IF IT Services

What IF IT Services does

If Skadeforsikring is the Danish branch (filial, CVR-nr 2420 3212) of If Skadeförsäkring AB (publ), a publicly listed Swedish insurance group headquartered in Stockholm that operates across Sweden, Finland, Norway, and Denmark. The Danish entity, with offices in Hvidovre and Copenhagen, is the Nordic market leader in commercial insurance and serves an estimated 330,000 commercial clients across the region, contributing approximately 29% of the parent's total premiums revenue. The company sells both private and commercial non-life insurance products — including motor, home, contents, travel, accident, life, health, liability, property, cargo/marine, workers' compensation, and cyber — distributed through direct online and phone sales, insurance brokers, industry-association partnerships (notably DTL for trucking), and banking partnerships (Arbejdernes Landsbank Mastercard).

The technology stack centers on a digital customer platform anchored by the Mit If mobile app (iOS and Android), the Mine Sider customer portal authenticated via Denmark's MitID digital-identity system, and an online claims-filing workflow covering vehicle, property, travel, cargo, and liability claims. The company also operates a dedicated enterprise portal for large companies with over 500 employees at login.if-insurance.com, plus a broker login channel. Operational reporting indicates 72% of private claims are resolved within 24 hours, with an average 9 out of 10 customer-satisfaction score on claims handling. Backed by a 24/7 emergency-assistance infrastructure, an international quality-controlled healthcare-provider network, and a Viking Assistance roadside partnership, the proposition combines traditional insurance underwriting with digital self-service.

Revenue is generated primarily through recurring annual insurance premiums across both private and commercial lines, with business insurance priced via non-binding quotes based on company size, sector, and turnover. Customer segments span self-employed and SMBs (under 500 employees — the core commercial base), larger industrial enterprises, and private individuals, supported by industry-specific offerings (consultants, construction, retail, culture/leisure, trucking, IT/cyber). Strategic positioning emphasizes the Nordic market-leader status, multi-channel distribution, and high claims-handling satisfaction as primary competitive differentiators.

Name

IF IT Services

Legal name

If Skadeforsikring, filial af If Skadeförsäkring AB (publ), Sverige

Website

https://if.dk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

If Skadeforsikring is the Danish branch of Swedish-listed If Skadeförsäkring AB, providing non-life insurance to private individuals and Nordic commercial clients (SMBs to large enterprises) across motor, home, health, liability, and cyber lines via direct, broker, and partnership channels.

Ownership category

akta.pro rank

Product category

Non-Life Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Business Interruption & Insurance Claim Valuation (FSAEAHAM), Claims Handling, Documentation & Dispute Resolution Services (HSAKANAI), Personal Excess Liability (High-Net-Worth) (FSAJANAF)

Keywords

• Non-life insurance
• Business insurance
• Private insurance
• Commercial vehicle insurance
• Insurance claims handling

Headquarters

HQ city

Hvidovre

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Commercial Insurance Premiums: Insurance premiums from business customers covering property, liability, vehicle, cargo, marine, and person insurance. Revenue generated through recurring premium payments from approximately 330,000 commercial clients in the Nordic region.
2. Private Insurance Premiums: Insurance premiums from private individuals covering auto, home, travel, accident, health, pet, and life insurance products.
3. Partnership Channel Revenue: Revenue through partnership channels with organizations like DTL offering specialized insurance packages to members with negotiated rates and exclusive benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

IF IT Services (operating as If Skadeforsikring in Denmark) is a comprehensive non-life insurance provider offering a broad portfolio of insurance products for both private individuals and businesses. Private offerings include car, home, contents, travel, health, accident, life and pet insurance, while commercial offerings cover business vehicles, liability, property, cargo and marine, cyber, workers' compensation and employee health insurance. The company operates in the Nordic region (Denmark, Sweden, Norway, Finland) and serves approximately 330,000 commercial clients.

