Breast Cancer Foundation NZ

What Breast Cancer Foundation NZ does

Breast Cancer Foundation NZ (BCFNZ) is a registered charitable organization founded in 1994 and headquartered in Parnell, Auckland, that operates as New Zealand's only charity solely dedicated to breast cancer education, research funding, and patient support. The organization's mission centres on achieving zero deaths from breast cancer. BCFNZ serves three primary stakeholder groups: breast cancer patients and survivors (who receive free counselling, nurse support via an 0800 helpline, the myHT Guide telehealth programme, myBC online peer community, Pink Ribbon Card funding, and cancer rehabilitation), healthcare professionals (who access professional development grants, clinical trial resources, and the New Zealand ABC Guidelines for advanced breast cancer), and the general public (who receive breast awareness education and screening information, including outreach via Pink Campervans). The organization also stewards Te Rehita Mate Utaetae, the National Breast Cancer Register, which provides unique national-level outcomes data.

BCFNZ's service portfolio is delivered through an integrated ecosystem rather than a technology platform. Patient-facing services include myBC (private Facebook peer-support community), Ask a Nurse (private messaging with specialist breast nurses), Free Counselling (three sessions per patient/family), the myHT Guide (nurse-guided telehealth for hormone therapy adherence), and the Pink Ribbon Card (Tranxactor-powered prepaid card for accessing approved support services such as physiotherapy). Grant programmes span Research Grants (reviewed by a Medical Advisory Committee), Professional Development Grants for nurses and clinical staff, Medical Grants for public hospital equipment and treatment access, and Community Outreach Grants. Education is delivered through a comprehensive web content library, webinars, and patient information events. Technology infrastructure is non-proprietary and limited to Shopify for ecommerce, Facebook for community, and Tranxactor for payment processing.

The organization's revenue model is donation-dependent and multi-stream. Primary revenue derives from individual donations (including regular giving via the Zero Club and bequests), signature fundraising events (Pink Ribbon Walk, Pink Ribbon Breakfast, Pink Ribbon Street Appeal), and corporate partnerships with named sponsors including Estee Lauder, Farmers, Stuff, Griffins Snacks, and Harrisons. Secondary revenue comes from Pink Ribbon merchandise sales through the Shopify store and Farmers retail. All services are provided free of charge to beneficiaries, making BCFNZ a fundraising-intensive operation rather than a revenue-generating enterprise. The organization employs 51 staff, has no subsidiaries or parent company, and is governed independently under the Charities Act 2005 (registration #CC30021).

Name

Breast Cancer Foundation NZ

Legal name

Breast Cancer Foundation NZ

Website

https://breastcancerfoundation.org.nz

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Breast Cancer Foundation NZ is a registered charitable organization that provides free breast cancer education, research funding, and patient support services across New Zealand. It serves breast cancer patients, survivors, families, healthcare professionals, and the general public through helplines, telehealth, counselling, grants, and national awareness programmes.

Ownership category

akta.pro rank

Product category

Charitable Health Support Services

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industries

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Breast cancer support
• Cancer research funding
• Patient support services
• Health education programs
• Nonprofit fundraising

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising Events: Primary revenue stream from individual donations, event participation fees (Pink Ribbon Walk, Pink Ribbon Breakfast), and street appeals. Includes online donations, celebration donations, regular giving (Zero Club), and bequests.
2. Corporate Partnerships and Sponsorships: Revenue from corporate sponsors including Harrisons, Griffins Snacks, Stuff, Estee Lauder, and Farmers. Includes product sales partnerships, event sponsorships, workplace giving programs, and corporate donations.
3. Pink Ribbon Merchandise Sales: Sales of Pink Ribbon merchandise including boob bead keyrings, pink ribbons, and reusable shopping bags through their official merchandise store.
4. Research Grants and Medical Funding: Grant funding awarded to support breast cancer research, professional development for healthcare workers, medical equipment, and community outreach programs in New Zealand.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Breast Cancer Foundation NZ is a New Zealand registered charitable organization that delivers free patient support services (nurse helpline, counselling, telehealth hormone therapy guidance, peer community, cancer rehabilitation), funds breast cancer research and medical grants, runs national breast awareness and education programmes, and operates fundraising events and Pink Ribbon merchandise sales to sustain its mission of zero deaths from breast cancer.

