Kemosabe

What Kemosabe does

Kemosabe is a London-based full-service creative agency operating under the legal name Faithful Friend. Trusty Scout Limited (Company Number 10037306, registered in England and Wales). Founded in 2001 by Phill Clark, the agency specializes in travel, tourism, and aviation marketing, with a retained client relationship with All Nippon Airways that has run continuously since its founding year. The agency is headquartered at 40 Bowling Green Lane, London, EC1R 0NE, operates with 11-50 employees, and was co-founded in its current growth phase by Rebecca Adair, who joined as Managing Partner in 2016. Kemosabe is certified as a B Corporation and is privately held with no disclosed institutional investment.

The agency delivers a full-stack service portfolio consisting of strategy, creative, production, website design and build, media distribution, social, campaigns, and live events. Its operating methodology is described as 'inch-wide, mile-deep': a single tightly focused creative idea executed across all channels. Production is largely in-house — covering film, photo, digital, motion graphics, and experiential work — and is extended globally through a network of 100+ partners. There is no proprietary technology platform; the agency is built on standard creative, design, and marketing tools. Beyond its core travel vertical, the agency has taken on engagements in technology (Cisco's 'The Gateway' global advocacy platform), health and wellness (Revive Active, under which it delivered a 129% year-on-year sales increase), and food (Alaska Seafood).

Kemosabe generates revenue through professional services engagements, mixing project-based fees with retainer arrangements. Distribution is conducted via consultative direct enterprise sales, with a strong vertical focus on airlines, national tourist organizations, and destination marketing boards. The agency operates across Europe and Asia-Pacific, serving clients in Japan, Korea, Taiwan, and Thailand. Thought leadership assets include 'For Good Magazine' (two editions published in 2021 and 2024) and the '5 Minutes For Good' podcast (three seasons, 22 episodes), both positioned around sustainable travel. The leadership team comprises Phill Clark (Founder and Creative Director), Rebecca Adair (Co-Founder and Managing Director), and Kate Cox (Strategy Director, formerly of Vodafone, Microsoft, and Hewlett-Packard).

Name

Kemosabe

Legal name

Faithful Friend. Trusty Scout Limited

Website

https://wearekemosabe.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

London-based full-service creative agency specializing in travel, tourism, and aviation marketing. Serves enterprise clients with strategy, creative, production, media distribution, and live events, backed by 20+ years of relationships and B Corp certification.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Full-service creative agency providing strategy, creative campaigns, branding, social media, live events, and media distribution services to enterprise clients in travel, tourism, and aviation sectors. Revenue generated through project-based fees and retainer engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kemosabe is a full-service creative agency delivering strategy, creative, production, website design and build, media distribution, social, integrated campaigns, and live events for enterprise clients. The agency's work centers on the 'inch-wide, mile-deep' methodology that produces a single tight idea executed brilliantly across every channel. Core clients are concentrated in travel, tourism, aviation, and lifestyle/hospitality sectors, with deep specialization built over 20+ years.

Product overview

Kemosabe is a full-service creative agency offering a unified portfolio of strategic, creative, and media services built around their 'inch-wide, mile-deep' methodology. The core offering consists of Strategy, Creative, Production, Website Design & Build, Media Distribution, Social, Campaigns, and Live Events—all designed to create tightly focused ideas that drive deep impact across channels. The agency also publishes 'For Good Magazine' and produces the '5 Minutes For Good' podcast as thought leadership initiatives focused on sustainable travel and responsible tourism.

Differentiator

Problem solved

Functional benefit

Brands

• For Good Magazine: A compendium of sustainable initiatives and tangible outcomes from industry-leaders in the travel sector, published by Kemosabe. Available both online and in print.

Products and services

• Strategy Services

Quantifiable outcome

• Increased All Nippon Airways European passenger numbers by 8.2% since 2018
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anomaly: Independent creative agency with offices in London and globally, offering integrated brand strategy, creative campaigns, and media. Competes with Kemosabe for travel, lifestyle, and consumer brand retainers where specialist creative focus is valued.
• Mother London: Independent creative agency headquartered in London with comparable size, full-service creative offering, and similar model of building long-term client relationships across consumer and lifestyle brands. Direct competitor for UK-based enterprise creative mandates.
• Wieden+Kennedy: Independent creative agency with London HQ, known for distinctive creative work and long-term brand-building relationships. Directly comparable on independence, creative-first positioning, and pursuit of premium global brand accounts.
• 72andSunny: Independent creative agency with a London presence, known for integrated campaigns across brand, content, and culture. Comparable to Kemosabe in offering full-service creative across channels and pursuing lifestyle and travel-adjacent clients.
• Bartle Bogle Hegarty (BBH): Iconic London-based independent creative agency with global reach through the BBH Network. Competes for premium creative mandates from travel, FMCG, and lifestyle brands, and serves as a benchmark for independent creative shops with a strong point of view.
• Fallon London: London-based creative agency within Publicis, known for creative-led brand campaigns. Comparable independent-leaning creative model serving consumer and lifestyle brands from a UK base.

Broad incumbents

• Saatchi & Saatchi: Long-established London-based creative agency within Publicis network, serving travel, retail, and consumer brands. Larger-scale competitor for enterprise creative accounts with broader geographic reach.
• Dentsu Creative: Global creative network within Dentsu International with significant travel and aviation practice. Competes for the same enterprise tourism and airline clients but with much larger scale, data capabilities, and media buying power.
• Ogilvy: Global advertising network with deep travel, tourism, and aviation client roster and large London office. Provides broader capability set and global scale that Kemosabe competes against for enterprise travel and tourism mandates.

Emerging players

• Miller Creative (travel-specialist creative agency): Smaller travel-focused creative and content agency serving tourism boards and travel brands. Comparable vertical specialization in travel/tourism marketing where Kemosabe competes for destination marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kemosabe
• Instagraminstagram.com/wearekemosabe
• Xx.com/wearekemosabe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kemosabe