ayeT-Studios
ayeT-Studios operates a rewarded advertising platform connecting 550+ mobile and web publishers with 800+ advertisers through offerwall (Gametastic), surveywall (Polltastic), and rewarded video (Tubetastic) products, serving gaming, rewards, and freemium app verticals across 120 countries with a KYC-verified, fraud-monitored user base.
- Company typePrivate
- Founded2014
- HeadquartersHanover, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ayeT-Studios does
ayeT-Studios GmbH is a Berlin-based adtech company founded in 2014 that operates a rewarded advertising platform connecting mobile and web app publishers with advertisers for user acquisition and monetization. The company's core offering centers on opt-in engagement formats: Gametastic (offerwall with virtual currency rewards), Polltastic (surveywall with 40K+ surveys across 120 countries), and Tubetastic (rewarded video delivered via HTML5 SDK with OpenRTB header bidding, VAST/VPAID support, and TCF2/GDPR consent handling). Publisher integrations span iOS, Android, Web SDKs, and APIs, with documented integration with seven major mobile measurement partners including AppsFlyer, Adjust, Branch, Singular, Airbridge, Kochava, and Tenjin.
The platform architecture is unified through the ayeT Exchange, a self-serve dashboard supplemented by dedicated account managers who assist with campaign configuration. ayeT differentiates on traffic quality via a 100% KYC-verified user base and proprietary fraud prevention technology covering non-human traffic detection, abnormal behavior analysis, and 24/7 real-time monitoring. The company also operates myCashery, a first-party rewards app providing direct access to engaged end users with PayPal and gift card rewards. Customers include 550+ publishers and 800+ advertisers across gaming (Playtika, Plarium, Nexters, IGG, Playkot, Kolibri Games, Unico Studio), rewards platforms (Freecash, WeWard, Cashing), and adjacent verticals, with the platform delivering 200K+ campaigns, 12M+ monthly active users, 1M+ monthly installs, and 5M+ monthly events.
Revenue is generated through transaction-based fees on payable events (CPI, CPA, or multi-engagement campaigns) from advertisers, and revenue share with publishers on offerwall, surveywall, and rewarded video placements. Pricing is not publicly disclosed; sign-up is free with a $500 minimum pre-payment threshold for wire transfers and 30-day invoicing terms. The company is privately held with no disclosed external funding, subsidiaries, or M&A activity, and is led by founder and CEO Pascal Ludynia, CTO Florian Brede, and Managing Director David Heuer.
ayeT-Studios firmographics
Firmographics- Name
- ayeT-Studios
- Legal name
- ayeT-Studios GmbH
- Website
- https://ayetstudios.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ayeT-Studios operates a rewarded advertising platform connecting 550+ mobile and web publishers with 800+ advertisers through offerwall (Gametastic), surveywall (Polltastic), and rewarded video (Tubetastic) products, serving gaming, rewards, and freemium app verticals across 120 countries with a KYC-verified, fraud-monitored user base.
- Ownership category
- akta.pro rank
ayeT-Studios industry classification
Industry- Product category
- Mobile AdTech Platform
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
- akta.pro secondary industry
- Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD)
Keywords
Where ayeT-Studios is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ayeT-Studios business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- Publisher Monetization Fees: Revenue share with app publishers for offerwall, surveywall, and rewarded video ad placements. Publishers earn through user engagement with rewarded ads that drive in-app currency or premium content.
- Advertiser User Acquisition Fees: Charges advertisers based on payable events (views, impressions, installations, or other compensable activities) for CPI, CPA, or multi-engagement campaigns. Payment terms include 30-day invoicing or pre-payment with minimum $500 wire transfer.
- Campaign Management Fees: Self-serve dashboard with campaign caps on daily budget, maximum payable events, and 10% tolerance margin for technical reasons
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with account creation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ayeT-Studios product offering
Product offeringCore offering
ayeT-Studios operates a unified rewarded advertising platform that connects app and web publishers with advertisers through three core monetization formats: Gametastic (offerwall), Polltastic (surveywall), and Tubetastic (rewarded video). The platform enables publishers to monetize freemium traffic via opt-in rewarded ads while providing advertisers a User Acquisition solution supporting CPI, CPA, and multi-engagement campaigns backed by the proprietary myCashery first-party rewards app.
