What Adgem does

AdGem is a privately held LLC headquartered in Chicago that operates a three-sided reward-based monetization marketplace connecting mobile and web publishers with global advertisers through offerwall technology. The platform is delivered via multiple integration pathways including native SDK for iOS, Android, and Unity, WebView/iFrame embedding, Direct Link campaigns, and programmatic API access, with average publisher integration time reported at under 24 hours. AdGem's product suite centers on the AdGem Offerwall, supplemented by Rewarded Video ad units, Multi-Reward Offers, and Currency Sales revenue accelerators, plus dedicated multi-language Player Support Services.

The platform serves two primary customer segments: mobile app publishers and web developers seeking sustainable opt-in monetization, and brands and advertisers seeking performance-driven access to high-intent users. AdGem reports more than 1 billion cumulative conversions, activity in over 180 countries with high fill rates, and millions of rewards earned by users monthly. Named enterprise customers span financial services (True Finance), super apps (Super.com), sweepstakes (Fliff), cashback and shopping (Capital One Shopping, Shopback), audio entertainment (Pocket FM), and price comparison (Price.com), indicating deliberate vertical diversification beyond gaming publishers.

AdGem generates revenue through advertising marketplace transactions, taking a commission on clicks, impressions, and conversions between publishers and advertisers, with payment terms of 60 days after month end via electronic funds transfer. The company operates a hybrid go-to-market combining a self-service product-led motion for publishers via dashboard.adgem.com and enterprise direct sales for brands and advertisers. AdGem publishes a GDPR- and CCPA-aligned privacy posture with documented alignment to NIST SP 800-53, ISO 27001, and CIS Critical Security Controls. The company does not disclose revenue, funding, or headcount trends, and no management team bios are publicly listed in the source materials.

Name

Adgem

Legal name

AdGem LLC

Website

https://adgem.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

AdGem operates a reward-based mobile and web monetization marketplace, offering an offerwall SDK and integration tools that connect publishers with global advertisers to drive opt-in, performance-driven user engagement and revenue.

Ownership category

akta.pro rank

Product category

Mobile Ad Monetization Platform

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

Keywords

• Mobile ad monetization
• Offerwall platform
• Rewarded engagement SDK
• Performance advertising
• Publisher monetization

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Advertising Revenue: AdGem operates a mobile app reward monetization marketplace, serving advertisements to end users through publisher applications. Publishers earn payment based on clicks, impressions, and conversions generated through the platform.
2. Platform Commission/Transaction Fees: The platform facilitates transactions between advertisers and publishers, taking a commission on the revenue generated through campaign performance. Payment terms include 60 days after month end with electronic funds transfer.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

AdGem operates a reward-based monetization marketplace providing an offerwall SDK and platform that connects global advertisers with mobile and web publishers. Publishers integrate the platform via SDK, WebView/iFrame, or Direct Link to offer users rewarded ad experiences (offerwall, rewarded video, multi-reward offers), while advertisers gain access to high-intent audiences through performance-driven campaigns across 180+ countries.

Product overview

Adgem operates as a loyalty and monetization platform consisting of two core offerings: the AdGem Offerwall (for publishers to monetize through rewarded engagement) and the AdGem Advertising Platform (for brands to launch performance-driven campaigns). The Offerwall serves as the primary monetization product, complemented by Rewarded Video ad units and Multi-Reward Offers for enhanced conversions. The platform also provides Player Support Services for user assistance. Publishers can integrate via SDK (iOS, Android, Unity), API, WebView/iFrame, or Direct Link options. The platform reports over 1 billion conversions, active presence in 180+ countries, and average integration time of under 24 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• AdGem Offerwall A native offerwall platform that enables publishers to monetize their mobile/web applications through high-paying, high-intent campaigns where users complete tasks in exchange for rewards.
• AdGem Advertising Platform A performance-driven campaign platform enabling brands to reach high-intent users globally through customizable ad experiences with audience control, experience optimization, and transparent analytics.
• Rewarded Video A proven ad unit format built for engagement and revenue, allowing users to earn rewards by watching video advertisements.
• Multi-Reward Offers Revenue accelerators designed to spike conversions by offering multiple reward options within a single offer, increasing user engagement and monetization potential.
• Currency Sales Revenue accelerator feature enabling users to purchase in-app currency directly, creating additional monetization opportunities for publishers.
• Player Support Services Dedicated support services for players experiencing issues with AdGem offers, including eligibility verification, account suspension appeals, and missing reward case management available in multiple languages.

Quantifiable outcome

• 1B+ total conversions tracked on the platform
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tapjoy: Tapjoy operates one of the largest offerwall and rewarded-ad platforms for mobile apps, competing head-to-head with AdGem for publisher inventory and advertiser demand via a similar SDK and revenue-share model.
• AdAction: AdAction is an offerwall and user-acquisition platform targeting mobile publishers and advertisers, directly comparable to AdGem in monetization model, integration approach, and target customers.
• BitLabs: BitLabs operates a survey- and offer-based reward wall integrated via SDKs and APIs, serving the same mobile/web publisher customers as AdGem with a comparable rewarded-engagement monetization model.
• CPAlead: CPAlead runs content-locker and offerwall monetization for publishers and affiliates, overlapping with AdGem in rewarded-ad inventory and performance-based advertiser payouts.
• Persona.ly: Persona.ly is an offerwall and rewarded-UA platform for mobile apps, directly competing with AdGem for publisher supply and advertiser demand with a similar SDK-based integration model.
• Ayet Studios: Ayet Studios operates an offerwall and rewarded-advertising business for mobile and game publishers, addressing the same publisher/ advertiser segments as AdGem with a comparable revenue-share model.
• Offerguard: Offerguard provides offerwall and content-locker monetization for web and app publishers, comparable to AdGem on rewarded-engagement inventory and performance-driven advertiser payouts.

Broad incumbents

• ironSource: ironSource (now part of Unity) is a leading mediation and ad-monetization platform that bundles offerwall with broader SDK capabilities; it competes with AdGem for publisher share but offers a much wider product portfolio.
• AppLovin: AppLovin runs a large UA and monetization stack including rewarded formats via its mediation layer; competes with AdGem for publisher mindshare and demand budgets while serving a broader advertiser base.

Emerging players

• MyBerry: MyBerry is a smaller, emerging offerwall/monetization platform focused on mobile publishers in growth markets; partial overlap with AdGem in rewarded ad units and mobile publisher onboarding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AdGemMobile

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adgem