AdAction
AdAction is a bootstrapped, founder-led performance marketing platform operating since 2013 that delivers Value Exchange Media-based mobile user acquisition, engagement, and monetization for enterprise advertisers, publishers, and loyalty platforms across 120+ countries via CPI/CPA/CPE outcome-based pricing.
- Company typePrivate
- Founded2013
- HeadquartersLakewood, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What AdAction does
AdAction (AdAction Interactive LLC) is a privately held, founder-led performance marketing company founded in 2013 and headquartered in Lakewood, Colorado (Denver metropolitan area). It operates a Value Exchange Media platform that connects enterprise advertisers seeking high-intent users with a curated global publisher network of engagement-driven apps, loyalty platforms, fintech products, and retail ecosystems. Users opt in to engage with brand offers in exchange for rewards, structurally differentiating AdAction from walled-garden programmatic platforms like Meta and Google, and the company monetizes on performance-based CPI, CPA, and CPE pricing where advertisers pay only for verified outcomes. Named customers and case-study partners include Fetch Rewards, Super.com, Cleanfox, and TXB, spanning mobile apps, travel/rewards, email/productivity, and QSR/loyalty verticals across 120+ countries.
The company's product portfolio is structured as a platform-plus-modules architecture: Qualume™ handles user acquisition on the advertiser side; AdGem Play™ (embedded mobile gaming arcade) and AdGem Rewards™ (embeddable offerwall) deliver engagement and monetization for publishers; Activate360™ ties acquisition, engagement, monetization, and retention into a single white-labeled enterprise growth infrastructure with dedicated solutions engineering. Prism, a GraphQL-based Offer Decisioning API launched May 2026, powers the native-UI integration path for AdGem Play/AdGem Rewards and enables user-level personalization for brands, publishers, loyalty platforms, fintech apps, and retail media partners. Underlying technology includes SDK, iFrame, WebView, and GraphQL integration paths; direct MMP integrations with AppsFlyer, Adjust, and Singular for attribution; AI-driven bidding, predictive LTV modeling, real-time optimization, creative-level optimization, and built-in fraud detection. Reported operating metrics include 1B+ verified conversions delivered, 800+ partners, 2,000+ live campaigns, 120% annual inventory growth, and 14 Singular ROI Index 2026 leaderboard placements alongside Meta, Google Ads, TikTok, AppLovin, and Mintegral. The company is bootstrapped with no disclosed external funding, 101–250 employees, fully remote across stateside and international locations, and Great Place To Work 2026 Certified (94% employee approval vs. 57% U.S. benchmark).
AdAction firmographics
Firmographics- Name
- AdAction
- Legal name
- AdAction Interactive LLC
- Website
- https://adaction.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AdAction is a bootstrapped, founder-led performance marketing platform operating since 2013 that delivers Value Exchange Media-based mobile user acquisition, engagement, and monetization for enterprise advertisers, publishers, and loyalty platforms across 120+ countries via CPI/CPA/CPE outcome-based pricing.
- Ownership category
- akta.pro rank
Where AdAction is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AdAction business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance-Based Advertiser Pricing: Advertisers pay only for verified outcomes on CPI (Cost Per Install), CPA (Cost Per Acquisition), and CPE (Cost Per Engagement) models. Pricing aligned to installs, registrations, purchases, first deposits, tutorial completion, level progression, and subscriptions. Revenue is recurring in nature as advertisers run ongoing campaigns.
- Publisher Monetization Revenue Share: For publishers embedding AdGem Play™ and AdGem Rewards™, revenue is generated through advertiser-funded gameplay/offer engagement with earnings tied to completed user activities. AdAction operates as a no-cost monetization solution for publishers and shares in advertiser spend.
- Activate360™ Enterprise Engagement Layer: For the engagement and monetization layer in Activate360™, there are no platform, integration, or maintenance fees. Revenue is generated through verified user engagement and offer completions inside the partner's ecosystem, with performance-based pricing for acquisition campaigns.
- Programmatic / Direct Media Buying (implicit): AdAction operates value exchange media accessible to enterprise advertisers including Fortune 500 brands, with full MMP integration and direct attribution transparency, functioning as an advertising network across gaming and non-gaming verticals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Advertiser campaigns priced on CPI, CPA, and CPE models |
| Other | Multi-year contract | Activate360™ enterprise engagement layer has no platform, integration, or maintenance fees |
| Transaction based/ take rate | Pay-as-you-go | Publisher monetization: $0 platform cost with revenue share |
Go-to-market motion6 records
Distribution channels7 records
Marketing channels11 records
AdAction product offering
Product offeringCore offering
AdAction operates a Value Exchange Media platform where users opt in to engage with brand offers in exchange for rewards, connecting advertisers with a curated global publisher network. It sells performance-based mobile user acquisition (Qualume), embedded engagement and monetization units for publishers and loyalty platforms (AdGem Play, AdGem Rewards), an enterprise growth infrastructure unifying the full lifecycle (Activate360), and an Offer Decisioning API (Prism). Pricing is outcome-based (CPI/CPA/CPE) for advertisers; publishers receive revenue share with no platform cost.
