The Bradbury Group

What The Bradbury Group does

The Bradbury Group is a privately held, family-owned industrial machinery manufacturer founded in 1959 and headquartered in Moundridge, Kansas, that designs and builds custom roll forming and coil processing equipment for industrial customers worldwide. Its core product portfolio includes custom roll formers (structural, purlin, trim, garage door, and specialty lines), precision roller levelers (eDrive, Auto Selective Hydraulic, Flat Trak CL), cut-to-length and slitting lines, continuous and discontinuous insulated sandwich panel lines, and control/automation systems, supported by an installed base including approximately 300 B.O.S.S. orbital servo shear units globally. The company protects its technology with a portfolio of more than 20 US patents covering roll-forming processes, leveling drive systems, hem profile control, variable cross-section forming, and automated packaging.

The group operates 18 subsidiary companies - including Athader (slitting/CTL), Beck Automation (controls), Marion Die & Fixture (tooling), Alliance Machine & Engraving (embossers), Press Room Equipment, Metform International, Custom Rollforming Corporation, Hayes International, Bradbury Group Australia, Bradbury International UK Ltd, and Bradbury Metal Tile Roofing Solutions - with manufacturing and service operations in the USA, Australia, the United Kingdom, New Zealand, and Italy, and field service technicians in Latin America. Bradbury serves enterprise and mid-market customers in metal building, garage door, grain storage, railroad, guardrail, steel framing, automotive, HVAC, lighting, insulated panels, and coil processing, selling custom-engineered capital equipment on a project basis with 24/7/365 aftermarket service, retrofit/upgrade programs, and used equipment sales.

Name

The Bradbury Group

Legal name

The Bradbury Co., Inc.

Website

https://bradburygroup.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Bradbury Group is a privately held, family-owned industrial machinery manufacturer founded in 1959 that designs and builds custom roll forming, coil processing, and insulated panel equipment for metal building, garage door, steel service center, and industrial customers across the USA, Europe, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Industrial Roll Forming and Coil Processing Equipment

NAICS

Rolling Mill and Other Metalworking Machinery Manufacturing (333519)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• Roll forming equipment
• Coil processing machinery
• Precision roller levelers
• Insulated panel production lines
• Metal fabrication machinery

Headquarters

HQ city

Moundridge

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Roll Forming Equipment: Sale of custom-designed roll formers and complete manufacturing systems for metal-forming applications across multiple industries
2. Coil Processing Equipment: Slitting lines, cut-to-length lines, precision roller levelers for coil processing applications
3. Insulated Panel Lines: Continuous and discontinuous insulated sandwich panel production equipment for PUR/PIR/EPS and Mineral Wool panels
4. Spare Parts and Service: Replacement parts, technical support, training, and equipment upgrades including Controls Upgrades, eDrive Upgrades, Retooling and Recuts
5. Used/Trade-In Equipment: Sale of refurbished and trade-in equipment including uncoilers, coil cars, metal building panel lines, and auxiliary equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Bradbury Group designs and manufactures custom roll forming and coil processing equipment for industrial metal manufacturers worldwide. Its product range includes rollformers for structural, roofing, garage door, grain bin, HVAC, automotive, decking, guardrail, lighting, railroad, and steel framing applications, as well as coil processing lines such as precision roller levelers, slitting lines, cut-to-length lines, and insulated sandwich panel production lines. The Group also sells complete turnkey production lines and aftermarket support through subsidiaries including Marion Die & Fixture, Beck Automation, Alliance Machine & Engraving, Press Room Equipment, Hayes International, Metform International, Custom Rollforming Corporation, and Bradbury Metal Tile Roofing Solutions.

Product overview

The Bradbury Group is a portfolio of manufacturing companies specializing in roll forming and coil processing equipment. The core product lines include custom designed roll formers (structural, purlin, trim, and specialty lines), precision roller levelers (eDrive, Auto Selective Hydraulic, Flat Trak CL systems), cut-to-length and slitting lines (including Athader branded slitting equipment), insulated sandwich panel lines (continuous and discontinuous systems for PUR/PIR/EPS), and control/automation systems. The portfolio includes subsidiary companies: Marion Die & Fixture (tooling), Beck Automation (controls and robotics), Alliance Machine & Engraving (embossers), Press Room Equipment (PRE), Metform International, Custom Rollforming Corporation (contract manufacturing), Bradbury Metal Tile Roofing Solutions, Hayes International (New Zealand), and Bradbury UK. Auxiliary equipment includes uncoilers, coil cars, upenders, stackers, and packaging systems. The company also offers training, customer service, and trade-in/used equipment programs.

Differentiator

Problem solved

Functional benefit

Brands

• Marion Die & Fixture: Custom dies and fixtures for metal forming applications
• Beck Automation
• Custom Rollforming Corporation (CRC)
• Bradbury Group Australia
• Bradbury International UK Ltd
• Hayes International
• Bradbury Metal Tile Roofing Solutions (BMTRS)
• Press Room Equipment (PRE)
• Alliance Machine and Engraving
• Athader
• Metform International

Products and services

• Bradbury Group Rollformers

Quantifiable outcome

• Over 100% production increase - Weather Tite achieved 68,000 lineal feet in 3 hours less time vs previous 35,000
• +4 more outcomes

