Shaw Sports Turf

What Shaw Sports Turf does

Shaw Sports Turf is a North American manufacturer and distributor of synthetic turf systems for athletic and recreational facilities, operating as a division of Shaw Industries Group, Inc., a wholly owned Berkshire Hathaway subsidiary headquartered in Dalton, GA. The company manufactures its turf at a single facility in Calhoun, GA under a 450+ONE quality certification (450+ tests per field), and markets through territory-based field sales representatives, co-op purchasing programs, and a certified installer network that includes Paragon Sports Construction, Mammoth Sports Construction, Motz Group, Keystone Sports Construction, Kiefer U.S.A., and others.

Its product portfolio centers on patented Game ON tufted-in graphics technology (reducing seams by up to 82% versus cut-and-glue methods) layered onto fiber systems (Legion hybrid, PowerBlade monofilament, Momentum slit film, B1K and TruHop baseball systems, and the NFL-certified Forge Series). Supporting components include NXTPlay shock pads made from reclaimed turf, natural and mineral infills (GeoFill coconut, NaturalPlay, CoreMax, FLXZONE cork), and the PEAK Performance Lab's seven-metric Playability Assessment Tool. Customer segments span professional sports (Texas Rangers, Miami Marlins, Arizona Diamondbacks, Tampa Bay Rays, Baltimore Ravens), NCAA programs (Ohio State, Vanderbilt, Arkansas, LSU, Virginia Tech, Mississippi State, Brown), and K-12/recreation, with over 4,000 installations cited over more than two decades. The flagship College Football Playoff sponsorship (third consecutive year) and the recent NFL field certification frame the company's go-to-market as a premium, reference-driven enterprise sale with mandate-driven tailwinds as NFL clubs must comply with new surface requirements by 2028.

Name

Shaw Sports Turf

Legal name

Shaw Integrated And Turf Solutions, Inc.

Website

https://shawsportsturf.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Shaw Sports Turf is a North American manufacturer of synthetic turf systems for athletic fields, serving professional sports teams, college and K-12 athletic programs, parks and recreation, and youth sports through certified installers and direct field sales under parent Shaw Industries (Berkshire Hathaway).

Ownership category

akta.pro rank

Product category

Synthetic Turf Systems

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industries

Turf Management (Sports Fields, Golf Courses) (BPABADAC), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Synthetic turf systems
• Athletic field surfaces
• Sports turf manufacturing
• Artificial turf installation
• Recreational field design

Headquarters

HQ city

Calhoun

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Synthetic Turf System Sales: Custom synthetic turf systems sold directly to professional sports teams, colleges, high schools, and recreational facilities. Revenue generated from product manufacturing and installation services through certified installer network.
2. Field Lifecycle Management & Reclamation: End-of-life turf reclamation services where old turf is repurposed into NXTPlay shock pads or recycled for community applications. Supports sustainability-focused revenue from sustainability-conscious institutions.
3. Co-Op Purchasing Programs: Streamlined procurement access for government agencies, schools, and institutions through established co-op purchasing agreements, enabling larger institutional sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shaw Sports Turf manufactures and distributes synthetic turf systems for athletic fields, including proprietary fiber technologies for football, baseball, soccer, lacrosse, and multi-sport applications. The company produces turf systems (Legion, PowerBlade, Momentum, B1K, TruHop, Spike Zone, NXT, ELEVATE), shock pads (NXTPlay), infill materials (GeoFill, NaturalPlay, CoreMax, FLXZONE), and the NFL-approved Forge Series, sold and installed through a certified installer network for professional, collegiate, K-12, and recreational facilities.

