HRV4Training
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
HRV4Training firmographics
Firmographics- Name
- HRV4Training
- Legal name
- HRV4Training
- Website
- https://hrv4training.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
HRV4Training industry classification
Industry- Product category
- Sports Performance Analytics Software
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Endurance & Running/Cycling Training (HSADAAAG)
- akta.pro secondary industries
- Online/Remote Personal Training & Programming (HSADAAAM), Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)
Keywords
Where HRV4Training is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
HRV4Training business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer App (Freemium): Free HRV4Training app provides basic HRV measurement and daily tracking. A Pro subscription tier unlocks advanced analytics, web platform access, normal range baseline view, rMSSD homepage view, and correlation analysis. Ambassadors receive 1 year free Pro access.
- HRV4Training Pro (Teams): HRV4Training Pro is a web platform for individuals and teams to better understand how different stressors affect the body, enabling personalized training adjustments for better health and performance. Sold via subscription to teams and coaches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free App |
| Subscription | Annual | HRV4Training Pro |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
HRV4Training product offering
Product offeringCore offering
HRV4Training is a science-based mobile application that measures Heart Rate Variability (HRV) using the smartphone camera via photoplethysmography (PPG), eliminating the need for dedicated sensors. It provides athletes with daily color-coded advice on training intensity based on physiological response. HRV4Training Pro is the web-based extension offering advanced analytics, normal range baselines, correlation analysis, and team-level monitoring for coaches and sports organizations.
Product overview
HRV4Training offers a dual-product ecosystem: the core HRV4Training mobile app for individual users to measure and track heart rate variability using smartphone camera or Apple Watch, and the HRV4Training Pro web platform for teams and professionals requiring advanced analytics and group monitoring capabilities. The products share a common foundation in photoplethysmography-based HRV measurement but serve different user segments.
Differentiator
Problem solved
Functional benefit
Brands
- HRV4Training Pro: Web platform for individuals and teams providing advanced analytics on the relation between physiological parameters, training and performance
Products and services
- HRV4Training Mobile App A free mobile application for iOS and Android that measures Heart Rate Variability using the smartphone camera via photoplethysmography (PPG) or via Bluetooth sensors (Polar H7/H10), Apple Watch, or Oura Ring. Users take a daily morning measurement to receive color-coded advice (green/yellow/red) on training intensity, track trends in HRV, resting heart rate, and subjective scores. Targeted at endurance athletes and health-conscious individuals.
- HRV4Training Pro Web Platform A subscription-based web platform for individual athletes, coaches, and teams that unlocks advanced HRV analytics including 60-day normal range baselines, correlation analysis over 30 days to 2 years, automatically detected trends, and team-level monitoring dashboards. Enables individual and group-level training load management decisions.
Quantifiable outcome
- Camera-based HRV measurement shows rMSSD within 5ms RMSE of Polar H7 chest strap and within clinical ECG reference standards (published in International Journal of Sports Physiology and Performance)
- +3 more outcomes
Companies that use HRV4Training
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
HRV4Training technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature9 records
HRV4Training partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OuracoreHRV4Training integrates with Oura Ring via Oura Cloud API, automatically reading wakeup time, bedtime, sleep quality, resting heart rate, and HRV from the ring's night recordings. Users can enable HRV reading from Oura instead of the morning phone camera measurement.
- Polar (H7/H10)coreHRV4Training supports Bluetooth 4.0 sensors including Polar H7 and H10 chest straps as alternative measurement methods to the phone camera, providing validated HRV data for users who prefer chest straps.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HRV4Training competitors and assessment
Company assessmentBroad incumbents
- Apple (Apple Watch / Health): Apple Watch's built-in HRV measurement, plus Health and Fitness+ ecosystems, increasingly address consumer HRV and readiness needs. HRV4Training explicitly integrates Apple Watch as a data source while competing with its first-party readiness UX.
- Garmin: Wearable giant whose watches and Connect platform surface HRV status, Body Battery, and training load across sports. Competes indirectly through free, bundled HRV features and is also a manual-input integration source for HRV4Training.
- Polar: Sports watch and chest-strap manufacturer (H7/H10) used as the validation reference in HRV4Training's peer-reviewed paper. Comparable on HRV measurement for endurance athletes and on coach/team workflows, but as part of a much broader hardware portfolio.
Direct peers
- Oura: Smart ring with companion app providing nightly HRV, sleep, and readiness scores, and a paid Oura membership tier. Highly comparable on HRV-as-recovery positioning and on subscription monetization, and an integration partner of HRV4Training.
- Welltory: HRV and stress-monitoring app that ingests data from many wearables and presents readiness/energy scores. Overlaps directly with HRV4Training's daily readiness advice and multi-device integration story.
- Kubios: Scientific HRV analysis software used by researchers, sports scientists, and teams for advanced HRV metrics. Comparable on the Pro/Teams analytics layer HRV4Training is building toward, though more research-oriented and less consumer-facing.
- WHOOP: Subscription-based wearable and app focused on HRV, recovery, sleep, and strain for athletes. Most direct comparable to HRV4Training's recovery/HRV framing and consumer subscription model, though delivered through dedicated hardware rather than a smartphone camera.
- ithlete: HRV app aimed at endurance athletes and coaches, historically using chest straps and now part of the HRV4Training-aligned ecosystem. Competes for the same coach-and-athlete use case around daily readiness and training load decisions.
Others
- Strava: Social fitness platform used by HRV4Training ambassadors to share training alongside HRV data. Adjacent rather than directly competitive, but a key distribution and social-proof channel for endurance athlete communities.
Emerging players
- TrainingPeaks: Endurance training platform used by coaches and athletes, which acquired Elite HRV and now offers integrated HRV analytics. Both a distribution partner (HRV4Training pushes rMSSD into TrainingPeaks) and a competitor for the same coach/athlete workflow.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HRV4Training social profiles
Digital presenceHRV4Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
HRV4Training leadership team
Management profileNumber of profiles
Profiles1 record
HRV4Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HRV4Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HRV4Training
What does HRV4Training do?
HRV4Training is a science-based mobile application that measures Heart Rate Variability (HRV) using the smartphone camera via photoplethysmography (PPG), eliminating the need for dedicated sensors. It provides athletes with daily color-coded advice on training intensity based on physiological response. HRV4Training Pro is the web-based extension offering advanced analytics, normal range baselines, correlation analysis, and team-level monitoring for coaches and sports organizations.
Is HRV4Training a public or private company?
HRV4Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HRV4Training founded?
HRV4Training was founded in 2013. It employs 1 to 10 people.
Where is HRV4Training based?
HRV4Training is headquartered in Amsterdam, Netherlands, in the Europe region.
How does HRV4Training make money?
Two revenue lines are on record. Consumer App (Freemium) is the primary driver. The others are HRV4Training Pro (Teams).
Who are HRV4Training's main competitors?
Broad incumbents on record are Apple (Apple Watch / Health), Garmin and Polar. Direct peers are Oura, Welltory, Kubios, WHOOP and ithlete. Strava is listed as an others. TrainingPeaks is listed as an emerging player.
Does HRV4Training have an API?
No public API is recorded for HRV4Training.
What industry is HRV4Training in?
HRV4Training's product category is Sports Performance Analytics Software. Its primary akta.pro industry code is HSADAAAG, Endurance & Running/Cycling Training, with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its SIC code is 3949.