What Experience Co does

Experience Co Limited (ASX:EXP) is an Australian adventure tourism company founded in 1999 in Wollongong and listed on the ASX since March 2015 (rebranded from Skydive the Beach Group in October 2017). The company operates a multi-brand portfolio spanning four core pillars: skydiving (Australia's largest operator with 9 Australian and 2 New Zealand drop zones under Skydive Australia, Skydive NZONE, Skydive Wānaka, and the helicopter-based Skydive Surfers Paradise), Great Barrier Reef and marine experiences (Reef Magic Cruises, Dreamtime Dive & Snorkel, Calypso, Fitzroy Island Adventures, Big Cat Green Island, Reef Unlimited, GBR Biology, Cairns Whale Watching), rainforest tours (Daintree Tours), and tree ropes and ziplining (Treetops Adventure, with 14+ parks across Australia plus Next Level). The Wild Bush Luxury premium wilderness portfolio (Arkaba Walk, Bamurru Plains, Maria Island Walk) was divested to Intrepid Travel in December 2025.

The company serves individual adventure tourists, families and school groups, the corporate/MICE sector (via Reef Connect and corporate charters), and premium discerning travellers, primarily across Australia and New Zealand's most iconic tourism destinations. Revenue is generated predominantly through one-time consumer bookings via direct-to-consumer brand websites, supplemented by travel agent and tour operator distribution, corporate charter and event contracts (including the new Aquarius II vessel), and ancillary sales (photography, merchandise, gift vouchers). Notable proprietary infrastructure includes the Reef Magic Pontoon (Remoora) at Moore Reef, the first new Great Barrier Reef pontoon in over a decade with renewable power generation, and wholly owned aircraft maintenance subsidiaries (Aircraft Maintenance Centre, Capital Jet Engineering) supporting vertical integration of skydiving fleet operations.

Name

Experience Co

Legal name

Experience Co Limited

Website

https://experienceco.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Experience Co Limited (ASX:EXP) is an Australian adventure tourism operator running 11 skydiving drop zones, 14+ Treetops Adventure parks, multiple Great Barrier Reef and island tour brands, and rainforest experiences across Australia and New Zealand, serving individual tourists, families, corporate groups, and premium travellers.

Ownership category

akta.pro rank

Product category

Adventure Tourism

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ)

akta.pro secondary industries

Adventure & Expedition Multi-Day Tour Operators (THAKADAD), Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

Keywords

• Tandem skydiving operations
• Adventure tourism services
• Reef tour experiences
• High ropes courses
• Guided wilderness walks

Headquarters

HQ city

Wollongong

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Adventure Experience Bookings: Direct sales of individual adventure experiences including tandem skydiving, reef tours, rainforest tours, island day trips, and treetop/zipline courses. Primary revenue stream from consumer bookings via brand websites.
2. Multi-day Guided Tours: Premium multi-day experiences including Maria Island Walk (4-day guided walk in Tasmania), Arkaba Walk (Flinders Ranges), Bamurru Plains Safari Lodge (NT). Higher price point experiences targeting discerning travelers.
3. Ancillary Products and Services: Revenue from photographs, videos taken during experiences, merchandise, gift vouchers, and gear sales. Gift vouchers expire 6 months after purchase with $50 extension fee.
4. Corporate Charters and Events: Business events and charters including the new Aquarius II vessel for corporate charters, special events, and cruise sector operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Experience Co operates a portfolio of branded adventure tourism experiences across Australia and New Zealand, including tandem skydiving at 11 drop zones, Great Barrier Reef and island day trips via pontoon and vessel tours, Daintree rainforest tours, tree ropes and ziplining courses, and premium multi-day guided wilderness walks and safari lodges. The company sells these experiences primarily direct-to-consumer through its own brand websites, with ancillary revenue from merchandise, photographs, gift vouchers, and corporate charters.

Product overview

Experience Co Limited (ASX:EXP) is an adventure tourism company operating a portfolio of distinct brands across skydiving, marine/reEF tours, island experiences, rainforest tours, tree ropes/ziplining, and premium multi-day wilderness walks. The company manages 11 skydiving drop zones across Australia and New Zealand under Skydive Australia and Skydive NZ brands, operates Great Barrier Reef experiences via Reef Magic Cruises, Dreamtime Dive & Snorkel, and other marine brands from Cairns, offers island day trips to Fitzroy and Green Islands, provides rainforest tours through the Daintree, runs 14+ Treetops Adventure high ropes courses across Australia, and offers premium wilderness experiences including Arkaba Walk, The Maria Island Walk, and Bamurru Plains under Wild Bush Luxury. The portfolio also includes GBR Biology for marine research experiences, Reef Unlimited for premium reef charters, and Performance Aviation for scenic flights. The company was founded in 1999 and listed on the ASX in 2015 as Skydive the Beach Group before rebranding to Experience Co in 2017.

