Zorka.Agency

What Zorka.Agency does

Zorka.Agency (legally Zorka Mobi Ltd, incorporated in Limassol, Cyprus) is a gaming-specialized influencer marketing agency serving AAA and mid-tier game studios and publishers worldwide. The agency runs end-to-end creator campaigns across YouTube, Twitch, TikTok and Instagram — covering pre-launch beta testing, launch waves with influencers and ambassadors, and scaling with performance optimization. Pricing is structured in three project tiers (Influencer Marketing at $20K+, Influencer Marketing 2.0 at $50K+, Brand Awareness Campaigns at $150K+) with multi-year contracts, supplemented by add-on services in Paid Social, UGC & Creative Production, Strategy & Analytics, and Performance Marketing.

The technical core is a proprietary Zorka.Platform that stores and analyzes historical campaign performance data to drive predictive planning and creator scoring, layered with a 20-tool third-party stack (AppMagic, Sensor Tower, GA4, Modash, trendHERO, YouScan, GWI, Statista, Pollfish). Bespoke production capabilities include end-to-end Custom Twitch Extensions (e.g., Raid: Shadow Legends leaderboard and giveaway mechanics), a YouTube Live Progress Bar, an AI-driven TikTok creative pipeline with hook-variant scoring and AI voiceovers, and an Instagram Chatbot system on ManyChat + Meta API for automated DM/Reel-comment flows with per-creator, per-Reel, per-geo attribution. The agency also operates an affiliate program (Zorka.Mobi) paying per Qualified Action.

Commercially, the agency sells exclusively through direct enterprise field sales — consultative, KPI-driven engagements scoped per campaign, starting with a "Start a Project" intake. Customer base is concentrated in mobile/PC/console gaming and includes named AAA studios such as Plarium, Scopely, PlayStudios, NetEase, Garena, Krafton, Tencent, ByteDance, Wargaming, Zynga, My.Games and others. The agency maintains Google Partner, Meta Business Partner and Influencer Marketing Hub Top Agency 2026 designations, a 4.9 Clutch rating across 34 reviews, and PCI DSS / GDPR compliance.

Name

Zorka.Agency

Legal name

Zorka Mobi Ltd

Website

https://zorka.agency

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Zorka.Agency is a Limassol, Cyprus-based influencer and performance marketing agency serving AAA and mid-tier gaming studios worldwide, running end-to-end creator campaigns across YouTube, Twitch, TikTok and Instagram with tiered project pricing and proprietary predictive and AI tooling.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer & Creator Marketing (BPAFAAAG), Influencer Measurement, Attribution & Analytics (BPAFAHAI)

Keywords

• Gaming influencer marketing
• Performance marketing agency
• Creator campaign management
• Paid social amplification
• User acquisition services

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Influencer Marketing Services (Project-Based): Three-tiered project-based service offering: (1) Influencer Marketing — ad integrations per standard video script at $20K+, (2) Influencer Marketing 2.0 — strategic and creative research-based engagements at $50K+, (3) Brand Awareness Campaigns — special projects and collaborations at $150K+. Each tier includes dedicated specialist/team, brief creation, media planning, legal & financial supervising, execution, and reporting.
2. Paid Social Amplification: Paid amplification of top-performing creator content across Google, YouTube, TikTok, and Meta via creator whitelisting and Spark Ads. Creator content is recut into 6/15/30s units for paid UA. This service is offered as part of full-service campaigns and as a standalone offering under the paid social service line.
3. UGC & Creative Production: User-generated content and custom creative production for games — both as standalone service and bundled within influencer campaigns. Covers AI video creative, live stream overlays, widgets, Twitch extensions, and campaign localization.
4. Strategy & Analytics: Consulting and analytics services covering predictive planning, campaign measurement frameworks, geo/time-based incrementality testing, and MMM-lite inputs. Offered as part of full-service campaigns and as a standalone strategy engagement.
5. Affiliate Program (Zorka.Mobi): Performance-based affiliate program operated by Zorka Mobi Ltd, paying commissions per Qualified Action (validated installs/conversions). Publishers are paid via ePayments (minimum $100 balance) or PayPal/bank transfer (minimum $2,000). Affiliate revenue is derived from client advertising campaigns run through the Zorka Mobi network.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Zorka.Agency is a gaming-focused influencer marketing agency that plans and executes end-to-end creator campaigns across YouTube, Twitch, TikTok, and Instagram for game studios and publishers. Services span strategy, creative concepting, localized campaign management, paid social amplification, custom creative production (including Twitch Extensions, AI video, Instagram chatbots), and KPI-guaranteed performance reporting. Engagement is sold in three project-based tiers: Influencer Marketing (from $20K+), Influencer Marketing 2.0 (from $50K+), and Brand Awareness Campaigns (from $150K+).

