RoasUp

What RoasUp does

RoasUp Inc. is a private U.S.-based performance marketing agency headquartered in Alexandria, Virginia, focused exclusively on mobile game publishers. Founded in 2017 and operating with 51-100 employees, the firm delivers managed user acquisition services, multi-channel campaign strategy, and in-house ad creative production for studios seeking to scale player acquisition and optimize return on ad spend across mobile platforms.

The company's core technology is the RoasUp Dashboard, a proprietary optimization and automation tool that aggregates data from multiple ad networks and mobile measurement partners (MMPs) to enable cross-channel performance tracking, automated campaign analysis, and data-driven decision-making. The dashboard is provided to clients free of charge and sits alongside managed services: dedicated network managers run campaigns across all major mobile ad networks — Meta, Google, Unity Ads, AppLovin, Snapchat, IronSource, TikTok, and Apple Search Ads — while a separate creative team produces high-performance video assets (3D showreels, 2D showreels, playable ads) at a reported volume of 3,000+ creatives per month. Disclosed scale metrics include a portfolio of 350+ mobile games across genres and 430K+ unique payers acquired monthly.

RoasUp's business model is professional services-based, with pricing conducted via direct contact rather than published rate cards. The go-to-market is enterprise field sales targeting mobile game publishers, supported by content marketing through case studies (Nekki, Huuuge, Towards, Rockbite Games) and thought-leadership participation at industry events. The firm is privately held with no disclosed institutional investors, funding rounds, or parent company affiliations; leadership includes Kirill Bushuev (COO) and Gleb Mashchenko (CBDO).

Name

RoasUp

Legal name

RoasUp Inc.

Website

https://roasup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

RoasUp is a mobile game performance marketing agency that provides managed multi-channel user acquisition, a proprietary optimization dashboard (RoasUp Dashboard), and in-house high-volume ad creative production for mobile game publishers worldwide.

Ownership category

akta.pro rank

Product category

Mobile Game Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops) (MPAFAKAK)

Keywords

• Mobile game marketing
• User acquisition services
• Ad creative production
• Performance marketing
• Multi-channel advertising

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. User Acquisition Services: Marketing and creatives services for mobile games including multi-channel marketing strategy, dedicated network management, and custom-tailored user acquisition campaigns. Revenue appears to be generated through service fees for marketing management and creative production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RoasUp is a performance marketing agency for mobile game publishers, providing managed multi-channel user acquisition campaigns across major ad networks, high-performance ad creative production, and a proprietary optimization dashboard offered free to clients.

Product overview

RoasUp is a mobile game marketing agency offering a unified service portfolio centered around its proprietary RoasUp Dashboard (a free optimization and automation tool) combined with managed multi-channel marketing strategy services and high-performance creatives production. The core product is the dashboard for tracking and optimizing ad campaigns across multiple ad networks, which clients receive at no additional cost. Around this platform, RoasUp provides managed services including dedicated network managers for scaling user acquisition and creative production services (video creatives, playable ads) using animated characters, actors, and visual effects. The portfolio spans data-driven campaign optimization, multi-channel ad network management, and creative production for mobile game publishers.

Differentiator

Problem solved

Functional benefit

Products and services

• RoasUp Dashboard A proprietary optimization and automation tool for mobile game marketing that enables data-driven decision-making, performance tracking across ad networks and campaigns, and automated campaign analysis to ensure high ROI. Available to clients for free.
• Multi-Channel Marketing Strategy A marketing service that provides dedicated network managers and a custom-tailored approach for scaling user acquisition across major ad networks including Facebook, Google, Unity Ads, AppLovin, Snapchat, IronSource, TikTok, and Apple Search Ads.
• High-Performance Creatives Production Production of high-quality video ad creatives for mobile games using animated characters, actors, and visual effects, including 3D Showreels, 2D Showreels, and Playable Ads for in-house user acquisition teams.

Quantifiable outcome

• $2,000,000 revenue generated for Nekki's Shadow Fight 3
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• adjoe: adjoe is a mobile UA platform specializing in rewarded traffic and time-based engagement campaigns, addressing the same advertiser (game publisher) base with an alternative technology-led approach.

Direct peers

• Yodel Mobile: Yodel Mobile is an established mobile marketing agency delivering app store optimization, user acquisition, and creative services to mobile-first brands and game publishers, overlapping directly with RoasUp's UA and creative production offerings.
• Udonis: Udonis is a mobile game user acquisition and analytics agency serving mobile game publishers with multi-channel campaigns and creative production - a direct comparable to RoasUp's core service portfolio.
• Sane (formerly Sane Studios/SaneUA): Sane is a mobile game marketing and user acquisition agency offering multi-channel UA, ASO, and creative production for mobile game studios - directly competing with RoasUp on the same service lines and target customers.
• Zorka.Agency: Zorka.Agency is a performance marketing agency with a mobile game UA practice, serving similar mid-market publishers with media buying and creative production services.
• AppQuantum: AppQuantum is a mobile game publisher and UA specialist that markets its own games across major ad networks and helps other studios scale - offering overlapping UA and creative services to mobile game publishers.

Broad incumbents

• AppLovin: AppLovin is a major mobile ad network and supply-side platform that runs UA campaigns for game publishers - it is both a partner channel for RoasUp and a broad incumbent whose in-house optimization tools compete with managed UA services.
• ironSource: ironSource (now part of Unity) is a major mobile UA and monetization platform offering a broad portfolio including mediation, ad network, and creative optimization - overlapping with RoasUp's optimization scope at significantly larger scale.

Others

• Singular: Singular is a mobile attribution and marketing analytics platform used alongside MMPs by UA agencies - it's a complementary technology in the same workflow that RoasUp's Dashboard competes against for client-side performance visibility.
• Adjust (by Airship): Adjust is a leading mobile measurement partner (MMP) that integrates with ad networks used by RoasUp; it is an ecosystem technology player that adjacent agency operations must work with and that competes for the analytics-driven optimization narrative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roasup
• Xx.com/roas_up
• Facebookfacebook.com/roasup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoasUp