Viking Assistance
Viking Assistance A/S is a Danish private roadside assistance provider operating 24/7/365 across Denmark, Sweden, Norway, and Finland through ~350 service stations, serving private motorists, motorcyclists, and B2B clients including insurance carriers and automotive networks with per-incident, subscription, and managed-service revenue models.
- Company typePrivate
- Founded2014
- HeadquartersHvidovre, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Viking Assistance does
Viking Assistance A/S is a privately held Danish roadside assistance provider headquartered in Hvidovre, Denmark, operating under CVR 36392665 and founded in 2014. The company delivers 24/7/365 vehicle breakdown and emergency services to private motorists, motorcyclists, and commercial clients across four Nordic countries — Denmark, Sweden, Norway, and Finland — through a network of approximately 350 service stations. Service coverage spans flat-battery jump starts (priced from DKK 1,250), tire repair, fuel delivery, vehicle unlocking, wrong-fuel incidents, motorcycle roadside assistance, towing, and heavy recovery for trucks and commercial equipment.
Viking runs a hybrid go-to-market combining direct-to-consumer channels (a 24/7 phone line at 80 600 600 plus online ordering at vikingassistance.dk with real-time SMS-based vehicle tracking) and B2B/channel partnerships with insurance carriers (Topdanmark, If, Coop via Topdanmark, Din Forsikringsagent), automotive brands and service networks (AutoMester E+, Gire, Aksel.nu), and mobility operators (GreenMobility for replacement vehicles). Revenue is generated through per-incident transaction fees, negotiated B2B/corporate agreements, managed services for insurance policyholders, a free Medlemskab membership program that delivers a 10% service discount, and on-site battery replacement using Sønnak batteries. The technology stack is operational rather than intelligence-driven: a 24/7 manned dispatch center, fleet of specialized service vehicles, and standard digital marketing/analytics tooling. Reported operational performance includes a 97% customer satisfaction rate, an 80% first-time-fix rate, and an average response time of approximately 60 minutes across the Nordic footprint.
Viking Assistance firmographics
Firmographics- Name
- Viking Assistance
- Legal name
- Viking Assistance A/S
- Website
- https://vikingassistance.dk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viking Assistance A/S is a Danish private roadside assistance provider operating 24/7/365 across Denmark, Sweden, Norway, and Finland through ~350 service stations, serving private motorists, motorcyclists, and B2B clients including insurance carriers and automotive networks with per-incident, subscription, and managed-service revenue models.
- Ownership category
- akta.pro rank
Viking Assistance industry classification
Industry- Product category
- Roadside Assistance Services
- NAICS
- Motor Vehicle Towing (488410), Motor Vehicle Towing (48841)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
- akta.pro primary industry
- Roadside Assistance & Motorist Aid Patrols (Service Patrols) (TLAJAJAB)
- akta.pro secondary industry
- Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)
Keywords
Where Viking Assistance is headquartered
LocationHeadquarters
- HQ city
- Hvidovre
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Viking Assistance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Per-service roadside assistance fees: Viking charges per-service fees for roadside assistance including jump starts, tire changes, fuel delivery, unlocking, and towing. Pricing starts at DKK 1,250 for jump start assistance. Services are available on a pay-per-use basis.
- Business/corporate agreements: Viking provides roadside assistance services to businesses including fleet management companies, and corporate customers through dedicated B2B agreements. Services include heavy towing, transport, customer service and on-call telephone, animal disposal, person transport, medical assistance, and roadside help.
- Insurance company partnerships: Viking works with insurance companies to provide roadside assistance services to policyholders. They coordinate assistance that is covered by insurance or brand agreements, arranging rental cars, accommodation, and home travel as needed.
- Membership program: Viking offers a free membership program that provides 10% discount on all service prices. This creates customer loyalty and recurring engagement.
- Battery sales and replacement: Viking sells and replaces car batteries (using Sønnak quality products) on-site by appointment, 24/7 across the country. This is a complementary service to their core roadside assistance offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-per-use roadside assistance starting at DKK 1,250 for jump start |
| Subscription | Annual | Free membership with 10% discount on all services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Viking Assistance product offering
Product offeringCore offering
Viking Assistance provides 24/7/365 roadside assistance across Denmark, Sweden, Norway, and Finland through approximately 350 service stations. Core services include jump starts (from DKK 1,250), tire changes, fuel delivery, vehicle unlocking, wrong-fuel correction, motorcycle roadside assistance, and vehicle towing. The company also delivers car battery replacement using Sønnak batteries, heavy vehicle recovery, customer service and on-call phone outsourcing, medical assistance, passenger transport, and animal disposal for business clients. A free membership program provides a 10% discount on all services.
