Ebbett Group

What Ebbett Group does

Ebbett Group is a privately held, family-owned automotive dealership network founded in 1928 and headquartered in Hamilton, New Zealand. The group operates 18 dealerships across the North Island of New Zealand — spanning Auckland, Waikato, Bay of Plenty, and Wellington — representing 29 vehicle brands that span mass-market, premium, luxury, and electric vehicle segments. Brands represented include Kia, Nissan, MG, BYD, GWM, Holden, Škoda, Volkswagen, Audi, CUPRA, Toyota, Lexus, Volvo, Polestar, Jaguar, Range Rover, Defender, Discovery, Hyundai, Isuzu, OMODA, JAECOO, Geely, Zeekr, and Farizon.

The group makes money through multiple revenue streams: new and used vehicle sales across its 29 franchises, factory-authorised servicing and maintenance (including the fixed-price Service Select programme at NZ$229 for vehicles 6+ years old), genuine OEM parts and accessories, in-house vehicle finance via Ebbett Finance (with a Future Value Guarantee product), vehicle protection and insurance products, tyres, windscreens, EV home-charging installation, and fleet solutions for business buyers. The core operational technology is a conventional dealership platform — physical showrooms, service bays, parts departments, and an online stock-browsing/bookings website — without proprietary software, APIs, or AI-enabled systems. Customers are predominantly individual New Zealand vehicle buyers, with a secondary business fleet segment. Ebbett has won the Jaguar Land Rover NZ Supreme Retailer of the Year award multiple times (2019, 2023, 2025, 2026) and holds Kia's global Platinum Prestige Dealer recognition.

Name

Ebbett Group

Legal name

Ebbett Automotive

Website

https://ebbett.co.nz

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

101–250 employees

Short description

Ebbett Group is a family-owned New Zealand automotive dealership network founded in 1928, operating 18 dealerships across the North Island representing 29 vehicle brands. It serves individual consumers and business fleet buyers with new/used vehicle sales, authorised servicing, parts, and in-house finance.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Vehicle Sales: Revenue from selling new and used vehicles across 29 automotive brands. The group operates as authorized dealer for multiple manufacturers including Kia, Nissan, Toyota, BYD, Range Rover, Audi, and others.
2. Servicing and Maintenance: Factory-trained technicians provide authorized servicing, repairs, and maintenance for all vehicle makes. Offers fixed-price Service Select for vehicles 6+ years from $229.
3. Finance Products: Ebbett Finance provides vehicle financing solutions with finance calculator and online application process. Also offers Future Value Guarantee.
4. Genuine Parts: Sale of genuine OEM parts and accessories for all represented brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ebbett Group sells new and used vehicles through 18 dealerships representing 29 automotive brands across the North Island of New Zealand. It complements sales with manufacturer-authorised servicing and repairs, genuine OEM parts and accessories, in-house vehicle financing through Ebbett Finance, and certified pre-owned vehicle programs under the Ebbett Pre-Owned Promise. The group also offers fixed-price servicing (Service Select) and fleet solutions for corporate customers.

Product overview

Ebbett Group is a family-owned car dealership network operating 18 dealerships across the North Island of New Zealand, representing 29 vehicle brands. Established in 1928, the group offers a comprehensive automotive ecosystem comprising new and used vehicle sales, certified servicing and maintenance, genuine parts, and personalised financing solutions. The product portfolio centers on Ebbett Finance for vehicle financing, Service Select for fixed-price maintenance of older vehicles, and the Ebbett Pre-Owned Promise for certified used vehicles. Additional services include Future Value Guarantee, vehicle protection and insurance, genuine parts, tyres, windscreens, home charging for electric vehicles, and fleet solutions. The group serves customers across Auckland, Waikato, Bay of Plenty, and Wellington regions through multiple dealership locations.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Vehicle Sales (Dealership Network) Sale of new and used vehicles for personal and household buyers, covering 29 automotive brands including Kia, Nissan, MG, BYD, GWM, Holden, Škoda, Volkswagen, Audi, CUPRA, Toyota, Lexus, Volvo, Polestar, Range Rover, Defender, Discovery, Jaguar, Hyundai, Isuzu, OMODA, JAECOO, Geely, Zeekr, Farizon, and Forthing.
• Ebbett Finance In-house vehicle financing service for new and used vehicle purchases, offering flexible finance options with online application, finance calculator, and conditional decision support.
• Service Select Fixed-price servicing program for vehicles aged 6 years and older starting from $229, providing transparent pricing for warranty, servicing, and repair needs.
• Ebbett Pre-Owned Promise Certified pre-owned vehicle program providing quality-assured used vehicles with buyer confidence guarantees across the Ebbett dealership network.
• Genuine Parts Sale of official OEM manufacturer parts and accessories for all vehicle brands represented by the group, supporting warranty compliance and quality repairs.
• Fleet Solutions Business fleet vehicle procurement and management services tailored to corporate customers, covering multiple brands within the Ebbett franchise portfolio.
• Vehicle Protection & Insurance Extended vehicle protection plans and insurance products covering unexpected repair costs and safeguarding vehicle ownership.

