Wam

What Wam does

WAM is a Madrid-headquartered digital marketing consultancy founded in 2014 that operates as both a strategy advisor and execution partner for enterprise brands. The company is organized around four integrated service pillars — Commerce & Experience to Scale, Media & Optimization to Grow, CRM & Marketing Automation to Connect, and Creativity & Content to Impact — delivered alongside two sub-initiatives, WAM Innovation (emerging-technology exploration) and WAM Room (a client-facing platform/resource). Its named client roster includes Telefónica, Heineken, Mapfre, Iberia, Mahou San Miguel, Würth, Isdin, Druni, OMODA & JAECOO, The Power, Cesce, and Seur, spanning automotive, beverage, pharmaceutical, insurance, tourism, logistics, retail, aviation, and telecommunications sectors.

The underlying technology stack consists of standard marketing-technology building blocks: analytics, marketing automation, CRM platforms (Salesforce integration is evident from the website's cookie/consent stack), and commerce-experience technologies, combined with Contentsquare for digital experience analytics. The company holds the ENS (Esquema Nacional de Seguridad) certification under Spain's National Security Framework (RD311-2022), as well as Marketing Automation, Marketing 360, and B2B marketing certifications — credentials that support work with regulated and enterprise clients. No proprietary AI/ML models, patents, or API platform are disclosed, and the technology posture is that of a system integrator leveraging partner platforms rather than building its own core technology IP.

WAM's business model is professional services: revenue is generated through consultancy fees tied to project scope and execution. Pricing is not publicly disclosed and is described as quote-based, varying by client requirements. The go-to-market motion is sales-led and consultative, using direct 'Contact us' / 'Let's connect' CTAs and case-study-driven demand generation across LinkedIn, Instagram, and YouTube. The company targets enterprise brands as its primary segment, with B2B organizations as a secondary segment, and applies a horizontal segmentation approach across industries rather than vertical specialization.

Name

Wam

Website

https://wearemarketing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

WAM is a Madrid-based digital marketing consultancy founded in 2014 that serves enterprise brands across automotive, beverage, pharma, insurance, tourism, logistics, retail, aviation, and telecommunications through four integrated service pillars combining strategy with execution.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Consultancy Services: WAM generates revenue through digital marketing consultancy services, combining strategy, execution, and technology implementation. The company offers specialized services across four practice areas: Commerce & Experience, Media & Optimization, CRM & Marketing Automation, and Creativity & Content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WAM is a digital marketing consultancy that delivers integrated services across four practice pillars: Commerce & Experience, Media & Optimization, CRM & Marketing Automation, and Creativity & Content. The firm combines strategic consulting with hands-on execution for enterprise brands, covering e-commerce optimization, paid and organic media management, CRM implementation, marketing automation, and content production. It also operates an innovation hub (WAM Innovation) to explore emerging marketing technologies.

Product overview

WAM is a digital marketing consultancy offering a unified portfolio of four core service pillars: Commerce & Experience to Scale, Media & Optimization to Grow, CRM & Marketing Automation to Connect, and Creativity & Content to Impact. These services are delivered as integrated consultancy and execution solutions, combining strategic guidance with hands-on implementation. The company also maintains WAM Innovation for emerging technology exploration and WAM Room as an additional client resource. WAM positions itself as a 'hybrid reference' where technology meets creativity and consultancy meets execution.

Differentiator

Problem solved

Functional benefit

Brands

• WAM Innovation: Innovation division focused on new technologies and creative solutions

Products and services

• Commerce & Experience to Scale Digital commerce strategy and customer experience consulting for enterprise brands seeking to scale their online business through conversion improvement, customer journey optimization, and e-commerce platform implementation.
• Media & Optimization to Grow Paid and organic media management combined with performance optimization, providing data-driven media strategies and campaign optimization to drive brand growth for enterprise clients.
• CRM & Marketing Automation to Connect Customer relationship management implementation and marketing automation consulting that enables brands to build lasting customer connections through personalized engagement and automated communication workflows.
• Creativity & Content to Impact Creative development and content production services focused on impactful brand storytelling and content strategies that resonate with target audiences across channels.
• WAM Innovation An innovation hub within WAM focused on exploring and developing new approaches at the intersection of technology and creativity for enterprise clients.

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Making Science: Madrid-based digital marketing and adtech consultancy with a comparable four-pillar-style offering across media, martech, e-commerce, and data — a direct Spanish-headquartered competitor to WAM serving similar enterprise clients.
• Good Rebels: Spanish digital transformation and creative agency offering consulting plus execution across CRM, commerce, content, and media — directly comparable to WAM's hybrid tech-plus-creative positioning.
• Cyberclick: Barcelona-based digital marketing agency specializing in performance marketing, marketing automation, and content — overlapping with WAM's Media & Optimization and CRM & Marketing Automation pillars for mid-market and enterprise Spanish clients.
• Huge: Global experience agency combining strategy, creative, marketing, and technology implementation — a like-for-like competitor to WAM for enterprise brands seeking integrated digital transformation partners.

Broad incumbents

• Jellyfish (The Brandtech Group): Global digital marketing agency combining media, creative, and technology services under the Brandtech Group — a broader incumbent offering the same integrated tech-plus-creative model WAM pursues, but at significantly larger scale.
• Dept: Large independent global digital agency delivering end-to-end services across marketing, technology, and commerce — directly overlapping with WAM's four-pillar offering but with much broader geographic and capability footprint.
• Publicis Sapient: Global digital business transformation arm of Publicis Groupe, combining strategy, consulting, technology, and marketing — competes with WAM for enterprise CRM, commerce, and marketing automation mandates at global scale.
• VML (WPP): Global creative and customer experience agency within WPP offering commerce, CRM, content, and media services — directly comparable to WAM's integrated offering but backed by WPP's global scale and holding-company resources.
• S4 Capital / MediaMonks: Tech-driven, content-led advertising and marketing services group competing with WAM on the same hybrid technology-plus-creative proposition for global enterprise clients.
• Accenture Song: Accenture's interactive and marketing services arm, combining creative, commerce, CRM, and data capabilities — a global incumbent competing for the same enterprise transformation mandates WAM targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wamglobal
• YouTubeyoutube.com/@wamglobal2025
• LinkedInes.linkedin.com/company/wam-global
• Instagraminstagram.com/wamglobal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wam