Product overview
Viking Assistance operates a unified roadside assistance platform providing 24/7/365 services across Denmark, Sweden, Norway, and Finland through approximately 350 service stations. The core offering is the Vejhjælp (Roadside Assistance) service covering flat battery, puncture, engine failure, fuel issues, and vehicle unlocking, with 80% of issues resolved onsite. The product portfolio includes specialized offerings for motorcycles (Vejhjælp MC), battery replacement services (Batteriskift), and heavy vehicle recovery (Tung Bjærgning) for commercial clients. The platform is accessible through an online ordering system where customers can track rescue vehicles in real-time and receive SMS updates. Business clients access additional services including customer service hotlines, medical assistance, passenger transport, and animal disposal. A free membership program (Medlemskab) offers 10% discounts on services. Services are available regardless of vehicle type, insurance coverage, or damage cause, positioning the company as a universal roadside assistance provider independent of insurance companies or automotive OEMs.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 97% customer satisfaction rate
- +3 more outcomes
Companies that use Viking Assistance
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Viking Assistance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Viking Assistance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- TopdanmarkcoreTopdanmark is a major Danish insurance company that partners with Viking Assistance to provide roadside assistance services to their policyholders. Viking has a co-branded ordering page on their website where Topdanmark customers can directly order roadside assistance services by calling 44 74 73 72.
- If (If Skadeforsikring)coreIf is a major Scandinavian insurance company that partners with Viking Assistance to provide roadside assistance services to their policyholders. If customers can order Viking's roadside assistance services through If's damage reporting system.
- Coop (Topdanmark)minorCoop, a major Danish retail cooperative, partners with Viking Assistance (through Topdanmark) to provide roadside assistance services to their members/customers. Coop customers can order assistance by calling 70 202 202.
- AutoMester E+minorAutoMester E+ is a Danish automotive service network that partners with Viking to provide roadside assistance services to their network customers. Contact number is 72 16 89 77.
- Din ForsikringsagentminorDin Forsikringsagent (Your Insurance Agent) is an insurance intermediary that offers Viking Assistance roadside services to their customers. Contact number is 72 16 89 77.
- GireminorGire is a mobility company that partners with Viking to provide roadside assistance services. Contact number is 72 30 87 08. They appear to be associated with Gire Mobility.
- Aksel.nu ApSminorAksel.nu is a small automotive service company that partners with Viking to provide roadside assistance ordering services. Contact number is 25 86 20 28.
- GreenMobilityViking has a partnership with GreenMobility (electric car sharing service) to provide replacement vehicles to Viking customers. Viking customers receive voucher codes for GreenMobility cars during their service period, including insurance, charging, and parking within the GreenMobility zone.
- SønnakcoreViking uses only Sønnak quality batteries for car battery replacement services. Sønnak batteries are described as the best in tests for Nordic conditions. This ensures quality and reliability for their battery replacement service.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Viking Assistance competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Viking Assistance social profiles
Digital presenceViking Assistance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viking Assistance leadership team
Management profileNumber of profiles
Profiles1 record
Viking Assistance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viking Assistance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viking Assistance
What does Viking Assistance do?
Viking Assistance provides 24/7/365 roadside assistance across Denmark, Sweden, Norway, and Finland through approximately 350 service stations. Core services include jump starts (from DKK 1,250), tire changes, fuel delivery, vehicle unlocking, wrong-fuel correction, motorcycle roadside assistance, and vehicle towing. The company also delivers car battery replacement using Sønnak batteries, heavy vehicle recovery, customer service and on-call phone outsourcing, medical assistance, passenger transport, and animal disposal for business clients. A free membership program provides a 10% discount on all services.
Is Viking Assistance a public or private company?
Viking Assistance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viking Assistance founded?
Viking Assistance was founded in 2014. It employs 11 to 50 people.
Where is Viking Assistance based?
Viking Assistance is headquartered in Hvidovre, Denmark, in the Europe region.
How does Viking Assistance make money?
Five revenue lines are on record. Per-service roadside assistance fees are the primary driver. The others are business/corporate agreements, insurance company partnerships, membership program and battery sales and replacement.
Does Viking Assistance have an API?
No public API is recorded for Viking Assistance.
What industry is Viking Assistance in?
Viking Assistance's product category is Roadside Assistance Services. Its primary akta.pro industry code is TLAJAJAB, Roadside Assistance & Motorist Aid Patrols (Service Patrols), with a secondary code of FSAJALAL, Roadside Assistance & Towing Memberships (Bundled with Service Contracts). Its NAICS code is 488410 and its SIC code is 7500.