What Looplex does

Looplex S.A. is a privately held Brazilian legal technology company founded in 2014 and headquartered in São Paulo. The company operates a cloud-based legal services lifecycle platform that combines document automation, case management, AI-powered generation, and legal business intelligence (jurimetria) in a single integrated ecosystem. The platform is built on two proprietary technological foundations: Lawtex, a domain-specific programming language designed for encoding legal logic and document templates, and Motor Looplex, the processing engine that interprets and executes Lawtex code, external APIs, and intelligent actions to dynamically generate legal documents.

The product portfolio is modular and consists of Looplex Builder (document and petition automation), Looplex Cases (contentious case management), Looplex Content (AI-powered enterprise content management), Looplex Dashboards (legal BI analytics), and the AI agents Looplex Copilot and Looplex Autopilot, which handle document classification, data extraction, and autonomous process execution. An Enterprise Knowledge Graph consolidates legal ontologies, taxonomies, and semantic relationship rules to underpin AI capabilities. The company also offers Looplex Inside for OEM/embedded licensing, a Marketplace for third-party developer templates, and Looplex Academy for training.

Revenue is generated through a diversified mix of recurring and usage-based streams: per-user subscription licenses, usage-based charges for document generation and API calls (Smart Contracts / Ações Inteligentes), marketplace commissions of up to 30% on third-party template sales, professional services, and OEM licensing fees. Customers span Brazilian law firms and corporate legal departments, with named logos including Banco BMG, BV (Banco Votorantim), Pellegrina & Monteiro, and Even. The company has compliance certifications including LGPD, GDPR, and SOC 2 Type 2, and operates cloud infrastructure partnerships with Microsoft Azure and Amazon Web Services. Funding history includes two disclosed rounds: a 2017 round with MG Tech and a 2019 round led by Norte Ventures, both with undisclosed amounts.

Name

Looplex

Legal name

Looplex S.A.

Website

https://looplex.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Looplex is a Brazilian legal technology platform that automates document generation, case management, and legal analytics for law firms and corporate legal departments, built on its proprietary Lawtex programming language and AI-powered Copilot and Autopilot agents.

Ownership category

akta.pro rank

Product category

Legal Practice Management Software

NAICS

Legal Services (5411), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Legal Services (8111), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Contract Lifecycle Management (CLM) & Document Automation (BPAEAPAD)

akta.pro secondary industry

Contract Lifecycle Management (CLM) & Document Generation/Templating (HDAEAGAL)

Keywords

• Legal technology platform
• Document automation software
• Legal practice management
• Contract lifecycle management
• Legal AI agents

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Licenses: Core subscription-based licensing for platform access. Licenses are per-user (per seat). Multiple subscription tiers for different services including Builder, Cases, Content, and Dashboards modules. Annual or flexible billing with automatic renewal.
2. Document Generation Usage: Usage-based pricing for document generation. Charged per document generated, with pricing varying by document complexity (number of requests/logical operations). Can be billed as per-document, bundled plan, or unlimited usage.
3. API and Actions Usage: Usage-based charges for API calls and Intelligent Actions (Ações Inteligentes). Each operation type has specific costs (e.g., email sending vs. address lookup). Can be bundled into packages.
4. Marketplace Commission: Looplex retains up to 30% of the gross value charged by developers for distributed Templates and Lawtex Components. Platform takes a marketplace commission on third-party content sales.
5. Professional Services: Special services including training, platform parametrization, on-site support, template consulting, and customizations. Billed separately via commercial proposals.
6. Looplex Inside OEM Licensing: OEM licensing fees for embedding Looplex into partner applications. Pricing varies based on volume of operations, documents generated, or fixed periodic subscription.
7. SDK and Template Development: Fixed periodic subscription for SDK license. Additional charges may apply for testing environment document generation and template distribution beyond usage thresholds.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Looplex sells a cloud-based legal services lifecycle platform that combines document automation, case management, AI-powered content processing, and legal business intelligence (jurimetria) in a single modular ecosystem. Customers contract the platform per seat with usage-based billing for document generation and API calls, and can also access a marketplace of third-party legal templates and OEM/embedded integrations. The platform is purpose-built for the Brazilian legal market and serves law firms, corporate legal departments, court registries, and the judiciary.