Product overview

Zorka.Agency is a top influencer marketing agency for games, offering a tiered service model (Influencer Marketing starting at $20K, Influencer Marketing 2.0 at $50K, and Brand Awareness Campaigns at $150K+) built around YouTube, Twitch, TikTok, and Instagram creator campaigns. The core offering is supplemented by Paid Social (turning creator content into paid UA assets), UGC & Creative Production, Strategy & Analytics, and Performance Marketing. Platform-specific services include YouTube Campaigns, Twitch Campaigns, TikTok Campaigns (with AI Video generation), and Instagram Campaigns (with a proprietary ManyChat chatbot). The agency's proprietary Zorka.Platform powers predictive campaign planning using historical performance data. Supporting tools include a free ROAS Calculator and a Gaming Conference Calendar. The company operates from Limassol, Cyprus under Zorka Mobi Ltd, with a 4.9 Clutch rating and 20+ years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• Zorka.Platform: Proprietary platform that stores and analyzes historical performance data for smarter campaign planning.

Products and services

• Influencer Marketing
• Influencer Marketing 2.0
• Brand Awareness Campaigns
• Paid Social
• UGC & Creative Production
• Strategy & Analytics
• Performance Marketing
• Custom Twitch Extensions
• Affiliate Program (Zorka.Mobi)