Product overview

Shaw Sports Turf is a leading synthetic turf manufacturer offering a comprehensive portfolio of turf systems and accessories for sports applications. The product lineup centers around GAME ON, a proprietary tufted-in technology that integrates graphics directly into turf during manufacturing. Core turf systems include Legion (hybrid slit film/monofilament blend), PowerBlade (monofilament), and Momentum (slit film), each available in Pro variants and GAME ON-branded configurations. Baseball-specific products include B1K, B1K Natural, and TruHop systems. Specialty products include Spike Zone and Spike Zone Pro for multi-sport use, NXT for heavy-duty training, and ELEVATE for indoor/outdoor versatility. Supporting products include NXTPlay shock pads (made with recycled content), natural infills (GeoFill coconut, NaturalPlay, CoreMax mineral blend, FLXZONE cork), and the Playability Assessment Tool for testing. The Forge Series (ForgeX, ForgeX-E, ForgeX Pro, ForgeX-E Pro) represents the NFL-certified product line. The portfolio serves recreational, K-12, collegiate, and professional sports facilities with over 4,000 installations.

Differentiator

Problem solved

Functional benefit

Brands

• Shawgrass: Synthetic turf brand for landscaping and non-sports applications
• Southwest Greens
• Watershed Geo
• Forge Series
• GAME ON
• NXTPlay
• Geofill
• NaturalPlay
• CoreMax
• FLXZONE
• PowerBlade
• Momentum
• TruHop
• Spike Zone
• Legion
• B1K