Differentiator

Problem solved

Functional benefit

Brands

• Skydive Australia: Australia's largest and most trusted skydiving operator offering tandem skydives across multiple drop zones.
• Skydive Wānaka
• NZONE Skydive
• Reef Magic Cruises
• Dreamtime Dive and Snorkel
• Calypso Reef Cruises
• Fitzroy Island Adventures
• Big Cat Green Island
• GBR Biology
• Treetops Adventure
• Next Level
• Wild Bush Luxury
• The Maria Island Walk
• Reef Unlimited
• Cairns Whale Watching
• Performance Aviation

Products and services

• Tandem Skydiving Tandem skydiving experiences from altitudes up to 15,000 feet operated across 9 Australian drop zones (Wollongong, Sydney, Newcastle, Byron Bay, Melbourne, Great Ocean Road, Noosa, Airlie Beach, Perth) and 2 New Zealand drop zones (Queenstown, Wānaka) under Skydive Australia, Skydive NZONE, and Skydive Wānaka brands. Target audience is adventure tourists and thrill-seekers.
• Skydive Surfers Paradise (Helicopter Tandem Skydiving) Helicopter tandem skydiving operation jumping from 10,000 feet with guaranteed beach landing at Surfers Paradise. Operated in partnership with Sea World Helicopters. Target audience is adventure tourists seeking a premium skydiving experience.
• Reef Magic Cruises (Great Barrier Reef Pontoon Tours) Marine tourism with pontoon access to Moore Reef on the Great Barrier Reef, offering snorkelling, diving, glass bottom boat, semi-submersible experiences, and an underwater observatory. Target audience is reef tourists visiting Cairns and Far North Queensland.
• Dreamtime Dive & Snorkel Indigenous-focused Great Barrier Reef experience led by Traditional Owner groups, offering Aboriginal cultural storytelling and marine education alongside snorkelling and diving. Target audience is culturally-curious reef tourists.
• Island Day Trips Day trips and ferry services to tropical islands including Fitzroy Island and Green Island offering snorkelling, kayaking, and beach activities. Brands include Fitzroy Island Adventures, Big Cat Green Island Reef Cruises, and Calypso Reef Cruises. Target audience is families and tropical-island tourists.
• Daintree Rainforest Tours Rainforest tours through Daintree National Park offering immersive experiences in ancient rainforest with golden sands and blue water views. Target audience is nature tourists visiting Far North Queensland.
• Treetops Adventure (Tree Ropes & Ziplining) High ropes courses and ziplining experiences with 14+ parks across Australia designed for ages 3 and above. Courses range from introductory to advanced aerial challenges. Target audience is families, school groups, and casual adventure seekers.
• Next Level High Ropes Course Australia's largest high ropes course located at Sunshine Plaza, Maroochydore, featuring 7 challenging circuits across 4 levels and over 145 aerial challenges. Target audience is experienced adventure seekers aged 12 and above.
• The Maria Island Walk Award-winning 4-day guided wilderness walk on Maria Island in Tasmania, operating since 2002. Small groups of 10 guests exploring beaches, rainforests, and mountains with wildlife sightings. Target audience is premium nature tourists aged 50+. From $2,890 per person.
• Bamurru Plains Safari Lodge Luxury safari lodge on the Mary River wetlands in the Northern Territory offering wildlife and fishing safaris, airboat tours, and wilderness experiences. Target audience is premium/luxury travelers. Pricing from $6,160 per night based on 4 guests.
• Jabiru Retreat Exclusive private retreat at Bamurru Plains featuring two safari-style bungalows with private plunge pool, accommodating up to 6 guests for a 'luxe camp within a camp' experience. Target audience is luxury travelers seeking privacy.
• Arkaba Walk Multi-day guided walking tour through the Flinders Ranges in South Australia with stays at Arkaba Homestead. Target audience is premium walking and wildlife tourists.
• Cairns Whale Watching Whale watching tours departing from Cairns in Far North Queensland. Target audience is marine wildlife tourists.
• Performance Aviation Scenic Flights Scenic flight experiences across Australia. Target audience is tourists seeking aerial sightseeing experiences.
• ReefConnect Corporate Charters & Events Sustainability-focused MICE program offering corporate events, incentive trips, team building, conferences, and ship-to-shore cruise operations on the Great Barrier Reef including the ReefConnect Program with conservation, cultural, and marine science components. Target audience is corporate groups and event planners.

Quantifiable outcome

• Over 2 million visitors through Treetops Adventure treetops experiences since 2010
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered major, minor and core.