Quantifiable outcome

• 95+ years in business serving New Zealand customers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• Pukekohe MX ClubminorGTM or Marketing PartnerEbbett Pukekohe partnership with the Pukekohe Motorcycle Club, being the class sponsor for the NZ KTM Junior champs. Community motorsport support initiative.
• Franklin Basketball AssociationminorGTM or Marketing PartnerEbbett Pukekohe partnership with official naming rights for the Mid-week Hoops and senior club league. Community sports sponsorship.
• Logik Franklin BullsminorGTM or Marketing PartnerEbbett Pukekohe donated two sponsorship vehicles to the Logik Franklin Bulls professional basketball team competing in the National Basketball League.
• Franklin Dirt Kart ClubminorGTM or Marketing PartnerEbbett Pukekohe partnership for sponsoring the Rotax Heavy class. Track named 'Ebbetts Raceway' after the sponsor. Community motorsport initiative.
• Pukekohe AFCminorGTM or Marketing PartnerEbbett Pukekohe continued partnership donating two sponsorship vehicles and sponsoring the Men's Iron Chins team. Community football support.
• Bombay SchoolminorGTM or Marketing PartnerEbbett Pukekohe donated a Nissan Van to provide transportation to School Camps, Sporting Days & Events.
• Pukekohe Christian SchoolminorGTM or Marketing PartnerEbbett Pukekohe donated a Nissan Van for transportation needs and sponsors the PCS Senior Basketball Team with team uniforms.
• Waiau Pa SchoolminorGTM or Marketing PartnerEbbett Pukekohe donated a Nissan Van to provide transportation to school camps, sports days & events.
• Auckland Rescue Helicopter TrustminorGTM or Marketing PartnerEbbett Pukekohe is a corporate sponsor of the Auckland Westpac Rescue Helicopter service providing life-saving emergency helicopter services.
• Starship Children's HealthminorGTM or Marketing PartnerEbbett Pukekohe donations contributed to the construction of a children's burns unit at Starship Children's Hospital.
• Koru CareminorGTM or Marketing PartnerEbbett Pukekohe supports Koru Care which takes groups of children with major or terminal health issues to fantasy destinations.
• I AM HOPEminorGTM or Marketing PartnerEbbett Pukekohe supports I AM HOPE which aims for positive societal attitudinal change regarding youth mental health.
• Breast Cancer Foundation NZminorGTM or Marketing PartnerEbbett Pukekohe supports Breast Cancer Foundation NZ in promoting breast awareness and early detection.
• Counties Manukau HockeyminorGTM or Marketing PartnerEbbett Pukekohe supports Counties Manukau Hockey to help grow the sport in the local community.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Armstrong Motor Group: New Zealand family-owned multi-brand automotive dealership group operating across multiple North Island regions. Comparable to Ebbett in business model (new and used vehicle sales, servicing, parts) and customer segment, with similar scale of multi-brand representation.
• Archibald & Shorter: Long-established New Zealand automotive dealership group representing multiple premium and volume brands. Comparable to Ebbett as a multi-brand franchise dealer in the NZ market with similar product/service mix spanning sales, service, and parts.
• 2 Cheap Cars: New Zealand used-vehicle retailer operating multiple locations across the country. Directly comparable in NZ geography and customer base, though focused on used vehicles rather than new-car franchises — making Ebbett's authorized franchise model a partial differentiator.
• Turners Automotive Group: NZX-listed (TRA) New Zealand automotive group with vehicle retail, finance, and insurance operations. Directly comparable as a NZ multi-channel automotive retailer, though Turners is more weighted toward used vehicles and credit rather than new-car franchise representation.
• Giltrap Motor Group: New Zealand family-owned automotive dealership group with multi-brand representation across the North Island. Comparable to Ebbett in business model (multi-brand franchise dealer with service and parts operations) and customer segments, and a direct competitor for franchise mandates and consumer mindshare.

Broad incumbents

• Eagers Automotive: ASX-listed (APE) Australia's largest automotive retail group operating hundreds of dealerships across multiple brands. Broader incumbent offering a similar multi-brand, service-plus-parts-plus-finance model but at materially larger scale and with public-market governance, providing a strategic benchmark for Ebbett's potential public-market trajectory.

Regional players

• Autosports Group: ASX-listed (ASG) Australian multi-brand luxury and premium automotive retailer. Comparable to Ebbett's premium dealership operations (particularly the Range Rover, Audi, and Jaguar franchises) but operating primarily in Australia rather than NZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ebbett_nz
• Facebookfacebook.com/EbbettGroup
• LinkedInnz.linkedin.com/company/ebbett
• Instagraminstagram.com/ebbettnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ebbett Group