Translift Bendi Ltd

What Translift Bendi Ltd does

Translift Bendi Ltd is a UK-based material handling equipment provider founded in 1964 and headquartered in Redditch. The company designs and distributes the proprietary Bendi range of articulated forklifts (Mini Pedestrian, B3, B420, B420HL, Translift ECO), whose front-wheel steering and rear-axle pivot articulation enable operation in narrow aisles and can increase warehouse storage density by up to 50%. Beyond the Bendi line, Translift is an authorized UK distributor of the full EP Equipment portfolio — including electric counterbalance forklifts (1,000–10,000 kg capacity), electric pallet trucks, pedestrian and ride-on stackers, order pickers, tow tractors, and automated pallet trucks — and additionally offers industrial cleaning equipment and cleaning automation through its MTH Cleaning partnership and specialist hire via Qali Trucks.

The company operates a multi-revenue-stream model spanning new equipment sales (quote-based pricing tied to model and capacity), used equipment resale through its dedicated 'We Buy Your Bendi' platform, recurring forklift hire and rental, scheduled service and maintenance contracts executed by a nationwide network of over 50 technicians, parts supply, certified operator training, and warehouse design consultancy. Its go-to-market is sales-led with both direct field sales to enterprise customers (DHL, ASDA, DPD, Octopus Energy, Domino's, B&M, Castle Clothing, LG Harris) and an e-commerce enabled website serving SMBs and individual buyers, supplemented by channel partnerships for specialist hire and cleaning equipment. Long-standing customer relationships exceeding 20 years signal high retention, while the company's geographic footprint remains UK-only.

Name

Translift Bendi Ltd

Legal name

Translift Bendi Ltd

Website

https://translift-bendi.co.uk

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Translift Bendi Ltd is a UK-based material handling equipment provider, founded 1964, specializing in proprietary Bendi articulated forklifts and distributing the full EP Equipment range to warehousing, manufacturing, 3PL, and retail customers nationwide via a 50+ technician service network.

Ownership category

akta.pro rank

Headquarters

HQ city

Redditch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new articulated forklifts (Bendi brand), EP Equipment electric forklifts, warehouse equipment, and cleaning machines. Product range includes capacities from 200kg to 10,000kg.
2. Used Equipment Sales: Sale of pre-owned forklift equipment through dedicated 'We Buy Your Bendi' platform (webuyyourbendi.co.uk) and used equipment category on main website.
3. Forklift Hire/Rental: Flexible forklift hire services including specialist hire options through partner Qali Trucks, offering short-term and long-term rental arrangements.
4. Service & Maintenance: Comprehensive service and maintenance programs for forklift fleets with scheduled servicing and responsive on-site support from over 50 technicians across the UK.
5. Parts Sales: Genuine replacement parts backup ensuring minimal downtime and maximum equipment performance.
6. Forklift Training: Certified training courses for forklift operators to ensure safety, skill compliance, and operational competence.
7. Warehouse Design: Consultancy services for warehouse space optimization with tailored layouts designed for operational efficiency.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Translift Bendi Ltd supplies electric material handling equipment — articulated forklifts, counterbalance forklifts, pallet trucks, pedestrian and ride-on stackers, order pickers, tow tractors, and automated pallet trucks — primarily for narrow-aisle warehouse and distribution applications. The company also offers industrial cleaning equipment and complementary services including equipment hire, maintenance, parts supply, operator training, and warehouse design.

Product overview

Translift Bendi Ltd is a material handling equipment provider that operates as a single-brand portfolio rather than a unified platform architecture. The company's product range centers on Bendi articulated forklifts (Mini Pedestrian, B3, B420, B420HL, Translift ECO) which are designed to increase warehouse storage space by up to 50%. Beyond the Bendi articulated line, Translift distributes the full EP Equipment range including: 3-wheel and 4-wheel electric counterbalance forklifts (TCL, TDL, TVL, CPD, EFL, EFX series) with capacities from 1,000 kg to 10,000 kg; electric pallet trucks (F4, EPL, EPT, WAL, WPL, RPL, KPL series); electric pedestrian and ride-on stackers (ESL, EST, ESA, ES, WSA, ESi, WSAi, RSi, KSi, ES16-RSi series); order pickers (TPL, EPT20-RAP, JX0, JX1, JX2 series); electric tow tractors (QDD series); and automated pallet trucks (EXP, XP series). The portfolio also includes industrial cleaning equipment (scrubber dryers, sweeper machines, carpet cleaners, vacuum cleaners) sourced from MTH Cleaning, and cleaning automation solutions. Supporting services include equipment hire, maintenance, parts supply, operator training, and warehouse design consulting. The company was founded in 1964 and serves customers nationwide through a network of over 50 technicians across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Bendi: Articulated forklift brand, including models such as B3, B420, B420HL, Mini Pedestrian, and Translift ECO
• We Buy Your Bendi