Product overview

Breast Cancer Foundation NZ operates a comprehensive patient support ecosystem alongside research and education programmes. Core support services include myBC (online peer community), Ask a Nurse (nurse messaging), Free Counselling, myHT Guide (hormone therapy telehealth programme), and the Pink Ribbon Card (prepaid card for funded services). The organisation administers grant funding streams for research, professional development, medical equipment, and community outreach. Research infrastructure includes the National Register (Te Rehita Mate Utaetae) and a clinical trials database. Education offerings comprise an education programme with Pink Campervans and patient information events. Fundraising includes events such as Pink Ribbon Walk, Pink Ribbon Breakfast, and merchandise sales through Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• myBC Online Community Private online peer-support community (hosted as a private Facebook group) connecting breast cancer patients and survivors for knowledge sharing, mutual support, and connection throughout the cancer journey.
• Ask a Nurse (Breast Nurse Helpline) Free national 0800 helpline and private messaging service staffed by specialist breast nurses, providing information and guidance on diagnosis, treatment, and living with breast cancer.
• Free Counselling Three free counselling sessions offered to breast cancer patients and their families, accessed via referral from breast care nurses.
• myHT Guide Nurse-guided telehealth programme supporting patients prescribed hormone (endocrine) therapy for breast cancer, with symptom tracking and nurse-led follow-ups via an online patient portal.
• Pink Ribbon Card Prepaid card (supplied by Tranxactor) that gives patients access to BCFNZ-funded support services such as cancer rehabilitation, physiotherapy, and other approved treatments.
• PINC Cancer Rehabilitation Specialist physiotherapy programme for cancer rehabilitation, covering prehabilitation, fitness during treatment, and recovery after treatment.
• Research Grant Programme Grant funding for New Zealand-based research projects aimed at achieving zero deaths from breast cancer, reviewed by a Medical Advisory Committee.
• Professional Development Grant Grants supporting nurses, clinical trial coordinators, medical imaging technologists, and radiation therapists to build capacity for breast cancer patient care.
• Medical Grant Funding for equipment, training, and pilot programmes to introduce latest treatments and techniques to New Zealand public hospitals.
• Community Outreach Grant Funding for community initiatives including cancer rehabilitation and peer support programmes, including Māori-focused cancer support.
• Te Rehita Mate Utaetae (Breast Cancer National Register) National register tracking breast cancer patient data and outcomes across New Zealand, supporting research and population-level analysis.
• Clinical Trials Database Searchable database of breast cancer clinical trials available in New Zealand and Australia, filterable by trial type, cancer type, location, and status.
• Education Programme (Pink Campervans) Breast awareness and education programme including Pink Campervans that travel across New Zealand to deliver community education on breast health.
• Patient Information Events Webinars and seminars for patients and the public on breast cancer topics, providing expert-reviewed information.
• Pink Ribbon Walk Annual flagship walking fundraising event bringing together survivors, supporters, and families across New Zealand to raise funds for breast cancer research, education, and support services.
• Pink Ribbon Breakfast Community-hosted breakfast events for raising breast cancer awareness and funds, supported with educational resources from BCFNZ.
• BCFNZ Pink Ribbon Merchandise Store Official online store (Shopify) selling pink ribbon merchandise including boob bead keyrings, pink ribbons, and reusable shopping bags to support fundraising.

