Service.com.au
Service.com.au is an Australian two-sided marketplace founded in 2012 that connects residential homeowners with 30,000+ verified local tradies across 200+ service categories, monetizing through monthly tradie subscriptions while keeping the customer side free.
- Company typePrivate
- Founded2012
- HeadquartersGold Coast, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Service.com.au does
Service.com.au Pty Ltd is an Australian two-sided online marketplace founded in 2012 and headquartered in the Gold Coast/Brisbane area, connecting residential homeowners and small businesses with local, verified tradies across 200+ service categories. The platform is built on a web stack with native iOS and Android applications, and its core technical components include a verified tradie credentialing system (licensing, insurance, and review checks), a location- and category-based job matching engine, a quote comparison flow with optional hourly or fixed-price quoting, and an embedded Stripe payment facility for facilitating transactions between customers and tradies. Supporting products include a searchable tradie directory, a lead management dashboard, performance analytics for tradies, and a star-rating review system.
The company monetizes exclusively through subscription revenue from tradies, who pay monthly recurring fees for Premium Listings that include multi-category visibility, unlimited quote requests, lead management, traffic reporting, and analytics. Pricing is tiered by trade type and job size (Tier 1 cleaning/handyman through Tier 3 building/renovations) and by service radius (Standard 25km, Flexi 50km), with no commissions, no per-job fees, and no lock-in contracts. A free Basic Listing tier exists to seed supply-side liquidity. Homeowners access the platform at no cost to post jobs and receive quotes.
The business is privately held, independently operated with no disclosed institutional investors or parent company, and operates with a lean team of 11-50 employees. Distribution is digital-first across Australia — website, mobile apps, organic SEO, paid Facebook advertising, and an active social media presence on X, LinkedIn, Facebook, and Instagram. Strategic technology partnerships are limited to Stripe for payments.
Service.com.au firmographics
Firmographics- Name
- Service.com.au
- Legal name
- Service.com.au Pty Ltd
- Website
- https://service.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Service.com.au is an Australian two-sided marketplace founded in 2012 that connects residential homeowners with 30,000+ verified local tradies across 200+ service categories, monetizing through monthly tradie subscriptions while keeping the customer side free.
- Ownership category
- akta.pro rank
Where Service.com.au is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Service.com.au business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Tradie Subscriptions: Tradies pay subscription fees for premium memberships that provide access to job leads, unlimited quote requests, profile visibility, and analytics. No commission or per-job fees charged.
- Customer Service (Free): Free for customers to post jobs and receive quotes. Platform monetizes through tradie subscriptions rather than customer fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Basic Listing - Free tier with limited features |
| Subscription | Monthly | Premium Listing - Paid subscription with full feature access |
| Subscription | Monthly | Standard Plan - 25km service radius coverage |
| Subscription | Monthly | Flexi Plan - 50km service radius coverage |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Service.com.au product offering
Product offeringCore offering
Service.com.au operates a two-sided online marketplace connecting Australian homeowners with verified local tradies and service providers. Homeowners can search a directory of 30,000+ vetted tradies or post free job requests to receive multiple competing quotes, while tradies subscribe to Basic (free) or Premium (paid) listings to access job leads across 200+ service categories without per-job commissions. The platform is delivered via web and native iOS/Android apps and is supported by a tradie verification process covering licensing, insurance, and reviews.
Product overview
Service.com.au is an Australian online marketplace and directory connecting homeowners with verified local tradies and service providers. The platform is structured around a tiered listing model: a free Basic Listing for tradies with limited features, and a paid Premium Listing offering full platform access including multi-category visibility, a 50 km service radius, analytics, and enhanced profile tools. Homeowners use the platform's Tradie Directory to search and compare tradies, or post free Quote Requests to receive multiple competing quotes. Both tradies and customers are served by dedicated mobile applications, and the platform includes a Verification System, Lead Management dashboard, Performance Analytics module, and a Review and Rating System. Support is provided via a Help Centre and direct customer service contact.
Differentiator
Problem solved
Functional benefit
Products and services
- Tradie Listing Subscription
- Tradie Directory and Search
- Quote Request / Job Posting
- Service.com.au Business Mobile App
- Service.com.au Customer Mobile App
Quantifiable outcome
- 30,000+ verified tradies on platform
- +3 more outcomes
Companies that use Service.com.au
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Service.com.au technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Service.com.au partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe is used as the payment facility provider to facilitate payments between customers and tradies on the platform. This is an embedded payment service run by a third-party provider. Users must agree to Stripe's terms when using the payment facilities.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Service.com.au competitors and assessment
Company assessmentDirect peers
- Hipages Group: Corporate parent of hipages and related tradie marketplace assets; competes head-on with Service.com.au in the Australian home services market and is publicly listed, providing a direct capital-backed benchmark.
- Bark: UK-based marketplace connecting customers with local professionals across hundreds of categories, mirroring Service.com.au's model but in a different geography.
- Oneflare: Australian home services marketplace connecting customers with service providers for similar trade categories, using a quote-based model that competes directly for the same customer base.
- Airtasker: Australian two-sided marketplace for local services and tasks, overlapping heavily with Service.com.au's tradie categories but with a broader, more task-based scope and listed parent company status.
- Checkatrade: UK-trades directory and review platform with verified members, highly comparable in its vetting-plus-listing approach to Service.com.au's verified tradie model.
- hipages: Australia's largest tradie-to-customer marketplace, directly competing with Service.com.au across the same verticals (plumbing, electrical, building) with a subscription model for tradies.
- Thumbtack: US-based two-sided marketplace for local professionals, operating the same 'post a job, receive quotes' model as Service.com.au and serving as the closest functional equivalent outside Australia.
Broad incumbents
- Angi: US-listed home services platform combining marketplace lead-gen with home improvement content; operates a broader portfolio than Service.com.au but addresses the same homeowner-need-to-hire-a-pro core job.
- Yelp: Large US local-business discovery platform that includes home services categories and competes for the same homeowner search-and-compare intent, albeit through reviews rather than quote requests.
- Houzz: US home design and renovation platform with a directory of trade professionals, overlapping with Service.com.au on the homeowner-to-tradie connection but bundled with design and e-commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Service.com.au social profiles
Digital presenceService.com.au financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service.com.au leadership team
Management profileNumber of profiles
Service.com.au funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service.com.au M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service.com.au
What does Service.com.au do?
Service.com.au operates a two-sided online marketplace connecting Australian homeowners with verified local tradies and service providers. Homeowners can search a directory of 30,000+ vetted tradies or post free job requests to receive multiple competing quotes, while tradies subscribe to Basic (free) or Premium (paid) listings to access job leads across 200+ service categories without per-job commissions. The platform is delivered via web and native iOS/Android apps and is supported by a tradie verification process covering licensing, insurance, and reviews.
Is Service.com.au a public or private company?
Service.com.au is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Service.com.au founded?
Service.com.au was founded in 2012. It employs 11 to 50 people.
Where is Service.com.au based?
Service.com.au is headquartered in Gold Coast, Australia, in the Oceania region.
How does Service.com.au make money?
Two revenue lines are on record. Tradie Subscriptions are the primary driver. The others are customer Service (Free).
Who are Service.com.au's main competitors?
Direct peers on record are Hipages Group, Bark, Oneflare, Airtasker, Checkatrade, hipages and Thumbtack. Broad incumbents are Angi, Yelp and Houzz.
Does Service.com.au have an API?
No public API is recorded for Service.com.au.