Product overview
AdAction operates a Value Exchange Media platform — a technology infrastructure in which users opt in to engage with brand offers in exchange for meaningful rewards. The portfolio is a platform-plus-modules architecture: the Qualume™ acquisition layer sits on top of a curated global publisher network and is paired with AdGem Play™ (embeddable mobile gaming arcade for engagement/loyalty) and AdGem Rewards™ (embeddable rewards/offerwall for monetization). Activate360™ ties them together as AdAction's enterprise growth infrastructure, unifying acquisition, engagement, monetization, and retention through two parallel marketing- and product-team workstreams. Prism, AdAction's GraphQL-based Offer Decisioning API, powers the native-UI integration path for AdGem Play™ and AdGem Rewards™ and enables user-level personalization of rewarded offers for brands, publishers, loyalty platforms, fintech apps, and retail media partners. Performance is measured end-to-end via direct MMP integrations (AppsFlyer, Adjust, Singular) and the company's stated platform metrics include 1B+ conversions delivered, 800+ partners, 2,000+ campaigns live, 120% annual inventory growth, and operations since 2013.
Differentiator
Problem solved
Functional benefit
Brands
- Qualume™: User acquisition product that connects performance marketing teams with motivated users across AdAction's curated global publisher network; advertisers pay only for verified outcomes (installs, registrations, first deposits, completed levels, post-install events).
- AdGem Play™
- AdGem Rewards™
- Activate360™
- Prism
Products and services
- Qualume™ Performance-based user acquisition product for mobile advertisers that identifies and prioritizes higher-intent users across a curated global Value Exchange Media network, integrates directly with leading MMPs (AppsFlyer, Adjust, Singular), and optimizes toward ROAS, retention, and downstream value on CPI/CPA/CPE pricing.
- AdGem Play™ Embeddable mobile gaming arcade offering for loyalty and engagement platforms, allowing users to complete rewarded mobile gaming challenges in exchange for in-app currency. White-labeled via SDK/iFrame/WebView/Link-out or via Prism API for native UI, with deployments going live in approximately 72 hours.
- AdGem Rewards™ Embeddable rewards ad unit for loyalty, fintech, retail, gaming, and utility platforms. Delivers curated gaming and non-gaming offers (gameplay, subscriptions, surveys, financial, retail) that users opt into, driving incremental revenue, higher ARPDAU, and stronger engagement loops.
- Activate360™ Enterprise growth infrastructure that unifies acquisition, engagement, monetization, and retention into one compounding system. Deployed via two parallel onboarding workstreams with dedicated strategy, solutions engineering, and support teams, with no platform, integration, or maintenance fees on the engagement/monetization layer.
- Prism (Offer Decisioning API) GraphQL-based Offer Decisioning API for personalized rewarded monetization that delivers intelligent personalization and user-level decisioning of gaming and non-gaming offers. Enables brands, publishers, loyalty platforms, fintech apps, and retail media partners to embed personalized offer experiences with full native UI/UX control.
Quantifiable outcome
- 3.5x higher retention by day 7 for a lifestyle app
- +7 more outcomes
Companies that use AdAction
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
AdAction technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature7 records
AdAction partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- PaytronixflagshipStrategic partnership announced March 6, 2026 to bring AdAction's advertiser-funded third-party mobile gaming experiences into the Paytronix loyalty platform. Enables restaurant, convenience store, and retail brands to introduce new earning opportunities for loyalty members while generating incremental, measurable revenue directly within their programs. Quote attributed to Mariah Marmol, Sr Director of Business Development at AdAction. Positions loyalty as revenue infrastructure rather than purely an engagement tool.
- AppsFlyercoreMobile Measurement Partner (MMP) integration providing transparent attribution and SKAN/incrementality support. AdAction collaborates with AppsFlyer to ensure clean, accurate attribution across channels, provide advertisers transparent cohort insights, and experiment with privacy-respecting optimization. Recognized in AppsFlyer Performance Index 2025 across Android and iOS, gaming and non-gaming categories globally and regionally.
- AdjustcoreListed among AdAction's measurement and platform partners on the User Acquisition solution page alongside AppsFlyer. Provides mobile attribution and analytics integration supporting AdAction's performance-based user acquisition campaigns.
- SingularcoreMobile measurement partner whose ROI Index serves as the most widely referenced independent benchmark in mobile performance marketing. AdAction earned 14 leaderboard placements in the 2026 Singular ROI Index across global, regional, and vertical categories. AdAction ranked alongside Meta, Google Ads, TikTok, AppLovin, and Mintegral in platform density.
- Fetch RewardscoreCustomer / case study partner. AdAction helped Fetch Rewards increase organic installs by 150% through App Store Optimization combined with a high-volume install push and existing referral campaign. Achieved Top 5 category ranking, 31% organic install increase, and 5% CAC reduction.
- Super.comcoreCustomer / case study partner embedding AdGem Play™ rewarded mobile gaming into the Super.com rewards ecosystem. Quote from Cole Kroach, VP Corporate Development, reports clear lift in engagement and opens an exciting new revenue stream.
