Cliq Studios
- Company typePrivate
- Founded2014
- HeadquartersMinnetonka, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Cliq Studios firmographics
Firmographics- Name
- Cliq Studios
- Legal name
- CliqStudios Cabinets, LLC
- Website
- https://cliqstudios.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Cliq Studios industry classification
Industry- Product category
- Kitchen Cabinetry
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (33711)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
- akta.pro secondary industries
- Custom Cabinet Design & Build (HSAPAIAA), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
Keywords
Where Cliq Studios is headquartered
LocationHeadquarters
- HQ city
- Minnetonka
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cliq Studios business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Cabinet Sales: Primary revenue from selling semi-custom and ready-to-assemble kitchen cabinets directly to homeowners and trade professionals through online channels and showrooms. Cabinets are sold as one-time purchases with various price points based on line, materials, and customization.
- Accessories and Complementary Products: Revenue generated from related products including bathroom vanities, countertops, faucets, sinks, hardware, storage solutions (Rev-A-Shelf), range hoods (ZLINE stainless steel and custom wood hoods), and decorative hardware.
- Financing Services: Through partnership with BreadPay, the company offers financing options (0% APR available, up to 48 months) enabling higher-ticket purchases. While financing is provided by a third party, it enables larger order values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cliq Select (Ready-to-Assemble) - Budget-friendly option |
| Unit Pricing | Pay-as-you-go | Signature Plus (Semi-Custom) - Mid-range option |
| Unit Pricing | Pay-as-you-go | Craftsman (Custom) - Premium option |
| Unit Pricing | Pay-as-you-go | Mercury (Built-to-Order) - Fast turnaround option |
| Unit Pricing | Pay-as-you-go | Price Range for Complete Kitchen Projects |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Cliq Studios product offering
Product offeringCore offering
Cliq Studios is a direct-to-consumer online retailer and manufacturer of semi-custom and custom kitchen and bathroom cabinetry, offering four cabinet lines (Cliq Select RTA, Signature Plus semi-custom, Craftsman fully custom, and Mercury built-to-order assembled). The company complements cabinet sales with free professional 3D design services delivered by a nationwide team of U.S.-based designers, plus accessories such as countertops, range hoods, faucets, sinks, and decorative hardware, selling to homeowners and trade professionals through its e-commerce platform and physical showrooms.
Product overview
Cliq Studios is a direct-to-consumer online cabinet retailer specializing in high-quality kitchen and bathroom cabinetry. The company operates a platform-plus-modules architecture consisting of four cabinet sub-brands (Cliq Select for RTA, Craftsman for fully custom, Signature Plus for semi-custom, and Mercury for quick-ship assembled) complemented by add-on products including countertops, range hoods, faucets, sinks, and hardware. Design services are provided free of charge with dedicated U.S.-based designers using 3D technology. The company sells directly to homeowners and trade professionals through its e-commerce platform, with complementary financing, free shipping on qualifying orders, and a network of physical showrooms.
Differentiator
Problem solved
Functional benefit
Brands
- Cliq Select: Ready-to-assemble (RTA) cabinet collection featuring all-plywood construction, soft-close doors and drawers, and a range of styles from sleek to classic traditional.
- Signature Plus
- Craftsman
- Mercury
Products and services
- Cliq Select (Ready-to-Assemble Cabinets)
- Signature Plus Cabinets
- Craftsman Cabinets
- Mercury Cabinets
- Premium Kitchen Cabinets
- Kitchen Cabinet Design Services
- Bathroom Vanities
- Countertops
- Wood Range Hoods
- Stainless Steel Range Hoods (ZLINE)
- Faucets and Sinks
- Richelieu Decorative Hardware
- Rev-A-Shelf Organizers
- Kitchen Cabinet Samples
- CliqPro Partner Program
Quantifiable outcome
- 50,000+ homes transformed with completed project designs
- +4 more outcomes
Companies that use Cliq Studios
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Cliq Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Cliq Studios partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ZLINEcoreSupplier of stainless steel range hoods, faucets, and sinks. Products include wall mount range hoods, island mount hoods, under cabinet hoods, and inserts available in stainless steel and black stainless steel finishes.
- Rev-A-ShelfminorStorage solution accessories partner providing pull-out shelves and organizational products for cabinets. Sold through Cliq Studios platform as complementary products.