Product overview

Looplex is a Legal Tech platform that offers a modular ecosystem for digital transformation of legal services. The core Platform combines document automation, workflow orchestration, and Business Intelligence analytics. The product portfolio includes: Looplex Platform as the central hub; modular components (Looplex Builder for document automation, Looplex Cases for case management, Looplex Content for ECM/GED, Looplex Dashboards for BI); AI-powered tools (Looplex Copilot for document reading/classification, Looplex Autopilot for autonomous process execution); Looplex Inside for OEM/integration licensing; Lawsoft as an acquired legacy product with migration services; Looplex Academy for training; Looplex Beta for early access; and the Looplex Marketplace for distributing templates and components. Underlying technology includes the Motor Looplex processing engine, the proprietary Lawtex programming language, and Lawtex SDK for developers.

Differentiator

Problem solved

Functional benefit

Brands

• Lawsoft: A product/brand available for migration to the Looplex platform, referenced in legal terms and migration offer terms.
• Looplex Inside
• Looplex Builder
• Looplex Cases
• Looplex Content
• Looplex Dashboards
• Looplex Copilot
• Looplex Autopilot
• Looplex Academy

Products and services

• Looplex Platform (Plataforma Looplex) Central unified platform combining document automation, workflow orchestration, AI-powered content management, and BI analytics in a single ecosystem for law firms, corporate legal departments, and digital businesses.
• Looplex Builder

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature12 records

Partnerships

One partnership is on record.

• Microsoft Azure / Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure providers for data center and cloud processing services. Subprocessors for data storage and processing as documented in privacy policy.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Conga: Conga is a document automation and contract lifecycle management (CLM) platform serving enterprise legal, sales, and operations teams. It competes directly with Looplex Builder/Content in template-driven document generation and workflow automation.
• Icertis: Icertis is an enterprise CLM platform with AI-driven contract intelligence, used by global enterprises for contract authoring, negotiation, and compliance. Comparable to Looplex's CLM-oriented Builder and Cases modules at the enterprise tier.
• Evisort: Evisort is an AI-native CLM and contract intelligence platform that automates contract review, extraction, and analytics. Closely comparable to Looplex Copilot/Autopilot's AI-driven document analysis and Smart Contract execution.
• Ironclad: Ironclad is a modern CLM platform that combines workflow automation, AI-powered contract review, and a developer-friendly architecture for legal teams. It is a direct peer to Looplex's contract and workflow automation capabilities.

Regional players

• Softplan / SAJ: Softplan (with SAJ) is one of Brazil's largest legal tech vendors, providing case management and judicial automation software to courts, prosecutors, and law firms. It is the most directly comparable Brazilian legal tech peer to Looplex's Cases and judiciary/cartório modules.
• Projuris: Projuris is a Brazilian legal practice management platform for law firms and corporate legal departments, covering time tracking, billing, document management, and workflow. Comparable to Looplex's law firm and corporate legal department offerings in Brazil.

Emerging players

• Harvey AI: Harvey AI builds generative AI assistants for elite law firms and in-house legal teams, offering document analysis, drafting, and research. Comparable to Looplex Copilot/Autopilot as an emerging AI-native legal productivity layer, though broader in geographic scope.
• Spellbook: Spellbook uses AI to review and draft contracts directly inside Microsoft Word, targeting transactional lawyers. Comparable to Looplex Builder as an AI-assisted drafting tool, though Spellbook focuses on Word-native editing versus Looplex's template/DSL approach.

Broad incumbents

• Thomson Reuters (Legal): Thomson Reuters' Legal segment offers a broad portfolio including Practical Law, Westlaw, and legal productivity software for law firms and corporate counsel. Overlaps with Looplex's content, analytics, and workflow offerings at a much larger, global scale.
• Wolters Kluwer Legal & Regulatory: Wolters Kluwer provides legal practice management, document automation, and compliance software globally (e.g., Kleos, TyMetrix). A broad incumbent comparable to Looplex's full-stack legal services platform, though Wolters Kluwer operates at much greater scale and global breadth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/c/Looplex/videos
• Facebookfacebook.com/looplex
• LinkedInlinkedin.com/in/looplex
• Instagraminstagram.com/looplex

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looplex