Product overview
ayeT-Studios operates a unified rewarded ads platform combining offerwall, surveywall, and rewarded video monetization solutions. The platform architecture includes: Gametastic (offerwall for virtual currency and engagement rewards), Polltastic (survey monetization with 40K+ surveys in 120 countries), and Tubetastic (rewarded video for web publishers via HTML5 SDK). For advertisers, ayeT provides a User Acquisition Platform supporting CPI, CPA, and multi-engagement campaigns, complemented by their proprietary myCashery first-party app. Publishers access monetization tools through web offerwall links, SDK integrations (iOS, Android, Web), and API connections, while advertisers use a self-serve dashboard with tracking integrations to major MMPs. The platform serves 550+ publishers and 800+ advertisers with a metric-focused approach delivering D30 ROAS.
Differentiator
Problem solved
Functional benefit
Brands
- Gametastic: Gametastic is the offerwall solution for ayeT-Studios, designed for freemium apps and websites to deliver top eCPMs and stronger retention.
- Polltastic
- Tubetastic
- myCashery
Products and services
- Gametastic Offerwall Rewarded offerwall product for freemium apps and websites that delivers top eCPMs and stronger retention through opt-in engagement mechanics, virtual currency rewards, and premium content delivery. Used by app publishers including Kolibri Games, Freecash, and Cashing.
- Polltastic Surveywall Survey monetization solution for apps and websites offering premium eCPMs through interactive opt-in surveys. Backed by 40K+ surveys across 120 countries via integrated survey panel partners including Cint, Dynata, and Toluna.
- Tubetastic Rewarded Video Rewarded video solution for web and mobile web publishers featuring HTML5 SDK integration, OpenRTB header bidding via prebid.js, VAST/VPAID support, iFrame playback isolation, and automatic TCF2/GDPR CMP detection.
- User Acquisition Platform Advertiser-facing platform enabling CPI, CPA, and multi-engagement campaigns through rewarded ads across ayeT's owned-and-operated app and premium offerwall network. Includes dedicated account management, fraud prevention, and integration with major MMPs including AppsFlyer, Adjust, and Branch.
- myCashery First-Party Rewards App ayeT's proprietary first-party rewards app providing advertisers with direct access to a fresh, KYC-verified, engaged user base. Users earn rewards via PayPal and Gift Cards by completing offer and survey engagements, driving 1M+ monthly installs.
Quantifiable outcome
- D30 ROAS targets exceeded for Kolibri Games
- +5 more outcomes
Companies that use ayeT-Studios
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
ayeT-Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
ayeT-Studios partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- CintcoreSurvey research partner providing panel access for Polltastic survey monetization solution. Cint's survey panel integration enables ayeT to offer 40K+ surveys across 120 countries with real-time matching based on user demographics and location.
- DynatacoreSurvey research partner providing panel access for Polltastic survey monetization solution with global survey inventory.
- TolunacoreSurvey research partner providing panel access for Polltastic survey monetization solution.
- InnovateMRcoreSurvey research partner providing panel access for Polltastic survey monetization solution.
- PureSpectrumcoreSurvey research partner providing panel access for Polltastic survey monetization solution.
- SagocoreSurvey research partner providing panel access for Polltastic survey monetization solution.
- LogitcoreSurvey research partner providing panel access for Polltastic survey monetization solution.
- AppsFlyercoreAttribution and analytics partner integrated with ayeT's platform for tracking campaign performance and user acquisition metrics.
- AdjustcoreAttribution and analytics partner integrated with ayeT's platform for tracking campaign performance and user acquisition metrics.
- BranchcoreAttribution and analytics partner integrated with ayeT's platform for tracking campaign performance and user acquisition metrics.
- SingularcoreAttribution and analytics partner integrated with ayeT's platform for tracking campaign performance and user acquisition metrics.
- AirbridgecoreAttribution and analytics partner integrated with ayeT's platform for tracking campaign performance and user acquisition metrics.
- KochavacoreAttribution and analytics partner integrated with ayeT's platform for tracking campaign performance and user acquisition metrics.