- RichelieuminorDecorative hardware partner supplying cabinet knobs, handles, and decorative elements. Products available with promotional discounts up to 15% off during sales events.
- Sherwin WilliamscoreColor matching program partner for Signature Plus cabinet line, allowing customers to match cabinets to Sherwin Williams paint colors.
- HouzzcoreHome improvement platform partner. Cliq Studios maintains active presence on Houzz with 4.8 star rating and has won Best of Houzz awards for customer service in 2024 and 2025.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cliq Studios competitors and assessment
Company assessmentDirect peers
- CabinetNow: Online cabinet retailer offering RTA and assembled cabinets across multiple price tiers. Closely mirrors Cliq's online-first, design-assisted selling model for both homeowners and trade buyers.
- Kitchen Cabinet Kings: DTC online cabinet retailer selling semi-custom and custom cabinets with complimentary design services. Competes head-to-head with Cliq in the mid-tier semi-custom segment.
- RTA Cabinet Store: Online-only retailer specializing in ready-to-assemble kitchen cabinets with a similar direct-to-consumer model and broad style offering. Directly competes with Cliq's Cliq Select line on price-conscious homeowners.
- Fabuwood: U.S.-based cabinet manufacturer selling directly to homeowners and dealers with strong emphasis on quality and fast lead times. Competes with Cliq's Mercury built-to-order and Signature Plus lines.
- Lily Ann Cabinets: Online-only cabinet retailer offering semi-custom cabinets with complimentary design consultations. Directly comparable to Cliq on customer experience and online sales model.
Broad incumbents
- MasterBrand Cabinets: Largest U.S. kitchen and bath cabinet manufacturer (parent of KraftMaid, Diamond, Decorá, etc.). Competes with Cliq across all price tiers but primarily through big-box retail distribution rather than DTC.
- American Woodmark: Public U.S. cabinet manufacturer serving home center retailers and direct builders. Major incumbent competing with Cliq in the value and mid-tier segments via big-box channels.
- KraftMaid: Premium semi-custom cabinet brand owned by MasterBrand. Competes with Cliq's Craftsman and Signature Plus lines on customization and quality, primarily through independent dealers and big-box stores.
- IKEA: Global home furnishings retailer with a deep kitchen systems category (SEKTION). Competes with Cliq on price-conscious first-time remodelers and on integrated kitchen design experiences.
- Home Depot: Largest U.S. home improvement retailer with extensive in-store kitchen design services and a broad cabinet assortment including proprietary brands (Hampton Bay, Home Decorators Collection). Cliq's primary omnichannel competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cliq Studios social profiles
Digital presenceCliq Studios compliance and trust
Trust signalCompliance4 records
Cliq Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cliq Studios leadership team
Management profileNumber of profiles
Profiles1 record
Cliq Studios funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cliq Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cliq Studios
What does Cliq Studios do?
Cliq Studios is a direct-to-consumer online retailer and manufacturer of semi-custom and custom kitchen and bathroom cabinetry, offering four cabinet lines (Cliq Select RTA, Signature Plus semi-custom, Craftsman fully custom, and Mercury built-to-order assembled). The company complements cabinet sales with free professional 3D design services delivered by a nationwide team of U.S.-based designers, plus accessories such as countertops, range hoods, faucets, sinks, and decorative hardware, selling to homeowners and trade professionals through its e-commerce platform and physical showrooms.
Is Cliq Studios a public or private company?
Cliq Studios is a private company. It is classified as private equity controlled and is currently operating.
When was Cliq Studios founded?
Cliq Studios was founded in 2014. It employs 51 to 100 people.
Where is Cliq Studios based?
Cliq Studios is headquartered in Minnetonka, United States, in the North America region.
How does Cliq Studios make money?
Three revenue lines are on record. Cabinet Sales are the primary driver. The others are accessories and Complementary Products and financing Services.
Who are Cliq Studios's main competitors?
Direct peers on record are CabinetNow, Kitchen Cabinet Kings, RTA Cabinet Store, Fabuwood and Lily Ann Cabinets. Broad incumbents are MasterBrand Cabinets, American Woodmark, KraftMaid, IKEA and Home Depot.
Does Cliq Studios have an API?
No public API is recorded for Cliq Studios.
What industry is Cliq Studios in?
Cliq Studios's product category is Kitchen Cabinetry. Its primary akta.pro industry code is CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms, with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 33711 and its SIC code is 2540.