optAd360
optAd360 is a Wroclaw-based adtech company that provides an AI-driven programmatic ad monetization platform for digital publishers across websites, mobile apps, and games, taking a revenue share on ad inventory sold through a single-tag implementation spanning 18+ SSPs.
- Company typePrivate
- Founded2014
- HeadquartersWroclaw, Poland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What optAd360 does
optAd360 (legally Publishers Revenue Optimization sp. z o.o.) is a Poland-based, privately held adtech company founded in 2014 and headquartered in Wroclaw. It operates a programmatic ad monetization platform for digital publishers, structured around a single JavaScript tag implementation that gives publishers access to 18+ integrated SSPs and demand sources including Google, Xandr (Microsoft), Magnite, PubMatic, OpenX, Criteo, Equativ, RTB House, Adform, Sovrn, Index Exchange, and OneTag. The core offering is the optAd360 AI Engine, which uses machine learning to analyze page content and layout, select optimal SSPs and auction types by region, optimize ad placement, and intelligently refresh ads inside the active viewport. Supporting products include Bidlogic (mobile game mediation automation for ironSource LevelPlay and AppLovin MAX, acquired in 2021), Revenue Booster (layout optimization for additional ad unit insertion), Recovery Tool (monetization of unsold impressions), optAd360 CMP (IAB Europe TCF v2.0-certified consent management), Ad Mapper (ad placement visualization), Ad Revenue Index (market benchmarking), and Consulting 360 (professional services for monetization strategy).
The company serves four primary publisher segments: website publishers, mobile app developers, mobile game publishers (through Bidlogic), and video content creators. Its go-to-market is a hybrid product-led growth motion, with self-serve online registration, verification within 48 hours, a self-service Publisher Dashboard at pub.optad360.com, and dedicated Publisher Services Managers for enterprise accounts. Reach is global, with localized sites in at least eight languages and publisher service in 17 languages, covering markets across Europe, North America, Latin America, Asia Pacific, South Asia, the Middle East, Africa, and Oceania. Disclosed scale includes 4,000+ publisher websites and apps, 14 billion ad impressions per month, 90+ employees, and $22.2 million paid out to publishers in 2022.
OptAd360 generates revenue primarily through a take rate on programmatic ad spend flowing through its platform (publisher revenue share), supplemented by a service fee line item described as 'optAd360 AI Engine script implementation, maintenance and impressions.' Settlement is monthly on a 30-day cycle, with payout thresholds of 50 units in PLN, EUR, or USD. The company is founder/management owned, has not disclosed any external funding rounds or institutional investors, has no parent company, and was recognized in Deloitte's Technology Fast 50 in 2020.
optAd360 firmographics
Firmographics- Name
- optAd360
- Legal name
- Publishers Revenue Optimization sp. z o.o.
- Website
- https://optad360.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- optAd360 is a Wroclaw-based adtech company that provides an AI-driven programmatic ad monetization platform for digital publishers across websites, mobile apps, and games, taking a revenue share on ad inventory sold through a single-tag implementation spanning 18+ SSPs.
- Ownership category
- akta.pro rank
optAd360 industry classification
Industry- Product category
- Programmatic Ad Monetization Platform
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where optAd360 is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
optAd360 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Publisher Revenue Share: optAd360 earns revenue by monetizing publishers' advertising inventory through programmatic advertising. The company takes a commission from the revenue generated from ad impressions. Publishers receive payment based on the number of ad impressions their content generates.
- AI Engine Script Implementation Service: Service fee for implementation, maintenance and impressions of the optAd360 AI Engine script. The service name for accounting documents is 'optAd360 AI Engine script implementation, maintenance and impressions.'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Publisher revenue share model with no publicly disclosed pricing tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
optAd360 product offering
Product offeringCore offering
optAd360 operates an AI-powered programmatic advertising monetization platform that helps publishers maximize ad revenue from websites, mobile apps, and mobile games. The company provides a single-tag AI Engine that analyzes website content and layout, selects optimal supply-side platforms, and automatically optimizes ad placements and refresh strategies. In addition to its core AI Engine, optAd360 offers specialized products for mobile game ad mediation (Bidlogic), layout optimization (Revenue Booster), unsold impression recovery, GDPR consent management (CMP), and ad market intelligence.