- TenjincoreAttribution and analytics partner integrated with ayeT's platform for tracking campaign performance and user acquisition metrics.
- Prebid.jscoreHeader bidding library integrated into Tubetastic rewarded video solution for OpenRTB header bidding with bundled prebid.js for maximized video demand.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
ayeT-Studios competitors and assessment
Company assessmentDirect peers
- Persona.ly: Persona.ly operates a programmatic UA and rewarded-monetization platform for mobile app publishers, competing with ayeT across offerwall and user-acquisition campaign formats.
- BitLabs: BitLabs is a surveywall provider for app publishers and a direct competitor to Polltastic, offering geo-targeted survey inventory and reward-based monetization for app developers.
- Tapjoy: Tapjoy is the category-defining offerwall platform for app publishers, providing rewarded ads, in-app currency, and user acquisition — directly comparable to ayeT's Gametastic offerwall product.
- AdGem: AdGem operates an offerwall and content-locker monetization network for app and web publishers, targeting a similar advertiser mix in mobile gaming and sweepstakes.
- TheoremReach: TheoremReach offers a surveywall SDK enabling app publishers to monetize end users with rewarded survey completions — a direct functional competitor to ayeT's surveywall solution.
- Adscend Media: Adscend Media runs an offerwall/content-locker monetization platform for app publishers, with a publisher roster and rewarded-ad mechanics that overlap directly with ayeT's Gametastic offering.
- Pollfish: Pollfish operates a survey-monetization SDK and supply-side platform that competes directly with Polltastic, helping app publishers earn revenue from in-app survey completion.
- OfferToro (adjoe / Yeahmobi): OfferToro is an offerwall network for app publishers serving rewarded campaigns to mobile users — competing head-to-head with ayeT for publisher monetization share.
Broad incumbents
- Unity Ads: Unity Ads is a scaled in-app rewarded-video and ad-monetization platform embedded in the broader Unity ecosystem, addressing the same publishers and advertisers as ayeT across rewarded formats.
- ironSource (now part of AppLovin): ironSource is a scaled mediation and rewarded-video platform serving the same mobile app publishers and advertisers as ayeT, though within a much broader mediation/monetization portfolio post-merger with AppLovin.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ayeT-Studios social profiles
Digital presenceayeT-Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
ayeT-Studios leadership team
Management profileNumber of profiles
Profiles3 records
ayeT-Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ayeT-Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ayeT-Studios
What does ayeT-Studios do?
ayeT-Studios operates a unified rewarded advertising platform that connects app and web publishers with advertisers through three core monetization formats: Gametastic (offerwall), Polltastic (surveywall), and Tubetastic (rewarded video). The platform enables publishers to monetize freemium traffic via opt-in rewarded ads while providing advertisers a User Acquisition solution supporting CPI, CPA, and multi-engagement campaigns backed by the proprietary myCashery first-party rewards app.
Is ayeT-Studios a public or private company?
ayeT-Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ayeT-Studios founded?
ayeT-Studios was founded in 2014. It employs 11 to 50 people.
Where is ayeT-Studios based?
ayeT-Studios is headquartered in Hanover, Germany, in the Europe region.
How does ayeT-Studios make money?
Three revenue lines are on record. Publisher Monetization Fees are the primary driver. The others are advertiser User Acquisition Fees and campaign Management Fees.
Who are ayeT-Studios's main competitors?
Direct peers on record are Persona.ly, BitLabs, Tapjoy, AdGem, TheoremReach, Adscend Media, Pollfish and OfferToro (adjoe / Yeahmobi). Broad incumbents are Unity Ads and ironSource (now part of AppLovin).
Does ayeT-Studios have an API?
Yes. ayeT provides an API integration for publishers, allowing full control over user experience. The API supports Reporting and Static Offers for enhanced monetization strategies. Documentation is available at docs.ayetstudios.com. Developer documentation is at docs.ayetstudios.com/v.
What industry is ayeT-Studios in?
ayeT-Studios's product category is Mobile AdTech Platform. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts), with a secondary code of MPAFAJAD, Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT). Its NAICS code is 541830 and its SIC code is 7310.