What Mikasa, Inc. does

Mikasa, Inc. is a U.S.-based direct-to-consumer tableware and home goods brand operating since 1948, headquartered in Secaucus, New Jersey, and structured as a division of publicly-traded Lifetime Brands, Inc. (NASDAQ: LCUT). The company sells dinnerware, serveware, flatware, drinkware, and home accents through its e-commerce platform at mikasa.com, offering a catalog of more than 1,200 SKUs spanning price points from under $10 to over $300 and covering materials including bone china, porcelain, stoneware, crystal, stainless steel, and aluminum alloy. Signature collections include French Countryside (since 1994), Italian Countryside (30+ years), Cheers stemless wine glasses (20+ years), and newer patterns such as Madison, Trellis, Loria, Garden Harvest, and Embossed Rope. Mikasa also operates a family of sub-brands including Wilton Armetale (metal serveware), Empire Silver, Wallace, Gourmet Basics, and Celebrations by Mikasa, and has introduced a proprietary plant-based material called Vegan Bone China to address ethical/sustainable consumer segments.

The company's go-to-market is exclusively direct-to-consumer, shipping to the 48 contiguous U.S. states and Canada, with no disclosed wholesale, B2B, or marketplace channels. Revenue is generated through one-time unit sales of individual items and sets, supported by a loyalty rewards program, gift/wedding registry services, email-acquisition discounts (15% off for newsletter sign-up), free shipping thresholds ($40+), and clearance pricing up to 70% off. Marketing is concentrated on Instagram (@mikasalifestyle), email, and on-site customer reviews (17,698+ verified). Mikasa has 1001-5000 reported employees (likely reflecting parent-company headcount), is privately operated as a brand-level division, and has no disclosed standalone revenue or active funding rounds. Its competitive position rests on 75+ years of brand heritage, established registry popularity with wedding couples, and a broad multi-category assortment within a single DTC storefront.

Name

Mikasa, Inc.

Legal name

Mikasa (A Division of Lifetime Brands, Inc.)

Website

https://mikasa.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mikasa, Inc. is a 1948-founded, direct-to-consumer tableware and home goods brand operating as a division of Lifetime Brands, Inc., selling dinnerware, serveware, flatware, drinkware, and home accents to individual consumers through mikasa.com.

Ownership category

akta.pro rank

Product category

Tableware & Home Entertaining

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942), All Other Miscellaneous Retailers (459999)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Jewelry, Silverware & Plated Ware (3910), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)

akta.pro secondary industries

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Tableware products
• Dinnerware sets
• Stemware glassware
• Flatware cutlery
• Serveware accessories

Headquarters

HQ city

Secaucus

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Product Sales: Mikasa generates revenue through the direct sale of tableware, serveware, drinkware, flatware, and home accent products to consumers through its e-commerce platform. Products are sold as individual items, sets, and collections at various price points ranging from under $10 to over $300.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mikasa, Inc. designs, sources, and sells branded tableware and home entertaining products directly to consumers through its e-commerce platform and wholesale channels. Its assortment includes dinnerware (including a proprietary Vegan Bone China line), crystal stemware, barware, flatware/cutlery, serveware, and decorative accessories, often delivered through signature collections and licensed designer collaborations.

Product overview

Mikasa, Inc. is a tableware and home goods company offering a comprehensive portfolio of dining and entertaining products. The core offering spans four main categories: Dinnerware (plates, bowls, sets), Serveware (platters, serving bowls, trays), Flatware (cutlery sets), and Drinkware (stemware, barware, coffee/tea). The company operates under a family-of-brands model with signature collections like French Countryside and Italian Countryside, proprietary materials like Vegan Bone China, and sub-brands including Wilton Armetale (metal serveware), Empire Silver, Wallace, and Gourmet Basics. Key pattern collections include Trellis, Garden Harvest, Tivoli Garden, Madison, and Loria. The company also offers complementary services including a Gift Registry and Loyalty Rewards Program. Founded in 1948, Mikasa positions itself at the intersection of luxury, quality, and value for everyday and formal dining occasions.

Differentiator

Problem solved

Functional benefit

Brands

• Wilton Armetale: Sculptural metal serveware designed to bring artistry, texture, and timeless elegance to every gathering.
• Empire Silver
• Wallace
• Gourmet Basics
• Vegan Bone China
• Celebrations by Mikasa

Products and services

• Dinnerware

Quantifiable outcome

• 17,698+ verified customer reviews
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lifetime Brands, Inc.coreOthersMikasa is a division of Lifetime Brands, Inc., a major housewares company. Lifetime Brands owns multiple brands including Mikasa, Kitchen Craft, Fred & Friends, and others in the home goods and tableware space. This is a corporate parent-subsidiary relationship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wedgwood: Wedgwood (Fiskars group) is a heritage English bone china and fine tableware brand with strong registry and gifting channels. Comparable to Mikasa on heritage positioning, fine bone china dinnerware, and bridal/gift occasion demand.
• Williams Sonoma: Williams Sonoma operates premium DTC and retail channels for cookware, dinnerware, and entertaining essentials with deep wedding registry penetration. Directly comparable to Mikasa on premium positioning, registry-led acquisition, and tabletop category leadership.
• Pottery Barn: Pottery Barn is a Williams Sonoma-owned home brand offering dinnerware, serveware, glassware, and entertaining essentials with strong registry business. Directly comparable to Mikasa across product mix, DTC model, registry lead generation, and aspirational home lifestyle branding.
• Villeroy & Boch: Villeroy & Boch is a European premium tableware, stemware, and home décor manufacturer with global DTC operations. Directly comparable to Mikasa in premium porcelain dinnerware, glassware, and home accents categories, with similar occasion-driven purchasing.
• Oneida Ltd. Oneida is a long-established American flatware and tableware manufacturer and brand owner selling directly to consumers and through wholesale. Comparable to Mikasa in flatware category overlap, heritage positioning, and bridal/gift occasions.
• Crate & Barrel: Crate & Barrel is a leading DTC and omnichannel retailer of dinnerware, serveware, glassware, flatware, and home entertaining products with a strong wedding registry offering. Directly comparable to Mikasa across core product categories, target customer (registry couples, gift-givers), and price-point positioning.
• Lenox Corporation: Lenox is a heritage American tableware brand (founded 1889) specializing in bone china dinnerware, giftware, and seasonal/holiday collections with a major bridal registry business. Closely mirrors Mikasa's bone china heritage, registry focus, and gift-driven demand profile.
• Noritake: Noritake is a global Japanese manufacturer and retailer of bone china, porcelain dinnerware, and crystal stemware with U.S. retail operations. Directly comparable across dinnerware, stemware, and bridal gift categories, including formal dining positioning similar to Mikasa's.

Broad incumbents

• Wayfair: Wayfair is the largest U.S. online home goods marketplace selling dinnerware, serveware, and kitchen products across thousands of brands including competitor tableware labels. Comparable as a DTC e-commerce channel competing for the same online tableware shopper, though operating as a broad marketplace rather than a single brand.
• Target (Tableware & Home): Target operates a large mass-market home and tableware assortment across owned brands (Threshold, Opal House) and national brands. Comparable as a competing distribution channel for tableware and home entertaining, though spanning a broader merchandise mix and lower price tier than Mikasa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mikasalifestyle
• LinkedInlinkedin.com/company/mikasa-store

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mikasa, Inc.