Product overview
optAd360 is an ad monetization platform that offers a portfolio of products designed to help publishers maximize revenue from websites, mobile apps, and games. The core technology is the optAd360 AI Engine, an AI-powered platform that uses machine learning to automate and optimize the sale of advertising inventory through programmatic channels. Supporting products include Bidlogic for mobile game monetization via ad mediation platforms (ironSource LevelPlay and AppLovin MAX), Revenue Booster for website layout optimization, Recovery Tool for unsold inventory monetization, optAd360 CMP for GDPR-compliant consent management, Ad Mapper for ad placement visualization, and Ad Revenue Index for market intelligence. The platform integrates with multiple SSPs and supports header bidding, private marketplaces, and programmatic guaranteed deals. Services include Consulting 360 for expert monetization guidance.
Differentiator
Problem solved
Functional benefit
Brands
- Bidlogic: Ad monetization management automation for mobile game mediation platforms (ironSource LevelPlay and AppLovin MAX)
- Revenue Booster
- Recovery Tool
- optAd360 CMP
- Ad Mapper
- Ad Revenue Index
- optAd360 AI Engine
- Ad Gallery
Products and services
- optAd360 AI Engine Flagship AI-powered programmatic platform that manages the sale of advertising inventory on publisher websites. Uses machine learning to analyze content and layout, automatically selects SSPs, optimizes ad placements, refreshes ad units intelligently, and claims to increase revenue by at least 30%. Implemented via a single JavaScript tag in the website's head section.
- Bidlogic Automates monetization management for mobile games within leading ad mediation platforms (ironSource LevelPlay and AppLovin MAX), optimizing bid competition and ad fill rates for game publishers.
- Revenue Booster Optimizes website layouts by analyzing user activity patterns to identify high-engagement locations where additional ad units can be inserted without degrading user experience.
- Recovery Tool Recovers and monetizes unsold ad impressions by locating and reselling inventory that would otherwise go to waste through secondary ad networks and SSPs.
- optAd360 CMP Consent Management Platform that manages website users' consent for data processing in targeted advertising, ensuring GDPR compliance. Certified by IAB Europe as compliant with the Transparency and Consent Framework (TCF) 2.0 standard.
- Ad Mapper Provides visualization and mapping of ad placements across publisher websites, helping identify optimal locations for ad unit placement based on user engagement data.
- Ad Revenue Index Market intelligence tool that provides insights into ad revenue trends and market fluctuations, helping publishers understand industry benchmarks and adjust their monetization strategies accordingly.
- Consulting 360 Professional consulting service providing expert guidance on content monetization strategy, helping publishers optimize their ad revenue through customized solutions and best practices.
Quantifiable outcome
- 30% increase in ad revenue on average for website publishers using optAd360 AI Engine
- +1 more outcomes
Companies that use optAd360
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
optAd360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature7 records
optAd360 partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- GooglecoreGoogle is integrated as a primary ad demand source through Google AdSense, Google Ad Manager, and related Google advertising products. Publishers can use Google products alongside optAd360 for comprehensive monetization.
- XandrcoreXandr (now part of Microsoft) SSP integrated for programmatic advertising demand.
- MGIDcoreNative advertising platform integrated as an ad demand source.
- CriteocoreRetargeting and personalized advertising platform integrated as ad demand source.
- EquativcoreSSP platform integrated for programmatic advertising demand.
- MagnitecoreSSP (formerly SpotX) integrated as a supply-side platform for programmatic advertising.
- PubMaticcoreCloud-based programmatic advertising platform integrated as SSP.
- OpenXcoreSSP integrated for programmatic ad demand.
- Index ExchangecoreSSP integrated for programmatic advertising.
- RTB HousecoreRetargeting technology provider integrated as ad demand source.
- AdformcoreDanish adtech platform integrated as SSP and ad demand source.