• Intrepid TravelmajorOthers · 9 December 2025Intrepid Travel acquired Wild Bush Luxury from Experience Co, including iconic guided walks and luxury lodges in South Australia's Flinders Ranges, Tasmania, and Northern Territory. Transaction framed as natural fit for sustainable tourism growth.
• Te Kākano Aotearoa Trust and Love WānakaminorStrategic or Co-development Partner · 24 October 2024Skydive Wānaka partnership for native habitat restoration in Upper Clutha region. Customers can add $10 donation at checkout to fund native tree planting through Te Kākano Aotearoa Trust, managed by Love Wānaka Community Fund.
• Love Queenstown and Whakatipu Reforestation TrustminorStrategic or Co-development Partner · 14 October 2024Skydive NZONE partnership offering customers optional $10 donation during booking to fund native tree planting through Whakatipu Reforestation Trust. QR codes also available in store for donations. Supports local reforestation and biodiversity in Queenstown region.
• UpparelminorStrategic or Co-development Partner · 3 August 2023Uniform recycling partnership - Experience Co became first skydive company in Australia to recycle parachutes with Upparel. Nearly 200kg of old parachutes and harnesses recycled. Also recycles staff uniforms from Skydive Australia, Reef Magic, Big Cat Green Island, and Fitzroy Island Adventures. B Corp certified partner.
• Cotton On Foundation and Citizens of the Great Barrier ReefcoreStrategic or Co-development Partner · 8 June 2022$2 million commitment from Cotton On Foundation to co-launch 'The Reef Cooperative' with Citizens of the Great Barrier Reef. Partnership coordinates Traditional Owners, James Cook University scientists, Mars Sustainable Solutions, and GBR Biology for reef restoration at Hastings Reef including 700 MARRS reef stars and 30 million coral larvae.
• Sea World HelicopterscoreStrategic or Co-development Partner · 20 July 2021Partnership for Skydive Surfers Paradise - first dedicated helicopter tandem skydiving operation in Australia. Sea World Helicopters provides helicopter operations for jumps from 10,000ft over Gold Coast beaches.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Quicksilver Connections: Port Douglas–based Great Barrier Reef cruise and outer reef pontoon operator offering snorkelling, diving and semi-submersible tours. Direct competitor to Reef Magic, Calypso, Big Cat Green Island and Reef Unlimited in the Cairns/Port Douglas GBR day-trip market.
• Intrepid Travel: Australia-founded small-group adventure tour operator with B-Corp certification; just acquired Experience Co's Wild Bush Luxury portfolio in Dec 2025. Now a direct competitor in premium guided walks (Maria Island, Arkaba, Bamurru) and broader sustainable adventure tours across ANZ.
• Great Adventures: Cairns-based Great Barrier Reef operator with reef pontoon at Green Island — closely comparable to Reef Magic Cruises and Big Cat Green Island Reef Cruises. Competes for the same day-trip and reef-cruise customers departing Cairns.
• Passions of Paradise: Cairns reef day-trip operator offering snorkelling and diving cruises with a strong sustainability and reef-conservation focus. Direct competitor in the Cairns GBR day-trip segment alongside Reef Magic and Reef Unlimited.
• World Expeditions: Australian adventure tour operator running small-group guided walks and treks (including multi-day walks and high-end expeditions). Comparable to Experience Co's premium walking portfolio prior to the Wild Bush Luxury divestment.
• AJ Hackett International: New Zealand–headquartered global adventure operator (bungee jumping, bridge swings, ziplines, mountain adventures) with Australian sites. Competes with Experience Co's skydiving and zipline offerings in the ANZ thrill/adventure category.
• Illawarra Fly Treetop Adventures: Illawarra-region (NSW) ecotourism operator featuring treetop walk, zipline and canyon tour near Wollongong — the same region where Experience Co was founded. Direct competitor for the Greater Sydney/Wollongong treetop experience day-trip market.
• Skydive Australia竞争对手 (Skydive Taupo): Tandem skydiving operator in Taupo, New Zealand, a well-established rival to Experience Co's NZONE (Queenstown) and Skydive Wanaka operations across the New Zealand tandem-skydive market.

Broad incumbents

• Tourism Holdings Ltd (THL): ASX/NZ-listed tourism operator with a broad portfolio spanning motorhome rentals (Maui, Britz), tourism walking and guiding (Discover Waitomo, Kiwi Dundee), and sightseeing — a broader incumbent that competes with parts of Experience Co's adventure offering across ANZ.

Others

• Klook: Asia-Pacific travel experiences and attraction booking platform that distributes a wide range of tourism activities. Indirect competitor at the distribution/aggregation layer, where many of Experience Co's skydive, reef and treetop products are listed alongside broader alternative attractions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInau.linkedin.com/company/experience-co
• Facebookfacebook.com/experienceco.adventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries36 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Co