Francis Financial

What Francis Financial does

Francis Financial is a privately held, fee-only fiduciary wealth management firm headquartered at 39 Broadway, Suite 1730, New York, NY, founded by Stacy Francis in 2005. The firm delivers financial planning and investment management services through a proprietary four-step PLAN-GROW-PROTECT methodology, organized around three core service lines: Wealth Management, Divorce Planning (six-step process), and Widow Planning. Its target market is high-net-worth women navigating major life transitions, with primary segments including women going through divorce, widows, women planning retirement, women receiving inheritance or sudden wealth, and women planning family or career changes. The firm is an SEC-registered investment adviser operating exclusively on advisory fees tied to assets under management, with no commissions, kickbacks, or product sales. Services are delivered through a high-touch team model in which each client is supported by a dedicated team of three advisors, supplemented by client service, operations, trading, and marketing staff; total headcount is 23.

The firm's technology stack is built primarily on third-party platforms, with the most notable proprietary component being a custom interactive client portal that allows clients to track finances, monitor account balances in real time, and view bills with secure encryption. Advisor workstation access is provided through eMoney (evidenced by the Client Access link). Distribution and demand generation rely heavily on a content engine including the Financially Ever After podcast, YouTube channel, blog, gated resource guides, and webinars, alongside significant earned media presence in CNBC, WSJ, Forbes, Kiplinger, USA Today, and AARP. Geographic reach is nationwide in the US and extends internationally to Asia and Europe via Zoom, despite a single-office footprint.

The business model is straightforward: revenue is generated solely from AUM-based advisory fees billed annually, with pricing not publicly disclosed. The firm has no institutional investors, no parent company, no funding rounds, and no disclosed M&A activity. Ownership rests with the founding partners (Stacy Francis, Avani Ramnani, Natalie Colley, Sunaina Mehra-Syed). A non-profit, Savvy Ladies (founded 2010 by Stacy Francis), has assisted over 15,000 women and functions as a flagship community-building and referral-generation channel rather than a revenue line. Reported client retention is 98%, which the firm cites as well above industry average.

Name

Francis Financial

Legal name

Francis Financial, Inc.

Website

https://francisfinancial.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Francis Financial is a New York-based, fee-only fiduciary wealth management firm serving high-net-worth women through divorce, widowhood, retirement, and inheritance planning, using a 3-advisor-per-client team model and AUM-based advisory fees.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Family Office Advisory (Single/Multi-Family) (FSAEAAAI)

akta.pro secondary industries

Personal & Family Trust Services (FSAAANAA), Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK)

Keywords

• Wealth management services
• Financial planning advisory
• Divorce financial planning
• Widow financial planning
• Fee-only advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Fee-Only Advisory Services: Francis Financial is an independent, SEC Registered investment adviser. As a fee-only, fiduciary firm, their only source of revenues is the fees received for managing client accounts. They do not receive any type of commission or kickback from an investment or insurance product.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Francis Financial is an independent, fee-only, fiduciary wealth management firm providing comprehensive financial planning and investment management services to high-net-worth women navigating major life transitions. Core services include Wealth Management via the proprietary PLAN-GROW-PROTECT 4-step process, a 6-step Divorce Planning service, and a 4-step Widow/Planning After a Loss service, all delivered through direct advisory relationships supported by an interactive client portal.

Product overview

Francis Financial offers a suite of financial advisory services centered on women experiencing major life transitions. The core offerings include Wealth Management (using a PLAN-GROW-PROTECT 4-step process), Divorce Planning (6-step process), and Widow Planning (4-step process). The firm supplements its advisory services with educational content including the 'Financially Ever After: Widowhood' podcast and several free resource guides: the Financial Help for Widows Guide, the Divorce Financial Guide ('Unveiling the Unspoken Truth'), the 'Because I Love You' Legacy Planning Companion, and the 5 Financial Resolutions for Widows Guide.

Differentiator

Problem solved

Functional benefit

Brands

• Savvy Ladies: A 501(c)(3) non-profit organization founded by Stacy Francis to provide free financial education and guidance to women worldwide.
• Financially Ever After: Widowhood

Products and services

• Wealth Management Comprehensive financial planning and investment management service using a 4-step PLAN-GROW-PROTECT process, customized to individual client goals, mapping financial future to age 95 and beyond, covering retirement, college expenses, taxes, charitable giving, and home purchases. Designed for high-net-worth individuals and couples, particularly women.
• Divorce Planning Divorce financial planning service using a 6-step process that helps clients navigate financial decisions during and after divorce, including settlement analysis, asset separation, and post-divorce implementation of customized investment strategy. Targeted at women contemplating, going through, or completing divorce.
• Widow Planning (Planning After a Loss) Financial planning service for widows and those who have lost a spouse, using a 4-step process that addresses Social Security benefits, estate planning, and investment strategies for long-term financial security after the loss of a loved one.

Quantifiable outcome

• 98% client retention rate
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Savvy LadiesflagshipOthersSavvy Ladies is a 501(c)(3) non-profit organization founded by Stacy Francis to provide free financial education to women worldwide. The organization has assisted over 15,000 women through seminars, webinars, and helplines. Francis Financial maintains close ties to this organization as it was founded by the firm's CEO and aligns with the company's mission of financial empowerment for women.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ellevest: Digital wealth management platform purpose-built for women, offering investment management and financial planning. Most directly comparable to Francis Financial in target demographic (women) and life-stage focus, though delivered via a fintech-led model rather than high-touch advisory.
• Buckingham Strategic Wealth: Large fee-only, fiduciary RIA serving individuals and families across the U.S. with comprehensive financial planning. Comparable to Francis Financial in fee-only fiduciary structure, planning-led delivery model, and multi-advisor team approach.
• Carson Wealth: National RIA focused on holistic financial planning for high-net-worth individuals and families. Comparable to Francis Financial in fee-only advisory model, planning-led methodology, and team-based client service.
• SignatureFD: Fee-only wealth management firm providing financial planning and investment management to high-net-worth clients and families. Comparable in fee-only fiduciary model, comprehensive planning approach, and multi-advisor team structure.
• WorthPointe Wealth Management: Boutique fee-only RIA offering financial planning and investment management to professionals and families. Comparable in boutique scale, fee-only fiduciary structure, and life-stage planning orientation.
• Halbert Hargrove: Long-standing fee-only RIA providing financial planning and investment management to individuals and families. Comparable to Francis Financial in boutique fee-only fiduciary model, planning-led philosophy, and decades-long operating history.

Broad incumbents

• Edelman Financial Engines: Largest independent RIA in the U.S. offering financial planning and investment management across a broad client base. Comparable as a broad incumbent operating in the same advisory and financial planning category, though far larger and more diversified than Francis Financial.
• Mariner Wealth Advisors: National wealth advisory firm providing financial planning, investment management, and tax services. Comparable as a large-scale fee-based advisory operating in the same financial planning category, with a broader service menu than Francis Financial.
• Hightower Advisors: Large national RIA platform serving high-net-worth individuals and families. Comparable as a broad incumbent in the wealth advisory category, with a multi-advisor team model and broader geographic reach than Francis Financial.
• Corient: National wealth management firm serving ultra-high-net-worth and high-net-worth individuals with comprehensive planning. Comparable as a broad incumbent in the same advisory and financial planning category with significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgDf5JvP4XE8R4LvcE7nX5g
• LinkedInlinkedin.com/company/francis-financial
• Xx.com/FrancisFinance

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Francis Financial