- SovrncoreSSP and ad network integrated for programmatic advertising.
- ironSource LevelPlaycoreMobile game ad mediation platform integrated with Bidlogic product for automated monetization management.
- AppLovin MAXcoreMobile game ad mediation platform integrated with Bidlogic product for automated monetization management.
- OneTagcoreSSP integrated for programmatic advertising.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
optAd360 competitors and assessment
Company assessmentDirect peers
- Ezoic: Ezoic is an AI-driven ad optimization and yield management platform for web publishers, offering automated header bidding, layout testing, and ad mediation — the closest direct competitor to optAd360's AI Engine in terms of product, target customer (mid-tail publishers), and revenue model.
- Snigel: Snigel provides AI-powered header bidding and ad revenue optimization for online publishers, with similar publisher-facing tools and SSP aggregation logic to optAd360, including core web vitals optimization and consent management.
- Setupad: Setupad offers header bidding wrapper technology and programmatic yield management for web publishers, competing head-to-head with optAd360 on mid-tail publisher monetization, particularly across European markets.
- Sortable: Sortable is a publisher-focused header bidding and ad optimization platform that aggregates demand sources and uses automation to optimize yield — directly comparable to optAd360's AI Engine in product scope and publisher customer base.
- MonetizeMore: MonetizeMore provides ad yield optimization, header bidding management, and ad ops services for publishers, with a similar mix of automated technology and human account management as optAd360.
- Mediavine: Mediavine is a publisher ad management and monetization partner focused on content-driven websites, offering header bidding, ad ops, and yield optimization to independent publishers — comparable to optAd360 in target segment and service model.
Broad incumbents
- Google Ad Manager: Google Ad Manager is the dominant ad server and SSP in programmatic advertising and a core demand partner for optAd360; it competes with optAd360's wrapper layer as an integrated alternative for publishers seeking end-to-end yield management.
- PubMatic: PubMatic is a public SSP and programmatic advertising platform; it is both a demand source integrated with optAd360 and a broader incumbent offering header bidding wrappers and publisher monetization tools at scale.
- Magnite: Magnite (formerly Rubicon Project + SpotX) is the largest independent SSP and a key supply-side partner integrated with optAd360, while also competing in publisher monetization and CTV inventory management.
- ironSource (Unity): ironSource (now part of Unity) operates LevelPlay, one of the leading mobile ad mediation platforms that optAd360's Bidlogic integrates with; ironSource is both a partner and a broader incumbent in mobile game monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
optAd360 social profiles
Digital presenceoptAd360 compliance and trust
Trust signalCompliance3 records
optAd360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
optAd360 leadership team
Management profileNumber of profiles
optAd360 subsidiaries and ownership
Company hierarchySubsidiaries1 record
optAd360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
optAd360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about optAd360
What does optAd360 do?
optAd360 operates an AI-powered programmatic advertising monetization platform that helps publishers maximize ad revenue from websites, mobile apps, and mobile games. The company provides a single-tag AI Engine that analyzes website content and layout, selects optimal supply-side platforms, and automatically optimizes ad placements and refresh strategies. In addition to its core AI Engine, optAd360 offers specialized products for mobile game ad mediation (Bidlogic), layout optimization (Revenue Booster), unsold impression recovery, GDPR consent management (CMP), and ad market intelligence.
Is optAd360 a public or private company?
optAd360 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was optAd360 founded?
optAd360 was founded in 2014. It employs 101 to 250 people.
Where is optAd360 based?
optAd360 is headquartered in Wroclaw, Poland, in the Europe region.
How does optAd360 make money?
Two revenue lines are on record. Publisher Revenue Share is the primary driver. The others are AI Engine Script Implementation Service.
Who are optAd360's main competitors?
Direct peers on record are Ezoic, Snigel, Setupad, Sortable, MonetizeMore and Mediavine. Broad incumbents are Google Ad Manager, PubMatic, Magnite and ironSource (Unity).
Does optAd360 have an API?
No public API is recorded for optAd360.
What industry is optAd360 in?
optAd360's product category is Programmatic Ad Monetization Platform. Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7372.