- CleanfoxminorCustomer / case study partner; AdAction helped Cleanfox acquire 225,000+ new users across six countries.
- TXB (Texas Born)coreCustomer / case study partner expanding the TXB Rewards loyalty program through AdGem Play™ rewarded mobile gaming. Quote from Ben Hoffmeyer, VP Marketing & Merchandising, reports differentiated and engaging loyalty experience with measurable incremental revenue through advertiser-funded engagement.
Scale indicators14 records
Recent moves5 records
Expansion highlights6 records
AdAction competitors and assessment
Company assessmentDirect peers
- Tapjoy: Tapjoy operates an offerwall-based rewarded UA and value-exchange platform with SDK and API integration paths; it is the closest direct competitor to AdAction's Qualume/AdGem Rewards stack, particularly in mobile gaming user acquisition.
- Mintegral: Mintegral is a global mobile ad network with strong rewarded UA and creative-optimization capabilities, especially in gaming and APAC; it is a direct ranking peer to AdAction in the Singular ROI Index and AppsFlyer Performance Index.
- Adscend Media: Adscend Media operates a rewarded UA and content-locker network serving both advertisers and publishers; it is a direct competitor to AdAction in the offerwall/content-locker space, particularly for non-gaming verticals and mid-market advertisers.
Broad incumbents
- ironSource (Unity LevelPlay): Unity LevelPlay (formerly ironSource) is a broad mobile monetization and UA platform offering rewarded video, offerwall, and mediation; it overlaps with AdGem Play/Rewards at the SDK layer but serves a much wider portfolio of app developers and mediation products.
- AppLovin: AppLovin runs a global mobile ad network and AXON-based UA platform with heavy presence in gaming; competes with Qualume for advertiser budgets at scale and appears alongside AdAction in Singular and AppsFlyer rankings.
- Liftoff (Vungle): Liftoff operates a mobile ad network and creative studio spanning UA, retargeting, and monetization across gaming and non-verticals; competes with AdAction on performance UA budgets and ranked alongside AdAction in the Singular ROI Index 2026.
- Digital Turbine: Digital Turbine provides mobile UA, mediation, and on-device app discovery for carriers and OEMs; overlaps with AdAction's UA and engagement products but operates at a broader infrastructure layer across device preloads and operator relationships.
Emerging players
- Mistplay: Mistplay runs a rewarded mobile gaming app where users earn rewards for playing games; it is a supply-side complement/competitor to AdAction's publisher monetization, focusing exclusively on the gaming-rewards vertical.
- Persona.ly: Persona.ly provides programmatic UA with a focus on rewarded video and playable ad formats in gaming and non-gaming; it competes with Qualume in performance-based UA and overlaps in SDK-based monetization integration.
Regional players
- Ogury: Ogury is a personified advertising platform with strong EMEA presence in mobile; it offers rewarded and brand-suitability formats that overlap with AdGem-style value exchange, particularly for European enterprise and brand advertisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
AdAction social profiles
Digital presenceAdAction compliance and trust
Trust signalCompliance3 records
AdAction financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdAction leadership team
Management profileNumber of profiles
Profiles2 records
AdAction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdAction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdAction
What does AdAction do?
AdAction operates a Value Exchange Media platform where users opt in to engage with brand offers in exchange for rewards, connecting advertisers with a curated global publisher network. It sells performance-based mobile user acquisition (Qualume), embedded engagement and monetization units for publishers and loyalty platforms (AdGem Play, AdGem Rewards), an enterprise growth infrastructure unifying the full lifecycle (Activate360), and an Offer Decisioning API (Prism). Pricing is outcome-based (CPI/CPA/CPE) for advertisers; publishers receive revenue share with no platform cost.
Is AdAction a public or private company?
AdAction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdAction founded?
AdAction was founded in 2013. It employs 101 to 250 people.
Where is AdAction based?
AdAction is headquartered in Lakewood, United States, in the North America region.
How does AdAction make money?
Four revenue lines are on record. Performance-Based Advertiser Pricing is the primary driver. The others are publisher Monetization Revenue Share, activate360™ Enterprise Engagement Layer and programmatic / Direct Media Buying (implicit).
Who are AdAction's main competitors?
Direct peers on record are Tapjoy, Mintegral and Adscend Media. Broad incumbents are ironSource (Unity LevelPlay), AppLovin, Liftoff (Vungle) and Digital Turbine. Emerging players are Mistplay and Persona.ly. Ogury is listed as a regional player.
Does AdAction have an API?
Yes. Prism is AdAction's Offer Decisioning API for personalized rewarded monetization. It exposes a flexible GraphQL endpoint that enables intelligent personalization and user-level decisioning of gaming and non-gaming offers for brands, publishers, loyalty platforms, fintech apps, and retail media partners. It is a partner-facing API currently available to a select group of strategic partners, with expanded partner access expected later in 2026. The Prism API is also offered as the "Prism" native UI integration path for AdGem Play™ and AdGem Rewards™, supporting maximum customization control via GraphQL plus user-level decisioning. Developer documentation is at docs.adgem.com/publisher-support.