Product overview

If Skadeforsikring is a comprehensive insurance provider offering a broad portfolio of products for both private individuals and businesses in Denmark. For private customers, the core offerings include car insurance, contents insurance, house insurance, health insurance, travel insurance, and accident insurance, with numerous specialized add-on products for vehicles (motorcycles, mopeds, tractors, trailers, caravans), pets (dogs), and property (holiday homes, boats). The business insurance portfolio encompasses vehicle insurance (business cars, vans, trucks, taxis), liability insurance (commercial liability, product liability, directors liability), property insurance, cargo and marine insurance, and employee person insurance (health insurance, workers compensation, sick pay insurance, collective accident coverage). Key business insurance products include commercial travel insurance for business trips and expatriate insurance for long-term international assignments. The company also offers IT insurance and cyber insurance as specialized business coverages, plus a Liability Package that bundles multiple liability and cyber products together. The Mit If mobile app serves as a unified digital platform for customers to access and manage their insurance policies and file claims.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance (Bilforsikring) Comprehensive vehicle insurance for private cars covering damage, theft, and liability. Offered to individual consumers.
• Contents Insurance (Indboforsikring) Coverage for household belongings and personal possessions against damage, theft, and loss. Offered to individual consumers.
• House Insurance (Husforsikring) Property insurance covering residential buildings against fire, water damage, storm, and other perils. Offered to individual consumers.
• Accident Insurance (Ulykkesforsikring) Personal accident coverage providing compensation for injuries and disability. Offered to individual consumers.
• Life Insurance (Livsforsikring) Term life and whole life insurance products for financial protection of dependents. Offered to individual consumers.
• Travel Insurance (Rejseforsikring) Coverage for medical emergencies, trip cancellations, baggage loss, and travel-related incidents abroad. Offered to individual consumers.
• Health Insurance (Sundhedsforsikring) Private health coverage offering quick access to medical treatment, with Basis, Flex, and Senior tier options. Offered to individual consumers.
• Business Car Insurance Vehicle insurance for company-owned cars and commercial fleets. Offered to business customers across the Nordic region.
• Commercial Liability Insurance (Erhvervsansvar) Commercial liability coverage protecting businesses against compensation claims from third parties. Offered to business customers.
• Commercial Property Insurance (Ejendomsforsikring) Commercial property coverage including buildings, contents, and equipment. Offered to business customers.
• Cargo and Marine Insurance Transportation insurance covering goods during domestic, import, and export transport, plus marine insurance for commercial vessels. Offered to business customers.
• Business Health Insurance Employee health coverage helping reduce sick leave through access to private healthcare. Offered to business customers.
• Workers' Compensation Insurance (Arbejdsskadeforsikring) Mandatory insurance covering work-related injuries and occupational accidents for employees. Offered to business customers.
• Business Travel Insurance Insurance coverage for employees traveling abroad for business purposes. Offered to business customers.
• Expatriate Insurance (Udstationeringsforsikring) Comprehensive health and travel insurance for employees on long-term international assignments. Offered to business customers.
• Cyber Insurance (Cyberforsikring) Coverage for cyber attacks, data breaches, and digital security incidents. Offered to business customers with IT and digital risk exposure.
• IT Insurance Specialized coverage for IT businesses and technology-related risks. Offered to business customers in the IT sector.

Quantifiable outcome

• 72% of all claims resolved within 24 hours
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• DTL (Danske Vognmænd)coreChannel Partner/ Reseller/ DistributorSix-year partnership agreement offering exclusive insurance benefits to DTL members including 10% motor-drivline discount, 20% private insurance discount, free kilometers, and access to DTL Skadeudvalg (damage committee) for second opinions on claims decisions. DTL is the Danish trucking association representing transport companies.
• Arbejdernes LandsbankcoreChannel Partner/ Reseller/ DistributorTravel insurance partnership through Arbejdernes Landsbank Mastercard, providing travel insurance benefits to bank customers who hold Mastercard through the bank.
• Viking AssistancecoreTechnology or IntegrationRoadside assistance partnership providing 24/7 breakdown assistance to commercial vehicle insurance customers. Contact via +45 70 12 12 42 for car assistance.
• Healthcare provider networks (international)coreTechnology or IntegrationQuality-controlled network of healthcare providers and hospitals worldwide for medical assistance during travel and stationing. Available 24/7 for referrals and payment guarantees.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tryg: One of the largest non-life insurance providers in the Nordics, headquartered in Denmark and operating across Scandinavia, with a comparable portfolio of personal and commercial P&C products sold through similar broker, partnership, and direct channels.
• Topdanmark: Major Danish non-life and life insurer competing head-to-head with If for both personal and SME P&C customers in Denmark, with similar digital platforms and broker distribution.
• Codan (part of Codan A/S / RSA): Established Danish personal and commercial insurer with overlapping product lines in motor, home, travel, and commercial P&C, targeting the same SME and consumer segments as If.
• Gjensidige Forsikring: Norway-headquartered P&C insurer with growing Nordic presence; comparable general non-life book across personal and commercial lines and a similar multi-country distribution model.
• Alm. Brand: Danish financial services group offering non-life, life, and banking products to consumers and SMEs, directly competing with If in motor, home, and personal accident lines.
• Protector Forsikring: Norwegian commercial-line specialist with presence across the Nordics, competing for SME and mid-market commercial accounts in similar lines to If's commercial portfolio.

Broad incumbents

• Folksam: Major Swedish mutual non-life and life insurer serving individuals, businesses, and trade-union members, with overlapping products and similar partnership-based distribution in the broader Nordic P&C market.
• Länsförsäkringar: Swedish mutual banking and insurance group with a sizable P&C arm, competing with If in Swedish personal and commercial lines and using a partnership-rooted distribution model similar to If's DTL approach.
• Storebrand: Norwegian financial group with strong life and pension offering and P&C capabilities, serving individual and corporate customers across the Nordics.
• Sampo (Sampo P&C, owner of If historically): Nordic financial group historically positioned as If's parent, now exiting; provides a benchmark for the broader Nordic non-life scale and capital allocation that frames If's competitive context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IfSkadeforsikringDK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IF IT Services