit, advanced schema markup, WooCommerce/Local SEO, and priority support. SEOPress Insights operates as a complementary off-site tool focused on keyword ranking tracking and backlink monitoring. The MainWP add-on enables agencies to manage SEO across multiple client websites from one dashboard.
Differentiator
Problem solved
Functional benefit
Brands
- MailerPress: Email marketing plugin for WordPress, listed under 'Our Brands' on the SEOPress website.
Products and services
- SEOPress Free Free WordPress SEO plugin that provides basic on-site SEO features including meta title/description management, XML/HTML sitemaps, Google Analytics and Matomo tracking, social media optimization, and content analysis with unlimited keywords. Designed for individual bloggers and WordPress site owners. Includes no ads, no telemetry, and white-label capability.
- SEOPress PRO Premium annual SEO subscription plugin for WordPress that adds AI-powered metadata generation (OpenAI, Gemini, Claude, Mistral, DeepSeek), Site Audit, comprehensive structured data types (schemas), WooCommerce SEO, Local SEO, Google Search Console integration, redirects and 404 monitoring, white-label capability, and priority support. Licensed in 1-site, 5-site, and unlimited-site tiers.
- SEOPress Insights Off-site SEO tracking plugin for WordPress that provides daily keyword rank tracking in Google (up to 50 keywords), backlink monitoring (up to 1,000 backlinks per domain), Google Trends data, competition tracking, and alerts via email or Slack. Sold as an annual subscription.
- SEOPress for MainWP Free add-on that allows agencies and multi-site operators to manage SEOPress SEO settings across multiple WordPress websites from a single MainWP centralized dashboard.
Quantifiable outcome
- 350,000+ active installs
- +3 more outcomes
Companies that use SEOPress
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
SEOPress technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature9 records
SEOPress partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- GooglecoreSEOPress integrates with multiple Google services including Google Analytics, Google Search Console, Google PageSpeed Insights, Google Tag Manager, and Google structured data schemas. Deep integration with Google ecosystem for SEO tracking and optimization.
- WooCommercecoreWooCommerce SEO integration including GTIN support, product schema, enhanced ecommerce tracking for Google Analytics 4, and optimized product page SEO.
- WPMLcoreIntegration with WPML for multilingual WordPress sites with multidomain XML sitemap support for international SEO.
- PolylangcoreIntegration with Polylang for multilingual WordPress SEO with automatic hreflang tag generation and language-specific sitemap support.
- ElementorcoreFull integration with Elementor page builder including FAQ schema block, breadcrumbs widget, and local business widgets.
- MainWPcoreSEOPress for MainWP add-on allows agencies to manage SEO settings for all client websites from a centralized MainWP dashboard.
- MatomocoreIntegration with Matomo analytics (both cloud and on-premise/self-hosted) for privacy-focused website analytics within WordPress dashboard.
- OpenAIcoreSEOPress PRO uses OpenAI GPT-4 for AI-powered SEO metadata generation, automatic meta title and description creation, and image alt text generation.
- Google GeminicoreSEOPress PRO supports Google Gemini AI for generating SEO metadata and social metadata.
- Claude (Anthropic)coreSEOPress PRO supports Claude by Anthropic for generating SEO metadata and social metadata.
Scale indicators5 records
Recent moves6 records
SEOPress competitors and assessment
Company assessmentBroad incumbents
- SEMrush: Large enterprise SEO/SEM platform whose feature set overlaps with both SEOPress PRO (on-page) and Insights (off-site). Competes indirectly for the agency and SEO expert segment.
- Moz Pro: Long-standing SEO platform offering keyword research, link exploration, and site audits. Broad incumbent that overlaps with SEOPress Insights for off-site SEO use cases.
- Ahrefs: Established SEO platform with site audit, keyword tracking, and backlink monitoring overlapping with SEOPress Insights. Not WordPress-native but competes for the same SEO practitioner budget.
- SE Ranking: All-in-one SEO platform with rank tracking, site audit, and backlink monitoring features comparable to SEOPress Insights, plus agency reporting. Targets the same SMB and agency customer profiles.
Direct peers
- Mangools: SMB-focused SEO toolkit (KWFinder, LinkMiner, SERPChecker) targeting bloggers and small businesses, a core SEOPress segment. Competes for the same keyword tracking and backlink monitoring use cases.
- Yoast SEO: Market-leading WordPress SEO plugin (acquired by Newfold Digital in 2021) and SEOPress's most directly comparable competitor. SEOPress explicitly compares itself to Yoast on its website and offers one-click migration from it.
- Squirrly SEO: AI-assisted WordPress SEO plugin with content optimization, rank tracking, and keyword research features overlapping with SEOPress PRO and Insights offerings.
- Rank Math: Fast-growing WordPress SEO plugin with freemium pricing, schema, and AI features. SEOPress lists Rank Math on its migration page and supports direct data import from it, making it a direct head-to-head competitor.
- The SEO Framework: Lightweight, privacy-focused WordPress SEO plugin with a similar "no ads, no telemetry" positioning. Targets the same developer and privacy-conscious blogger segment as SEOPress.
- All in One SEO (AIOSEO): Long-established WordPress SEO plugin owned by Awesome Motive. Competes with SEOPress for SMB and agency customers via similar feature sets (schema, sitemaps, social, WooCommerce, local SEO).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SEOPress social profiles
Digital presenceSEOPress financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEOPress leadership team
Management profileNumber of profiles
Profiles1 record
SEOPress subsidiaries and ownership
Company hierarchySubsidiaries1 record
SEOPress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEOPress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEOPress
What does SEOPress do?
SEOPress develops and sells a suite of WordPress SEO plugin software that helps website owners optimize on-site and off-site search engine performance. The product portfolio includes a free freemium plugin (SEOPress Free), a premium annual subscription (SEOPress PRO) with AI-powered metadata generation, site audits, and advanced schema markup, an off-site SEO tracking subscription (SEOPress Insights) for keyword rankings and backlink monitoring, and a free agency add-on (SEOPress for MainWP) for centralized multi-site SEO management.
Is SEOPress a public or private company?
SEOPress is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SEOPress founded?
SEOPress was founded in 2017. It employs 1 to 10 people.
Where is SEOPress based?
SEOPress is headquartered in Bidart, France, in the Europe region.
How does SEOPress make money?
Three revenue lines are on record. SEOPress PRO Subscription is the primary driver. The others are SEOPress Insights Subscription and affiliate Program Commission.
Who are SEOPress's main competitors?
Broad incumbents on record are SEMrush, Moz Pro, Ahrefs and SE Ranking. Direct peers are Mangools, Yoast SEO, Squirrly SEO, Rank Math, The SEO Framework and All in One SEO (AIOSEO).
Does SEOPress have an API?
Yes. SEOPress offers a REST API that allows developers to build static sites and perform bulk actions. The API enables programmatic access to SEO metadata management, site settings, and other plugin features. Available for developers and agencies to integrate with external systems and build custom solutions. Developer documentation is at www.seopress.org/support/guides/get-started-with-the-seopress-rest-api.
What industry is SEOPress in?
SEOPress's product category is WordPress SEO Software. Its primary akta.pro industry code is BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture), with a secondary code of BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting). Its NAICS code is 5132 and its SIC code is 7310.