Products and services

• Bendi Articulated Forklifts Electric articulated forklifts engineered for narrow-aisle warehouse and distribution centre operations, enabling high-density pallet storage and handling in confined spaces. Targeted at warehouse operators and logistics businesses.
• Electric Counterbalance Forklifts
• Electric Pallet Trucks Electric pallet trucks for moving palletised loads in warehouses, retail backrooms, and distribution environments, replacing manual pallet handling.
• Electric Pedestrian Stackers Walk-behind electric stackers for low-to-medium lift pallet stacking in warehouses and stockrooms.
• Electric Ride-On Stackers Operator-ride electric stackers designed for higher-throughput stacking and pallet handling in warehouse aisles.
• Order Pickers Electric order pickers that allow operators to elevate with the load to pick individual SKUs in warehouses and distribution centres.
• Electric Tow Tractors Electric tow tractors used to move trailers, trolleys, and roll cages in warehouses, airports, manufacturing, and distribution environments.
• Automated Pallet Trucks Automated/robotic pallet trucks for warehouse automation, supporting autonomous pallet movement with reduced manual handling.
• Industrial Cleaning Equipment Industrial cleaning equipment including scrubber dryers, sweepers, carpet cleaners, and vacuums, distributed via the MTH Cleaning channel partnership.
• Forklift Hire / Rental Services Short- and long-term forklift and material handling equipment hire services delivered through the Qali Trucks partnership, allowing customers to flex fleet capacity without capital outlay.
• Service & Maintenance Scheduled and reactive service and maintenance for forklifts and material handling equipment, supporting installed-base uptime for warehouse and logistics customers.
• Parts Backup Spare parts supply for forklifts and material handling equipment, supporting maintenance, repairs, and fleet longevity.
• Forklift Training
• Warehouse Design
• Used Bendi Equipment Sales

Quantifiable outcome

• Increase storage space by up to 50%
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EP EquipmentcoreChannel Partner/ Reseller/ DistributorTranslift is an authorized distributor of EP Equipment products, offering the full range including electric forklifts, electric pallet trucks, pallet stackers, order pickers, tow tractors, and automation equipment across the UK market.
• MTH CleaningcoreChannel Partner/ Reseller/ DistributorPartnership with MTH Cleaning for industrial cleaning equipment distribution including scrubber dryers, sweeper machines, carpet cleaners, and vacuum cleaners. Products available through Translift's cleaning equipment category.
• Qali TrucksminorChannel Partner/ Reseller/ DistributorPartnership with Qali Trucks for specialist forklift hire services, providing flexible rental options for customers requiring short-term or specialist equipment solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Combilift: Ireland-based manufacturer specialising in multidirectional, articulated, and long-load forklifts. Highly comparable as a niche articulated forklift specialist competing for narrow-aisle and space-density warehouse customers.
• Crown Lift Trucks UK: UK arm of Crown Equipment, a US-based lift truck manufacturer with a strong focus on warehouse and very-narrow-aisle electric forklifts. Directly comparable on electric warehouse trucks and narrow-aisle product overlap.
• Doosan Industrial Vehicle UK: UK operations of Doosan's forklift business, a major Asian-based forklift manufacturer with broad warehouse and counterbalance product lines. Directly comparable as a UK distributor competing for similar mid-market customers.
• Yale Lift Truck Technologies (UK): UK operations of Yale, part of Hyster-Yale, offering counterbalance and warehouse electric forklifts. Comparable as a UK-based rival focused on similar warehouse, counterbalance, and parts/service economics.

Broad incumbents

• Toyota Material Handling UK: UK arm of Toyota Material Handling, the global market leader in counterbalance forklifts and warehouse equipment. Directly comparable as a full-line UK forklift distributor with service, hire, and parts offering.
• Linde Material Handling UK: UK subsidiary of KION/Linde, one of the largest global forklift OEMs with a broad UK dealer network. Comparable as a full-spectrum supplier of counterbalance, warehouse, and Li-ion equipment plus aftermarket services.
• Jungheinrich UK: UK operations of Jungheinrich, a major German intralogistics specialist focused on warehouse trucks, forklifts, and rack systems. Comparable as a UK-based full-line warehouse equipment and intralogistics provider.
• Hyster-Yale UK: UK subsidiary of Hyster-Yale Materials Handling, a large US-based global forklift and warehouse equipment manufacturer. Comparable as a UK distributor with broad forklift, warehouse, and automation portfolio.
• Manitou UK: UK arm of Manitou Group, a global manufacturer of rough-terrain and industrial material handling equipment including telehandlers and forklifts. Comparable as a UK distributor of off-highway handling equipment and warehouse solutions.

Emerging players

• Hangcha UK: UK arm of Hangcha, a Chinese forklift manufacturer growing rapidly in Europe with competitive electric and Li-ion warehouse products. Comparable as an emerging distributor competing on price and Li-ion range in the same UK warehouse customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bendiforklift
• Facebookfacebook.com/transliftbendi
• LinkedInlinkedin.com/company/translift-bendi
• Instagraminstagram.com/translift_group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Translift Bendi Ltd