Named customers20 records

Segments12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Central Christian College of Kansas (CCCK)coreStrategic or Co-development Partner · 1 January 2026Partnership with Bradbury Family Foundation to launch Bradbury School of Manufacturing and Innovation (BSMI) at CCCK in McPherson. Program designed to meet workforce needs with hands-on training in automation, robotics, mechatronics, CNC technology.
• Bradbury Metal Tile Roofing Solutions LPcoreStrategic or Co-development Partner · 1 January 2015New Zealand based company formed to serve the metal tile roofing market. Formed by The Bradbury Group to design and manufacture metal or aluminum tile production lines.
• AthadercoreStrategic or Co-development Partner · 1 January 2012Joined The Bradbury Group in 2012. Brought latest technologically automated coil processing lines including slitting lines, cut-to-length lines, packaging and strapping lines. Located in Spain.
• Alliance Machine and EngravingcoreStrategic or Co-development Partner · 1 January 2011Established in 2011. A member of The Bradbury Group manufacturing Metal Embossing Machines, Heated Roll Calenders, Calendering Rolls, Laminating & Thermal Bonding Cylinders.
• Marion Die & FixturecoreStrategic or Co-development Partner · 1 January 1999Joined The Bradbury Group in 1999. Designs and manufactures equipment for tool and die industry including progressive dies, punch and notch dies, door emboss dies, and cutoff dies.
• Metal Construction Association (MCA)coreStrategic or Co-development PartnerBradbury Group is a member of MCA's Insulated Metal Panel Alliance. Collaborates with other manufacturers, resellers, and suppliers to promote the benefits of insulated metal panels, advance IMP use in the marketplace, and drive the industry forward.
• Bradbury Group Pu.ma. (Italy)coreStrategic or Co-development PartnerCollaborated with Bradbury Group Australia to design IntroPlant 100, an entry-level low-cost solution for PU insulated panel manufacturing.
• Beck AutomationcoreStrategic or Co-development PartnerA member of The Bradbury Group specializing in designing and manufacturing industry-leading control systems for the roll forming industry, for both new and retrofit equipment. Located in St. Louis, MO.
• Hayes InternationalcoreStrategic or Co-development PartnerA member of The Bradbury Group located in Rotorua, New Zealand. Offers high-quality panel roll formers and received TIN Award for exceptional revenue growth in 2024.
• Custom Rollforming CorporationcoreStrategic or Co-development PartnerA member of The Bradbury Group. Custom roll form company with ten Bradbury roll forming lines in 51,000 square feet of manufacturing space. Founded in 1959, serves variety of industries.
• Bradbury Group AustraliacoreStrategic or Co-development PartnerAustralian subsidiary designing and manufacturing equipment including IntroPlant 100 entry-level insulated panel lines. Serves Australian and Asian markets.
• Bradbury International UK LtdcoreStrategic or Co-development PartnerUK-based subsidiary providing sales and service for Bradbury equipment in European markets. Matthew Moody serves as General Manager.
• Press Room Equipment (PRE)coreStrategic or Co-development PartnerMember of The Bradbury Group specializing in press room equipment. Holding Open House event for community at expanding facility.
• Metform InternationalminorStrategic or Co-development PartnerBradbury Group company exhibiting at trade shows including FABTECH.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Samco Machinery: Samco Machinery designs and manufactures roll forming and coil processing equipment serving metal building, automotive, and appliance manufacturers. Highly comparable product portfolio to Bradbury's roll formers, levelers, and slitting lines for mid-market and enterprise customers.
• Dreistern: Dreistern is a German manufacturer of roll forming equipment and complete production lines for profiles used in construction, automotive, and shelving. Closest European direct peer to Bradbury with comparable structural and precision roll forming capabilities.
• Tishken: Tishken manufactures roll forming equipment and tooling for the metal building, construction, and industrial markets. Comparable to Bradbury in custom roll forming for structural and trim profiles across overlapping end industries.
• Red Bud Industries: Red Bud Industries specializes in coil processing equipment — including blanking lines, cut-to-length lines, and multi-blanking systems for steel service centers. Highly comparable to Bradbury's Athader and Metform coil processing equipment portfolio.
• Butech Bliss: Butech Bliss supplies metal processing equipment including coil processing lines, levelers, and presses serving steel service centers and metal producers. Direct overlap with Bradbury's Athader slitting lines, levelers, and cut-to-length equipment in coil processing customer segments.
• Formtek Group: Formtek is a direct peer that owns multiple roll forming equipment brands (Yoder, Lockformer, Tishken, Hill Engineering, Rowe). Both Bradbury and Formtek supply custom roll forming lines to similar metal building, automotive, HVAC, and construction end markets with comparable equipment offerings.
• Lockformer Company: Lockformer designs and produces roll forming equipment for HVAC ductwork, metal roofing, and similar sheet metal applications. Direct overlap with Bradbury's HVAC component manufacturing equipment and metal building/roofing lines.
• Herr-Voss Stamco: Herr-Voss Stamco manufactures coil processing equipment including roller levelers, tension levelers, and cut-to-length lines for steel service centers globally. Direct competitor to Bradbury's precision roller levelers and CTL lines serving many of the same steel service center customers.

Broad incumbents

• SMS group: SMS group is a large global metallurgical and rolling mill equipment manufacturer serving steel and nonferrous metals producers. Broad incumbent in metalworking machinery with overlap in coil processing and rolling mill technology but at much larger scale and broader portfolio than Bradbury.
• Danieli: Danieli is a major international supplier of metal processing equipment including rolling mills, coil processing, and downstream metalforming systems. Broad incumbent that competes tangentially with Bradbury at the larger end of coil processing and integrated mill equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bradbury Group