What WRJ Design does

WRJ Design is a privately held, full-service luxury residential interior design firm founded in 2003 by Rush Jenkins and Klaus Baer, originally in New York City and now headquartered at Stags Landing in Jackson, Wyoming. The firm employs 27 people organized across design, drafting, operations, marketing, and accounting, and serves high-net-worth clients seeking refined interiors for mountain, waterfront, and urban residences spanning the Pacific Northwest, the Rockies, and the East Coast including Manhattan. Its single core service offering covers the full project life cycle — concept design, material and furniture procurement, project management, and final styling — distinguished by a signature style that fuses rustic Western landscape elements with contemporary furnishings, European antiques, and fine art, executed in collaboration with long-standing architects, contractors, and artisans.

The firm's revenue model is professional-services-led, with project fees quoted on a per-residence basis depending on scope; secondary revenue streams include two national-bestseller coffee-table books (Natural Elegance Volume I and Natural Luxury Volume II) and a co-branded WRJ Design x Benjamin Moore color palette collection developed around the second book. Go-to-market is sales-led and largely inbound, driven by client referrals, editorial coverage in Architectural Digest, The New York Times, LUXE, Forbes, House Beautiful, and Mountain Living, plus the published portfolio on its own site; the firm carries no e-commerce or retail distribution and conducts no paid acquisition. Its technology footprint is non-existent in terms of a proprietary platform — operations are supported by back-office systems built by co-founder Klaus Baer, and execution is fundamentally human-craft. The firm has accumulated repeat recognition including Mountain Living Home of the Year in 2016, 2018, 2020, and 2023, the ICAA Jacques Benedict Award in 2023, and most recently LUXE Red Awards Regional and National wins in 2025 and 2026.

Name

WRJ Design

Website

https://wrjdesign.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

WRJ Design is a Jackson Hole-based luxury residential interior design firm with 27 employees serving high-net-worth clients across the Pacific Northwest, Rockies, and East Coast through bespoke full-service design, supplemented by published books and a co-branded Benjamin Moore color collection.

Ownership category

akta.pro rank

Product category

Luxury Residential Interior Design

NAICS

Interior Design Services (541410), Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Luxury interior design
• Residential design services
• Mountain home design
• High-end home interiors
• Interior styling services

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Interior Design Services: Full-service interior design for luxury residential properties. Projects include design consultation, material selection, furniture procurement, project management, and styling services for high-end mountain homes and estates.
2. Published Books: Sale of coffee-table books documenting the firm's design work, including Natural Luxury and Natural Elegance volumes, featuring photography of their interior design projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WRJ Design provides full-service luxury residential interior design for high-net-worth clients, specializing in mountain homes and properties set against natural landscapes. Services span design consultation, material selection, furniture procurement, project management, and styling, delivered under a "rustic yet refined" signature aesthetic that blends alpine elements with sophisticated contemporary furnishings, European antiques, and fine art.

Product overview

WRJ Design is a luxury residential interior design firm offering a single, unified service focused on creating refined homes that blend rustic elements with sophisticated contemporary design. The firm's portfolio spans mountain living spaces across the Western US, featuring homes decorated in their signature rustic-yet-refined style. Beyond design services, WRJ has expanded into publishing with two books—Natural Elegance Volume I and Natural Luxury Volume II—that showcase their award-winning interiors. Their work also includes a curated color collection developed with Benjamin Moore. The firm operates from headquarters at Stags Landing in Jackson Hole, Wyoming.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Award-winning luxury residential interior design services specializing in mountain and natural landscape-inspired homes, spanning the Pacific Northwest to the Rockies and East Coast. Service encompasses design consultation, material selection, furniture procurement, project management, and styling for high-net-worth clients.
• Natural Elegance – Volume I A national bestseller coffee-table book showcasing more than a dozen award-winning interiors by WRJ Design, decorated in the firm's signature rustic yet refined style, with photography by William Abranowicz, Roger Davies, Eric Piasecki, and Matthew Millman.
• Natural Luxury – Volume II Second WRJ Design coffee-table book featuring ten of the firm's most recent projects including rustic log cabins, modern compounds overlooking the Tetons, the Stags Landing headquarters, and a Manhattan pied-à-terre, with photography by William Abranowicz, Roger Davies, Eric Piasecki, and Matthew Millman.
• WRJ Design x Benjamin Moore Color Collection Curated color palettes inspired by the homes featured in Natural Luxury, developed in collaboration with Benjamin Moore paint company, reflecting appreciation for timeless design, thoughtful materials, and refined yet lived-in interiors.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Benjamin MoorecoreStrategic or Co-development PartnerCollaboration to celebrate the launch of Natural Luxury book with curated color palettes inspired by the homes featured in the publication. WRJ and Benjamin Moore created color collections reflecting appreciation for timeless design, thoughtful materials, and interiors that feel refined yet deeply lived in. The partnership leverages Benjamin Moore's century-long expertise in color and craftsmanship.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Studio Sofield: AD100 luxury residential interior design firm led by William Sofield, offering full-service design for high-net-worth clients. Directly comparable to WRJ in clientele, service model, and editorial positioning.
• Martyn Lawrence Bullard Design: Globally recognized luxury interior design firm serving celebrity and high-net-worth residential clients. Comparable to WRJ in brand-led positioning, media footprint, and project-based luxury residential delivery.
• Ken Fulk: Luxury interior design and hospitality studio with strong brand identity and a portfolio spanning private residences, hotels, and events. Comparable to WRJ in prestige, editorial visibility, and design-led service.
• NICOLEHOLLIS: AD100 luxury interior design firm based in San Francisco with a national residential practice. Similar to WRJ in high-net-worth clientele, full-service design model, and award-winning reputation.
• Mark D. Sikes Interiors: AD100 interior design firm known for residential projects, product lines, and a strong editorial brand. Closely comparable to WRJ in lifestyle branding, media presence, and curated luxury aesthetic.
• Suzanne Kasler Interiors: Atlanta-based AD100 interior design firm with a national residential practice and product collaborations. Comparable to WRJ in legacy, awards, and brand-extension into product (furniture, lighting, paint).
• Palmer Weiss Interior Design: San Francisco-based luxury residential interior design firm with a national portfolio. Comparable to WRJ in client caliber, project-based bespoke service, and editorial presence.
• Banda Property: London-based luxury interior design studio specializing in high-end residential and chalet projects. Comparable to WRJ in serving UHNW clients, mountain/alpine sensibility, and full-service design execution.
• DISC Interiors: Los Angeles-based luxury interior design firm with a strong editorial brand and high-profile residential portfolio. Comparable to WRJ as a contemporary AD-recognized residential design studio.

Regional players

• Locati Architects: Montana-based architecture firm specializing in mountain and western luxury residential design. Comparable to WRJ in geography, clientele, and aesthetic alignment with mountain-luxury projects, often co-serving clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WRJ_Design

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WRJ Design