Quantifiable outcome

• Sub-$25 average CPM for Tier-1 market launches
• +4 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature6 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• AppMagiccoreTechnology or IntegrationAppMagic is used for campaign intelligence and app market analytics within the agency's 20+ tool stack, supporting influencer discovery and performance benchmarking across gaming campaigns.
• Sensor TowercoreTechnology or IntegrationSensor Tower provides mobile app market intelligence and analytics integrated into the agency's campaign planning and influencer discovery workflow.
• Google Analytics 4coreTechnology or IntegrationGA4 is used across every campaign stage for cross-channel analytics, performance tracking, and attribution — part of the agency's standard measurement stack.
• ModashsupportingTechnology or IntegrationModash is used for influencer discovery and pre-evaluation, enabling the agency to identify and shortlist creators based on audience demographics and content performance.
• trendHEROsupportingTechnology or IntegrationtrendHERO is used for TikTok creator analytics and audience insights, supporting the agency's TikTok subculture mapping and creator selection process.
• YouScansupportingTechnology or IntegrationYouScan provides social listening and image recognition analytics used for campaign trend watching and social media monitoring across the agency's gaming client roster.
• GWI (Global Web Index)supportingTechnology or IntegrationGWI provides consumer research and audience data used for campaign audience segmentation and regional targeting across geos.
• StatistasupportingTechnology or IntegrationStatista is used as a data and statistics source for market research and campaign planning, supporting the agency's strategic and competitive research capabilities.
• PollfishsupportingTechnology or IntegrationPollfish provides survey-based audience insights used for player behavior research and audience validation in campaign planning.
• ManyChatcoreTechnology or IntegrationManyChat powers the agency's proprietary Instagram chatbot automation system — auto-replying to creator-triggered DMs and comments, qualifying leads, and routing users to install. Built on ManyChat + Meta API with 100% attribution per creator, per Reel, per geo. Meta-approved.
• GamesightcoreTechnology or IntegrationGamesight is used for campaign attribution and analytics, enabling cross-device tracking (e.g., mobile ad → PC install) for PC and console game campaigns. Used in the PC battle royale case study achieving 237% ROAS.
• GooglecoreTechnology or IntegrationGoogle is a platform partner for paid amplification (YouTube pre-roll, Google Ads) and a certified Google Partner. Creator content is recut into 6/15/30s units for Google Ads alongside Meta and TikTok amplification.
• MetacoreTechnology or IntegrationMeta is a platform partner for Facebook, Instagram, and Messenger. The agency runs Partnership Ads (boosting creator content with full Meta Ads Manager attribution) and is a certified Meta Business Partner.
• TikTokcoreTechnology or IntegrationTikTok is a primary platform for creator UGC, Spark Ads, Video in Merch, AI Video creative, and TopView/In-Feed ad placements. The agency runs creator campaigns on TikTok and amplifies organic hits as Spark Ads via TikTok Ads Manager.
• YouTubecoreTechnology or IntegrationYouTube is a primary platform for long-form integrations, dedicated videos, live streams, and Shorts. The agency develops custom features including the live progress bar under YouTube videos, predictive analytics model for creator scoring, and branded QR codes for attribution.
• TwitchcoreTechnology or IntegrationTwitch is a primary platform for live streaming campaigns. The agency builds and deploys custom Twitch Extensions (e.g., Raid: Shadow Legends Extension with live leaderboard and legal US giveaway) and runs branded channel takeovers, subathons, and eSports tournament broadcasts.
• InstagramcoreTechnology or IntegrationInstagram is a primary platform for Reels, Stories, Partnership Ads, and carousel content. The agency has built a proprietary Instagram chatbot system (ManyChat + Meta API) for DM automation, lead capture, and install routing from creator-triggered traffic.
• ClutchsupportingTechnology or IntegrationClutch is a B2B review platform where the agency maintains a 4.9/5.0 rating across 34 reviews, used as social proof on the website homepage and throughout the sales cycle.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Evolv Talent (formerly Evolv): Influencer marketing agency serving gaming, entertainment, and lifestyle brands with creator-led campaigns. Direct competitor for Zorka's core service lines, including campaign strategy, talent sourcing, and cross-platform execution for AAA and mid-tier clients.
• QYOU Media: Influencer marketing and content company with a strong gaming vertical offering, providing creator-driven campaigns for global brands. Comparable to Zorka in vertical specialization (gaming/TMT), enterprise sales motion, and KPI-driven campaign execution.
• Bidstack: Gaming-focused advertising and marketing technology company that facilitates programmatic and influencer-style activations for game publishers. Comparable vertical (gaming only), comparable enterprise client base, and overlapping capability around in-game extensions and creator activations.
• Phiture: Mobile growth consultancy and agency specializing in app store optimization, retention, and user acquisition. Direct competitor for Zorka's Performance Marketing and Strategy & Analytics service lines, particularly on mobile titles.

Broad incumbents

• Nativex (Mobvista): Mobile game performance and influencer marketing arm of Mobvista, offering cross-channel UA, creative production, and creator partnerships for app marketers. Broader scope than Zorka (it is also an ad-tech network) but directly competes for mobile game publisher marketing budgets.
• Digital Turbine (formerly AdColony): Mobile advertising and UA platform with a games-specialized media business (AdColony) focused on rewarded video, CTV, and programmatic monetization. Overlaps with Zorka in mobile game paid amplification revenue streams, though primarily a tech/media-side competitor.
• WPP / GroupM gaming practice: Largest advertising holding company with specialized gaming and entertainment practices (e.g., GroupM Nexus, WPP Open). Indirect competitor for large-AAA influencer briefs, though typically positioned upstream of specialist gaming agencies like Zorka.

Others

• Gamesight: Cross-device attribution and analytics platform built for gaming advertisers, integrated into Zorka's tool stack (referenced in the PC battle royale 237% ROAS case study). Not a direct competitor, but a strategic partner used for measurement infrastructure.
• AppMagic: Mobile gaming market intelligence platform used by Zorka for influencer discovery, app analytics, and competitive benchmarking. Adjacent data/intel vendor rather than a competitor, but a recognizable peer in the gaming marketing operating stack.

Emerging players

• TapNation: Mobile game publisher with an internal user acquisition team that runs influencer and paid social campaigns for its own portfolio. Adjacent player — operates as a buyer rather than an agency — but competes for the same creator roster and inflates benchmarks in the gaming influencer marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zorkaagency
• YouTubeyoutube.com/@ZorkaAgency
• LinkedInlinkedin.com/company/zorka-agency
• Instagraminstagram.com/zorka.agency
• Facebookfacebook.com/zorka.agency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zorka.Agency