Products and services

• Legion Hybrid Turf System

Quantifiable outcome

• 82% reduction in inlayed turf compared to traditional fields
• +6 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• College Football Playoff (CFP)flagshipStrategic or Co-development PartnerShaw Sports Turf serves as The Official Synthetic Turf Provider of the College Football Playoff for a third consecutive year (2026). Provides Game ON synthetic turf for Playoff Fan Central and Allstate Championship Tailgate events. Includes fan engagement elements such as nationwide social media voting for field design. Turf fields are later donated to community organizations as part of Playoff Green sustainability program.
• Manning Passing AcademycoreStrategic or Co-development Partner28-year partnership supporting youth football development. Shaw Sports Turf provides playing surfaces for the Academy's training camps helping quarterbacks, running backs, wide receivers, and tight ends develop fundamentals.
• NJCAA (National Junior College Athletic Association)coreStrategic or Co-development PartnerPartnership supporting community college athletics across 525 schools in 24 regions. Shaw Sports Turf provides surface field options to help athletes perform at the highest level.
• AFCA (American Football Coaches Association)coreStrategic or Co-development PartnerOngoing collaboration with AFCA to improve football through thought leadership, podcast appearances, and annual convention participation. Shaw Sports Turf featured on AFCA podcast discussing Game ON technology innovations.
• ABCA (American Baseball Coaches Association)minorStrategic or Co-development PartnerPartnership with 13,000+ member organization to improve amateur baseball. Shaw Sports Turf regularly attends ABCA annual convention and trade show.
• National Football League (NFL)flagshipStrategic or Co-development PartnerForge Series synthetic turf systems have passed NFL's new mandatory playing field requirements and certification criteria. All NFL clubs must install compliant surfaces by 2028.
• Paragon Sports ConstructioncoreChannel Partner/ Reseller/ DistributorFour-decade leader in sports construction in Texas, providing expert installation services for Shaw Sports Turf products. Family-owned company known for customer service and precision.
• Mammoth Sports ConstructioncoreChannel Partner/ Reseller/ DistributorModern master build firm dedicated to sports projects of every size, focused on innovation and opportunity in synthetic turf installation.
• Motz GroupcoreChannel Partner/ Reseller/ DistributorFour decades of experience designing innovative, performance-based sports field systems nationally and internationally. Official installer for Ohio State football field project.
• Keystone Sports ConstructioncoreChannel Partner/ Reseller/ DistributorComprehensive solutions for high-performance synthetic turf and natural grass field systems including construction, field maintenance, and field testing services.
• Warner's Athletic Construction (WAC)minorChannel Partner/ Reseller/ DistributorSports field construction, renovation and solution company located in Smyrna, TN, serving southeastern markets.
• Turf Solutions GroupminorChannel Partner/ Reseller/ DistributorTurnkey field design, marketing, business planning and construction firm with diverse team backgrounds enabling growth into comprehensive sports construction.
• Kiefer U.S.A.coreChannel Partner/ Reseller/ DistributorDivercity company and industry leader in supply and installation of quality athletic surfaces with history steeped in tradition.
• Advanced Sports GroupcoreChannel Partner/ Reseller/ DistributorBuilds beautiful and easily maintained athletic fields and facilities in partnership with Shaw Sports Turf across various markets.
• R.A.D. SportsminorChannel Partner/ Reseller/ DistributorFamily-owned business specializing in construction of high-quality athletic and recreation facilities throughout New England and Mid-Atlantic regions.
• Byrne & Jones ConstructionminorChannel Partner/ Reseller/ DistributorFull-service contractor specializing in asphalt and concrete work with expansion into site construction for churches, private schools, and commercial properties.
• USA Sports SurfacesminorChannel Partner/ Reseller/ DistributorCommitment to quality synthetic turf installation, maintenance, and repair alongside unmatched customer service across the Pacific Northwest.
• Synthetic Turf Council (STC)minorOthersIndustry association representing builders, manufacturers, suppliers, installation contractors, and specialty service companies. Shaw Sports Turf listed as a member supporter.
• Sports Fields Inc.coreChannel Partner/ Reseller/ DistributorInstallation partner for Cornerstone Classical Academy project - first Game ON field in Jacksonville. Managed complete installation process from preconstruction through completion.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Sprinturf: Sprinturf is a U.S.-headquartered synthetic turf manufacturer focused on football, soccer, baseball, and multi-sport fields, directly competing with Shaw Sports Turf in the same collegiate, K-12, and recreational channels.
• AstroTurf: AstroTurf (owned by SportGroup) is one of the longest-established synthetic turf brands in North America, serving the same professional, collegiate, and recreational customer segments as Shaw Sports Turf with comparable fiber and infill product lines.
• ACT Global: ACT Global is a synthetic turf manufacturer focused on sports fields, with comparable fiber technology and a similar target customer base across professional, collegiate, and recreational installations in North America.
• Hellas Construction: Hellas is a vertically integrated synthetic turf manufacturer and installer that competes directly with Shaw Sports Turf on professional and collegiate football field projects, often self-performing both manufacturing and installation.
• FieldTurf: FieldTurf, a brand of Tarkett, is the largest synthetic turf manufacturer in North America and a direct head-to-head competitor to Shaw Sports Turf across football, baseball, soccer, and multi-sport installations at the professional, collegiate, and K-12 levels. The two companies routinely compete for the same marquee contracts.
• GreenFields: GreenFields is an established synthetic turf manufacturer serving the same athletic field market segments (professional, collegiate, K-12) with comparable product offerings to Shaw Sports Turf.
• Polytan: Polytan (part of SportGroup) is a European-headquartered synthetic turf manufacturer with growing North American presence, competing in the same football, rugby, and multi-sport athletic field categories as Shaw Sports Turf.

Broad incumbents

• Shaw Industries Group: Shaw Industries Group is the parent entity of Shaw Sports Turf and a Berkshire Hathaway company with $6B in annual sales. As a sibling/conglomerate comparable, Shaw Industries contextualizes the broader surface solutions market in which Shaw Sports Turf competes, even though the sports turf division is itself the subject of this analysis.
• Tarkett Sports: Tarkett Sports is the parent division housing FieldTurf and other surface solutions brands. As a Berkshire Hathaway-adjacent competitor with a much broader flooring and sports surface portfolio, Tarkett Sports overlaps with Shaw Sports Turf on synthetic turf while also offering hardwood and running track categories.
• Sport Group: Sport Group is a global conglomerate owning AstroTurf, Polytan, and other synthetic turf and track surface brands. It competes broadly with Shaw Industries' surface solutions portfolio — including Shaw Sports Turf — across athletic fields and adjacent sports surfaces worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shawsportsturf
• Facebookfacebook.com/ShawSportsTurf
• LinkedInlinkedin.com/company/shaw-sports-turf
• Instagraminstagram.com/shawsportsturf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaw Sports Turf