Quantifiable outcome

• Over $90,000 raised by El Camino trek team
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• HarrisonsminorGTM or Marketing PartnerCorporate partner supporting BCFNZ through advertising and marketing presence. Harrisons is a New Zealand-based business that includes advertising as part of their sponsorship.
• Griffins SnacksminorGTM or Marketing PartnerNew Zealand snack food company that sponsors BCFNZ through pink product lines and marketing support.
• StuffcoreGTM or Marketing PartnerMajor New Zealand media outlet that provides editorial coverage and promotional support for breast cancer awareness campaigns and BCFNZ initiatives.
• Estee LaudercoreGTM or Marketing PartnerGlobal beauty brand with established breast cancer awareness initiatives internationally. Partners with BCFNZ for pink ribbon campaigns and product collaborations.
• FarmerscoreChannel Partner/ Reseller/ DistributorMajor New Zealand department store chain that retails Pink Ribbon products and serves as a distribution channel for BCFNZ merchandise and awareness materials.
• Health Research CouncilcoreStrategic or Co-development PartnerGovernment health research funder that BCFNZ partners with for grant review processes and potentially co-funds research initiatives in breast cancer.
• Nga Kete Matauranga Pounamu Charitable TrustminorStrategic or Co-development PartnerMāori health organization that funds a cancer support group run by BCFNZ supporter Terina Gilbert, providing culturally appropriate support for Māori individuals and whanau navigating cancer diagnosis.
• Te Whatu OraminorStrategic or Co-development PartnerNew Zealand health authority referenced in BCFNZ privacy policy for compliance with health information guidelines and data destruction standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sweet Louise: New Zealand charity specifically supporting people with metastatic/advanced breast cancer. Closely comparable to BCFNZ's advanced breast cancer focus, including the ABC Guidelines and dedicated support services, and competes for the same donor pool in NZ.
• Cancer Society of New Zealand: New Zealand's largest general cancer charity, also providing patient support, research funding, and advocacy. It directly competes with BCFNZ for NZ donors, corporate sponsors, and volunteer networks, though it covers all cancer types versus BCFNZ's breast-only focus.
• Breast Cancer Now: UK-based breast cancer research and support charity offering helplines, peer support, and clinical research funding. Strong functional overlap with BCFNZ's support services and research grant programme, though operating in a different geographic market.
• Leukaemia & Blood Cancer New Zealand: NZ blood cancer charity providing patient support, research funding, and advocacy. Comparable to BCFNZ in operating model (small NZ-based nonprofit, helpline, grant funding, community fundraising events) and competes for the same domestic donor base.
• National Breast Cancer Foundation (Australia): Australian breast cancer research grantmaking foundation. Closely comparable to BCFNZ's research grant programme and professional development grant streams, with both organizations focused on funding research and clinical advances in breast cancer.

Broad incumbents

• Susan G. Komen: The largest global breast cancer charity, with a globally recognized Pink Ribbon brand. Estee Lauder (a BCFNZ partner) is a historic Komen partner, making Komen a broad incumbent peer with significant brand, fundraising, and research-grantmaking overlap.
• Breast Cancer Foundation Australia: Australia's primary breast cancer consumer organization, with comparable patient support, advocacy, and research funding functions. It is a regional peer operating in a larger market but with a near-identical mission and service mix to BCFNZ.

Emerging players

• Young Survival Coalition: US-based organization focused on young women diagnosed with breast cancer. Comparable to BCFNZ's 'breast cancer in young women' content and support services (fertility, early menopause) and addresses a similar demographic with peer-support and education.
• Pink Ribbon Foundation (UK): UK grantmaking charity funding breast cancer projects and smaller organizations. Comparable to BCFNZ's grantmaking function (research, medical, community outreach grants) but operates as a pass-through funder rather than direct service provider.

Regional players

• Look Good Feel Better New Zealand: NZ arm of a global charity supporting people with cancer through appearance and confidence programs. Comparable to BCFNZ's patient support services (counselling, myBC) for the cancer patient population, though with a narrower service focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/nzbcf
• Facebookfacebook.com/pinkribbonNZ
• LinkedInlinkedin.com/company/newzealandbreastcancerfoundation
• Instagraminstagram.com/pinkribbonNZ
• Pinterestpinterest.com/pinkribbonNZ

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breast Cancer Foundation NZ